Performance Marketing Intern

📌 Core Information

🔹 Job Title: Performance Marketing Intern

🔹 Company: Katalon, Inc.

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-time Internship

🔹 Category: Marketing

🔹 Date Posted: May 29, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting digital advertising campaigns across various platforms
• Analyzing and reporting on campaign KPIs
• Collaborating with internal teams to align campaign messaging
• Conducting competitive research and staying updated on trends
• Gaining hands-on experience in a high-growth B2B SaaS environment

ASSUMPTION: This role is ideal for final-year students or recent graduates looking to gain practical experience in performance marketing and digital advertising.

📋 Key Responsibilities

✅ Assist in the setup, monitoring, and optimization of paid media campaigns across Google Ads, LinkedIn, Facebook, and other channels

✅ Support keyword research, ad copywriting, and landing page reviews to enhance campaign performance

✅ Analyze and report on campaign KPIs such as CTR, CPL, ROAS, and conversion rates

✅ Work with internal teams to align campaign messaging and goals with broader marketing initiatives

✅ Conduct competitive research and stay updated on trends in digital advertising and SaaS marketing

✅ Help build and manage A/B testing plans for creative and landing page optimization

✅ Maintain campaign documentation and contribute to weekly and monthly reporting

ASSUMPTION: This role requires a strong attention to detail, analytical skills, and the ability to work well in a team environment.

🎯 Required Qualifications

Education: Final-year student or recent graduate in Marketing, Digital Marketing, or a related field

Experience: No prior experience required, but any exposure to digital marketing tools or related coursework/internships is a plus

Required Skills:

• Basic proficiency in Google Sheets
• Strong English communication skills (written and verbal)
• A genuine passion for learning and a strong interest in marketing, particularly digital channels
• Open to feedback with a growth mindset—quick to iterate, improve, and take initiative

Preferred Skills:

• Prior exposure to digital marketing tools, advertising platforms, or related coursework/internships

ASSUMPTION: Candidates should have a strong foundation in Microsoft Office Suite, particularly Excel, and be comfortable working with data.

💰 Compensation & Benefits

Salary Range: Industry standard for entry-level marketing internships in Vietnam is approximately VND 10,000,000 - 15,000,000 per month. This role offers attractive monthly allowances and full-time employment opportunities after the internship.

Benefits:

• Attractive monthly allowances
• Full-time employment opportunities after the internship
• Mentorship from industry leaders
• Career consultation and networking opportunities

Working Hours: 40 hours per week, with flexible working hours and a supportive work-life balance

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically in AI-augmented quality management platforms

Company Size: 201-500 employees, offering a dynamic and collaborative work environment

Founded: 2016, with a proven track record of growth and success in the industry

Company Description:

• Katalon is a leading provider of a modern, comprehensive quality management platform
• Serves over 30,000 teams around the globe, including many in the Fortune Global 500
• Recognized as a top automation tool by prestigious review sites

Company Specialties:

• AI-augmented quality management platform
• Mobile testing
• Automation testing
• Software testing
• App testing
• Web testing
• Performance testing
• Regression testing
• Test maintenance
• E2E testing
• Cross-browser testing
• Data-driven testing
• Salesforce testing
• SAP testing
• API testing

Company Website: katalon.com

ASSUMPTION: Katalon offers a supportive and inclusive work environment that values diversity and promotes equal opportunities.

📊 Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: This role reports directly to the Performance Marketing team

Work Arrangement: On-site, with opportunities for full-time employment after the internship

Growth Opportunities:

• Gain hands-on experience in real-life projects and learn from industry leaders
• Develop essential skills and learn workplace etiquette
• Expand professional network and explore different career paths
• Set a stepping stone in the SaaS industry

ASSUMPTION: This internship offers a unique opportunity for personal and professional growth in a dynamic and innovative industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Ho Chi Minh City

Office Location(s): 1720 Peachtree St NW, Suite 870, Atlanta, Georgia 30309, US (Headquarters); Ho Chi Minh City, Vietnam (Asia Pacific Office)

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam, offering a vibrant and multicultural environment
• The city is known for its rich history, delicious food, and bustling nightlife
• Katalon's office is located in a modern business district, providing easy access to amenities and public transportation

Work Schedule: Monday to Friday, with flexible working hours and a supportive work-life balance

ASSUMPTION: The work environment at Katalon is dynamic, collaborative, and inclusive, fostering a culture of innovation and continuous learning.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final interview with the Performance Marketing team

Key Assessment Areas:

• Understanding of digital marketing and advertising concepts
• Analytical and problem-solving skills
• Communication and teamwork abilities
• Cultural fit and alignment with Katalon's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Demonstrate your passion for marketing and digital advertising
• Showcase your analytical skills and ability to work well in a team
• Prepare for behavioral and situational interview questions

ATS Keywords: Digital Advertising, Google Ads, LinkedIn, Facebook, Keyword Research, Ad Copywriting, Campaign Analysis, A/B Testing, Data Interpretation, Communication Skills, Growth Mindset, Team Collaboration, SaaS Marketing, Performance Marketing, Campaign Optimization, Competitive Research

ASSUMPTION: The application process at Katalon is designed to assess candidates' skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• HubSpot
• Metabase
• LinkedIn Campaign Manager
• Google Ads
• Meta Ads
• Bing Ads
• Reddit Ads

ASSUMPTION: Familiarity with these tools is not required, as training and support will be provided during the internship.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Adaptable

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Collaborative and team-oriented
• Open to feedback and continuous learning

Self-Assessment Questions:

• Do I have a strong passion for learning and a growth mindset?
• Am I comfortable working in a dynamic and fast-paced environment?
• Do I possess strong communication skills and the ability to work well in a team?

ASSUMPTION: Candidates who align with Katalon's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously
• Adapting to a fast-paced and dynamic work environment
• Working with large datasets and analyzing campaign performance
• Collaborating with cross-functional teams and stakeholders

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• Unlike other marketing internships, this role offers hands-on experience in a high-growth B2B SaaS environment
• Katalon's focus on AI-augmented quality management platforms sets it apart from other software development companies
• This internship provides a unique opportunity to gain experience in digital advertising and SaaS marketing

ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities that set it apart from other marketing internships.

📝 Sample Projects

• Conducting keyword research and optimizing ad campaigns for a new product launch
• Analyzing campaign performance and providing data-driven recommendations to improve results
• Collaborating with the content team to create landing pages and optimize conversion rates

ASSUMPTION: These sample projects are designed to provide interns with a well-rounded experience in performance marketing and digital advertising.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the Performance Marketing team collaborate with other departments, such as Sales and Product?
• What opportunities are there for professional development and growth within the company?
• How does Katalon support work-life balance for its employees?
• What are the most rewarding and challenging aspects of working in performance marketing at Katalon?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare for behavioral and situational interview questions
• Follow up with the HR team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.