Partnership Marketing Executive (Contract)

📌 Core Information

🔹 Job Title: Partnerships Marketing Executive (Contract)

🔹 Company: Crunchyroll, LLC

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Contract (6 months with potential extension)

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Mumbai)

🚀 Job Overview

Key aspects of this role include:

• Executing co-marketing campaigns with partners, supporting strategic collaborations, and driving mutual growth initiatives.
• Working across a diverse portfolio of global and local partners and platforms.
• Collaborating with internal creative and content teams to develop marketing assets tailored to each partnership.
• Monitoring and reporting on campaign performance, generating insights and recommendations for future improvements.
• Liaising with BD, partner management, GTM, and Creative services teams to ensure partnership marketing initiatives are aligned and integrated.

ASSUMPTION: This role requires a proactive and detail-oriented individual with a strong background in marketing operations and partnerships. The ideal candidate will be comfortable managing multiple projects and deadlines in a fast-paced environment.

📋 Key Responsibilities

✅ Support the planning, development, and execution of partnership marketing campaigns from start to finish, focusing on SPNI and MENA partners.

✅ Act as a point of contact for day-to-day communications with partner management, ensuring timely delivery of assets, briefs, and approvals.

✅ Collaborate with internal creative and content teams to develop marketing assets tailored to each partnership.

✅ Monitor and report on campaign performance, generating insights and recommendations for future improvements.

✅ Liaise with BD, partner management, GTM, and Creative services teams to ensure partnership marketing initiatives are aligned and integrated.

ASSUMPTION: The successful candidate will have a proven ability to manage multiple projects and deadlines, strong written and verbal communication skills, and excellent organizational and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 2+ years of experience in marketing operations, preferably with exposure to partnerships, brand collaborations, or B2B marketing.

Required Skills:

• Proven ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong written and verbal communication skills.
• Detail-oriented with excellent organizational and project management skills.
• Ability to work independently with minimal supervision.

Preferred Skills:

• Experience working with global partners and platforms.
• Fluency in multiple languages (English and Hindi).

ASSUMPTION: Candidates should be available to commit to a 6-month contract, with the possibility of extension.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (pro-rated for the contract period). This estimate is based on industry standards for a marketing executive with 2-5 years of experience in Mumbai.

Benefits:

• Flexible work arrangement (hybrid model).
• Opportunity to work with a global entertainment brand.
• Potential extension or full-time conversion based on performance.

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment (Media & Publishing)

Company Size: 501-1,000 employees (Global), Small team in Mumbai (Local)

Founded: 2006 (Global), 2014 (India)

Company Description:

• Crunchyroll is an independently operated joint venture between US-based Sony Pictures Entertainment and Japan’s Aniplex.
• It connects anime and manga fans across 200+ countries and territories with the content and experiences they love.
• Crunchyroll serves the anime community across events, theatrical, games, consumer products, collectibles, and manga publishing.

Company Specialties:

• Media (Entertainment)
• Technology (Video Streaming)
• Subscription-based Services

Company Website: https://www.crunchyroll.com/

ASSUMPTION: Crunchyroll is a global entertainment brand with a strong focus on anime and manga content. It offers a unique opportunity for marketing professionals to work with a diverse portfolio of global and local partners and platforms.

📊 Role Analysis

Career Level: Mid-level Marketing Executive

Reporting Structure: Reports directly to the VP, GTM & Partnerships Marketing (APAC + MENA)

Work Arrangement: Hybrid (Mumbai) - 2-3 days in the office, rest remote

Growth Opportunities:

• Potential extension or full-time conversion based on performance.
• Exposure to global partners and platforms.
• Opportunity to work with a diverse team and learn from experienced professionals.

ASSUMPTION: This role offers a unique opportunity for growth and learning, with the potential for long-term career development within the company.

