📌 Core Information
🔹 Job Title: Performance Marketing Executive (Email & Campaigns)
🔹 Company: Bosch Group
🔹 Location: Worcester, Worcestershire, United Kingdom
🔹 Job Type: Full-time (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid options
🚀 Job Overview
Key aspects of this role include:
- Driving digital communications strategy with a focus on email marketing
- Managing and optimizing campaign performance across multiple channels
- Collaborating with cross-functional teams to create engaging content
- Analyzing campaign performance and making data-driven decisions
- Supporting wider performance marketing efforts and user journey mapping
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on email marketing and campaign management. The ideal candidate will have experience in digital marketing and be comfortable working in a dynamic, collaborative team environment.
📋 Key Responsibilities
✅ Develop and execute digital strategies to enhance brand awareness, generate leads, and support customers
✅ Manage and optimize campaign communication and user journeys to improve performance
✅ Plan, create, and optimize targeted email campaigns, including automated workflows and newsletters
✅ Support multi-channel campaigns, including brand awareness and lead generation
✅ Collaborate with creative, content, and product teams to develop compelling messaging and assets
✅ Monitor and analyze campaign performance, delivering insights and recommendations to improve engagement and ROI
✅ Map and refine user journeys across digital channels, working closely with content creators to deliver relevant, personalized content
ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign management, and data analysis. Strong communication and collaboration skills are essential for working effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Digital Marketing, Marketing, Communications, or a related field
Experience: 2-5 years of experience in digital marketing, with a focus on email and performance channels
Required Skills:
- Proven track record of managing successful campaigns
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Familiarity with performance marketing channels such as paid media, SEO, CRO, and affiliate marketing
- Proactive mindset with a passion for testing, learning, and optimizing
- Excellent communication skills, both written and verbal
Preferred Skills:
- Experience with marketing automation platforms
- Fluency in additional languages
ASSUMPTION: While the role requires specific experience in digital marketing, a willingness to learn and adapt is crucial for success in this dynamic field.
💰 Compensation & Benefits
Salary Range: £28,000 - £35,000 per annum (based on experience and industry standards for the role and location)
Benefits:
- Hybrid working options available
- 25 days annual leave per year plus bank holidays, with additional service days accrued after 5 years
- Eligibility for Company Performance Bonus (up to £2,000 gross per annum)
- Enhanced pension contributions
- Access to Perkbox and My Benefits platforms, offering discounts, group income protection, and death in service benefits
- Employee Assistance Programme and Virtual GP
- Discounts on products from across the Bosch Group
- Subsidised onsite café and canteen
- Health & wellbeing support, including mental health first aid champions, employee assistance programme, and funding for personal wellbeing
- Access to Bosch Social Club membership, offering discounts on excursions and events
- Volunteering days
- Cycle to work scheme
- Policy to support growing families
- Access to self-service training platform
- Networking opportunities across Bosch UK, including a mentoring programme
Working Hours: 37 hours per week, standard working pattern of 08:30 - 17:00 Monday to Thursday and 08:30 - 16:30 Friday with a 1-hour lunchbreak
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Building Materials, specifically heating and hot water solutions
Company Size: Large (1,001-5,000 employees), offering a structured environment with opportunities for growth and collaboration
Founded: 1886, with a rich history and established brand in the industry
Company Description:
- Bosch Group is a global technology company that provides innovative solutions for a connected life
- Worcester Bosch is a leading UK-based heating and hot water solutions provider, focusing on boilers, hybrids, heat pumps, solar thermal, and smart controls
- The company is committed to delivering brilliant customer support and exceptional engineering, with a strong focus on innovation and sustainability
Company Specialties:
- Heating and hot water solutions
- Renewable energy and sustainability
- Smart home technology and connected devices
- Automotive and industrial technology
Company Website: bosch.co.uk
ASSUMPTION: As a large, established company, Bosch Group offers a stable work environment with opportunities for career growth and development. The company's focus on innovation and sustainability provides an exciting context for this role.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the marketing department and the wider organization
Reporting Structure: The role reports directly to the Digital Marketing Manager, with close collaboration with creative, content, and product teams
Work Arrangement: Hybrid, with a mix of on-site and remote work, offering flexibility and a balance between office collaboration and remote productivity
Growth Opportunities:
- Progression within the marketing department, such as senior roles or specialist positions
- Expansion into other areas of the business, such as product management or customer experience
- International opportunities, as Bosch Group is a global organization with operations in many countries
