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Performance Marketing Executive

dentsu
Full-time
On-site
China
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Performance Marketing Executive

πŸ”Ή Company: dentsu

πŸ”Ή Location: Shanghai - Haisu Plaza, China

πŸ”Ή Job Type: Full-time, Fixed Term Contract

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: June 19, 2025

πŸ”Ή Experience Level: Entry-level to 2 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Assisting in the planning, reviewing, and optimization of Paid Search campaigns
  • Proactively managing client data to ensure optimal performance
  • Tracking and reporting on campaign results and generating reports
  • Providing initial insights on campaign trends to executives and planners

ASSUMPTION: This role is focused on day-to-day execution and supports the team in managing client accounts. It requires strong analytical skills and attention to detail.

πŸ“‹ Key Responsibilities

βœ… Assist in the planning, reviewing, and optimization of Paid Search campaigns

βœ… Proactively review and manage client data to ensure optimal performance on all campaigns

βœ… Track and report on campaign results, gather data analysis, and participate in weekly calls

βœ… Generate campaign reports and be responsible for pacing, QA, and trafficking

βœ… Provide initial insights on campaign trends to executives and planners

ASSUMPTION: This role requires a strong understanding of Paid Search campaigns and the ability to analyze data to optimize performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 0-2 years of experience in digital marketing or a related field

Required Skills:

  • Proficient in Paid Search campaigns
  • Strong analytical skills
  • Excellent reporting skills
  • Ability to manage client accounts
  • Fluency in English

Preferred Skills:

  • Experience with Google Ads or other PPC platforms
  • Knowledge of data analysis tools
  • Familiarity with project management tools

ASSUMPTION: While not explicitly stated, proficiency in Mandarin Chinese may be beneficial for this role due to the location.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role in Shanghai is typically between Β₯250,000 - Β₯350,000 per year, based on experience and qualifications.

Benefits:

  • Competitive benefits package
  • Opportunities for professional development
  • Dynamic and collaborative work environment

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Shanghai. Actual compensation may vary based on individual qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: dentsu is a global advertising and marketing services company, operating in the competitive advertising services industry.

Company Size: dentsu is a large company with over 10,000 employees globally, providing a well-established work environment with extensive resources.

Founded: dentsu was founded in 1901 and has a rich history in the advertising industry.

Company Description:

  • dentsu is a global leader in marketing communications, advertising, and media planning
  • The company offers a wide range of services, including creative, media planning, and data-driven marketing solutions
  • dentsu is committed to helping brands predict and plan for disruptive future opportunities

Company Specialties:

  • Marketing communications
  • Advertising
  • Media planning
  • Media buying
  • People-Based Marketing
  • Creative
  • Innovation
  • Data
  • and Technology

Company Website: dentsu.com

ASSUMPTION: As a large, established company, dentsu offers a structured work environment with clear career paths and opportunities for professional growth.

πŸ“Š Role Analysis

Career Level: This role is an entry-level to mid-level position within the digital marketing field.

Reporting Structure: The Performance Marketing Executive will report directly to the Performance Marketing Manager and work closely with the planning and executive teams.

Work Arrangement: This is an on-site position, requiring the candidate to work from the Shanghai - Haisu Plaza office.

Growth Opportunities:

  • Progression to a Performance Marketing Manager role
  • Expansion into other areas of digital marketing or advertising
  • Opportunities for international assignments within the dentsu network

ASSUMPTION: This role offers opportunities for career growth within the company, as well as the chance to work on high-profile campaigns and collaborate with diverse teams.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in the Haisu Plaza building.

Office Location(s): Shanghai - Haisu Plaza, China

Geographic Context:

  • Shanghai is a major commercial and financial hub in China
  • The Haisu Plaza location offers easy access to public transportation and nearby amenities
  • The city is known for its vibrant culture, rich history, and diverse food scene

Work Schedule: Standard office hours, Monday - Friday, with occasional flexibility for project deadlines.

ASSUMPTION: The work environment at dentsu's Shanghai office is dynamic and collaborative, with a strong focus on teamwork and innovation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call interview with the HR department
  • In-person or video call interview with the hiring manager and team members
  • Final decision and offer

Key Assessment Areas:

  • Understanding of Paid Search campaigns and optimization strategies
  • Analytical and problem-solving skills
  • Reporting and data presentation abilities
  • Client management and communication skills

Application Tips:

  • Highlight relevant experience and skills in your resume, using industry-specific keywords
  • Tailor your cover letter to demonstrate your understanding of the role and enthusiasm for the company
  • Prepare examples of your data analysis and reporting skills to showcase during the interview

ATS Keywords: Paid Search, Campaign Management, Data Analysis, Reporting, Client Management, Performance Optimization, Trend Analysis, Quality Assurance

ASSUMPTION: The application process at dentsu is competitive, and candidates should emphasize their relevant skills and experience to increase their chances of success.

πŸ› οΈ Tools & Technologies

  • Google Ads or other PPC platforms
  • Data analysis tools (e.g., Google Analytics, Excel)
  • Project management tools (e.g., Asana, Trello)
  • Reporting tools (e.g., PowerPoint, Google Slides)

ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Collaboration
  • Creativity
  • Excellence
  • Accountability

Work Style:

  • Dynamic and fast-paced work environment
  • Strong focus on teamwork and collaboration
  • Opportunities for professional growth and development

Self-Assessment Questions:

  • Do you thrive in a collaborative, team-based work environment?
  • Are you comfortable working with data and generating insights to drive campaign performance?
  • Do you have strong communication skills and the ability to manage client relationships?

ASSUMPTION: Candidates who align with dentsu's company values and work style will be well-suited to this role and the company culture.

⚠️ Potential Challenges

  • Managing multiple client campaigns simultaneously, requiring strong organizational skills
  • Working in a fast-paced, dynamic environment with tight deadlines
  • Adapting to changes in campaign strategies and priorities
  • Navigating a large, global organization with diverse teams and stakeholders

ASSUMPTION: These challenges can be overcome with strong time management, communication, and adaptability skills.

πŸ“ˆ Similar Roles Comparison

  • Compared to a Junior Digital Marketing Specialist role, this position has a stronger focus on Paid Search campaigns and optimization
  • In the advertising services industry, this role is similar to a Junior Paid Media Executive or PPC Specialist position
  • Career-wise, this role can lead to progression into a Performance Marketing Manager or Senior PPC Specialist position

ASSUMPTION: Understanding the differences and similarities between related roles can help candidates determine if this position is the right fit for their career goals.

πŸ“ Sample Projects

  • Analyzing campaign performance data to identify trends and optimize strategies
  • Generating weekly campaign reports and presenting findings to the team and clients
  • Managing client accounts and communicating campaign progress and results

ASSUMPTION: These sample projects illustrate the day-to-day responsibilities and tasks associated with this role.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role collaborate with other teams within the agency?
  • What opportunities are there for professional development and growth within the company?
  • How does the company support work-life balance for its employees?
  • What are the most challenging aspects of this role, and how can they be effectively managed?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and commitment to success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your relevant skills and experience in Paid Search campaigns and data analysis
  • Write a cover letter that demonstrates your enthusiasm for the role and understanding of the company's mission
  • Prepare examples of your data analysis and reporting skills to showcase during the interview
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.