🔹 Job Title: Patcraft Brand Content Manager
🔹 Company: Shaw
🔹 Location: Cartersville, Georgia, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Mid-Senior level (3+ years)
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of brand identity and the ability to translate it into compelling, audience-focused content. It also demands excellent communication skills, both written and verbal, and the ability to work independently.
✅ Work with marketing and product development teams to manage social media, blog content creation, and website content development
✅ Act as the brand’s storyteller, crafting and delivering messages that maintain authenticity and engagement across all communication channels, with an emphasis on social media and digital experiences
✅ Write, edit, and proofread engaging content for various platforms including websites, blogs, social media, email campaigns, and promotional materials
✅ Collaborate with other marketing team members to align content with overall campaign goals
✅ Develop a content calendar to ensure consistent and timely delivery of content across multiple channels
✅ Use video, animation, design, and photography skills to create organic and paid social media content over a variety of channels
✅ Create engaging digital content and experiences that surprise and delight our audience and positions Patcraft as a thought leader to our customers, as well as monitor and engage with all customer interactions via social media
✅ Graphic design and creative direction for social and other brand initiatives working with the creative team
✅ Brainstorm new, creative approaches to organic social media channels, including LinkedIn, Instagram, and Pinterest
✅ Plan, implement, manage, and monitor the social media strategy in order to increase brand awareness and engagements
✅ Analyze engagement data, identify trends in customer interactions, and plan digital campaigns to build community online
✅ Manage the process of purchasing, organizing, and maintaining our project photography library
✅ Travel in market 2-4 times per year
✅ Participate in sales and marketing events as requested
✅ Manage accurate dissemination of information to both external and internal groups
ASSUMPTION: This role requires a high degree of creativity, flexibility, and latitude. It also demands strong organizational and planning skills, as well as the ability to work independently and self-motivate.
Education: 4-year communication, marketing, or journalism degree or relevant experience
Experience: 3+ years of relevant professional experience
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with content management systems (CMS) would be beneficial for this role.
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a mid-level marketing communications role in the United States)
Benefits:
Working Hours: 8-hour non-rotating shift, hours fall to in punch day, observed calendar, shift starts AM
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing communications role in the United States. Actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
Industry: Shaw is a leading global floor covering provider, offering a comprehensive range of carpet, resilient, and hardwood products for both commercial and residential markets. The company is committed to sustainability and responsible business practices.
Company Size: Shaw is a large corporation with over 500 employees, providing ample opportunities for career growth and development.
Founded: Shaw was founded in 1946 and has since grown to become a major player in the textile manufacturing industry.
Company Description:
Company Specialties:
Company Website: http://www.shawcontract.com
ASSUMPTION: Shaw's commitment to sustainability and responsible business practices makes it an attractive employer for environmentally conscious candidates. Additionally, the company's global presence and diverse product offerings provide ample opportunities for career growth and development.
Career Level: Mid-Senior level (3+ years of experience)
Reporting Structure: This role reports directly to the Senior Brand Experience Manager and works closely with marketing, product development, and sales teams
Work Arrangement: This is an on-site role based out of Shaw's Create Centre in Cartersville, GA. The role requires travel in market 2-4 times per year
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing communications department or transition into a different department or brand within Shaw.
Office Type: Shaw's Create Centre in Cartersville, GA, is a modern, collaborative workspace designed to foster creativity and innovation
Office Location(s): 230 Douthit Ferry Rd, Cartersville, Georgia 30120, US
Geographic Context:
Work Schedule: This role follows an 8-hour non-rotating shift, with hours falling to in punch day and an observed calendar. The shift starts in the morning
ASSUMPTION: Cartersville, GA, offers a unique blend of urban and rural living, with easy access to the amenities and cultural attractions of nearby Atlanta. The area's relatively low cost of living and diverse population make it an attractive option for candidates seeking a balance between work and personal life.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand Content Manager, Marketing Communications, Social Media Management, Graphic Design, Video Production, Writing, Editing, Proofreading, Digital Marketing, Brand Strategy, Communication, Project Management, Trend Analysis, Collaboration, Creativity, Problem Solving, Attention to Detail
ASSUMPTION: The application process for this role is likely to be competitive, so it is essential to tailor your application materials to highlight your relevant skills and experiences and demonstrate your understanding of Patcraft's brand identity and strategy.
ASSUMPTION: Proficiency in the tools and technologies listed above is required for this role. Candidates should be comfortable using these tools to create, edit, and manage content for various platforms.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Shaw values candidates who embody their core values and possess a strong work ethic, creativity, and adaptability. Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage multiple projects simultaneously.
ASSUMPTION: Candidates should carefully consider their personal preferences and work style when evaluating this role to ensure it is a good fit for their needs and expectations.
ASSUMPTION: Candidates should be aware of the unique requirements and responsibilities of this role and how they differ from other marketing or communications positions. They should also consider the potential growth opportunities and career paths available within Shaw.
ASSUMPTION: The projects listed above are examples of the types of initiatives a Brand Content Manager might work on. Candidates should be prepared to take on a variety of tasks and responsibilities, depending on the needs of the role and the organization.
ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and the company. They should also be prepared to discuss their relevant skills and experiences and how they align with the needs of the organization.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.