📌 Core Information
🔹 Job Title: Senior Partner Marketing Specialist, APAC
🔹 Company: Relativity
🔹 Location: Sydney, Australia (Hybrid: 2 days/week in office)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Customizing joint marketing and growth plans for key APAC-based partners and regional offices/member firms of global partners
- Driving clear, quantifiable partner growth goals and creating 1:many marketing initiatives to grow revenue through the partner channel in APAC
- Collaborating with global partner marketing managers, APAC marketing team, channel sales, and customer success teams to align marketing strategies with overall partner success plans
- Instrumental in taking partner enablement initiatives to key partners and driving usage of these programs
- Evaluating performance of marketing campaigns and activities to inform future joint marketing with partners
ASSUMPTION: This role requires a strong understanding of B2B marketing, partner ecosystems, and the ability to work collaboratively across various teams and regions.
📋 Key Responsibilities
✅ Manage overall co-marketing strategy for assigned APAC-based partners and regional offices/member firms of global partners, assisting in the development and execution of integrated marketing campaigns, go-to-market planning, and regular marketing reviews
✅ Collaborate with Global Partner Marketing Managers to plan and implement the APAC regional portion of Gold and Silver partner marketing plans
✅ Generate and execute creative and unique ideas for joint marketing tactics that drive business growth for partners and harmonize with other Relativity marketing teams’ activities
✅ Collaborate with the APAC marketing team to create and execute an annual APAC partner marketing program that meets both partner marketing and APAC marketing objectives, in support of APAC sales and growth objectives
✅ Collaborate with channel sales and customer success teams to further develop partner relationships and assure partner co-marketing strategy aligns with overall partner success plans
✅ Develop and implement partner marketing support on a 1:many level, including process improvement, how-to guides, and through-partner campaigns, adapting global 1:many campaigns as needed for APAC markets
✅ Create and encourage use of through-partner marketing campaigns and programs to extend and amplify Relativity key go-to-market messages while helping partners move prospects through the sales funnel
✅ Evaluate performance of marketing campaigns and activities and use this insight to inform future joint marketing with partners
✅ Provide product and industry insights to shape partners’ go-to-market approach and gather insights from partners to inform Relativity’s partner marketing, sales enablement, and product marketing efforts
✅ Collaborate with other marketing teams to ensure the value of engaging with partners is clearly communicated in messaging and content for customers and prospects
✅ Support Relativity’s competitive intelligence and market validation projects by leading related discussions with partner accounts
ASSUMPTION: This role requires strong analytical skills, the ability to influence sales professionals, and excellent communication skills to work effectively with partners and internal teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of B2B marketing experience, including experience in a field, partner, or channel marketing role
Required Skills:
- Proven experience developing, executing, and measuring marketing strategies and go-to-market plans, including marketing campaigns, content creation, and channel marketing tactics
- Ability to scale successful 1:1 marketing programs to partner ecosystems to increase impact and results
- Understanding of sales cycles and processes, and the ability to influence sales professionals and leaders to drive marketing objectives
- Analytical and critical thinking skills, including the ability to proactively assess business challenges, propose solutions, and execute on plans to address issues
- Demonstrated expertise building relationships with partners, clients, or other external stakeholders in a consultative, influencer role
- Ability to travel within APAC
Preferred Skills:
- Experience supporting partner ecosystems and partner programs within the SaaS industry, specifically with channel or reseller partnerships
- Fluency in one or more Asian languages
ASSUMPTION: Candidates with experience in partner or channel marketing within the SaaS industry will have a strong foundation for success in this role.
💰 Compensation & Benefits
Salary Range: AU$120,000 - AU$160,000 per annum (Estimated based on industry standards for a senior marketing role in Sydney)
Benefits:
- Health insurance
- Retirement savings plan
- Employee stock purchase plan
- Generous time off and flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with a requirement to be in the Sydney office 2 days a week
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Sydney. Actual compensation may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Relativity is a software company specializing in legal technology, e-discovery, and information governance. They serve various industries, including legal, financial services, and government sectors.
Company Size: Relativity has 1,001-5,000 employees, providing ample opportunities for collaboration and growth.
Founded: Relativity was founded in 2001 and has since grown to serve clients in approximately 40 countries.
Company Description:
- Relativity offers a SaaS product, RelativityOne, which manages large volumes of data and quickly identifies key issues during litigation and internal investigations.
- The company has over 300,000 users serving thousands of organizations globally, including the U.S. Department of Justice and 198 of the Am Law 200.
- Relativity's mission is to help people organize data, discover the truth, and act on it.
Company Specialties:
- Software development
- Legal technology
- E-discovery
- Litigation support
- Software engineering
- Information governance
Company Website: http://www.relativity.com
ASSUMPTION: Relativity's expertise in legal technology and e-discovery makes it an attractive employer for professionals interested in these fields.
