Performance Manager Paid Social and PPC

📌 Core Information

🔹 Job Title: Performance Manager Paid Social and PPC

🔹 Company: bwise Media AG

🔹 Location: Greece (Remote)

🔹 Job Type: Full-time

🔹 Category: Advertising & Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing Paid Social and PPC campaigns
• Building and maintaining strong client relationships
• Analyzing performance data and adjusting strategies
• Developing and presenting performance reports
• Automating processes and enhancing reporting through basic programming skills

ASSUMPTION: This role requires a balance of strategic thinking, execution, and technical skills. The ideal candidate will be comfortable working independently and in a team environment.

📋 Key Responsibilities

✅ Plan, build, manage, and report on Paid Social campaigns (Meta, TikTok, LinkedIn, etc.) and PPC campaigns (Google Ads)

✅ Analyze performance data and adjust strategies to meet client goals

✅ Act as a key point of contact for clients: manage expectations, deliver insights, and foster strong relationships

✅ Develop and present performance reports, with actionable recommendations

✅ Utilize basic programming skills to automate processes, optimize reporting, and streamline workflows

✅ Stay up-to-date with latest platform updates, trends, AI integration, and performance-related best practices

ASSUMPTION: The role requires a proactive approach to staying informed about industry trends and platform updates to maximize campaign performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-3 years of hands-on experience managing PPC and Paid Social campaigns

Required Skills:

• Proficiency in campaign tools such as Meta Ads Manager and Google Ads
• Excellent analytical skills and attention to detail
• Proactive, self-motivated team player who thrives in a fast-paced environment
• Fluency in English verbal and written, any additional language is a plus

Preferred Skills:

• Basic programming knowledge (e.g., Excel VBA, Python, JavaScript)
• Experience with multi-channel performance marketing (e.g., Search, Display, Programmatic)
• Knowledge of tracking technologies, pixels, and server-side tracking solutions

ASSUMPTION: While not explicitly stated, a strong understanding of the iGaming industry and its regulations would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €40,000 - €60,000 per year (Estimated based on industry standards for the role and experience level)

Benefits:

• Competitive salary
• Opportunities for professional development and growth
• Dynamic and energetic global team environment

Working Hours: Full-time (40 hours/week), flexible hours may be available

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The actual salary may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: bwise Media is a global media agency specializing in the monetization of sports websites and apps, with a focus on managing advertising sales to sports betting operators.

Company Size: bwise Media has 51-200 employees, providing a mid-sized company environment where applicants can expect a mix of structure and agility.

Founded: 2018, bwise Media is a relatively young company with a short but impressive history of growth and success in the iGaming industry.

Company Description:

• Global media agency specializing in sports and iGaming marketing
• Offers 360-degree marketing solutions connecting brands with highly engaged sports audiences
• Expertise in display advertising, paid search, paid social, and programmatic solutions

Company Specialties:

• Digital marketing
• Paid media
• Programmatic
• Media buying
• App marketing
• Mobile marketing
• Performance marketing
• SEO
• Affiliate
• Brand marketing
• Paid search
• Paid social

Company Website: www.bwisemedia.com

ASSUMPTION: bwise Media's focus on the iGaming industry may require applicants to be comfortable working in a regulated environment and understanding the specific nuances of this market.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement

Reporting Structure: This role reports directly to the Head of Performance Marketing

Work Arrangement: Fully remote, with flexible hours and the opportunity to work from anywhere in Greece

Growth Opportunities:

• Potential to advance to a senior role within the performance marketing team
• Chance to expand skills and expertise in the fast-growing iGaming industry
• Opportunities to work on international campaigns and collaborate with global teams

ASSUMPTION: The fully remote work arrangement may require strong self-motivation and time management skills to succeed in this role.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): N/A

Geographic Context:

• Greece offers a Mediterranean climate with mild winters and hot, dry summers
• The country is known for its rich history, culture, and beautiful landscapes
• Greece has a cost of living that is generally lower than many other European countries

Work Schedule: Full-time, with flexible hours and the opportunity to work remotely from anywhere in Greece

ASSUMPTION: Applicants should be comfortable working in a fully remote environment and have a suitable home office setup to ensure productivity.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to discuss the role and assess cultural fit
• Technical assessment to evaluate campaign management and analytical skills
• Final interview with the Head of Performance Marketing to discuss career goals and expectations

Key Assessment Areas:

• Campaign management skills and experience
• Analytical and problem-solving abilities
• Client-facing skills and communication effectiveness
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume to highlight relevant experience and skills for this role
• Write a concise and engaging cover letter explaining your interest in the position and how your background makes you a strong fit
• Prepare for the technical assessment by brushing up on your campaign management and analytical skills

ATS Keywords: Paid Social, PPC, Campaign Management, Performance Analysis, Reporting, Excel, Python, Meta Ads Manager, Google Ads, Analytical Skills, Attention to Detail, Team Player, Fast-Paced Environment, Fluency in English

ASSUMPTION: The application process may involve additional steps or assessments, depending on the specific needs of the company and the candidate pool.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Ads
• Excel (for data analysis and reporting)
• Python (for automation and optimization)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary based on the company's internal processes and the candidate's existing skillset.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Expertise
• Dedication

Work Style:

• Dynamic and fast-paced environment
• Collaborative and team-oriented culture
• Opportunities for personal and professional growth

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working remotely and managing your own time effectively?
• Do you have a strong client-facing background and enjoy building relationships?
• Are you committed to staying up-to-date with industry trends and platform updates?

ASSUMPTION: Applicants should carefully consider their fit with the company's values and work style to ensure a successful and fulfilling career at bwise Media.

⚠️ Potential Challenges

• Managing multiple campaigns and clients simultaneously
• Keeping up with the fast-paced nature of the iGaming industry
• Working remotely and maintaining productivity in a home office environment
• Adapting to a dynamic and growing company with evolving priorities and processes

ASSUMPTION: Applicants should be prepared to face these challenges head-on and demonstrate their ability to adapt and thrive in a fast-paced, ever-changing environment.

📈 Similar Roles Comparison

• This role is similar to a Performance Marketing Manager or Paid Media Specialist, but with a specific focus on Paid Social and PPC campaigns
• In the iGaming industry, this role may require a stronger understanding of regulations and compliance compared to other industries
• Career progression may involve moving into a senior role within the performance marketing team or exploring other areas of the business, such as account management or business development

ASSUMPTION: Applicants should research similar roles and the iGaming industry to gain a better understanding of the unique aspects of this position and the potential career paths available.

📝 Sample Projects

• Developing and executing a multi-channel performance marketing campaign for a major sports betting operator
• Analyzing campaign performance data and optimizing strategies to improve ROI for a global sports publisher
• Collaborating with the creative team to develop engaging and high-converting ad content for social media platforms

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the actual projects may vary based on the company's specific needs and priorities.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall performance marketing strategy for the company?
• What opportunities are there for professional development and growth within the team and the company?
• How does the company support work-life balance for remote employees?
• What are the most challenging aspects of working in the iGaming industry, and how does this role address them?

ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company, as well as to demonstrate their interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your experience and skills in campaign management, performance analysis, and client-facing roles
• Write a concise and engaging cover letter explaining your interest in the position and how your background makes you a strong fit
• Prepare for the technical assessment by brushing up on your campaign management and analytical skills
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.