Partner Marketing Specialist

📌 Core Information

🔹 Job Title: Partner Marketing Specialist

🔹 Company: LVT

🔹 Location: HQ - American Fork, Utah

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing joint demand generation campaigns with channel partners
• Empowering partners with marketing resources and collateral
• Managing Market Development Funds (MDF) for effective utilization and compliance
• Analyzing and optimizing campaign performance using data-driven insights
• Fostering strong relationships with partners and collaborating cross-functionally

ASSUMPTION: This role requires a balance of strategic planning, execution, and analytical skills to drive successful partner marketing initiatives.

📋 Key Responsibilities

✅ Develop and execute joint demand generation campaigns with channel partners, focusing on webinars, account-based marketing efforts, and events to generate qualified leads and pipeline

✅ Collaborate with the marketing team to create marketing collateral that partners can leverage for their demand gen efforts

✅ Oversee the effective utilization and compliance of LVT’s MDF program, ensuring partners maximize their marketing investments

✅ Track, measure, and report on the effectiveness of partner marketing campaigns, using data to identify areas for improvement and demonstrate ROI

✅ Act as a primary marketing contact for key partners, understanding their business goals, marketing capabilities, and target audiences to inform joint strategies

✅ Work closely with internal Channel Sales and Marketing teams to ensure partner marketing initiatives align with overall business objectives and product launches

ASSUMPTION: This role involves close collaboration with various teams and stakeholders, requiring strong communication and interpersonal skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 1-3 years of experience in B2B marketing, with a strong focus on demand generation and/or partner marketing

Required Skills:

• Proven track record of planning, executing, and measuring successful marketing campaigns that drive lead generation and revenue
• Exceptional communication and interpersonal skills, with the ability to build rapport and influence partners and internal teams
• Strong analytical abilities and comfort with data-driven decision-making
• Excellent project management skills and the ability to manage multiple priorities in a fast-paced environment
• A self-motivated, proactive, and results-oriented mindset

Preferred Skills:

• Familiarity with HubSpot, Salesforce, or Atlassian (Jira) for marketing automation/CRM platforms or project management
• Prior experience working with a Partner Relationship Management (PRM) system
• Experience with MDF management and partner program operations

ASSUMPTION: While a degree in marketing or business is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $65,000 - $85,000 per year (Based on industry standards for a Partner Marketing Specialist with 1-3 years of experience in the Utah area)

Benefits:

• Comprehensive health, vision, and dental benefits for you and your family
• 401(k) with up to 4% match
• Paid time off and paid holidays
• Stock options
• Paid parental leave
• Company events and charitable opportunities
• Wellness programs and more

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: The salary range is based on industry standards for the role, experience level, and location. Actual compensation may vary based on skills, experience, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically in security technology and IoT

Company Size: 501-1,000 employees, which offers a mix of large-company resources and small-company agility

Founded: 2005, with a history of growth and innovation in the security technology sector

Company Description:

• LVT provides rapidly-deployable surveillance hardware that runs on their proprietary SaaS platform
• They specialize in enterprise-grade safety and security ecosystems, making it easy to secure virtually any physical environment
• LVT is a GSA contract holder and works with Fortune 500 enterprise companies

Company Specialties:

• Live Streaming Video
• Data Aquisition
• Off-Grid Power and Communication Systems
• Mobile Video / Instrumentation Trailers
• Video Software as a Service (VSaaS)
• Car/Truck Dash Cams (Live Streaming)
• Perimeter Security
• and Security Technology

Company Website: https://www.lvt.com/

ASSUMPTION: LVT's focus on security technology and IoT makes it an attractive option for candidates interested in cutting-edge solutions and innovative products.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole

Reporting Structure: Reports directly to the Partner Marketing Manager, with close collaboration with Channel Sales and Marketing teams

Work Arrangement: Primarily on-site, with some flexibility for remote work as needed

Growth Opportunities:

• Advancement within the marketing department, such as moving into a management or senior specialist role
• Expansion into other areas of the business, such as product management or sales
• Professional development opportunities, including training and workshops

