📌 Core Information
🔹 Job Title: Performance Marketing Lead
🔹 Company: EliseAI
🔹 Location: New York, New York
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving marketing analytics and insights to guide strategy and optimize campaigns
- Managing paid media platforms and ensuring data hygiene across marketing and CRM systems
- Collaborating with cross-functional teams to improve lead flow, conversion rates, and ROI
- Building and maintaining marketing tech stack, including Salesforce, HubSpot, and other tools
- Supporting internal webinars and optimizing HubSpot assets for marketing campaigns
ASSUMPTION: This role requires a strong background in marketing analytics, growth, or marketing operations, with a focus on B2B SaaS, start-ups, or agency environments. Candidates should be comfortable working with data and translating insights into actionable recommendations.
📋 Key Responsibilities
✅ Marketing Analytics & Insights:
- Own platform management and reporting for core paid channels (LinkedIn, Facebook/Instagram, Google Ads, and emerging platforms)
- Work with the Growth Marketing Manager to set KPIs, manage budgets, monitor pacing, and surface optimizations that maximize spend efficiency
- Build dashboards to monitor lead flow, attribution, CPL, MQLs, Opportunities, CAC, and ROI
- Deep-dive into paid campaigns performance to uncover trends, generate actionable insights, and present recommendations to the wider marketing team
- Track website traffic and conversion funnels end-to-end: help implement and maintain tracking (GA4, HubSpot, tag managers), and help translate findings into tests that boost visit-to-lead and lead-to-opportunity rates alongside the broader marketing team
- Help support A/B tests on landing pages, forms, and email sequences to improve CVR
✅ Marketing Operations:
- Help support and own our marketing tech stack (Salesforce, HubSpot, Google Ads, LinkedIn Ads, Facebook, attribution tools, and supporting integrations)
- Help manage and set up internal webinars, ensuring all internal stakeholders are aligned, content is developed, and support post-webinar tracking
- Build and optimize HubSpot assets—workflows, dynamic lists, automated email programs to support marketing campaigns
- Implement and maintain lead scoring, lead stamping, and lifecycle stages within HubSpot
- Ensure data hygiene, automation accuracy, and airtight syncs between marketing and CRM systems
ASSUMPTION: This role requires a strong understanding of marketing analytics, paid media platforms, and marketing automation tools. Candidates should be comfortable working with data and have a proven track record of driving results through data-driven insights.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3-5 years in marketing analytics, growth, or marketing operations - ideally in a B2B SaaS, start-up, or agency environment
Required Skills:
- Proficient in marketing analytics and performance metrics
- Experience owning or leveraging paid media platforms (such as Google, LinkedIn, AdRoll)
- Hands-on expertise with marketing automation platforms such as HubSpot
- Strong grasp of A/B testing, funnel optimization, and statistical significance
- Ability to translate complex analysis into clear stories and recommendations
- Bias for action, ownership mentality, passion for continuous improvement, and willingness to learn
Preferred Skills:
- Experience with Salesforce and other CRM systems
- Familiarity with SQL or other data querying languages
- Background in A/B testing and conversion rate optimization
ASSUMPTION: Candidates with a strong background in marketing analytics and a proven track record of driving results through data-driven insights are likely to succeed in this role. Experience with specific marketing automation tools and CRM systems is a plus but not required.
💰 Compensation & Benefits
Salary Range: $95,000 - $115,000 USD per year. EliseAI offers a competitive total rewards package which includes base salary, equity, and a comprehensive benefits & perks package. Exact compensation is determined based on a number of factors including experience, skill level, location, and qualifications which are assessed during the interview process.
