S

Performance Marketer

Scapia
Full-time
On-site
India
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Performance Marketer

πŸ”Ή Company: Scapia

πŸ”Ή Location: India

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Not Specified

πŸ”Ή Date Posted: Sun Mar 30 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸ“Œ Essential Job Details

πŸš€ Job Overview

Key aspects of this role include:

  • Driving user acquisition and engagement through strategic digital campaigns
  • Monitoring and analyzing performance metrics for campaign optimization
  • Collaborating with cross-functional teams to align with business objectives
  • Staying ahead of digital marketing trends to implement innovative strategies

ASSUMPTION: Given the dynamic nature of digital marketing, the role is likely to involve rapid iteration and responsiveness to market changes.

πŸ“‹ Key Responsibilities

βœ… Plan, execute, and optimize performance marketing campaigns across digital platforms.

βœ… Analyze campaign performance and provide actionable insights.

βœ… Develop detailed campaign strategies and manage budgets.

βœ… Collaborate on creative optimization with various teams.

βœ… Conduct A/B testing to refine strategies.

βœ… Stay updated with industry trends for innovative strategy implementation.

βœ… Identify new growth opportunities for campaign scaling.

ASSUMPTION: The role's success depends heavily on collaborative efforts and strategic innovation in digital campaigns.

🎯 Required Qualifications

Education: Not specified, but a degree in marketing, business, or related fields is likely preferred.

Experience: 3-5 years in performance or growth marketing, ideally within fintech, travel, or startup sectors

Required Skills:

  • Performance Marketing
  • Digital Marketing
  • Campaign Management
  • Google Ads and Meta Ads expertise
  • Strong Analytical Skills
  • Budget Management and CAC Optimization
  • A/B Testing
  • Market Analysis
  • Creative Optimization
  • Cross-Functional Collaboration

Preferred Skills:

  • Advanced proficiency in attribution tools
  • Experience in multicultural marketing environments

ASSUMPTION: Applicants with a fintech or travel background may have an advantage due to the industry context.

πŸ’° Compensation & Benefits

Salary Range: Not specified; candidates should inquire during the interview process.

Benefits:

  • Potential for performance bonuses
  • Professional development opportunities
  • Comprehensive health insurance

Working Hours: 40 hours per week, standard business hours with some flexibility as needed.

ASSUMPTION: Benefits and compensation are competitive within the industry, though specifics are not detailed.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Likely relates to fintech and travel given the product Scapia offers.

Company Size: Not specified, but likely a startup or mid-sized company given context.

Founded: Not specified

Company Description:

  • Innovative financial solutions for travel enthusiasts
  • Passionate and collaborative work culture
  • Focus on transparency and customer delight

Company Specialties:

  • Travel-related financial services
  • Customer-centric approach
  • Technological innovation in finance

Company Website: Not provided

ASSUMPTION: The company is likely in its growth phase and focused on expanding its market presence.

πŸ“Š Role Analysis

Career Level: Mid-level position suitable for experienced marketers.

Reporting Structure: Likely reports to a senior marketing manager or director.

Work Arrangement: On-site, fostering direct team interaction and collaboration.

Growth Opportunities:

  • Career advancement in a growing startup
  • Skill development across diverse marketing platforms
  • Opportunities to lead new market strategies

ASSUMPTION: This role is designed to expand as the company grows, offering substantial career progression.

🌍 Location & Work Environment

Office Type: Likely a modern, open-plan office conducive to collaboration.

Office Location(s): India, specific city not detailed.

Geographic Context:

  • Part of a vibrant fintech and travel industry in India
  • Access to a wide pool of digital marketing talent
  • Strategically located for travel-related enterprises

Work Schedule: Flexibility expected to manage dynamic campaign requirements.

ASSUMPTION: The company offers an engaging and dynamic work environment, typical of startups.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial application screening
  • Interview rounds with HR and marketing leaders
  • Practical assessment or case study

Key Assessment Areas:

  • Digital campaign strategy knowledge
  • Analytical and problem-solving abilities
  • Creativity in marketing solutions

Application Tips:

  • Highlight experience in fintech or travel industries
  • Demonstrate analytical proficiency with tangible examples
  • Showcase collaborative project achievements

ATS Keywords: Performance Marketing, Google Ads, Meta Ads, Digital Marketing Strategy

ASSUMPTION: The company uses an efficient but comprehensive recruitment process, focusing on skill applicability and cultural fit.

πŸ› οΈ Tools & Technologies

  • Google Ads
  • Meta Ads (Facebook & Instagram)
  • Google Analytics and attribution tools

ASSUMPTION: Familiarity with these tools is essential for maximizing campaign performance within the role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-driven innovation
  • Open and collaborative communication
  • Commitment to excellence

Work Style:

  • Innovative and adaptable
  • Team-oriented with strong interpersonal skills
  • Results-focused with a passion for success

Self-Assessment Questions:

  • How do you stay current with digital marketing trends?
  • What strategies do you use to optimize marketing budgets?
  • How do you approach cross-functional teamwork?

ASSUMPTION: The ideal candidate should align with a dynamic, results-oriented culture focused on customer satisfaction and innovation.

⚠️ Potential Challenges

  • Adapting to rapid changes in digital marketing trends
  • Balancing creative input with analytical metrics
  • Managing marketing campaigns within budget constraints
  • Maintaining alignment with cross-departmental objectives

ASSUMPTION: The position demands resilience and adaptability to achieve set goals amid industry changes.

πŸ“ˆ Similar Roles Comparison

  • Integrated marketing roles in other fintech startups
  • Digital marketing positions in travel industry companies
  • Performance marketing roles with a broad market focus

ASSUMPTION: Candidates may evaluate role similarities based on industry focus and required skill sets.

πŸ“ Sample Projects

  • Designing and implementing a comprehensive Google Ads campaign
  • Developing cross-channel strategies for a new product launch
  • Optimizing user acquisition funnels through A/B testing

ASSUMPTION: Past project experiences relevant to digital marketing strategies will be pivotal during evaluations.

❓ Key Questions to Ask During Interview

  • What strategies have proven most effective for user acquisition here?
  • How does the marketing team align goals across departments?
  • What opportunities exist for progression and skill development?
  • What are the immediate challenges for the marketing team?
  • How are innovative marketing ideas encouraged and implemented?

ASSUMPTION: Questions should reveal the company's strategic marketing direction and support for personal growth.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through email at umair@scapia.cards or poonam@scapia.cards
  • Attach a resume highlighting relevant experience
  • Include a cover letter detailing insights into strategic marketing
  • Prepare for potential digital marketing assessments
  • Bring a portfolio showcasing past marketing successes to interviews

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.