📌 Core Information
🔹 Job Title: Partner Marketing Specialist
🔹 Company: Pennylane
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: CDI - Permanent, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-05-07
🔹 Experience Level: 2-5 years
🔹 Remote Status: Preferred to be based in Paris or commit to coming to the office once a week
🚀 Job Overview
Key aspects of this role include:
- Managing relationships with partner marketing teams
- Developing and executing co-marketing campaigns
- Generating qualified leads to drive Pennylane's growth
- Collaborating with internal teams to align marketing initiatives with business objectives
ASSUMPTION: This role requires a balance of strategic planning and tactical execution, with a focus on building strong relationships with partners and internal teams.
📋 Key Responsibilities
✅ Manage relationships with partner marketing teams, ensuring effective communication and identifying new collaboration opportunities
✅ Develop and manage co-marketing campaigns, including webinars, events, and shared content
✅ Monitor and analyze campaign performance to optimize strategies and ensure positive ROI
✅ Collaborate with internal teams (partnerships, marketing, sales, product marketing) to align marketing initiatives with Pennylane's commercial objectives
✅ Manage Pennylane's visibility on partner marketplaces, including updates to pages and elements
✅ Train and support partners on available marketing materials
ASSUMPTION: This role involves a mix of strategic planning, project management, and stakeholder communication, with a focus on driving measurable results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related field
Experience: 3 years of experience in BtoB SaaS marketing, with a focus on partner engagement
Required Skills:
- Proven experience in BtoB SaaS marketing, with a focus on partner engagement
- Strong communication skills, both internally and externally
- Proficient in marketing tools
- Excellent project management skills
- Fluent in English, with excellent writing skills
- Strong teamwork, autonomy, proactivity, and organizational skills
Preferred Skills:
- Experience in the accounting or financial software industry
- Familiarity with partner revendeurs and software
ASSUMPTION: Candidates should have a strong background in BtoB SaaS marketing, with a proven track record of driving results through partner engagement.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for a Partner Marketing Specialist in Paris)
Benefits:
- Health insurance (Alan Blue and Alan Mind)
- Meal vouchers (Carte Swile)
- Additional paid time off (6-12 days of RTT)
- English language improvement (Busuu subscription)
- Remote work budget
- Office accessibility (near Saint Lazare)
- Stock options (BSPCE)
- Gym access (Gymlib)
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for a Partner Marketing Specialist with 3-5 years of experience in the Paris area.
📌 Applicant Insights
🔍 Company Context
Industry: Accounting and Financial Software
Company Size: Medium (501-1,000 employees) - Pennylane offers a dynamic and collaborative work environment with opportunities for growth and impact.
Founded: 2020 - Pennylane has experienced rapid growth and success since its founding, with a strong focus on innovation and customer satisfaction.
Company Description:
- Pennylane is building the financial OS (Operating System) for European SMEs, providing a single source of truth for financial and accounting data.
- The company aims to save time for entrepreneurs and accountants, enabling them to make better decisions and offer personalized financial services.
- Pennylane is product-led, growing fast, and backed by strong investors, with a remote-first engineering team.
Company Specialties:
- Financial software for SMEs
- Accounting and bookkeeping services
- Financial management and analysis
Company Website: https://www.pennylane.com/fr/
ASSUMPTION: Pennylane is a well-established company in the accounting and financial software industry, with a strong focus on innovation and customer satisfaction.
📊 Role Analysis
Career Level: Mid-level - This role offers opportunities for growth and development within the marketing department and the company as a whole.
Reporting Structure: The Partner Marketing Specialist will report directly to the Partnerships team and collaborate closely with other marketing, sales, and product teams.
Work Arrangement: Hybrid - Preferred to be based in Paris or commit to coming to the office once a week
Growth Opportunities:
- Advancement within the marketing department or other areas of the business
- Expansion of responsibilities and leadership opportunities as the company grows
- Professional development and skill-building through on-the-job training and external courses
ASSUMPTION: This role offers strong growth potential, with opportunities for career advancement and skill development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Hybrid - Preferred to be based in Paris or commit to coming to the office once a week
Office Location(s): 5, Rue des Italiens, Paris, Île-de-France 75009, FR
Geographic Context:
- Paris is a vibrant and culturally rich city, offering a high quality of life and numerous opportunities for personal and professional growth.
- The office is located near Saint Lazare, providing easy access to public transportation and nearby amenities.
- The hybrid work arrangement offers flexibility and a balance between in-office collaboration and remote work.
Work Schedule: Full-time, 40 hours per week, with flexibility for remote work
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote work, with opportunities for flexibility and personal growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and relevant team members
- Final decision and offer
Key Assessment Areas:
- Marketing and partner engagement skills
- Communication and collaboration abilities
- Problem-solving and strategic thinking
- Cultural fit and alignment with Pennylane's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and partner engagement experience
- Demonstrate your understanding of Pennylane's business and the role's requirements
- Prepare examples of your past marketing campaigns and their results
ATS Keywords: BtoB SaaS marketing, partner engagement, co-marketing campaigns, qualified leads, internal collaboration, marketing tools, project management
ASSUMPTION: The application process will focus on assessing the candidate's marketing and partner engagement skills, as well as their cultural fit with Pennylane's values and work environment.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The Partner Marketing Specialist will be expected to have proficiency in relevant marketing and project management tools, as well as strong communication and collaboration skills.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous learning
- Collaboration and teamwork
- Integrity and transparency
- Accountability and results-driven
Work Style:
- Dynamic and fast-paced environment
- Strong focus on collaboration and teamwork
- Opportunities for growth and professional development
- Flexible and adaptable to change
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced environment, with a strong focus on collaboration and teamwork?
- Are you comfortable with remote work and managing your time effectively?
- Do you have a proven track record of driving results through partner engagement and marketing campaigns?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Pennylane's values and work style, with a proven track record of driving results through partner engagement and marketing campaigns.
⚠️ Potential Challenges
- Managing multiple partner relationships and campaigns simultaneously
- Balancing strategic planning and tactical execution
- Adapting to a dynamic and fast-paced work environment
- Working effectively in a hybrid or remote setting
ASSUMPTION: The Partner Marketing Specialist role may present challenges in managing multiple priorities, balancing strategic and tactical work, and adapting to a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other Partner Marketing Specialist roles, this position offers a unique opportunity to work in a fast-growing, innovative company in the accounting and financial software industry.
- Pennylane's focus on customer-centricity, innovation, and collaboration sets it apart from other companies in the industry.
- This role offers strong growth potential and opportunities for career advancement within a dynamic and innovative company.
ASSUMPTION: The Partner Marketing Specialist role at Pennylane offers unique opportunities for growth and impact within a dynamic and innovative company in the accounting and financial software industry.
📝 Sample Projects
- Developing and executing a co-marketing campaign with a strategic partner to generate qualified leads and drive Pennylane's growth
- Managing Pennylane's visibility on partner marketplaces, including updates to pages and elements, to improve discoverability and drive traffic
- Training and supporting partners on available marketing materials, ensuring consistent branding and messaging
ASSUMPTION: The Partner Marketing Specialist will be expected to manage multiple projects simultaneously, with a focus on driving measurable results and improving Pennylane's visibility and partner relationships.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing and partnership strategies at Pennylane?
- What opportunities are there for growth and development within this role and the company as a whole?
- How does Pennylane support work-life balance and employee well-being?
- What are the key challenges facing the Partner Marketing team, and how can this role help address them?
ASSUMPTION: Candidates should ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and their understanding of Pennylane's business and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and partner engagement experience
- Prepare examples of your past marketing campaigns and their results
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
