Performance Marketing Lead

📌 Core Information

🔹 Job Title: Performance Marketing Lead

🔹 Company: Warp

🔹 Location: New York, NY, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Owning paid ads on Google, Meta, and LinkedIn end-to-end
• Launching campaigns that meet pipeline, CAC, and payback goals
• Partnering with Sales on a tight MQL-to-demo handoff
• Testing new channels and formats to unlock fresh demand

ASSUMPTION: This role requires a strong background in B2B SaaS performance marketing and a data-driven approach to optimize campaigns and drive results.

📋 Key Responsibilities

✅ Own paid ads on Google, Meta, and LinkedIn

✅ Launch campaigns that meet pipeline, CAC, and payback goals

✅ Mine audience and keyword data to pinpoint high-fit buyers

✅ Write copy that speaks to venture-backed startups

✅ Build and iterate landing pages with Product and Design

✅ Partner with Sales on a tight MQL-to-demo handoff

✅ Test new channels and formats to unlock fresh demand

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2+ years driving paid acquisition for B2B SaaS

Required Skills:

• Expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager
• Ability to turn data into clear next steps
• Sharp creative eye that delivers scroll-stopping ads
• Habit of rapid testing and documented learnings

Preferred Skills:

• Experience marketing payroll or HR tech products
• Familiarity with account-based marketing tools like 6sense or Demandbase
• Familiarity with growth engineering

ASSUMPTION: While not explicitly stated, a strong understanding of the HR tech industry and its target audience would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $180,000 - $220,000 per year (based on industry standards for a mid-senior level marketing role in New York)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO and flexible work hours
• Equity compensation

Working Hours: Full-time position with flexible hours and a remote-friendly work environment

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services, specifically focused on HR tech and payroll solutions

Company Size: 11-50 employees, which means a more intimate work environment with ample opportunities for growth and impact

Founded: 2020, with a mission to modernize the command-line experience for developers and teams

Company Description:

• Warp is an automated back-office platform for startups, enabling founders to set up HR, payroll, and tax compliance in just 10 minutes
• The company uses AI agents to automate state tax registrations and filings, monitoring compliance across hundreds of tax jurisdictions
• Warp has raised $24M from top investors and is growing quickly, processing over $1BN in payroll transactions annually

Company Specialties:

• Automated back-office solutions for startups
• AI-driven tax compliance and monitoring
• Payroll and HR services

Company Website: warp.dev

ASSUMPTION: Warp's focus on AI and automation sets it apart in the HR tech industry, offering applicants a unique opportunity to work with cutting-edge technology.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and leadership within the marketing team

Reporting Structure: This role reports directly to the CEO and works closely with the sales, product, and design teams

Work Arrangement: Remote OK, with flexible work hours and unlimited PTO

Growth Opportunities:

• As the company grows, there will be opportunities to expand the marketing team and take on a leadership role
• Warp's focus on innovation and technology presents opportunities to learn and grow in areas like AI and growth engineering
• The company's rapid growth also presents opportunities for career advancement within the organization

ASSUMPTION: Given Warp's rapid growth and focus on innovation, this role offers strong potential for career growth and development.

🌍 Location & Work Environment

Office Type: Remote-friendly, with the option to work from the company's New York office

Office Location(s): New York, NY

Geographic Context:

• New York is a major hub for startups and venture capital, providing ample networking opportunities
• The city offers a diverse range of cultural, recreational, and dining options
• New York's competitive job market may present more opportunities for career growth and advancement

Work Schedule: Flexible work hours with unlimited PTO, allowing for a healthy work-life balance

ASSUMPTION: While the role is remote-friendly, working from the New York office may provide additional networking and collaboration opportunities with the local startup community.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Take-home assignment or case study to evaluate problem-solving skills and strategic thinking
• Final on-site or video interview with the CEO and other team members to discuss the role and company fit

Key Assessment Areas:

• Marketing strategy and campaign planning
• Data analysis and interpretation
• Creativity and copywriting skills
• Collaboration and communication skills

Application Tips:

• Highlight relevant experience and achievements in B2B SaaS performance marketing
• Include specific examples of campaigns you've launched, optimized, and scaled
• Tailor your resume and cover letter to emphasize your fit for this role and Warp's mission
• Prepare thoughtful questions about the company, team, and role to ask during the interview

ATS Keywords: B2B SaaS, performance marketing, Google Ads, Meta Ads, LinkedIn Ads, campaign management, data analysis, creative writing, landing page optimization, audience targeting, sales collaboration, rapid testing, marketing strategy, compliance monitoring, HR tech, account-based marketing

ASSUMPTION: Warp's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the right candidate for the role and the company.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Google Workspace)

ASSUMPTION: While not explicitly stated, familiarity with these tools and technologies is expected for this role.

👔 Cultural Fit Considerations

Company Values:

• Product-first mindset
• Deep understanding of users
• Commitment to diversity and inclusion

Work Style:

• Collaborative and cross-functional teamwork
• Data-driven decision making
• Rapid testing and iteration

Self-Assessment Questions:

• Do you have a strong product-first mindset and a deep understanding of users?
• Are you comfortable working collaboratively and cross-functionally in a dynamic startup environment?
• Do you have a data-driven approach to decision making and a habit of rapid testing and iteration?

ASSUMPTION: Warp's company culture values collaboration, data-driven decision making, and a deep understanding of users, making it an ideal fit for candidates with a strong product-first mindset.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a fast-paced, growing startup environment
• Keeping up with the latest trends and best practices in B2B SaaS performance marketing
• Balancing the need for short-term results with long-term strategic planning
• Adapting to a remote or hybrid work environment, if applicable

ASSUMPTION: These challenges are common in fast-growing startups and can be overcome with strong communication, time management, and adaptability skills.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on paid acquisition and requires a strong background in B2B SaaS performance marketing
• Warp's focus on AI and automation sets it apart from other HR tech companies, offering unique opportunities to work with cutting-edge technology
• This role offers a high degree of autonomy and the opportunity to make a significant impact on the company's growth and success

ASSUMPTION: While this role shares similarities with other B2B SaaS performance marketing positions, Warp's focus on AI and automation makes it a unique opportunity in the HR tech industry.

📝 Sample Projects

• Developing and executing a paid acquisition campaign that generates a 20% increase in qualified leads
• Optimizing landing pages and ad copy to improve conversion rates by 15% within the first three months
• Expanding Warp's reach into new markets by identifying high-fit buyers and launching targeted campaigns

ASSUMPTION: These sample projects are designed to highlight the key responsibilities and required skills for this role, providing applicants with a clear understanding of the work they will be expected to perform.

❓ Key Questions to Ask During Interview

• How does Warp differentiate itself from other HR tech companies, and how does this role contribute to that differentiation?
• What are the biggest challenges facing the marketing team in the next 6-12 months, and how can this role help address them?
• How does Warp support the professional growth and development of its employees, particularly in the marketing team?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Warp's remote-friendly work environment support collaboration and communication among team members?

ASSUMPTION: These questions are designed to provide applicants with a deeper understanding of the role, the team, and the company, helping them make an informed decision about whether the position is the right fit for their career goals and personal preferences.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and achievements in B2B SaaS performance marketing
• Prepare a portfolio or case study demonstrating your campaign management, data analysis, and creative writing skills
• Follow up with a thank-you note within 24 hours of submitting your application, reiterating your interest in the role and Warp's mission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.