Partnership & Influencer Manager (m/w/d)

📌 Core Information

🔹 Job Title: Partnership & Influencer Manager (m/w/d)

🔹 Company: SD Sugar Daddies GmbH

🔹 Location: Cologne, North Rhine-Westphalia, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-07-14

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic network building and expansion of influencers, brand partners, and agencies
• Development, execution, and optimization of creative campaigns
• Management of social media channels and community events
• Identification of trends and content development

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills to successfully manage and grow influencer networks and brand partnerships.

📋 Key Responsibilities

✅ Strategic development and expansion of influencer, brand partner, and agency networks

✅ Campaign development, execution, and optimization in collaboration with brand and social media teams

✅ Management of social media channels and content creation in collaboration with the content team

✅ Trend identification, content development, and expansion of brand cooperations

✅ Planning, execution, and follow-up of brand and community events as the on-site contact person

✅ Contract negotiations, briefings, content approvals, and overall project management

✅ Performance tracking, reporting, and strategic optimization

✅ Press release writing and press distribution list management

✅ Close collaboration with PR, social media, content, and direct reporting to the founders

ASSUMPTION: This role involves a high degree of multitasking, stakeholder management, and adaptability to thrive in a dynamic and growing company.

🎯 Required Qualifications

Education: Completed degree in Marketing, Communications, Event Management, or a related field

Experience: At least 2 years of relevant experience in influencer or event marketing, ideally with experience in leading projects

Required Skills:

• Proven experience in strategic network building and campaign management
• Excellent communication and negotiation skills
• Strong analytical and creative thinking
• Professional appearance, organizational talent, and team spirit
• Empathy and tact in dealing with partners, talents, and internal stakeholders
• Excellent German language skills (written and spoken)

Preferred Skills:

• Experience with reporting and tracking tools
• Familiarity with the retail grocery industry
• Passion for trends, snacks, and digital communication

ASSUMPTION: Candidates with a strong background in influencer marketing and a proven track record in campaign management and network building will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €40,000 - €45,000 per year, depending on qualifications

Benefits:

• Discounted Urban Sports Club membership
• Reduced Germany Ticket
• Bike leasing
• Team events
• Rapid growth opportunities
• Exciting challenges
• Diversity and team spirit
• Flat hierarchies
• Office fun

Working Hours: 40 hours per week

ASSUMPTION: The salary range is based on industry standards for a mid-level marketing role in Germany. Benefits are designed to support work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Groceries

Company Size: 11-50 employees (Small to Medium-sized Enterprise)

Founded: 2018

Company Description:

• Innovative, modern, and delicious food products
• Two successful brands: Cookie Bros. and O•MOCHI
• Strong partner: Katjes Fassin GmbH
• Products available in major retail chains
• Excellent marketing strategy and social media presence
• Award-winning products and company

Company Specialties:

• Dessert specialties
• Start-up environment
• Foodporn and innovative marketing
• Against the grain and TikTok marketing

Company Website: https://www.sdsugardaddies.de

ASSUMPTION: SD Sugar Daddies GmbH is a growing and innovative company in the retail grocery industry, focusing on modern and delicious food products.

📊 Role Analysis

Career Level: Mid-level marketing role with growth opportunities

Reporting Structure: Direct reporting to the founders, close collaboration with PR, social media, content, and brand teams

Work Arrangement: On-site, 40 hours per week

Growth Opportunities:

• Rapid growth and expansion of the company
• Potential for career advancement as the company grows
• Opportunities to take on more responsibilities and lead projects

ASSUMPTION: This role offers excellent growth opportunities as the company continues to expand and succeed in the market.

🌍 Location & Work Environment

Office Type: Modern and creative office space

Office Location(s): Cologne, North Rhine-Westphalia, Germany

Geographic Context:

• Cologne is the fourth-largest city in Germany and a major cultural and economic hub
• Cologne is located in the Rhine-Ruhr metropolitan region, the largest metropolitan area in Germany
• The city is known for its vibrant arts and culture scene, including the Cologne Cathedral and the Cologne Carnival

Work Schedule: Standard office hours with flexibility for event planning and management

ASSUMPTION: The office environment is dynamic, creative, and collaborative, with a strong focus on innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and relevant team members
• Final interview with the founders

Key Assessment Areas:

• Creativity and strategic thinking
• Communication and negotiation skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Demonstrate your understanding of the company, its products, and target audience
• Prepare examples of successful influencer marketing campaigns or events you've managed
• Be ready to discuss your personal brand and social media presence

ATS Keywords: Influencer marketing, event management, campaign development, social media management, trend identification, content creation, contract negotiation, performance analysis, press release writing, team collaboration, analytical thinking, creative affinity, organizational skills, communication skills, German language proficiency

ASSUMPTION: The application process is designed to assess the candidate's skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, etc.)
• Campaign management tools (e.g., Hootsuite, Buffer, etc.)
• Reporting and tracking tools (e.g., Google Analytics, social media analytics, etc.)
• Project management tools (e.g., Asana, Trello, etc.)

ASSUMPTION: Familiarity with relevant social media platforms, campaign management tools, and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Collaboration and teamwork
• Customer focus and excellence
• Integrity and respect

Work Style:

• Dynamic and fast-paced
• Creative and collaborative
• Results-driven and data-informed
• Focused on growth and continuous improvement

Self-Assessment Questions:

• How do you align with the company's values of innovation, collaboration, and customer focus?
• How comfortable are you working in a dynamic and fast-paced environment?
• How do you approach continuous learning and improvement in your role?

ASSUMPTION: Candidates who demonstrate a strong fit with the company's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing a large network of influencers, brand partners, and agencies
• Keeping up with industry trends and best practices in influencer marketing
• Balancing multiple projects and priorities
• Working in a fast-paced and growing company

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is unique in its focus on the retail grocery industry and the company's innovative approach to food products
• Similar roles in other industries may have different target audiences, products, and marketing strategies
• Career progression may involve moving into a leadership role or specializing in a specific aspect of influencer marketing

ASSUMPTION: This role offers a unique opportunity to work in a growing and innovative company in the retail grocery industry.

📝 Sample Projects

• Developing and executing a successful influencer marketing campaign for a new product launch
• Identifying and capitalizing on emerging trends in the influencer marketing landscape
• Managing a large-scale event, such as a product launch or brand activation, with multiple stakeholders and partners

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth plans?
• What are the biggest challenges facing the influencer marketing landscape, and how does this role address them?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company foster a culture of innovation and creativity?

ASSUMPTION: These questions help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare examples of successful influencer marketing campaigns or events you've managed
• Be ready to discuss your personal brand and social media presence
• Follow up with the hiring manager one week after your application, expressing your interest in the role and asking if they need any additional information

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.