Partnership Marketing Manager

📌 Core Information

🔹 Job Title: Partnership Marketing Manager

🔹 Company: Katalon, Inc.

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Hybrid (Remote OK)

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic co-marketing programs with global system integrators (GSIs), regional system integrators (RSIs), and technology partners to drive net-new pipeline and revenue.
• Building and maintaining strong relationships with partners to maximize marketing investment and identify new collaboration opportunities.
• Collaborating with cross-functional teams, including partner alliances, product marketing, and demand generation, to align partner marketing initiatives with company-wide go-to-market motions.
• Managing co-brand campaign budgets and ensuring marketing programs meet ROI targets.

ASSUMPTION: This role requires a strategic mindset, excellent project management skills, and the ability to build and maintain strong relationships with both internal stakeholders and external partners.

📋 Key Responsibilities

✅ Quarterly Planning & Tiered Strategy: Collaborate with the Partner Alliances team to define and execute quarterly marketing plans tailored to various partner tiers, aligned to pipeline and growth goals.

✅ Joint Campaign Execution: Plan and launch joint co-marketing initiatives including webinars, solution briefs, case studies, digital campaigns, and co-branded assets that support mutual demand generation objectives.

✅ Performance Tracking & Insights: Track and analyze partner marketing KPIs, such as partner-sourced and influenced pipeline, co-branded asset performance, and campaign-generated leads. Deliver actionable insights to optimize effectiveness and ROI.

✅ Partner Experience & Enablement: Build and maintain partner-specific landing pages and nurture workflows in collaboration with digital ops. Ensure partners are equipped with marketing toolkits, messaging, and content to drive campaign success.

✅ Strategic GTM Alignment: Partner with the GTM Lead to integrate partner campaigns into broader go-to-market motions, ensuring consistent messaging, audience targeting, and revenue alignment.

✅ Relationship Building & Partner Value: Identify, onboard, and nurture strategic relationships with key industry partners. Ensure every co-marketing activity delivers measurable business value and strengthens long-term collaboration.

✅ Brand Consistency & Creative Oversight: Act as a brand guardian for Katalon, ensuring all partner-led marketing efforts align with our visual identity, tone of voice, and campaign calendar.

✅ Innovation & Value Maximization: Develop and present compelling partner campaign proposals that maximize joint investment, while identifying opportunities for creative storytelling, differentiation, and partner innovation.

✅ Cross-functional Campaign Execution: Work with campaign activation stakeholders to ensure seamless handovers from planning to execution. Drive operational excellence by aligning on briefs, timelines, and feedback loops.

✅ Budget Management & Planning: Own and manage co-brand campaign budgets, ensuring marketing programs meet ROI targets. Collaborate with partners on annual and quarterly planning, proactively identifying risks and securing partner investment on schedule.

ASSUMPTION: This role requires strong project management skills, the ability to manage multiple workstreams, and the capacity to thrive in a fast-paced, matrixed environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA or relevant advanced degree is a plus.

Experience: 7+ years of B2B experience in partner marketing, strategic partnerships, or client-facing roles within global or international organizations, with 4+ years specifically focused on partner marketing initiatives.

Required Skills:

• Proven success in launching and executing co-marketing programs with GSIs, RSIs, and/or technology alliances that drive measurable pipeline and brand impact.
• Results-oriented mindset with a strong focus on driving mutual value and win-win outcomes for both company and partners.
• Exceptional relationship-building abilities, with a demonstrated ability to influence, align, and build credibility with both internal stakeholders and external partners.
• Strong stakeholder management and the ability to lead cross-functional teams toward the successful delivery of integrated partner marketing plans.
• Excellent project management skills, including managing multiple workstreams, timelines, and campaign assets in a fast-paced, matrixed environment.
• Clear and persuasive communicator, with outstanding written and verbal skills and a partner-first, collaborative mindset.
• Adaptability across time zones, with the flexibility and commitment to engage with global teams and partners across regions.

Preferred Skills:

• Experience with marketing automation tools and CRM platforms.
• Fluency in multiple languages, with a strong preference for Vietnamese and/or other Asian languages.
• Background in software or technology industries.

ASSUMPTION: While not explicitly stated, experience with marketing automation tools and CRM platforms, as well as fluency in multiple languages, would be beneficial for success in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Partnership Marketing Manager role with 7+ years of experience in Vietnam, the estimated salary range is VND 1,200,000,000 - VND 1,800,000,000 per year (approximately USD $50,000 - USD $75,000).