📊 Role Analysis
Career Level: Senior-level role with opportunities for growth and impact within the APAC region
Reporting Structure: Reports to the Director, Global Partner Marketing based in Chicago and collaborates with the International Marketing team
Work Arrangement: Hybrid (2 days/week in the Sydney office)
Growth Opportunities:
- Potential to expand the role's scope and impact as Relativity's APAC presence grows
- Opportunities to work with and learn from global marketing teams
- Possibility to take on additional responsibilities or mentor junior team members
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic, global organization.
🌍 Location & Work Environment
Office Type: Hybrid (2 days/week in the Sydney office)
Office Location(s): 231 South LaSalle Street, 20th Floor, Chicago, IL 60604, US (Global HQ); 4 Chiswell Street, 3rd Floor, London, EC1Y 4UP, GB; Al. Pokoju 5, Kraków, 5 pietro 31-548, PL; 575 State Route 28, Suite 105, Raritan, NJ 08869, US; 101 Moray Street, South Melbourne, VIC 3205, AU (Sydney office); 33 Lockhart Road, 10F, YF Life Tower, Wan Chai, Hong Kong SAR, HK
Geographic Context:
- Sydney, Australia, offers a high quality of life, vibrant culture, and a thriving job market
- The Sydney office is centrally located, providing easy access to public transportation and amenities
- Australia has a competitive job market for marketing professionals, offering opportunities for career growth and development
Work Schedule: Full-time (40 hours/week), with a requirement to be in the Sydney office 2 days a week
ASSUMPTION: The hybrid work arrangement offers flexibility and work-life balance while still providing opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR team
- Behavioral and skills-based interviews with the hiring manager and/or team members
- Final interview with the Director, Global Partner Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign development skills
- Partner relationship management and collaboration skills
- Analytical and problem-solving skills
- Cultural fit and alignment with Relativity's values
Application Tips:
- Highlight relevant marketing experience, particularly in partner or channel marketing roles
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare examples of successful marketing campaigns or initiatives you've led to discuss during the interview
- Research Relativity's products, services, and company culture to demonstrate your interest and understanding
ATS Keywords: B2B Marketing, Partner Marketing, Channel Marketing, Campaign Development, Content Creation, Sales Enablement, Analytical Skills, Relationship Building, Creative Thinking, Market Insights, Process Improvement, Go-to-Market Strategy, Performance Evaluation, Collaboration, Communication, Travel, APAC, Hybrid Work Arrangement, Sydney
ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, partner relationship management, and cultural fit with Relativity.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)
- Data analysis and visualization tools (e.g., Excel, Tableau)
ASSUMPTION: Familiarity with marketing automation, CRM, and data analysis tools will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Inclusive
- Accountable
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- How do you approach building and maintaining strong relationships with partners, and how do you ensure their needs are met?
- How do you balance the needs of multiple stakeholders, including partners, internal teams, and customers?
- How do you stay organized and manage your time effectively in a fast-paced, dynamic work environment?
ASSUMPTION: Candidates who align with Relativity's values and work style will be more likely to succeed and enjoy their role within the organization.
⚠️ Potential Challenges
- Managing multiple partner relationships and marketing campaigns simultaneously
- Balancing the needs of partners, internal teams, and customers
- Adapting to a hybrid work arrangement and maintaining productivity
- Working across different time zones and collaborating with global teams
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to time management.
📈 Similar Roles Comparison
- This role focuses more on partner marketing and growth strategies than other marketing roles, which may involve broader campaign management or brand marketing
- APAC-based partners may have unique marketing needs and preferences, requiring tailored strategies and adaptability
- Career progression in this role may involve moving into a global partner marketing manager position or taking on additional responsibilities within the APAC region
ASSUMPTION: Understanding the unique aspects of this role and its potential career paths will help candidates determine if it aligns with their long-term goals.
📝 Sample Projects
- Developing and executing a joint marketing campaign with a key APAC-based partner to drive business growth and increase market share
- Creating and implementing a through-partner marketing program to extend Relativity's key go-to-market messages and help partners move prospects through the sales funnel
- Conducting a market analysis and competitive landscape assessment to inform partner marketing strategies and identify growth opportunities
ASSUMPTION: These sample projects demonstrate the types of initiatives the Senior Partner Marketing Specialist, APAC, may undertake to drive business growth and impact.
❓ Key Questions to Ask During Interview
- Can you describe the current partner ecosystem and how this role fits into the broader partner marketing strategy?
- How does the APAC marketing team collaborate with global marketing teams, and what opportunities are there for cross-functional learning and growth?
- What are the most significant challenges facing the partner marketing team in the APAC region, and how can this role address them?
- How does Relativity support the professional development and growth of its marketing team members?
- What is the work environment and culture like in the Sydney office, and how does it differ from other Relativity offices?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in partner or channel marketing roles
- Prepare examples of successful marketing campaigns or initiatives you've led to discuss during the interview
- Research Relativity's products, services, and company culture to demonstrate your interest and understanding
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
