Passenger Brand Manager

📌 Core Information

🔹 Job Title: Passenger Brand Manager

🔹 Company: Angkas

🔹 Location: Makati City, Makati, Philippines

🔹 Job Type: Full-Time, Remote

🔹 Category: Brand Management

🔹 Date Posted: May 8, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site (with remote work options)

🚀 Job Overview

Key aspects of this role include:

• Leading the creation and execution of a full-year brand calendar
• Developing and safeguarding Angkas' brand positioning and messaging
• Managing brand budgets and overseeing media planning
• Driving performance through brand health metrics and cross-functional collaboration
• Mentoring junior brand associates and fostering a high-performance culture

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a dynamic, fast-paced tech environment.

📋 Key Responsibilities

✅ 12-Month Calendar Management: Lead the creation, alignment, and execution of a full-year brand calendar that aligns with business goals and cultural moments.

✅ Brand Equity Building: Develop and safeguard Angkas’ brand positioning, tone of voice, and core messaging across all channels. Lead campaigns that drive emotional and functional connection with passengers.

✅ Budget and Media Planning: Manage and optimize annual brand budgets (above-the-line and below-the-line) to maximize ROI. Oversee media mix modeling, channel strategy, and buying through agency partners and internal teams.

✅ Social Media & Community Building: Create and oversee always-on and campaign-specific strategies for social media engagement and brand-building. Champion the development of communities as brand advocates.

✅ Partnerships for Top Funnel Growth: Identify, negotiate, and manage brand partnerships and sponsorships that drive awareness, consideration, and trial.

✅ Performance Tracking and Trial Conversion: Drive performance through brand health metrics (awareness, top-of-mind, NPS) and performance metrics (engagement rates, trials up to 3rd repeat booking). Work cross-functionally with CRM, product, operations, and performance marketing teams to incubate new users until they reach habitual booking.

✅ Team Management: Manage and mentor junior brand associates and/or cross-functional project teams when needed. Foster a high-performance, brand-centric, and collaborative culture.

ASSUMPTION: This role requires a strong understanding of brand strategy, media planning, and team management, as well as the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Business, Communications, or related field.

Experience: 4+ years of brand management experience

Required Skills:

• Proven experience in brand strategy development, media planning, and budget management.
• Solid background in social media strategy, influencer partnerships, and community management.
• Experience handling large-scale ATL campaigns (TV, OOH, Digital) and BTL activations.
• Strong analytical mindset — able to interpret data and translate into actionable brand strategies.
• Excellent stakeholder management and cross-functional leadership skills.
• Team management experience required (at least 1-2 direct reports previously managed).
• Entrepreneurial spirit — comfortable working in a dynamic, fast-paced tech environment.

Preferred Skills:

• Previous experience working with or within tech platforms, transportation, or service apps.
• Strong interest in mobility, commuter solutions, and community building.
• Familiarity with CRM platforms and performance marketing tools.

ASSUMPTION: Candidates with experience in tech, transportation, or service apps, as well as familiarity with CRM platforms, may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: PHP 800,000 - 1,200,000 per year (based on industry standards for mid-senior level brand management roles in the Philippines)

Benefits:

• Health insurance
• Retirement plan
• Performance bonuses
• Employee discounts on Angkas services

Working Hours: Full-time (40 hours/week), with flexible remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Philippines. Actual compensation may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Angkas is a motorcycle ride-hailing service, operating in the transportation and mobility sector.

Company Size: Small (3 employees), which may offer a more entrepreneurial and agile work environment.

Founded: 2018, with a brief history marked by rapid growth and innovation in the Philippine ride-hailing market.

Company Description:

• Angkas is committed to providing safe, convenient, and affordable transportation solutions for Filipinos.
• The company prioritizes the safety of its riders and passengers through strict driver vetting processes and continuous training.
• Angkas is known for its strong brand presence and community engagement, with a focus on supporting local communities and causes.

Company Specialties:

• Motorcycle ride-hailing services
• Transportation and mobility solutions
• Community engagement and support

Company Website: https://www.angkas.com/

ASSUMPTION: Angkas' small size and focus on community engagement may result in a more personal and impactful work environment for employees.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and leadership within the brand management team.

Reporting Structure: This role may report directly to the Head of Marketing or a similar executive, with potential cross-functional collaboration with various departments.

Work Arrangement: On-site with remote work options, allowing for flexibility and work-life balance.

Growth Opportunities:

• Potential career progression to senior brand management or marketing leadership roles.
• Expansion of responsibilities as the company grows and enters new markets.
• Opportunities to work on strategic projects and initiatives that drive business growth.

ASSUMPTION: This role offers strong growth potential, given Angkas' rapid expansion and focus on innovation in the Philippine ride-hailing market.

