📌 Core Information
🔹 Job Title: Partner Marketing Program Manager - Federal
🔹 Company: Optiv
🔹 Location: Washington, DC metropolitan area (remote with preference)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (preference for Washington, DC metro area)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with cybersecurity technology providers to build integrated joint marketing efforts
- Aligning marketing plans with partner business plans and reporting on ROI
- Maintaining regular planning and execution meetings with partners
- Procuring partner sponsorship commitments for marketing programs and events
- Driving awareness of joint go-to-market efforts within Optiv and partners
ASSUMPTION: This role requires a strong understanding of partner marketing strategies, experience in the federal industry, and the ability to work effectively across multiple internal departments and external organizations.
📋 Key Responsibilities
✅ Collaborate with cybersecurity technology providers to build best-of-breed integrated joint/cross-marketing efforts
✅ Align marketing plans to partner business plans led by Optiv channel partner manager and leadership
✅ Report ROI on marketing efforts
✅ Maintain a regular cadence of planning and execution meetings with assigned partners
✅ Procure partner sponsorship commitments for marketing programs and events
✅ Encourage Optiv participation in imperative partner programs as needed
✅ Work with channel partner manager and sales to drive awareness of joint go-to-market efforts within Optiv and partners
✅ Help increase Optiv's brand and presence with the partners
ASSUMPTION: This role involves frequent collaboration with internal and external stakeholders, requiring strong interpersonal, verbal, and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of work experience, with at least 3 years of partner marketing experience in a B2B high-tech organization
Required Skills:
- Proven experience in partner marketing strategies that create maximum return on marketing investments
- Experience marketing to the federal industry
- Ability to engage and influence at senior levels at Optiv and partners
- Proven ability to analyze quantitative data to determine program effectiveness, ROI, and forecasting
- Strong interpersonal, verbal, and communication skills
- Results-driven with a unique blend of business, marketing, and technical acumen
- Experience with SFDC, Word, and Excel; Marketo and SharePoint are a plus
Preferred Skills:
- Experience with Marketo and SharePoint
ASSUMPTION: Candidates should have a strong understanding of cybersecurity industry topics and solutions, as well as a passion for cybersecurity.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (AI-estimated, based on experience level and location)
Benefits:
- Work/Life Balance
- Professional Training Resources
- Creative Problem-Solving
- Volunteer Opportunities
Working Hours: Full-time, with a flexible work schedule
ASSUMPTION: The salary range is estimated based on market data for similar roles in the Washington, DC metropolitan area.
📌 Applicant Insights
🔍 Company Context
Industry: Optiv is a cybersecurity advisory and solutions leader, delivering strategic and technical expertise to nearly 6,000 companies across every major industry.
Company Size: Optiv has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Optiv was founded in 2015, with a focus on providing comprehensive cybersecurity solutions to clients.
Company Description:
- Optiv is the cyber advisory and solutions leader, delivering strategic and technical expertise to nearly 6,000 companies across every major industry.
- They partner with organizations to advise, deploy, and operate cybersecurity programs from strategy and managed security services to risk, integration, and technology solutions.
- With clients at the center of their unmatched ecosystem of people, products, partners, and programs, they accelerate business progress like no other company can.
Company Specialties:
- Security Program Strategy
- Enterprise Risk and Compliance
- Threat and Vulnerability Management
- Security Architecture and Implementation
- Security Education and Awareness
- Identity and Access Management
- Managed Security Services
- Advanced Threat
- Cloud Security
- Enterprise Security Architecture
- General Data Protection Regulation (GDPR)
- Identity
- Internet of Things (IoT)
- Next-Gen Security Operations
- Security Intelligence
- Third-Party Risk Management
- Managed XDR
- MXDR
- and Zero Trust
Company Website: www.optiv.com
ASSUMPTION: Optiv's focus on cybersecurity and its extensive list of specialties make it an attractive option for candidates interested in the field.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Partner Marketing Program Manager reports directly to the Field Marketing team and collaborates with various internal and external stakeholders.
Work Arrangement: This role is remote with a strong preference for hiring in the Washington, DC metropolitan area.
Growth Opportunities:
- Expanding partner portfolio and managing larger teams
- Transitioning to a leadership role within the marketing department
- Exploring opportunities in other departments, such as sales or product management
ASSUMPTION: Optiv's mid-sized company structure offers ample opportunities for growth and career advancement.
🌍 Location & Work Environment
Office Type: Optiv has multiple office locations across the United States and Canada, with a strong preference for hiring in the Washington, DC metropolitan area for this role.