Benefits:
- Equity in the company in the form of stock options
- Medical, Dental and Vision premiums covered at 100%
- Fully paid parental leave
- Commuter benefits
- 401k benefits
- Monthly fitness stipend
- Fun company social events through our Elise and the City program
- Unlimited vacation and paid holidays
Working Hours: Full-time, typically 40 hours per week. EliseAI offers flexible working hours and a hybrid work arrangement for eligible roles.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in the New York City area. The final compensation package will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on AI and automation for housing and healthcare industries
Company Size: 51-200 employees. This size allows for a more agile and collaborative work environment, with opportunities for growth and impact
Founded: 2017. EliseAI has been growing rapidly since its founding and is now a leading conversational AI platform for the housing and healthcare industry
Company Description:
- EliseAI empowers housing and healthcare organizations with powerful automation and conversational AI, streamlining conversations, enhancing customer engagement, and delivering unparalleled efficiency across housing and property management operations
- EliseAI is the leading conversational AI platform for the housing and healthcare industry, automating the boring, mundane, repetitive tasks, so that staff can focus on more engaging customer interactions
- In 2024, EliseAI was the fastest-growing AI start-up in NYC, its home city, and raised a $75 million Series D round, valuing the company in excess of $1 billion
Company Specialties:
- AI
- Automation
- Housing
- Machine Learning
- and Conversational AI
Company Website: http://www.eliseai.com/
ASSUMPTION: EliseAI is a fast-growing, innovative company with a strong focus on technology and data-driven solutions. Candidates who are passionate about AI and automation and have experience in marketing analytics or operations are likely to thrive in this environment.
📊 Role Analysis
Career Level: Mid-level. This role is ideal for candidates with 3-5 years of experience in marketing analytics, growth, or marketing operations, seeking to grow their career in a fast-paced, data-driven environment
Reporting Structure: The Performance Marketing Lead will report directly to the Growth Marketing Manager and collaborate with cross-functional teams, including marketing, sales, and product
Work Arrangement: On-site, with a flexible hybrid work arrangement available for eligible roles. The Performance Marketing Lead will be expected to work on-site in EliseAI's New York office
Growth Opportunities:
- As a fast-growing company, EliseAI offers ample opportunities for career growth and advancement
- Candidates in this role may have the opportunity to take on more responsibility and grow into a leadership position as the company expands
- The Performance Marketing Lead will have the chance to work on a wide range of projects and initiatives, allowing for continuous learning and professional development
ASSUMPTION: This role offers significant growth potential for the right candidate. EliseAI's rapid growth and focus on innovation create an ideal environment for career advancement and professional development.
🌍 Location & Work Environment
Office Type: EliseAI's New York office is a modern, collaborative workspace with an open floor plan, fully stocked kitchen, and company-paid lunch
Office Location(s): 33 E 33rd St, New York, 10016, US
Geographic Context:
- New York City is a vibrant, multicultural metropolis with a thriving tech industry and a wide range of cultural attractions
- The Midtown South neighborhood is a hub for tech and startup companies, offering a dynamic and energetic work environment
- EliseAI's office is conveniently located near public transportation, making it easily accessible from various parts of the city
Work Schedule: Full-time, typically 40 hours per week. EliseAI offers flexible working hours and a hybrid work arrangement for eligible roles
ASSUMPTION: EliseAI's New York office provides a modern, collaborative work environment that fosters creativity and innovation. Candidates who thrive in a fast-paced, dynamic work environment are likely to enjoy working at EliseAI.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the Recruiting Team
- Technical assessment or case study
- On-site or video interview with the Hiring Manager and team members
- Final interview with the Growth Marketing Manager
Key Assessment Areas:
- Data analysis and interpretation skills
- Marketing strategy and campaign management
- Collaboration and communication skills
- Problem-solving and critical thinking
- Cultural fit and alignment with EliseAI's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing analytics and operations experience, as well as any relevant data-driven achievements
- Be prepared to discuss specific examples of how you've used data to drive marketing strategy and improve campaign performance
- Demonstrate your ability to work collaboratively and communicate effectively with cross-functional teams
- Showcase your passion for continuous learning and professional development
ATS Keywords: Marketing Analytics, Paid Media Platforms, Marketing Automation, Performance Metrics, Attribution Models, ROI Reporting, A/B Testing, Funnel Optimization, Data Hygiene, Lead Scoring, Lifecycle Stages, Campaign Management, Dashboard Building, Conversion Rate Optimization, Customer Interaction, Continuous Improvement
ASSUMPTION: EliseAI's recruitment process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit. Candidates who are passionate about data-driven marketing and have a proven track record of driving results are likely to succeed in this process.