🌍 Location & Work Environment

Office Type: Hybrid (Mumbai)

Office Location(s): 444 Bush St, San Francisco, California 94108, US (Global HQ), Mumbai, Maharashtra, India (Local Office)

Geographic Context:

• Mumbai is the capital city of Maharashtra and the most populous city in India.
• It is a major commercial and entertainment hub, with a vibrant cultural scene.
• The local office is centrally located, with easy access to public transportation and amenities.

Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options.

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the HR team.
• Technical interview with the hiring manager or a team member.
• Final interview with the VP, GTM & Partnerships Marketing (APAC + MENA).

Key Assessment Areas:

• Problem-solving skills and ability to manage multiple projects.
• Communication skills and ability to work with global partners.
• Cultural fit and alignment with Crunchyroll's values.

Application Tips:

• Highlight relevant experience in marketing operations, partnerships, or brand collaborations.
• Tailor your resume and cover letter to emphasize skills and experiences relevant to the role.
• Prepare examples of successful partnership marketing campaigns you've executed in the past.

ATS Keywords: Marketing Operations, Partnerships, Brand Collaborations, B2B Marketing, Campaign Execution, Performance Tracking, Global Partners, Local Partners, Marketing Assets, Project Management

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on finding a candidate who is a strong fit for the company culture and has the required skills and experience.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Collaboration tools (e.g., Slack, Microsoft Teams)
• Design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The successful candidate will be comfortable using a variety of marketing and project management tools to streamline their work and collaborate with internal teams.

👔 Cultural Fit Considerations

Company Values:

• Courage: Overcoming fear to enable our best selves.
• Curiosity: Being curious, which is the gateway to empathy, inclusion, and understanding.
• Kaizen: Having a growth mindset committed to constant forward progress.
• Service: Serving our community with humility, enabling joy and belonging for others.

Work Style:

• Collaborative and team-oriented.
• Fast-paced and dynamic.
• Focused on driving results and continuous improvement.

Self-Assessment Questions:

• Do you have the courage to take on new challenges and learn from failures?
• Are you curious about the world around you and eager to learn from others?
• Do you have a growth mindset and a commitment to continuous improvement?
• Are you able to work collaboratively with a diverse team and prioritize the needs of others?

ASSUMPTION: Crunchyroll values a strong cultural fit and looks for candidates who align with their core values and work style.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment.
• Working with global partners and navigating time zone differences.
• Adapting to a hybrid work arrangement and balancing in-office and remote work.
• Developing marketing assets that resonate with diverse audiences and partners.

ASSUMPTION: The successful candidate will be able to overcome these challenges and thrive in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Partnerships Manager role, but with a focus on executing co-marketing campaigns and supporting strategic collaborations.
• Unlike other marketing roles, this position requires a strong background in marketing operations and partnerships, with a focus on campaign execution and performance tracking.
• Career progression in this role could lead to a Senior Marketing Manager or Director of Partnerships position, with the opportunity to manage a team and drive strategic initiatives.

ASSUMPTION: This role offers a unique opportunity to gain experience in partnership marketing and develop skills in campaign execution, performance tracking, and cross-functional collaboration.

📝 Sample Projects

• Executing a co-marketing campaign with SPNI, including the development of marketing assets and tracking campaign performance.
• Collaborating with the internal creative team to develop a series of social media posts promoting a new anime series in partnership with a global streaming platform.
• Monitoring and reporting on the performance of multiple partnership marketing campaigns, generating insights and recommendations for future improvements.

ASSUMPTION: These sample projects illustrate the day-to-day responsibilities and key deliverables of the Partnerships Marketing Executive role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Crunchyroll support the growth and development of its employees?
• What are the key challenges facing the partnership marketing team, and how can this role help address them?
• How does Crunchyroll foster a culture of diversity, inclusion, and belonging?

ASSUMPTION: These interview questions are designed to help the candidate understand the role, the team, and the company culture, and to demonstrate their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://boards.greenhouse.io/crunchyroll/jobs/7063840?gh_jid=7063840
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of successful partnership marketing campaigns you've executed in the past.
• Follow up with the HR team one week after submission to confirm receipt of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.