📌 Core Information
🔹 Job Title: Performance Marketer
🔹 Company: Scapia
🔹 Location: Bengaluru, India
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving user acquisition through performance marketing campaigns
- Collaborating with affiliate partners and external marketing partners
- Managing end-to-end campaign execution and optimization
- Analyzing campaign performance and generating actionable insights
- Working in a fast-paced environment with a bias for action
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of marketing campaigns.
📋 Key Responsibilities
✅ Collaborate with affiliate partners, e-commerce platforms, and other media partners to acquire quality users efficiently.
✅ Manage end-to-end campaign execution, including audience segmentation, creative testing, bidding, and budget pacing.
✅ Analyze campaign performance and generate actionable insights to drive performance improvements.
✅ Own daily, weekly, and monthly performance metrics including CPI/CAC, CTR.
✅ Stay updated with the latest performance marketing trends and platform updates.
ASSUMPTION: The role involves a high degree of autonomy and requires strong self-management skills to balance multiple campaigns and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-4 years of experience in digital marketing, with a focus on performance marketing.
Required Skills:
- Proven experience in running and scaling paid campaigns across platforms
- Strong analytical skills and data-driven mindset
- Excellent communication skills and stakeholder management abilities
- Ability to work in a fast-paced environment with a bias for action and strong attention to detail
Preferred Skills:
- Experience working with Google Ads and Meta Ads
- Familiarity with external marketing partners (e.g., affiliates, aggregators, ecommerce partners)
ASSUMPTION: Candidates with experience in the fintech industry or similar fast-paced environments may have an advantage.
💰 Compensation & Benefits
Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for mid-level marketing roles in Bengaluru)
Benefits:
- Health insurance
- Retirement benefits
- Performance-based bonuses
Working Hours: Full-time (40 hours/week) with flexible working hours
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Fintech, focusing on travel rewards and credit card services
Company Size: Small to medium-sized (50-250 employees)
Founded: 2022
Company Description:
- Scapia is a co-branded credit card that converts everyday expenses into travel experiences
- Focused on making travel more accessible, seamless, and rewarding through financial solutions
- Customer-centric culture with a strong emphasis on honesty and passion
Company Specialties:
- Credit card services
- Travel rewards
- Performance marketing
Company Website: https://scapia.cards
ASSUMPTION: Scapia is a growing startup with a strong focus on innovation and customer experience.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth into senior positions
Reporting Structure: Reports directly to the Head of Marketing or Growth
Work Arrangement: On-site, with potential for remote work in the future
Growth Opportunities:
- Advancement to senior marketing roles as the company grows
- Expansion into new markets and product lines
- Potential to lead and mentor junior marketing team members
ASSUMPTION: This role offers significant growth potential as Scapia continues to expand its user base and product offerings.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Bengaluru, India
Geographic Context:
- Bengaluru is the capital of the Indian state of Karnataka and the Silicon Valley of India
- Known for its vibrant tech industry, diverse culture, and moderate climate
- Offers a mix of urban and suburban living options
Work Schedule: Standard office hours with flexible working arrangements
ASSUMPTION: The office environment is dynamic and fast-paced, with a strong emphasis on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final round interview with key stakeholders
Key Assessment Areas:
- Marketing strategy and campaign planning
- Data analysis and interpretation skills
- Communication and stakeholder management abilities
- Cultural fit and alignment with Scapia's values
Application Tips:
- Highlight relevant marketing campaign experiences and achievements
- Demonstrate a strong understanding of performance marketing metrics and KPIs
- Showcase your ability to work independently and manage multiple campaigns
- Prepare questions to ask the interviewer about Scapia's growth plans and marketing strategies
ATS Keywords: Performance Marketing, Paid Campaigns, Google Ads, Meta Ads, User Acquisition, Campaign Execution, A/B Testing, Data Analysis, Stakeholder Management
ASSUMPTION: Scapia's interview process is designed to assess both technical skills and cultural fit, with a strong emphasis on data-driven decision making and innovation.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads
- Google Analytics
- Excel or Google Sheets
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The role requires proficiency in performance marketing platforms and tools, as well as strong analytical skills.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Honest
- Passionate
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have a proven track record of driving user acquisition through performance marketing campaigns?
- Are you comfortable working in a fast-paced, dynamic environment with a high degree of autonomy?
- Do you thrive on data-driven decision making and continuous optimization?
ASSUMPTION: Scapia values candidates who are passionate about their work, customer-focused, and able to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Keeping up with the latest performance marketing trends and platform updates
- Working in a fast-paced, dynamic environment that may require flexible hours
- Navigating the competitive fintech landscape and standing out from other marketing roles
ASSUMPTION: These challenges are inherent to the role and require strong self-management skills, adaptability, and a strong work ethic.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, this position requires a higher degree of data analysis and campaign optimization
- Unlike other marketing roles, this position focuses specifically on user acquisition through performance marketing channels
- Career progression in this role may lead to senior marketing positions or specialized roles within the performance marketing domain
ASSUMPTION: This role offers unique opportunities for growth and specialization within the performance marketing field.
📝 Sample Projects
- Developing and executing a multi-channel user acquisition campaign for a new credit card product launch
- Optimizing an existing Google Ads campaign to improve CPI/CAC by 20% within three months
- Collaborating with external partners to create co-branded marketing content and offers to drive user acquisition
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Performance Marketer role at Scapia.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Scapia support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing team in the next 12-24 months, and how can this role contribute to addressing them?
- How does Scapia measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What is the company's long-term vision for its credit card products and marketing strategies?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to Scapia's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant marketing campaign experiences and achievements
- Prepare a cover letter demonstrating your understanding of Scapia's mission and values, and how your skills and experience make you a strong fit for the role
- Prepare for the interview by researching Scapia's products, market position, and competition
- Follow up with Scapia one week after submitting your application to confirm receipt and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
