🔹 Job Title: Performance Marketer
🔹 Company: nXscaleSolutions Inc
🔹 Location: Philippines (Remote)
🔹 Job Type: Not specified
🔹 Category: Marketing/Digital Marketing
You will serve as a Performance Marketer for one of Australia's leading fintech companies that specializes in employee ownership solutions for startups. In this role, you'll drive Product-Led Growth (PLG) strategies through performance marketing channels, with a strong focus on scaling the company's presence in the US market. You'll manage paid acquisition channels, optimize conversion rates, and leverage data analytics to maximize ROI while contributing to a team that's transforming how startups utilize equity.
ASSUMPTION: The role appears to be remote based in the Philippines, working for an Australian fintech client of nXscaleSolutions Inc, which is an outsourcing company. This is inferred from the job location and company description mentioning they "partner with global companies to help them build teams and scale operations."
ASSUMPTION: The responsibilities listed are directly from the job description with minimal reorganization for clarity.
Education: Not specified
Experience: B2B SaaS marketing experience, particularly in performance-led growth strategies
Skills:
ASSUMPTION: While the job listing doesn't specify required education, the technical nature of the role and the specialized marketing knowledge required suggests that at minimum a bachelor's degree in Marketing, Business, or a related field would be expected, though this is not explicitly stated.
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: Performance Marketing roles in the Philippines working for international clients typically offer competitive compensation compared to local market rates. Given the specialized nature of this role working with an Australian fintech, the compensation is likely higher than average for Philippine-based marketing positions, but would still represent cost advantages compared to Australian-based talent.
Industry Position: nXscaleSolutions Inc is an outsourcing company that provides flexible staffing solutions for startups and scaleups. Their client is described as "one of Australia's most exciting fintechs" focused on employee ownership solutions for startups.
Company Size: Not specified
Company Stage: Growth-stage, working with scale-ups and startups
ASSUMPTION: Based on the description of nXscale as providing "flexible outsourcing solutions for startups and scaleups," it appears to be a growing company specializing in offshore talent solutions. The fintech client seems to be in a growth or scaling stage given their focus on expanding into the US market.
Career Level: Mid to Senior-level
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Potential to significantly impact the client's US market expansion and PLG strategy
ASSUMPTION: This appears to be a mid to senior-level position based on the depth of expertise required in performance marketing and the level of autonomy described. The role mentions "ownership" of paid channels and the freedom to experiment, suggesting significant responsibility and autonomy. Growth opportunities would likely come from demonstrating success in scaling the client's US presence.
Office Type: Remote/Work from home
Geographic Context: Based in the Philippines, working for an Australian client with focus on US market expansion
Work Schedule: Not specified
Regional Considerations: Role may require flexibility in working hours to align with Australian and US time zones
ASSUMPTION: The job is likely remote based on the hashtags #workfromhome and #wfh included in the listing, as well as nXscale's business model as an outsourcing solutions provider. Given the international nature of the work (Philippine-based role for an Australian company focusing on US market), some schedule flexibility might be necessary to accommodate different time zones for meetings and collaboration.
Typical Process: Initial screening, technical marketing assessment, role-specific interviews, and final round with hiring manager
Key Assessment Areas: Performance marketing expertise, analytical skills, experience with paid channels (Google Ads, LinkedIn), strategic thinking, and cross-functional collaboration
Application Tips: Highlight measurable campaign results, specific experience with B2B SaaS marketing, and demonstrate your data-driven approach to optimization
ATS Keywords: Performance marketing, Google Ads, LinkedIn Ads, CRO, B2B SaaS, CAC, ROI, LTV, Google Analytics, Google Tag Manager, PLG (Product-Led Growth), demand generation
ASSUMPTION: The interview process details are based on standard industry practices for similar performance marketing roles. The emphasis on both technical marketing skills and strategic thinking suggests a multi-stage interview process designed to assess both tactical abilities and strategic mindset.
ASSUMPTION: While the job posting explicitly mentions Google Ads, LinkedIn Ads, Google Analytics, and Google Tag Manager, other common performance marketing tools would likely include marketing automation platforms, A/B testing tools, heat mapping software, and possibly customer data platforms (CDPs). Knowledge of these would be beneficial even though they're not explicitly listed.
Company Values: Innovation, ownership mentality, collaborative problem-solving, data-driven decision making, and staying ahead of industry trends
Work Style: Experimental, autonomous, analytical, and collaborative across functions
Self-Assessment:
ASSUMPTION: The cultural elements are inferred from statements in the job description such as "Treat your role as if you're a builder and part-owner of the company," "Work seamlessly across teams," and "Thrive on digging into numbers and optimising for growth." The client company appears to value innovation, experimentation, and an ownership mindset.
This role may involve:
ASSUMPTION: These challenges are inferred from the global nature of the position and the typical demands of performance marketing roles in scaling companies. The emphasis on US market expansion suggests potential complexity in understanding and reaching that specific market from an international position.
This Performance Marketer role differs from other digital marketing positions by its:
ASSUMPTION: This comparison is based on standard industry patterns for performance marketing versus broader digital marketing or growth roles. The position appears more specialized than a general marketing role but still requires cross-functional collaboration and strategic thinking.
In this role, you might work on projects like:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the nature of the client's business. Actual projects would depend on the specific business priorities and marketing strategy.
ASSUMPTION: These questions are suggested based on the performance marketing role type and the specific focus on PLG, US market expansion, and cross-functional collaboration mentioned in the job description. They should be adapted based on the specific interview context and your personal areas of interest.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.