Performance Marketing Intern

📌 Core Information

🔹 Job Title: Performance Marketing Intern

🔹 Company: Lokal App

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating engaging ad content tailored to South Indian audiences
• Assisting in the end-to-end execution of performance marketing campaigns
• Optimizing ads to improve performance metrics, including CAC and ROI
• Collaborating with creative and analytics teams for cohesive strategies
• Analyzing campaign data and providing actionable insights to enhance results

ASSUMPTION: This role requires a strong understanding of South Indian languages and cultures to create relevant and engaging content. The intern will work closely with various teams, requiring excellent communication and teamwork skills.

📋 Key Responsibilities

✅ Create engaging ad content tailored to South Indian audiences

✅ Assist in the end-to-end execution of performance marketing campaigns

✅ Optimize ads to improve performance metrics, including CAC and ROI

✅ Collaborate with creative and analytics teams to ensure cohesive strategies

✅ Analyze campaign data and provide actionable insights to enhance results

ASSUMPTION: The intern will be expected to work independently and take ownership of their tasks while also collaborating effectively with the team.

🎯 Required Qualifications

Education: Pursuing a degree in Marketing, Communications, or a related field

Experience: No prior experience required, but relevant internship or project experience is a plus

Required Skills:

• Fluency in reading and writing any South Indian language (mandatory)
• Passion for content creation and digital marketing
• Strong analytical skills and attention to detail
• Basic understanding of ad platforms like Meta Ads and Google Ads (preferred)
• Excellent communication and teamwork abilities

Preferred Skills:

• Hands-on experience in performance marketing for a fast-growing startup
• Opportunity to create real impact by contributing to vernacular advertising
• Exposure to cutting-edge tools and marketing strategies
• A collaborative and supportive environment to learn and grow

ASSUMPTION: While prior experience is not required, candidates with relevant internships or projects will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 20,000 - 30,000 per month (Estimated based on industry standards for entry-level marketing interns in Bengaluru)

Benefits:

• Stipend
• Learning and growth opportunities
• Collaborative and supportive work environment

Working Hours: Full-time (40 hours/week) with flexible timings

ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing interns in Bengaluru. The actual salary may vary based on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 51-200 employees

Founded: 2018

Company Description:

• Lokal is India’s largest regional social media and services platform, built for the 500 million+ internet users from tier 2+ towns.
• The company goes beyond content to solve real, everyday problems of Bharat by enabling instant, affordable access to trusted information, experts, and services in local languages.
• Lokal operates across 250+ districts in 8 Indian states, serving users in 7 languages.

Company Specialties:

• Regional content and services platform
• AI-driven discovery and access platform
• Hyperlocal job discovery platform
• Skill-based learning in regional languages

Company Website: Lokal App on Google Play Store

ASSUMPTION: Lokal App is a fast-growing startup with a strong focus on regional content and services, making it an attractive opportunity for interns interested in the tech and marketing fields.

📊 Role Analysis

Career Level: Entry Level (Intern)

Reporting Structure: The intern will report directly to the Performance Marketing Manager.

Work Arrangement: On-site, full-time (40 hours/week) with flexible timings

Growth Opportunities:

• Exposure to cutting-edge tools and marketing strategies
• Opportunity to create real impact by contributing to vernacular advertising
• Potential full-time employment after the internship

ASSUMPTION: This internship offers a unique opportunity for candidates to gain hands-on experience in performance marketing and contribute to a growing startup in the regional content and services space.

🌍 Location & Work Environment

Office Type: On-site

Office Location(s): Opposite to State Bank of India, Koramangala Industrial Layout, No 3, 20th Main Road, 7th Block, Koramangala, Bengaluru, Karnataka 560095, IN

Geographic Context:

• Bengaluru is the capital city of Karnataka and the third-largest tech hub in India.
• The office is located in Koramangala, a popular residential and commercial neighborhood in Bengaluru.
• The area is well-connected by public transportation and offers numerous dining and entertainment options.

Work Schedule: Full-time (40 hours/week) with flexible timings

ASSUMPTION: The on-site work environment at Lokal App's Bengaluru office offers a collaborative and supportive atmosphere for interns to learn and grow.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Language proficiency in South Indian languages
• Content creation skills
• Analytical skills and attention to detail
• Communication and teamwork abilities

Application Tips:

• Highlight relevant coursework, projects, or internships that demonstrate your skills in content creation, digital marketing, and analytics.
• Tailor your resume and cover letter to emphasize your passion for South Indian languages and cultures, as well as your interest in performance marketing.
• Prepare examples of engaging ad content tailored to South Indian audiences to showcase during the interview.

ATS Keywords: Performance Marketing, Content Creation, Digital Marketing, Analytical Skills, Attention to Detail, Communication, Teamwork, Ad Platforms, Meta Ads, Google Ads, South Indian Languages

ASSUMPTION: The application process for this internship may involve multiple rounds of interviews, focusing on language proficiency, content creation skills, and analytical abilities.

🛠️ Tools & Technologies

• Meta Ads
• Google Ads
• Analytics tools (e.g., Google Analytics)
• Content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The intern will be expected to learn and utilize various ad platforms and analytics tools to optimize performance marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Access & Empowerment for Bharat through AI and Local Language Internet
• Collaboration and Support
• Growth and Learning

Work Style:

• Collaborative
• Supportive
• Fast-paced and dynamic

Self-Assessment Questions:

• Do you have a strong passion for South Indian languages and cultures?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you enjoy learning and growing in a dynamic startup setting?

ASSUMPTION: Lokal App values candidates who are passionate about South Indian languages and cultures, as well as those who thrive in collaborative and supportive work environments.

⚠️ Potential Challenges

• Working with multiple teams and stakeholders to ensure cohesive strategies
• Keeping up with the fast-paced nature of the startup environment
• Adapting to the unique cultural and linguistic nuances of South Indian audiences
• Balancing the demands of an internship with academic responsibilities

ASSUMPTION: The intern may face challenges in balancing multiple responsibilities and adapting to the fast-paced nature of the startup environment. However, these challenges can also provide opportunities for growth and learning.

📈 Similar Roles Comparison

• This role differs from other performance marketing internships in its focus on South Indian languages and audiences.
• Lokal App's internship offers unique exposure to vernacular advertising and regional content strategies.
• Career paths after this internship may include full-time employment at Lokal App or other regional content and services platforms.

ASSUMPTION: This internship provides a unique opportunity to gain experience in performance marketing for South Indian audiences, setting it apart from other similar roles.

📝 Sample Projects

• Creating engaging ad content for a hyperlocal job discovery platform
• Optimizing ads for a skill-based learning platform in regional languages
• Analyzing campaign data to provide actionable insights for improving performance metrics

ASSUMPTION: The intern will work on projects that align with Lokal App's various platforms and services, focusing on performance marketing strategies for South Indian audiences.

❓ Key Questions to Ask During Interview

• How does Lokal App plan to expand its reach in South Indian markets?
• What are the key performance indicators (KPIs) for success in this role?
• How does Lokal App support the growth and learning of its interns?
• What are the opportunities for full-time employment after the internship?
• How does Lokal App foster a collaborative and supportive work environment?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates the candidate's interest in the role and commitment to learning and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your passion for South Indian languages and cultures, as well as your skills in content creation, digital marketing, and analytics.
• Prepare examples of engaging ad content tailored to South Indian audiences to showcase during the interview.
• Follow up with the hiring manager after the interview to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.