Benefits:

• Total Remuneration: Satisfying your financial goals through competitive compensation and periodic performance bonuses.
• Well-being & Work-life Balance: Staying healthy through comprehensive health plans, flexible work arrangements, and generous paid leaves.
• Statutory Compliance: Labor compliance with local regulations that ensure employee security.
• Work Facilities & Accommodation: Top-notch equipment, supportive allowances, and A-class facilities.
• Diversity, Equity, Engagement, & Inclusion: Becoming part of a global team that celebrates differences, equal opportunity, and meaningful employee recognition.
• Growth & Rewards: Thriving professionally through employee enablement, a culture of trust, and rewarding performance.

Working Hours: Full-time, with flexible work arrangements and remote work options available.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 201-500 employees

Founded: 2016

Company Description:

• Katalon is an AI-augmented test management platform that enables quality assurance, DevOps, and software teams of any size to deliver world-class customer experiences.
• The company supports AI-augmented development practices with AI-native software testing, helping teams accelerate end-to-end software development by powering the authoring, execution, and insights of test automation across any app or environment.
• Katalon flexibly integrates across a team’s architecture and processes, supporting companies like yours to deliver high-quality software faster and more efficiently.

Company Specialties:

• AI-augmented quality management platform
• Mobile testing
• Automation testing
• Software testing
• App testing
• Web testing
• Performance testing
• Regression testing
• Test maintenance
• E2E testing
• Cross-browser testing
• Data-driven testing
• Salesforce testing
• SAP testing
• API testing

Company Website: katalon.com

ASSUMPTION: Katalon is a global company with a strong focus on AI-augmented software testing, enabling teams to deliver high-quality software faster and more efficiently.

📊 Role Analysis

Career Level: Experienced professional with 7+ years of experience in partner marketing or related fields.

Reporting Structure: This role reports directly to the Head of Marketing or a similar position.

Work Arrangement: Hybrid (Remote OK) with flexible work arrangements and remote work options available.

Growth Opportunities:

• Progression to a senior or management role within the marketing department, such as Senior Partnership Marketing Manager or Director of Partner Marketing.
• Expanding the partnership marketing function and building a team of dedicated partner marketing specialists.
• Cross-functional growth opportunities within the broader marketing organization or other departments, such as product marketing or demand generation.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the partnership marketing function and progress to senior or management roles.

🌍 Location & Work Environment

Office Type: Hybrid (Remote OK) with offices in Atlanta, Georgia, USA, and Ho Chi Minh City, Vietnam.

Office Location(s): 1720 Peachtree St NW, Suite 870, Atlanta, Georgia 30309, US; Ho Chi Minh City, Vietnam

Geographic Context:

• Ho Chi Minh City, Vietnam: A vibrant, bustling city with a rich culture, delicious food, and a growing tech industry.
• Atlanta, Georgia, USA: A major tech hub with a diverse economy and a thriving startup scene.

Work Schedule: Full-time, with flexible work arrangements and remote work options available. The work schedule may vary depending on the candidate's location and the needs of the role.

ASSUMPTION: This role offers a hybrid work arrangement with flexible work arrangements and remote work options available, allowing for a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• In-depth behavioral and skills-based interview with the hiring manager and a cross-functional panel
• Final interview with the Head of Marketing or a similar position
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and planning
• Relationship-building and stakeholder management
• Project management and execution skills
• Communication and presentation skills
• Cultural fit and alignment with Katalon's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Katalon's products and services, as well as our target industries and markets.
• Prepare examples of successful co-marketing campaigns you've executed in the past, highlighting your ability to drive measurable pipeline and brand impact.
• Be ready to discuss your approach to building and maintaining strong relationships with partners, as well as your ability to manage co-brand campaign budgets and ensure marketing programs meet ROI targets.

ATS Keywords: Partner Marketing, Co-Marketing, Campaign Execution, Performance Tracking, Relationship Building, Project Management, Stakeholder Management, Strategic Planning, Budget Management, Cross-Functional Collaboration, GTM Alignment, Innovation, Brand Consistency, Analytical Skills, Adaptability

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, relationship-building, and project management skills. Candidates should be prepared to demonstrate their ability to drive measurable pipeline and brand impact through successful co-marketing campaigns.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
• CRM platforms (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Microsoft Teams, Slack, Google Workspace)
• Design and creative tools (e.g., Canva, Adobe Creative Suite, Sketch)

ASSUMPTION: While not explicitly stated, experience with marketing automation tools, CRM platforms, project management tools, and collaboration tools would be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: We prioritize the needs and success of our customers above all else.
• Innovation-driven: We embrace continuous learning and improvement, always seeking new and better ways to deliver value.
• Collaborative: We work together, sharing knowledge and supporting each other's growth and success.
• Accountable: We take ownership of our responsibilities and deliver on our commitments.
• Inclusive: We celebrate diversity and foster a culture of belonging, where everyone feels valued and respected.