ASSUMPTION: This role offers a clear path for career growth and development within a dynamic and expanding company.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a modern, collaborative work environment

Office Location(s): American Fork, Utah

Geographic Context:

• American Fork is located in Utah County, Utah, with a population of approximately 33,000
• The area offers a mix of urban and suburban living, with easy access to outdoor recreation and cultural attractions
• Utah County is home to several major tech companies and startups, providing ample networking and career opportunities

Work Schedule: Full-time, typically Monday-Friday, with some flexibility for remote work as needed

ASSUMPTION: The office environment is designed to foster collaboration and innovation, with a focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral and skills-based interview with the hiring manager and team members
• Final interview with the director or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and campaign planning
• Data analysis and interpretation
• Communication and interpersonal skills
• Project management and organizational skills
• Cultural fit and alignment with LVT's values

Application Tips:

• Highlight relevant experience and achievements in B2B marketing, demand generation, and partner marketing
• Include specific examples of successful campaigns and their outcomes
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare thoughtful questions about the role, team, and company to ask during the interview

ATS Keywords: B2B marketing, demand generation, partner marketing, campaign management, communication skills, interpersonal skills, analytical skills, project management, data-driven decision making, marketing collateral creation, market development funds management, relationship building, cross-functional collaboration, lead generation, revenue generation, self-motivated

ASSUMPTION: The application process is designed to assess both technical skills and cultural fit, with a focus on finding the best match for the role and the company.

🛠️ Tools & Technologies

• HubSpot or similar marketing automation platform
• Salesforce or similar CRM system
• Atlassian (Jira) or similar project management tool
• Partner Relationship Management (PRM) system
• Microsoft Office Suite or similar productivity tools

ASSUMPTION: Familiarity with these tools is preferred, but not required, and training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Founder-led and employee-driven company
• The opportunity to build where you stand
• Value-centric decision making
• Both an economically stable and hyper-growth environment
• The market leader in redefining how B2B does security

Work Style:

• Collaborative and team-oriented, with a focus on open communication and idea sharing
• Fast-paced and dynamic, with a focus on innovation and continuous improvement
• Data-driven and analytical, with a focus on using data to inform decision-making

Self-Assessment Questions:

• Do you thrive in a collaborative, fast-paced environment?
• Are you comfortable using data to inform your marketing strategies and campaigns?
• Do you enjoy working with a diverse range of stakeholders, both internal and external to the organization?

ASSUMPTION: LVT values employees who are adaptable, innovative, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Balancing the needs and goals of both internal stakeholders and external partners
• Keeping up with the latest trends and best practices in B2B marketing and partner marketing
• Adapting to changes in the market and the company's product offerings

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive mindset, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on partner marketing and requires a strong understanding of channel marketing strategies
• Partner Marketing Specialists typically work closely with sales and product teams to align marketing efforts with overall business objectives
• Career progression in partner marketing may involve moving into management or senior specialist roles, or expanding into other areas of the business, such as product management or sales

ASSUMPTION: This role offers a unique opportunity to specialize in partner marketing and make a significant impact on the company's growth and success.

📝 Sample Projects

• Developing and executing a joint demand generation campaign with a key channel partner, resulting in a 30% increase in qualified leads generated
• Creating a comprehensive marketing collateral kit for partners, including case studies, success stories, and sales enablement tools, leading to a 25% increase in partner-driven revenue
• Optimizing the utilization of LVT’s MDF program, resulting in a 20% increase in partner marketing investments and a 15% increase in ROI

ASSUMPTION: These sample projects demonstrate the impact that a successful Partner Marketing Specialist can have on the company's bottom line.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the Channel Marketing department?
• How does this role fit into the company's overall growth strategy, and what are the key priorities for the first 90 days?
• What are the most significant challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?
• How does LVT support the professional development and growth of its employees, particularly in the marketing department?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company, and to help assess cultural fit and alignment with personal and professional goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your fit for the role and the company
• Prepare for the interview by researching LVT's products, services, and company culture, and by practicing common interview questions and your responses
• Follow up with the hiring manager or recruiter within 24-48 hours after the interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.