📌 Core Information
🔹 Job Title: Performance Marketing Analyst
🔹 Company: Texas A&M University System
🔹 Location: Stephenville, Texas
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving digital marketing campaigns and web content optimization
- Managing and analyzing performance metrics
- Ensuring accessibility compliance and usability fixes
- Collaborating with internal partners and external vendors
- Providing strategic planning and recommendations
ASSUMPTION: This role requires a strong background in digital marketing, analytics, and project management. The ideal candidate will have experience working in a higher education setting and be familiar with accessibility guidelines.
📋 Key Responsibilities
✅ Manage campaign request process and deploy, maintain, and optimize ongoing performance marketing initiatives
✅ Leverage public website, social media, and online communities to increase visibility and engagement
✅ Plan, promote, and place special events and stories with appropriate media
✅ Monitor and analyze social media platforms and provide strategic planning
✅ Report on campaign project statuses and adjust priorities as needed
✅ Manage online web content updates and provide guidance on writing for the web
✅ Develop training materials on marketing, web strategy, and digital tools
✅ Manage accessibility standard operating procedure and execute accessibility audits
✅ Monitor and report on accessibility scores and respond to OCR requests
✅ Triage accessibility issues and help communicate new solutions
ASSUMPTION: This role requires strong communication, project management, and analytical skills. The ideal candidate will be able to work independently and collaborate effectively with internal partners and external vendors.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience required; bachelor’s degree in marketing, computer science, management, or technical field preferred; Master’s degree a plus
Experience: 6+ years of proven leadership success in news, marketing, social media, program management for multiple products/brands/entities
Required Skills:
- Digital marketing expertise (website analytics, paid search, social media, SEO)
- Media buying experience
- Proficiency using marketing automation tools (e.g., Salesforce, Emma, Eloqua, Google Ads, Meta Ads Manager, or similar)
- Familiarity with accessibility guidelines (WCAG 2.1 AA) and audit tools/plugins (e.g., Siteimprove, WAVE, Lighthouse)
Preferred Skills:
- Excellent MS Office skills with special emphasis on Excel and PowerPoint
- Measurement of traditional marketing tactics (out-of-home, print, etc.)
- Data retrieval and manipulation using SQL queries
- Tableau and/or other data visualization tools
- Higher education experience
ASSUMPTION: The required skills for this role are highly specialized and require a strong background in digital marketing, analytics, and project management. The preferred skills are not required but would be beneficial for the ideal candidate.
💰 Compensation & Benefits
Salary Range: The target base annual salary range is $58,846.80 to $78,090 and may be negotiable based on funding availability and candidate experience/skillset in relation to the minimum requirements of this position.
Benefits:
- Educational Benefits (Family Education Benefit, Masters Educational Assistance)
- Employee Health Insurance (Fully covered employee health insurance, Dental insurance, Vision insurance)
- Retirement and Insurance Programs
- Paid Leave (Paid sick leave, Holiday pay, Vacation, Longevity pay, Paid Birthday Leave)
- Complimentary Tickets to Events (Complimentary tickets to all Athletic and Performing Fine Arts events)
- Employee Wellness Release Time, Staff Gym Membership Discount
Working Hours: Monday to Friday; 8:00 AM – 5:00 PM or as work requirements indicate. This position may require work beyond normal business hours, weekends, and holidays. Some travel may be required.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in higher education. The benefits listed are typical for a position of this level in the Texas A&M University System.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: Medium (501-1,000 employees)
Founded: 1876
Company Description:
- Texas A&M University System is a public university system in Texas
- Comprised of 11 universities and seven state agencies
- Dedicated to providing excellent education, research, and service to the people of Texas
Company Specialties:
- Education
- Research
- Public Service
Company Website: http://pvam.edu
ASSUMPTION: The Texas A&M University System is a large and complex organization with a wide range of departments and agencies. The ideal candidate will be able to navigate this complex environment and work effectively with various stakeholders.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the University Web Services department.
Work Arrangement: On-site, with the possibility of hybrid work in the future.
Growth Opportunities:
- Potential advancement to a senior-level marketing role within the university system
- Opportunities to work on high-impact projects and initiatives
- Access to professional development and training opportunities
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the potential to advance within the university system and gain valuable experience working on high-impact projects.
