📌 Core Information
🔹 Job Title: Performance Marketing Executive - Everlast Gyms
🔹 Company: Frasers Group
🔹 Location: Shirebrook, Derbyshire, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing multi-channel performance marketing strategies across Affiliates, Paid Social, and PPC
- Driving growth and brand visibility for Everlast Gyms in both UK and US markets
- Collaborating with internal teams and external partners to maximize performance
- Analyzing campaign performance and implementing data-driven optimizations
ASSUMPTION: This role requires a strong understanding of performance marketing channels and a data-driven mindset to succeed.
📋 Key Responsibilities
✅ Manage and optimize affiliate marketing campaigns to drive incremental revenue across UK and US markets
✅ Develop, execute, and manage end-to-end paid social strategies across Meta and TikTok platforms
✅ Plan, execute, and optimize PPC campaigns across Google Ads and Bing to drive incremental revenue, increase brand visibility, and drive site traffic
✅ Regularly track and report on channel, platform, and campaign performance using analytics tools
ASSUMPTION: This role requires strong analytical skills and the ability to manage multiple campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in performance marketing, specifically in Affiliates, Paid Social, and PPC
Required Skills:
- Strong analytical skills with experience using Google Analytics, Facebook Ads Manager, and affiliate management platforms
- Data-driven mindset with a focus on achieving measurable results
- Excellent communication and relationship management skills
- Proactive, detail-oriented, and able to manage multiple campaigns simultaneously
Preferred Skills:
- Passion for the fitness and lifestyle sector
ASSUMPTION: Candidates with experience in the fitness and lifestyle sector may have a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (based on experience level and industry standards)
Benefits:
- Reward, Recognition, and Opportunities
- Frasers Champion
- Fearless 1000
- Frasers Festival
- CEO Sessions
- Retail Reconnect
- Employee Welfare
- Frasers Fit
- Retail Trust
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a performance marketing executive with 2-5 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail
Company Size: 10,001+ employees
Founded: 1982
Company Description:
- Frasers Group started as a small store in Maidenhead in 1982 and has grown to become a global powerhouse
- Now a collection of iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast
- Believes in taking risks and pushing boundaries to change the way the industry operates
Company Specialties:
- Retail
- E-commerce
- Brand Management
Company Website: frasers.group
ASSUMPTION: Frasers Group is a large, established retailer with a diverse portfolio of brands.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: Reports directly to the Marketing Manager
Work Arrangement: On-site, full-time position with the possibility of hybrid work in the future
Growth Opportunities:
- Progression to Senior Performance Marketing Executive or similar role
- Expansion into new markets or brands within the Frasers Group portfolio
- Development of leadership and management skills
ASSUMPTION: This role offers opportunities for career growth and development within the Frasers Group.
🌍 Location & Work Environment
Office Type: Head office with a mix of open-plan and private workspaces
Office Location(s): Academy House, 36 Poland Street, London, W1F 7LU, GB and Brook Park East Road, Shirebrook, England NG20 8RY, GB
Geographic Context:
- Shirebrook is a town in Derbyshire, England, with a population of approximately 4,500 people
- Located near the M1 motorway, with good transport links to major cities such as Nottingham, Sheffield, and Manchester
- Offers a mix of urban and rural living, with nearby countryside and outdoor activities
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM with a 30-minute lunch break
ASSUMPTION: The Shirebrook office is a modern, professional environment with opportunities for collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Behavioral interview with the Recruiter
- Technical interviews with the Hiring Manager and wider team, potentially including a presentation or task
Key Assessment Areas:
- Alignment with company culture and values
- Technical skills in performance marketing channels
- Problem-solving and analytical skills
- Communication and relationship management skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your past performance marketing campaigns and their results
- Research Frasers Group and Everlast Gyms to demonstrate your understanding of the business
ATS Keywords: Performance Marketing, Affiliates, Paid Social, PPC, Google Analytics, Facebook Ads Manager, Affiliate Management Platforms, Data-Driven Mindset, Communication Skills, Relationship Management, Campaign Management
ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on both cultural fit and technical skills.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Ads Manager
- Affiliate management platforms (e.g., Partnerize, Fospha)
- Google Ads
- Bing Ads
- Meta Business Manager
- TikTok Ads Manager
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Think without limits
- Own it and back yourself
- Be relevant
Work Style:
- Fast-paced and dynamic environment
- Collaborative and team-oriented culture
- Focus on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working collaboratively with multiple teams and stakeholders?
- Do you have a growth mindset and a strong desire to learn and improve?
ASSUMPTION: Candidates who align with Frasers Group's core values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple performance marketing channels simultaneously
- Keeping up with industry trends and platform updates
- Balancing the need for data-driven decision-making with quick campaign execution
- Working in a fast-paced, dynamic environment with tight deadlines
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Performance Marketing Manager or Specialist within a retail or e-commerce company
- However, this role is unique in its focus on both UK and US markets and the opportunity to work with a diverse portfolio of brands
- Career progression may involve moving into a more senior role or expanding into new markets or brands within the Frasers Group portfolio
ASSUMPTION: This role offers unique opportunities for growth and development within the Frasers Group.
📝 Sample Projects
- Developing and executing a multi-channel performance marketing strategy for a new product launch
- Optimizing affiliate marketing campaigns to drive incremental revenue for a specific brand
- Analyzing and reporting on campaign performance to inform future marketing strategies
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Everlast Gyms?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Frasers Group support the professional development and growth of its employees?
- What are the biggest challenges facing the performance marketing team currently, and how can this role help address them?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the company culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your past performance marketing campaigns and their results
- Research Frasers Group and Everlast Gyms to demonstrate your understanding of the business
- Follow up with the Recruiter one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
