📌 Core Information
🔹 Job Title: Performance Creative Director
🔹 Company: Dentsu
🔹 Location: Buenos Aires, Argentina
🔹 Job Type: Full-time
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading teams to create engaging performance creative content for social media, OLV, banners, and display
- Overseeing creative choices, messaging strategies, and client objectives
- Mentoring direct reports and fostering a supportive culture
- Serving as a client-facing voice and presenting creative concepts
- Exploring new messaging innovations and technologies
ASSUMPTION: This role requires a balance of creative and strategic thinking, with a strong focus on client service and team management.
📋 Key Responsibilities
✅ Lead teams in conceptual development and execution of engaging paid social media, OLV, banners, and display content
✅ Ensure creative choices relate to messaging strategies and meet client objectives while achieving financial goals
✅ Mentor direct reports and create a supportive culture
✅ Serve as a client-facing voice, nurture client relationships, and present creative concepts
✅ Seek out new messaging innovations and technologies to cultivate new concepts and promote new ideas
✅ Demonstrate an understanding of unique audiences and create content relevant to each
ASSUMPTION: This role involves a mix of creative, strategic, and client-facing responsibilities, requiring strong leadership and communication skills.
🎯 Required Qualifications
Education: Not specified
Experience: 9+ years of experience ideating and executing performance creative concepts
Required Skills:
- Strategic and creative skills (written, visual, and conceptual)
- Experience ideating for clients in the financial industry
- Client service and presentation skills
- Experience utilizing a variety of technology platforms and media channels
- Experience managing multiple teams
Preferred Skills: Not specified
ASSUMPTION: A strong portfolio demonstrating creative prowess and industry-specific experience is expected.
💰 Compensation & Benefits
Salary Range: Industry standard for a senior creative role in Buenos Aires, Argentina: ARS 250,000 - ARS 350,000 per month
Benefits:
- Health insurance
- Retirement plan
- Employee discounts
Working Hours: Full-time, 40 hours per week
ASSUMPTION: Salary range is based on market research for similar roles in Buenos Aires, Argentina.
📌 Applicant Insights
🔍 Company Context
Industry: Dentsu operates in the advertising and marketing industry, focusing on creative, media, and digital services
Company Size: Dentsu is a large global organization with over 10,000 employees worldwide, providing ample opportunities for growth and collaboration
Founded: Dentsu was founded in 1901 and has since grown into a multinational advertising and public relations company
Company Description:
- Dentsu is a global leader in marketing communications, combining creativity, media, and data to deliver innovative solutions for clients
- The company is committed to driving sustainable growth for its clients and creating a positive impact on society
- Dentsu fosters a culture of collaboration, innovation, and continuous learning
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative services
- Innovation and data-driven technology
Company Website: https://www.dentsu.com/
ASSUMPTION: Dentsu's global presence and diverse client base offer exciting opportunities for creative professionals to work on a wide range of projects.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the Executive Creative Director
Reporting Structure: This role will oversee a team of creatives and may report to the Executive Creative Director or a similar position
Work Arrangement: On-site, full-time position with the possibility of hybrid work arrangements
Growth Opportunities:
- Potential to mentor and develop junior creatives
- Opportunities to work on diverse projects across various industries
- Chance to collaborate with international teams and expand professional networks
ASSUMPTION: This role offers ample opportunities for professional growth and development within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on creativity and innovation
Office Location(s): Buenos Aires, Argentina
Geographic Context:
- Buenos Aires is a vibrant, multicultural city with a thriving advertising and marketing industry
- The city offers a high quality of life, with numerous cultural attractions, restaurants, and entertainment options
- Buenos Aires is known for its dynamic creative scene, providing ample opportunities for networking and inspiration
Work Schedule: Standard business hours, with the possibility of flexible scheduling for certain roles
ASSUMPTION: The dynamic and multicultural environment of Buenos Aires can foster creativity and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- Creative challenge or case study presentation
- Final interview with the Executive Creative Director or a similar position
Key Assessment Areas:
- Creative portfolio and problem-solving skills
- Strategic thinking and understanding of client objectives
- Communication and presentation skills
- Leadership and team management abilities
Application Tips:
- Tailor your resume and portfolio to highlight relevant experience and skills for this role
- Prepare a strong creative brief or case study demonstrating your strategic and creative thinking
- Research Dentsu's clients and industry to show your understanding of the market and client needs
ATS Keywords: Performance creative concepts, strategic and creative skills, client service, presentation skills, team management, financial industry experience, messaging strategies, audience understanding
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager or the HR department.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- Sketch or Figma for design prototyping
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies required may vary depending on the projects and clients the creative director works with.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Integrity
- Innovation
- Client-centricity
Work Style:
- Dynamic and fast-paced environment
- Collaborative and team-oriented culture
- Focus on continuous learning and professional development
Self-Assessment Questions:
- How do you approach mentoring and developing junior creatives?
- Can you provide an example of a time when you had to balance client objectives with creative vision?
- How do you stay updated with industry trends and new technologies?
ASSUMPTION: Dentsu values candidates who are passionate about their work, collaborative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing client objectives with creative vision and innovation
- Adapting to a dynamic and fast-paced work environment
- Working with diverse teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong leadership, communication, and time management skills.
📈 Similar Roles Comparison
- This role is similar to a Creative Director or Group Creative Director position in other advertising agencies
- However, Dentsu's global presence and diverse client base may offer unique opportunities for creative professionals
- Career progression may involve moving into a leadership or management role within the creative department
ASSUMPTION: While this role shares similarities with other creative director positions, Dentsu's unique culture and global reach set it apart.
📝 Sample Projects
- Developing a integrated campaign for a financial services client, including social media content, OLV, and display ads
- Creating a brand refresh for a consumer goods company, including visual identity, tone of voice, and messaging strategy
- Designing a user-friendly and visually appealing website for a tech startup, including responsive design and UX/UI best practices
ASSUMPTION: These sample projects demonstrate the range of creative and strategic challenges a Performance Creative Director at Dentsu might face.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into it?
- How does Dentsu support the professional development of its creative talent?
- Can you provide an example of a recent campaign that the creative team is particularly proud of?
- How does Dentsu approach diversity, equity, and inclusion in its creative work and team composition?
- What are the most challenging aspects of working on campaigns for financial services clients?
ASSUMPTION: These questions can help applicants better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight your strategic and creative skills, as well as your experience in the financial industry
- Prepare a strong creative brief or case study demonstrating your ability to balance client objectives with creative vision
- Follow up with the hiring manager or HR department one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