ASSUMPTION: This role offers a strong foundation for a career in digital marketing, with opportunities for growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Modern, purpose-built offices with a collaborative and inclusive work environment
Office Location(s): Cotswold Way, Worcester, Worcestershire, United Kingdom
Geographic Context:
- Worcester is a historic city in the West Midlands region of England, with a population of around 100,000 people
- The city is known for its beautiful cathedral, riverside location, and vibrant cultural scene
- The Worcestershire countryside offers easy access to picturesque villages, historic sites, and outdoor activities
Work Schedule: Monday to Thursday, 08:30 - 17:00 with a 1-hour lunchbreak, and Friday, 08:30 - 16:30 with a 1-hour lunchbreak
ASSUMPTION: The Worcestershire location offers a pleasant work-life balance, with easy access to both urban amenities and rural attractions. The modern office environment provides a collaborative and inclusive work setting.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- First-round interview with the hiring manager and a team member
- Second-round interview, including a presentation or case study
- Final decision and offer
Key Assessment Areas:
- Digital marketing knowledge and experience
- Campaign management and optimization skills
- Data analysis and interpretation abilities
- Communication and collaboration skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of email marketing and campaign management strategies
- Demonstrate your ability to analyze data and make data-driven decisions
- Prepare examples of successful campaigns you've managed and the results you've achieved
ATS Keywords: Digital Marketing, Email Marketing, Campaign Management, Performance Marketing, Data Analysis, User Journey Mapping, Collaboration, Communication, Marketing Automation
ASSUMPTION: The application process is designed to assess your technical skills, strategic thinking, and cultural fit for the role and the organization. Tailoring your application and preparing for the interview with these factors in mind will increase your chances of success.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot, or Pardot)
- Email marketing tools (e.g., Mailchimp, Campaign Monitor, or Constant Contact)
- Analytics tools (e.g., Google Analytics, Adobe Analytics, or Mixpanel)
- Project management tools (e.g., Asana, Trello, or Jira)
- Collaboration tools (e.g., Microsoft Teams, Slack, or Google Workspace)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role. While specific tools may vary, a general understanding of the categories listed above is crucial.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Bosch Group encourages continuous learning and improvement
- Quality: The company is committed to delivering high-quality products and services
- Responsibility: Bosch Group takes responsibility for its actions and their impact on society and the environment
Work Style:
- Collaborative: The role requires close collaboration with various teams
- Data-driven: Decisions are based on data analysis and interpretation
- Adaptable: The role may require adjusting to changing priorities and workloads
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in digital marketing?
- Can you provide an example of a successful email marketing campaign you've managed, and what made it successful?
- How do you approach working with cross-functional teams, and how do you ensure effective communication and collaboration?
ASSUMPTION: Bosch Group values innovation, quality, and responsibility, and candidates who align with these values are more likely to succeed in the organization. The role requires a collaborative, data-driven, and adaptable work style, and candidates should assess their fit with these aspects before applying.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Keeping up with the latest trends and best practices in digital marketing
- Working effectively in a hybrid environment, balancing remote and on-site collaboration
- Adapting to changes in the marketing landscape and company priorities
ASSUMPTION: While the role offers many opportunities for growth and development, it also presents challenges that require strong organizational skills, adaptability, and a proactive approach to learning and improvement.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position has a stronger focus on email marketing and campaign management
- Industry-specific context: The heating and hot water industry is competitive and requires a deep understanding of customer needs and preferences
- Career path comparison: This role offers a clear path for progression within the marketing department and the wider organization
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on email marketing and campaign management, as well as its industry-specific context, sets it apart. Candidates should consider their fit with these aspects before applying.
📝 Sample Projects
- Developing and executing a targeted email campaign to promote a new product launch
- Analyzing campaign performance data to identify trends and optimize future campaigns
- Collaborating with creative and content teams to develop engaging and on-brand messaging for email campaigns
ASSUMPTION: These sample projects illustrate the key responsibilities and skills required for success in this role, providing candidates with a clear understanding of the work they will be expected to perform.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its digital marketing campaigns, and how can this role contribute to improving those metrics?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and the company, and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of successful campaigns you've managed and the results you've achieved
- Research the company and the role to demonstrate your understanding and enthusiasm
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