Work Style:

• Fast-paced and dynamic, with a focus on execution and results.
• Collaborative and cross-functional, with a strong emphasis on teamwork and communication.
• Adaptable and flexible, with a willingness to pivot and adjust as needed.
• Data-driven and analytical, with a focus on performance tracking and continuous improvement.

Self-Assessment Questions:

• How do you prioritize and manage multiple workstreams and timelines in a fast-paced, matrixed environment?
• Can you provide an example of a successful co-marketing campaign you've executed in the past, highlighting your ability to drive measurable pipeline and brand impact?
• How do you approach building and maintaining strong relationships with partners, and how do you ensure every co-marketing activity delivers measurable business value and strengthens long-term collaboration?
• How do you manage co-brand campaign budgets and ensure marketing programs meet ROI targets?
• How do you align partner marketing initiatives with company-wide go-to-market motions, ensuring joint campaigns reinforce strategic launches, vertical plays, and audience-specific messaging?

ASSUMPTION: Candidates should be prepared to demonstrate their ability to thrive in a fast-paced, matrixed environment, with a strong focus on execution, collaboration, and adaptability.

⚠️ Potential Challenges

• Managing multiple workstreams, timelines, and campaign assets in a fast-paced, matrixed environment may be challenging for candidates who struggle with prioritization and organization.
• Building and maintaining strong relationships with partners may require significant time and effort, with potential challenges in ensuring every co-marketing activity delivers measurable business value and strengthens long-term collaboration.
• Managing co-brand campaign budgets and ensuring marketing programs meet ROI targets may be challenging for candidates who lack strong analytical skills or struggle with data-driven decision-making.
• Aligning partner marketing initiatives with company-wide go-to-market motions may require strong communication and collaboration skills, with potential challenges in ensuring joint campaigns reinforce strategic launches, vertical plays, and audience-specific messaging.
• Working across multiple time zones and with global teams and partners may present unique challenges in communication, coordination, and time management.

ASSUMPTION: While this role offers significant growth potential and the opportunity to work with a global team of talented professionals, candidates should be prepared to face potential challenges in managing multiple workstreams, building strong relationships with partners, and ensuring marketing programs meet ROI targets.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this role requires a strong focus on partner relationships and co-marketing campaigns, with a unique emphasis on driving measurable pipeline and brand impact through strategic collaboration with global system integrators, regional system integrators, and technology partners.
• Compared to other partner marketing roles, this position offers a broader scope of responsibilities, with a strong emphasis on strategic planning, budget management, and cross-functional collaboration.
• Career progression in this role may follow a similar path to other marketing roles, with opportunities to progress to senior or management positions within the marketing department or expand the partnership marketing function to include a team of dedicated partner marketing specialists.

ASSUMPTION: This role offers a unique blend of strategic planning, relationship-building, and cross-functional collaboration, with a strong focus on driving measurable pipeline and brand impact through successful co-marketing campaigns.

📝 Sample Projects

• Developing and executing a quarterly marketing plan for a global system integrator (GSI) partner, including joint campaign execution, performance tracking, and optimization.
• Building and maintaining a partner-specific landing page and nurture workflow in collaboration with digital ops, ensuring partners are equipped with marketing toolkits, messaging, and content to drive campaign success.
• Launching a co-branded webinar series with a regional system integrator (RSI) partner, featuring joint thought leadership content and driving mutual demand generation objectives.

ASSUMPTION: These sample projects highlight the strategic planning, relationship-building, and cross-functional collaboration required for success in this role, with a strong focus on driving measurable pipeline and brand impact through successful co-marketing campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the typical timeline and process for launching a co-marketing campaign with one of our global system integrator (GSI) partners?
• How do you approach building and maintaining strong relationships with partners, and how do you ensure every co-marketing activity delivers measurable business value and strengthens long-term collaboration?
• Can you provide an example of a successful co-marketing campaign you've executed in the past, highlighting your ability to drive measurable pipeline and brand impact?
• How do you manage co-brand campaign budgets and ensure marketing programs meet ROI targets?
• How do you align partner marketing initiatives with company-wide go-to-market motions, ensuring joint campaigns reinforce strategic launches, vertical plays, and audience-specific messaging?

ASSUMPTION: These key questions are designed to assess the candidate's understanding of the role's responsibilities, as well as their ability to drive measurable pipeline and brand impact through successful co-marketing campaigns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on successful co-marketing campaigns and your ability to drive measurable pipeline and brand impact.
• Prepare examples of successful co-marketing campaigns you've executed in the past, highlighting your ability to build and maintain strong relationships with partners, manage co-brand campaign budgets, and ensure marketing programs meet ROI targets.
• Be ready to discuss your approach to strategic planning, budget management, and cross-functional collaboration, as well as your ability to thrive in a fast-paced, matrixed environment.
• Follow up with the hiring manager one week after submission to confirm receipt of your application and inquire about next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.