📌 Core Information
🔹 Job Title: Performance Marketing Executive
🔹 Company: dentsu
🔹 Location: Shanghai - Haisu Plaza, China
🔹 Job Type: Full-time, Fixed Term Contract
🔹 Category: Advertising Services
🔹 Date Posted: June 19, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in the planning, reviewing, and optimization of Paid Search campaigns
- Proactively managing client data to ensure optimal performance
- Tracking and reporting on campaign results and generating reports
- Providing initial insights on campaign trends to executives and planners
ASSUMPTION: This role is focused on day-to-day execution and supports the team in managing client accounts. It requires strong analytical skills and attention to detail.
📋 Key Responsibilities
✅ Assist in the planning, reviewing, and optimization of Paid Search campaigns
✅ Proactively review and manage client data to ensure optimal performance on all campaigns
✅ Track and report on campaign results, gather data analysis, and participate in weekly calls
✅ Generate campaign reports and be responsible for pacing, QA, and trafficking
✅ Provide initial insights on campaign trends to executives and planners
ASSUMPTION: This role requires a strong understanding of Paid Search campaigns and the ability to analyze data to optimize performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of experience in digital marketing or a related field
Required Skills:
- Proficient in Paid Search campaigns
- Strong analytical skills
- Excellent reporting skills
- Ability to manage client accounts
- Fluency in English
Preferred Skills:
- Experience with Google Ads or other PPC platforms
- Knowledge of data analysis tools
- Familiarity with project management tools
ASSUMPTION: While not explicitly stated, proficiency in Mandarin Chinese may be beneficial for this role due to the location.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Shanghai is typically between ¥250,000 - ¥350,000 per year, based on experience and qualifications.
Benefits:
- Competitive benefits package
- Opportunities for professional development
- Dynamic and collaborative work environment
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Shanghai. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: dentsu is a global advertising and marketing services company, operating in the competitive advertising services industry.
Company Size: dentsu is a large company with over 10,000 employees globally, providing a well-established work environment with extensive resources.
Founded: dentsu was founded in 1901 and has a rich history in the advertising industry.
Company Description:
- dentsu is a global leader in marketing communications, advertising, and media planning
- The company offers a wide range of services, including creative, media planning, and data-driven marketing solutions
- dentsu is committed to helping brands predict and plan for disruptive future opportunities
Company Specialties:
- Marketing communications
- Advertising
- Media planning
- Media buying
- People-Based Marketing
- Creative
- Innovation
- Data
- and Technology
Company Website: dentsu.com
ASSUMPTION: As a large, established company, dentsu offers a structured work environment with clear career paths and opportunities for professional growth.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position within the digital marketing field.
Reporting Structure: The Performance Marketing Executive will report directly to the Performance Marketing Manager and work closely with the planning and executive teams.
Work Arrangement: This is an on-site position, requiring the candidate to work from the Shanghai - Haisu Plaza office.
Growth Opportunities:
- Progression to a Performance Marketing Manager role
- Expansion into other areas of digital marketing or advertising
- Opportunities for international assignments within the dentsu network
ASSUMPTION: This role offers opportunities for career growth within the company, as well as the chance to work on high-profile campaigns and collaborate with diverse teams.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in the Haisu Plaza building.
Office Location(s): Shanghai - Haisu Plaza, China
Geographic Context:
- Shanghai is a major commercial and financial hub in China
- The Haisu Plaza location offers easy access to public transportation and nearby amenities
- The city is known for its vibrant culture, rich history, and diverse food scene
Work Schedule: Standard office hours, Monday - Friday, with occasional flexibility for project deadlines.
ASSUMPTION: The work environment at dentsu's Shanghai office is dynamic and collaborative, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-person or video call interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Understanding of Paid Search campaigns and optimization strategies
- Analytical and problem-solving skills
- Reporting and data presentation abilities
- Client management and communication skills
Application Tips:
- Highlight relevant experience and skills in your resume, using industry-specific keywords
- Tailor your cover letter to demonstrate your understanding of the role and enthusiasm for the company
- Prepare examples of your data analysis and reporting skills to showcase during the interview
ATS Keywords: Paid Search, Campaign Management, Data Analysis, Reporting, Client Management, Performance Optimization, Trend Analysis, Quality Assurance
ASSUMPTION: The application process at dentsu is competitive, and candidates should emphasize their relevant skills and experience to increase their chances of success.
🛠️ Tools & Technologies
- Google Ads or other PPC platforms
- Data analysis tools (e.g., Google Analytics, Excel)
- Project management tools (e.g., Asana, Trello)
- Reporting tools (e.g., PowerPoint, Google Slides)
ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Excellence
- Accountability
Work Style:
- Dynamic and fast-paced work environment
- Strong focus on teamwork and collaboration
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based work environment?
- Are you comfortable working with data and generating insights to drive campaign performance?
- Do you have strong communication skills and the ability to manage client relationships?
ASSUMPTION: Candidates who align with dentsu's company values and work style will be well-suited to this role and the company culture.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously, requiring strong organizational skills
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to changes in campaign strategies and priorities
- Navigating a large, global organization with diverse teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong time management, communication, and adaptability skills.
📈 Similar Roles Comparison
- Compared to a Junior Digital Marketing Specialist role, this position has a stronger focus on Paid Search campaigns and optimization
- In the advertising services industry, this role is similar to a Junior Paid Media Executive or PPC Specialist position
- Career-wise, this role can lead to progression into a Performance Marketing Manager or Senior PPC Specialist position
ASSUMPTION: Understanding the differences and similarities between related roles can help candidates determine if this position is the right fit for their career goals.
📝 Sample Projects
- Analyzing campaign performance data to identify trends and optimize strategies
- Generating weekly campaign reports and presenting findings to the team and clients
- Managing client accounts and communicating campaign progress and results
ASSUMPTION: These sample projects illustrate the day-to-day responsibilities and tasks associated with this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other teams within the agency?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can they be effectively managed?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant skills and experience in Paid Search campaigns and data analysis
- Write a cover letter that demonstrates your enthusiasm for the role and understanding of the company's mission
- Prepare examples of your data analysis and reporting skills to showcase during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
