📌 Core Information
🔹 Job Title: Performance Marketing Intern (Unpaid)
🔹 Company: ITP Media Group
🔹 Location: Beirut, Lebanon
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Gaining hands-on experience with real performance marketing campaigns
- Learning to build paid campaigns, plan media, allocate budgets, and track performance
- Working with industry-standard tools like Meta Ads Manager, Google Ads, and TikTok Ads Manager
- Collaborating with industry professionals to build a strong foundation for your career
ASSUMPTION: This internship is designed for students or recent graduates looking to gain practical experience in performance marketing.
📋 Key Responsibilities
✅ Building paid campaigns from scratch
✅ Media planning and budget allocation
✅ Performance tracking and reporting
✅ Using industry-standard tools like Meta Ads Manager, Google Ads, and TikTok Ads Manager
ASSUMPTION: Responsibilities may vary based on the specific needs of the team and the duration of the internship.
🎯 Required Qualifications
Education: Pursuing or recently completed a degree in Marketing, Business, or a related field
Required Skills:
- Strong analytical mindset
- Proficient in Microsoft Office Suite
- Familiarity with digital marketing principles
Preferred Skills:
- Previous experience with performance marketing campaigns
- Fluency in Arabic and English
ASSUMPTION: While not explicitly stated, having a basic understanding of performance marketing and relevant tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: This is an unpaid internship. However, ITP Media Group offers valuable learning opportunities and the chance to work with industry professionals.
Benefits:
- Hands-on experience with real performance marketing campaigns
- Exposure to top-tier tools and strategic media planning
- Opportunity to learn from industry professionals
Working Hours: Full-time (40 hours/week) with flexible hours
ASSUMPTION: While unpaid, the internship offers significant learning opportunities and the chance to build a professional network.
📌 Applicant Insights
🔍 Company Context
Industry: ITP Media Group is one of the largest media companies in the Middle East, with a portfolio of over 80 brands. They deliver quality content to their readers, viewers, delegates, and guests through digital, print, events, awards, video content, social media platforms, and social media influencers.
Company Size: ITP Media Group has 201-500 employees, providing a medium-sized work environment with ample opportunities for growth and collaboration.
Founded: ITP Media Group was founded in 1987 in the UK and subsequently relocated to Dubai in the United Arab Emirates, where over 400 staff are based. The company also has offices in Mumbai, London, and LA.
Company Description:
- ITP Media Group offers a 360-degree approach to offer its customers the largest audience in the GCC with the highest engagement levels.
- The company's ITP Live division extends its digital footprint and enhances its total reach on social media through four key business areas: the region’s largest social influencers’ agency, video content creation, e-games, and live events.
- ITP Media Group publishes catalogs, previews, and daily show newspapers for exhibitions organized by Dubai World Trade Centre and specialist publications for major retail and financial organizations.
Company Specialties:
- Publishing (print and digital)
- Online publishing
- Contract and corporate publishing
- Event management
- Digital printing services
- Talent agency
- Content creation
- Video and videography
- Social media management
- Market intelligence
- Digital advertising
- Print advertising
- Content solutions
- Creative solutions
- Advertising
- Programmatic
- Website development
- Client events
- Photography
Company Website: www.itp.com
ASSUMPTION: Working at ITP Media Group provides exposure to a wide range of brands and industries, offering diverse learning opportunities.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The intern will report directly to the performance marketing team.
Work Arrangement: This is a hybrid role, with a mix of on-site and remote work.
Growth Opportunities:
- Potential full-time employment after the internship
- Exposure to various aspects of performance marketing
- Networking opportunities with industry professionals
ASSUMPTION: While this is an unpaid internship, it offers valuable experience and the chance to build a professional network, which can lead to future opportunities.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Beirut, Lebanon
Geographic Context:
- Beirut is the capital and largest city of Lebanon, offering a mix of modern and historic attractions
- The city is known for its vibrant nightlife, delicious food, and rich cultural heritage
- Beirut is a major commercial hub in the Middle East, with a thriving business environment
Work Schedule: Full-time (40 hours/week) with flexible hours
ASSUMPTION: Working in Beirut offers a unique blend of cultural experiences and professional opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the performance marketing team
- Final decision and offer
Key Assessment Areas:
- Analytical skills
- Digital marketing knowledge
- Communication and interpersonal skills
- Adaptability and eagerness to learn
Application Tips:
- Tailor your resume to highlight relevant skills and experiences
- Showcase your understanding of performance marketing and digital advertising
- Demonstrate your enthusiasm for learning and growing in the role
ATS Keywords: Digital Marketing, Performance Campaigns, Media Planning, Budget Allocation, Performance Tracking, Reporting, Meta Ads Manager, Google Ads, TikTok Ads Manager
ASSUMPTION: The application process may vary, but typically involves several stages to assess the candidate's skills and fit for the role.
🛠️ Tools & Technologies
- Meta Ads Manager
- Google Ads
- TikTok Ads Manager
- Microsoft Office Suite
ASSUMPTION: The intern will be expected to learn and use industry-standard tools to manage performance marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Excellence
- Integrity
- Customer-centricity
Work Style:
- Dynamic and fast-paced environment
- Collaborative and team-oriented culture
- Focus on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you a strong team player with excellent communication skills?
- Are you eager to learn and adapt to new tools and technologies?
ASSUMPTION: ITP Media Group values candidates who are passionate, adaptable, and committed to continuous learning.
⚠️ Potential Challenges
- This is an unpaid internship, which may limit the pool of applicants
- The role may require working flexible hours to accommodate different time zones
- There may be a steep learning curve for candidates new to performance marketing
- The intern may face competition from other interns and junior team members for resources and attention
ASSUMPTION: While there may be challenges, the internship offers valuable learning opportunities and the chance to work with industry professionals.
📈 Similar Roles Comparison
- Unlike full-time roles, this internship offers a shorter-term commitment with a focus on learning and development
- This role is specific to performance marketing, while related roles may focus on broader digital marketing or advertising functions
- This internship is unpaid, while similar roles may offer compensation or stipends
ASSUMPTION: When comparing this role to similar positions, consider the focus on learning, development, and the unpaid nature of the internship.
📝 Sample Projects
- Building and optimizing a paid social media campaign for a client
- Conducting market research to inform media planning and budget allocation
- Analyzing campaign performance and generating reports for stakeholders
ASSUMPTION: The intern will work on real-world projects that contribute to the team's goals and objectives.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this internship fit into the company's long-term talent development strategy?
- What opportunities are there for growth and learning within the performance marketing team?
- How does the team support and mentor interns to ensure their success?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and eagerness to learn and succeed.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant skills and experiences
- Prepare for your interview by researching ITP Media Group and the performance marketing industry
- Follow up after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