🌍 Location & Work Environment

Office Type: Angkas' headquarters is located in Makati City, the central business district of the Philippines, offering a vibrant and dynamic work environment.

Office Location(s): 7F V Corporate Center, 125 L.P. Leviste St, Salcedo Village, Makati, 1227 Metro Manila, Philippines

Geographic Context:

• Makati City is known for its bustling business atmosphere, with numerous multinational corporations and local businesses based in the area.
• The city offers a wide range of dining, entertainment, and shopping options, as well as easy access to public transportation.
• Makati is also home to a diverse and multicultural community, providing a rich and engaging work environment.

Work Schedule: Full-time (40 hours/week), with flexible remote work options and potential overtime during peak business hours.

ASSUMPTION: The Makati City location offers a dynamic and engaging work environment, with easy access to various amenities and resources.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Brand strategy and development
• Media planning and budget management
• Cross-functional collaboration and leadership
• Problem-solving and analytical skills
• Cultural fit and alignment with Angkas' values

Application Tips:

• Highlight your experience in brand management, media planning, and team leadership in your resume and cover letter.
• Demonstrate your understanding of the Philippine ride-hailing market and Angkas' unique value proposition.
• Prepare examples of successful brand campaigns you've led, focusing on strategy, execution, and results.
• Showcase your ability to work effectively with cross-functional teams and stakeholders.

ATS Keywords: Brand Management, Media Planning, Budget Management, Social Media Strategy, Community Management, Analytical Skills, Stakeholder Management, Cross-Functional Leadership, Team Management, Campaign Management, Partnership Management, Performance Tracking, Brand Equity Building, CRM Familiarity, Influencer Partnerships, Entrepreneurial Spirit

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant skills and experiences, as well as their understanding of Angkas' brand and market position.

🛠️ Tools & Technologies

• Google Workspace (Gmail, Google Drive, Google Docs)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media management platforms (Hootsuite, Buffer, etc.)
• CRM platforms (Salesforce, HubSpot, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: Familiarity with these tools and technologies is expected, as they are commonly used in brand management roles.

👔 Cultural Fit Considerations

Company Values:

• Safety first
• Customer-centric
• Integrity and accountability
• Continuous learning and improvement
• Teamwork and collaboration

Work Style:

• Agile and adaptable
• Data-driven and analytical
• Collaborative and team-oriented
• Entrepreneurial and innovative
• Committed to Angkas' mission and values

Self-Assessment Questions:

• How do you embody Angkas' commitment to safety and customer-centricity in your work?
• Can you provide an example of a time when you demonstrated strong analytical skills and data-driven decision-making?
• How do you foster a collaborative and high-performing team environment, and can you share a success story from your previous experience?

ASSUMPTION: Applicants should carefully consider how their personal values and work style align with Angkas' company culture and values.

⚠️ Potential Challenges

• Managing a small team in a fast-paced, dynamic environment
• Balancing brand strategy and execution with limited resources
• Navigating the competitive Philippine ride-hailing market
• Adapting to Angkas' unique company culture and work environment

ASSUMPTION: Applicants should be prepared to tackle these challenges head-on and demonstrate their ability to thrive in a demanding and dynamic work environment.

📈 Similar Roles Comparison

• Compared to traditional brand management roles, this position offers a unique opportunity to work in the fast-growing ride-hailing industry and make a significant impact on a small but rapidly expanding company.
• In terms of industry-specific context, the Philippine ride-hailing market is competitive and dynamic, with Angkas positioned as a leading player in the motorcycle ride-hailing segment.
• Career path comparison: This role may lead to senior brand management or marketing leadership positions within Angkas or other ride-hailing companies, as well as opportunities in related industries such as transportation and mobility services.

ASSUMPTION: Applicants should consider how this role aligns with their long-term career goals and their interest in the ride-hailing industry.

📝 Sample Projects

• Developing and executing a comprehensive brand calendar for Angkas' anniversary campaign, including ATL, BTL, and social media activations.
• Managing a successful influencer marketing campaign to drive passenger acquisition and engagement.
• Conducting a brand health audit and developing a strategic plan to improve Angkas' brand perception and market share.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Passenger Brand Manager may undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the brand management department?
• How does Angkas support the professional growth and development of its employees?
• Can you provide an example of a successful brand campaign that Angkas has executed, and what made it successful?
• How does Angkas approach partnerships and collaborations with other companies and organizations?
• What are the key performance indicators (KPIs) used to measure the success of brand management initiatives at Angkas?

ASSUMPTION: Asking these questions will help applicants better understand the role, the team, and the company, and demonstrate their interest in and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences, as well as your understanding of Angkas' brand and market position.
• Prepare examples of successful brand campaigns you've led, focusing on strategy, execution, and results.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.