Office Location(s): 1144 15th Street, Suite 2900, Denver, Colorado 80202, US; 5100 W 115th Place, Leawood, Kansas 66211, US; 6950 Columbia Gateway Dr, Suite 400, Columbia, MD 21046, US; 6715 Millcreek Drive, Units 5-6, Mississauga, Ontario L5N 5V2, CA; 11th floor, MFAR Greenheart Phase IV, Manyata Tech Park, Nagawara, Bangalore 5600045, IN; 2439 West Coast Hwy, Suite 200, Newport Beach, California 92663, US
Geographic Context:
- The Washington, DC metropolitan area offers a diverse and vibrant cultural scene, with numerous historical sites, museums, and entertainment options.
- The area is home to many federal agencies and contractors, providing ample opportunities for networking and career growth in the federal industry.
- The region has a humid subtropical climate, with hot, humid summers and generally mild winters.
Work Schedule: Full-time, with a flexible work schedule that may include occasional travel for partner meetings and events.
ASSUMPTION: The Washington, DC metropolitan area's rich cultural scene and federal industry presence make it an attractive location for candidates interested in federal marketing roles.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the director of field marketing
- Background check and offer
Key Assessment Areas:
- Partner marketing experience and strategies
- Understanding of the federal industry and Optiv's services
- Communication and interpersonal skills
- Data analysis and reporting abilities
Application Tips:
- Highlight relevant partner marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Optiv's services and the federal industry
- Prepare examples of successful joint marketing campaigns and ROI reports
- Research Optiv's company culture and values to show your fit for the organization
ATS Keywords: Partner Marketing, Federal Industry, Marketing Strategy, ROI Reporting, Cybersecurity, Collaboration, Data Analysis, Sales Support
ASSUMPTION: Optiv's interview process is designed to assess candidates' relevant experience, skills, and cultural fit for the organization.
🛠️ Tools & Technologies
- Salesforce (SFDC)
- Microsoft Office (Word, Excel)
- Marketo (preferred)
- SharePoint (preferred)
ASSUMPTION: Optiv uses industry-standard marketing tools and platforms to support its partner marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Secure Greatness
- Act with Integrity
- Collaborate and Win Together
- Innovate and Improve
- Embrace Diversity and Inclusion
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on ROI
- Adaptable and comfortable with change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you have a passion for cybersecurity and a strong understanding of its industry topics and solutions?
- Are you comfortable working with multiple internal and external stakeholders to build and manage joint marketing plans?
- Do you have experience in partner marketing strategies that create maximum return on marketing investments?
- Are you results-driven and able to analyze quantitative data to determine program effectiveness, ROI, and forecasting?
ASSUMPTION: Optiv's company values and work style preferences make it an attractive option for candidates who thrive in collaborative, results-driven environments.
⚠️ Potential Challenges
- Managing multiple partners and marketing programs simultaneously
- Keeping up with the ever-changing federal industry landscape
- Balancing the needs and priorities of internal and external stakeholders
- Adapting to Optiv's fast-changing and complex environment with moving parts
ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and collaborative approach.
📈 Similar Roles Comparison
- This role differs from related partner marketing positions in its focus on the federal industry and collaboration with cybersecurity technology providers.
- Optiv's mid-sized company structure offers more opportunities for growth and career advancement than larger enterprise companies.
- Career paths in partner marketing may lead to leadership roles within the marketing department or transitions to other departments, such as sales or product management.
ASSUMPTION: Understanding the unique aspects of this role and Optiv's company structure can help candidates make informed decisions about their career growth and development.
📝 Sample Projects
- Developing and executing a joint marketing campaign with a cybersecurity technology provider, resulting in a 20% increase in qualified leads
- Conducting a comprehensive analysis of partner marketing strategies and ROI, leading to the optimization of marketing spend and improved program performance
- Managing a partner sponsorship commitment for a major industry event, resulting in increased brand awareness and lead generation for both Optiv and the partner
ASSUMPTION: These sample projects demonstrate the types of initiatives and outcomes expected in this role, highlighting the importance of strategic thinking, tactical execution, and data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the typical partner marketing plan and how it aligns with Optiv's overall business strategy?
- How does Optiv support its partner marketing team in terms of resources, training, and career development?
- What is the company culture like, and how does it support collaboration and innovation in partner marketing?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Optiv measure the success of its partner marketing programs, and what are the key performance indicators (KPIs) used to track progress?
ASSUMPTION: Asking these questions can help candidates better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant partner marketing experience and achievements
- Write a cover letter that demonstrates your understanding of Optiv's services and the federal industry
- Prepare examples of successful joint marketing campaigns and ROI reports
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
