Performance Marketing Intern

📌 Core Information

🔹 Job Title: Performance Marketing Intern

🔹 Company: Katalon, Inc.

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-Time, Internship

🔹 Category: Marketing

🔹 Date Posted: May 29, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting digital advertising campaigns across various platforms
• Analyzing and reporting on campaign performance
• Collaborating with internal teams to align campaign messaging
• Gaining hands-on experience in a high-growth B2B SaaS environment

ASSUMPTION: This role is ideal for final-year students or recent graduates looking to gain practical experience in digital marketing, particularly in performance advertising.

📋 Key Responsibilities

✅ Assist in the setup, monitoring, and optimization of paid media campaigns across platforms like Google, LinkedIn, Facebook, and others.

✅ Support keyword research, ad copywriting, and landing page reviews to enhance campaign performance.

✅ Analyze and report on campaign KPIs such as CTR, CPL, ROAS, and conversion rates.

✅ Work with internal teams to align campaign messaging and goals with broader marketing initiatives.

✅ Conduct competitive research and stay updated on trends in digital advertising and SaaS marketing.

✅ Help build and manage A/B testing plans for creative and landing page optimization.

✅ Maintain campaign documentation and contribute to weekly and monthly reporting.

ASSUMPTION: The role requires a strong attention to detail, analytical skills, and the ability to work well within a team.

🎯 Required Qualifications

Education: Final-year student or recent graduate in Marketing, Digital Marketing, or a related field.

Experience: No prior experience required.

Required Skills:

• Basic proficiency in Google Sheets
• Strong English communication skills (written and verbal)
• A genuine passion for learning and a strong interest in marketing, particularly digital channels
• Open to feedback with a growth mindset—quick to iterate, improve, and take initiative

Preferred Skills:

• Any prior exposure to digital marketing tools, advertising platforms, or related coursework/internships

ASSUMPTION: While not required, any prior experience in digital marketing or related fields would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Industry standard for marketing interns in Vietnam is approximately VND 8-12 million per month. This role offers attractive monthly allowances and full-time employment opportunities after the internship.

Benefits:

• Attractive monthly allowances
• Full-time employment opportunities after internship
• Mentorship from industry leaders
• Career consultation
• Networking opportunities

Working Hours: 40 hours per week, with flexible working hours and a supportive work-life balance.

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing interns in Vietnam. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically in AI-augmented quality management platforms.

Company Size: 201-500 employees, providing a dynamic and growing environment for interns.

Founded: 2016, with a proven track record of success and growth in the industry.

Company Description:

• Katalon is a leading provider of a modern, comprehensive quality management platform.
• The company enables quality assurance, DevOps, and software teams to deliver world-class customer experiences faster, easier, and more efficiently.
• Katalon serves more than 30,000 teams around the globe, including many in the Fortune Global 500.

Company Specialties:

• AI-augmented quality management platform
• Mobile testing
• Automation testing
• Software testing
• App testing
• Web testing
• Performance testing
• Regression testing
• Test maintenance
• E2E testing
• Cross-browser testing
• Data-driven testing
• Salesforce testing
• SAP testing
• API testing

Company Website: katalon.com

ASSUMPTION: Katalon's focus on AI-augmented development practices and its commitment to quality management make it an attractive company for interns interested in software development and testing.

📊 Role Analysis

Career Level: Entry-level, with opportunities for growth and learning within the marketing department and the broader organization.

Reporting Structure: This role reports directly to the Performance Marketing team, with opportunities to collaborate with other marketing teams and internal stakeholders.

Work Arrangement: On-site, with flexible working hours and a supportive work-life balance.

Growth Opportunities:

• Full-time employment opportunities after the internship
• Exposure to industry leaders and mentorship
• Networking opportunities with top-notch professionals
• Career consultation and guidance

ASSUMPTION: This internship provides a strong foundation for a career in digital marketing, with opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Ho Chi Minh City, Vietnam.

Office Location(s): 1720 Peachtree St NW, Suite 870, Atlanta, Georgia 30309, US (Headquarters); Ho Chi Minh City, Vietnam (Asia Pacific Office)

Geographic Context:

• Ho Chi Minh City is a vibrant, bustling metropolis with a rich cultural heritage and a thriving tech industry.
• The city offers a low cost of living, making it an attractive location for interns and young professionals.
• Katalon's office is centrally located, with easy access to public transportation and amenities.

Work Schedule: Standard office hours, with flexible working hours and a supportive work-life balance.

ASSUMPTION: The location and work environment provide an ideal setting for interns to gain practical experience, develop essential skills, and gain exposure to different career paths.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study
• Final interview with the Performance Marketing team

Key Assessment Areas:

• Problem-solving skills
• Analytical thinking
• Communication skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Demonstrate your passion for learning and digital marketing in your application materials.
• Prepare for the technical assessment or case study by brushing up on your knowledge of digital advertising and marketing analytics.

ATS Keywords: Digital Advertising, Google Ads, LinkedIn, Facebook, Keyword Research, Ad Copywriting, Campaign Optimization, Data Analysis, A/B Testing, Communication, Growth Mindset, Google Sheets, Team Collaboration, Competitive Research, Performance Reporting

ASSUMPTION: The application process is designed to assess the candidate's skills, experiences, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Google Ads
• LinkedIn Campaign Manager
• Facebook Ads
• Bing Ads
• Reddit Ads
• HubSpot
• Metabase

ASSUMPTION: Familiarity with these tools is not required, as training and support will be provided during the internship.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Adaptable

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Open and transparent communication
• Focus on continuous learning and improvement

Self-Assessment Questions:

• Do you have a genuine passion for learning and a strong interest in digital marketing?
• Are you open to feedback and willing to iterate, improve, and take initiative?
• Do you thrive in a dynamic, collaborative, and fast-paced work environment?

ASSUMPTION: Candidates who align with Katalon's company values and work style will be more likely to succeed in this role and within the organization.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously
• Adapting to a fast-paced and dynamic work environment
• Working with diverse teams and stakeholders
• Staying up-to-date with the latest trends and best practices in digital advertising

ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• Unlike other marketing internships, this role offers hands-on experience in performance marketing for a B2B SaaS company.
• This role provides exposure to a wide range of digital advertising platforms and tools, allowing interns to gain diverse skills and experiences.
• Compared to other internships, this role offers attractive benefits, including full-time employment opportunities and mentorship from industry leaders.

ASSUMPTION: This role offers unique opportunities and benefits compared to other marketing internships, making it an attractive option for final-year students and recent graduates.

📝 Sample Projects

• Optimizing a Google Ads campaign to improve click-through rate and conversion rate
• Conducting competitive research and analysis on LinkedIn advertising trends
• Developing and executing an A/B testing plan for Facebook ad creatives

ASSUMPTION: These sample projects are designed to provide interns with practical experience in performance marketing and to help them develop essential skills for their future careers.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the broader marketing strategy and organization?
• What opportunities are there for growth and development within the company?
• How does Katalon support the work-life balance of its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare for the technical assessment or case study by brushing up on your knowledge of digital advertising and marketing analytics.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.