🌍 Location & Work Environment
Office Type: On-site campus office
Office Location(s): Stephenville, Texas
Geographic Context:
- Stephenville is a small city in Erath County, Texas
- Located approximately 70 miles southwest of the Dallas-Fort Worth Metroplex
- Home to Tarleton State University, a member institution of the Texas A&M University System
Work Schedule: Monday to Friday; 8:00 AM – 5:00 PM or as work requirements indicate. This position may require work beyond normal business hours, weekends, and holidays.
ASSUMPTION: The ideal candidate will be comfortable working in a small-town environment and be willing to work flexible hours as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring panel
- Background check and reference check
- Job offer
Key Assessment Areas:
- Digital marketing and analytics skills
- Project management and organizational skills
- Communication and interpersonal skills
- Cultural fit and alignment with university values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Be prepared to discuss your experience with digital marketing, analytics, and accessibility
- Demonstrate your ability to work effectively with internal partners and external vendors
- Showcase your problem-solving skills and ability to work independently
ATS Keywords: Digital marketing, analytics, accessibility, campaign management, project management, communication, leadership, problem-solving, higher education, marketing automation, SEO, social media management
ASSUMPTION: The ideal candidate will have a strong background in digital marketing, analytics, and project management, as well as excellent communication and interpersonal skills. They will also be able to demonstrate their ability to work effectively with internal partners and external vendors.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Salesforce, Emma, Eloqua, Google Ads, Meta Ads Manager)
- Accessibility audit tools/plugins (e.g., Siteimprove, WAVE, Lighthouse)
- MS Office Suite (Excel, PowerPoint)
- Tableau and/or other data visualization tools
- SQL queries
ASSUMPTION: The ideal candidate will have experience using marketing automation tools, accessibility audit tools, and data visualization tools. They will also be proficient in MS Office Suite and have some familiarity with SQL queries.
👔 Cultural Fit Considerations
Company Values:
- Excellence in all endeavors
- Integrity and ethical behavior
- Diversity and inclusion
- Collaboration and teamwork
- Accountability and stewardship
Work Style:
- Fast-paced and dynamic environment
- Strong focus on data-driven decision-making
- Collaborative and team-oriented culture
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you have a strong commitment to excellence and a track record of achieving exceptional results in a fast-paced environment?
- Are you comfortable working in a collaborative and team-oriented culture, and do you have strong interpersonal and communication skills?
- Do you have a strong commitment to data-driven decision-making and a proven ability to analyze and interpret data to inform strategic planning?
ASSUMPTION: The ideal candidate will be highly motivated, results-driven, and comfortable working in a fast-paced and dynamic environment. They will also be a strong communicator and collaborator, with a commitment to data-driven decision-making.
⚠️ Potential Challenges
- Working in a small-town environment may limit access to certain resources and amenities
- The role may require work beyond normal business hours, weekends, and holidays
- Some travel may be required
- The role may involve managing multiple projects and deadlines simultaneously
ASSUMPTION: The ideal candidate will be comfortable working in a small-town environment and be willing to work flexible hours as needed. They will also be able to manage multiple projects and deadlines effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on digital marketing, web content optimization, and accessibility within a higher education setting
- Similar roles in other industries may have a broader focus on marketing and communications, rather than a specific emphasis on accessibility
- Career progression in this role may involve advancing to a senior-level marketing role within the university system, rather than transitioning to a different industry
ASSUMPTION: This role offers a unique opportunity to work in a specialized field within higher education, with significant growth opportunities for the right candidate.
📝 Sample Projects
- Managing a comprehensive digital marketing campaign to promote an upcoming university event
- Conducting an accessibility audit of the university's public website and developing a plan to improve usability for all users
- Creating a training module on writing for the web to improve SEO rankings and digital engagement
ASSUMPTION: These sample projects are designed to illustrate the types of tasks and responsibilities that the ideal candidate may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting lines for this role?
- How does this role fit into the overall marketing and communications strategy for the university?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the university support the professional development and growth of its employees?
- What is the work-life balance like for employees in this role?
ASSUMPTION: These questions are designed to help the ideal candidate better understand the role, the team, and the university's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare for your interview by researching the university and the role, and practicing your responses to common interview questions
- Follow up with the hiring manager after your interview to express your interest in the position and reiterate your qualifications
- If you are offered the position, consider negotiating your salary and benefits package based on your experience and the industry standard for similar roles
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