🛠️ Tools & Technologies
- Salesforce
- HubSpot
- Google Ads
- LinkedIn Ads
- Facebook Ads
- Attribution tools
- Tag management tools (e.g., Google Tag Manager)
- Web analytics tools (e.g., Google Analytics 4)
ASSUMPTION: The Performance Marketing Lead will be expected to have experience with marketing automation platforms, paid media platforms, and web analytics tools. Familiarity with Salesforce and other CRM systems is a plus but not required.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Customer-centric focus
- Innovation and creativity
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and action-oriented
- Continuously learning and adapting
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working with large datasets and translating insights into actionable recommendations?
- Do you enjoy collaborating with cross-functional teams to drive results?
- Are you passionate about continuous learning and professional development?
- Do you align with EliseAI's company values and work style?
ASSUMPTION: EliseAI's company culture is fast-paced, data-driven, and collaborative. Candidates who are passionate about data-driven marketing and thrive in a dynamic, team-oriented environment are likely to be a good fit for EliseAI.
⚠️ Potential Challenges
- Working in a fast-paced, rapidly growing startup environment can be challenging and may require long hours and quick decision-making
- EliseAI's focus on data-driven decision making may require candidates to adapt to new tools and processes
- The Performance Marketing Lead role may involve working with large datasets and complex analytics, which can be challenging for candidates without a strong background in marketing analytics
- EliseAI's on-site work arrangement may require candidates to commute to the company's New York office
ASSUMPTION: While EliseAI offers numerous benefits and opportunities for growth, candidates should be aware of the potential challenges associated with working in a fast-paced, data-driven startup environment.
📈 Similar Roles Comparison
- Compared to other marketing analytics roles, the Performance Marketing Lead role at EliseAI places a greater emphasis on paid media management and campaign optimization
- EliseAI's focus on AI and automation for housing and healthcare industries sets it apart from other companies in the software development industry
- As a fast-growing startup, EliseAI offers more opportunities for career growth and advancement compared to larger, more established companies in the industry
ASSUMPTION: Candidates who are interested in marketing analytics and have experience in paid media management and campaign optimization are likely to find the Performance Marketing Lead role at EliseAI to be an excellent fit for their skills and career goals.
📝 Sample Projects
- Developing and implementing a comprehensive attribution model to track lead flow and optimize campaign performance
- Conducting a thorough audit of EliseAI's marketing tech stack and making recommendations for improvement and optimization
- Designing and executing A/B tests to improve conversion rates and optimize landing pages, forms, and email sequences
- Building and maintaining dashboards to monitor key performance indicators and track progress towards marketing goals
- Collaborating with cross-functional teams to improve lead scoring, lead stamping, and lifecycle stages within HubSpot
ASSUMPTION: The Performance Marketing Lead role at EliseAI offers a wide range of projects and initiatives, allowing candidates to work on a diverse range of marketing analytics and operations tasks.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting lines for the Performance Marketing Lead role?
- How does EliseAI support the professional development and career growth of its employees?
- What are the key priorities for the Performance Marketing Lead role in the first 30, 60, and 90 days?
- How does EliseAI approach data privacy and security, particularly in relation to customer data?
- What are the most challenging aspects of working in a fast-paced, data-driven startup environment, and how does EliseAI support its employees in overcoming these challenges?
ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of EliseAI's company culture, team structure, and the specific challenges and opportunities associated with the Performance Marketing Lead role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing analytics and operations experience, as well as any relevant data-driven achievements
- Prepare for the technical assessment or case study by brushing up on your marketing analytics skills and reviewing EliseAI's marketing tech stack
- Research EliseAI's company culture and values to ensure a strong cultural fit
- Follow up with the Recruiting Team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
