Performance Marketing Lead

📌 Core Information

🔹 Job Title: Performance Marketing Lead

🔹 Company: Syarah

🔹 Location: Amman, Jordan

🔹 Job Type: On-site/Remote

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site in Jordan or remote from outside the country

🚀 Job Overview

Key aspects of this role include:

• Overseeing Syarah’s digital performance marketing efforts to maximize ROI across paid channels
• Generating qualified leads, increasing app installs, and scaling user acquisition and retargeting strategies
• Managing and mentoring the paid media team to deliver against KPIs
• Collaborating with cross-functional teams to ensure accurate tracking, attribution, and funnel optimization
• Building media plans and managing multi-million SAR budgets effectively

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in managing performance marketing campaigns across multiple platforms.

📋 Key Responsibilities

✅ Develop and own the performance marketing campaigns across Google Ads, Meta, TikTok, Snapchat, and other relevant platforms

✅ Manage and mentor the paid media team to deliver against KPIs (CPL, ROAS, CPO, conversions)

✅ Collaborate with product, analytics, and Martech teams to ensure accurate tracking, attribution, and funnel optimization

✅ Build media plans aligned with monthly and quarterly targets; manage multi-million SAR budgets effectively

✅ Continuously test and optimize ad creatives, bidding strategies, and audience segments

✅ Report weekly/monthly performance results to marketing leadership, with actionable insights and recommendations

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple campaigns and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years in digital marketing with a strong background in paid performance channels

Required Skills:

• Hands-on experience managing campaigns in Google Ads, Meta, Snapchat, and TikTok
• Proficient in Google Analytics, attribution tools (e.g., Adjust), Mixpanel, Looker Studio, and campaign dashboards
• Strong analytical and problem-solving skills
• Fluent in Arabic

Preferred Skills:

• Proficiency in using AI and building AI agents
• Automotive, e-commerce, or marketplace industry experience

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the international nature of the company and its platforms.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between 10,000 - 15,000 SAR per month, based on industry standards for mid-senior level marketing roles in Jordan.

Benefits:

• On-site or remote work arrangement
• Opportunity to work for a growing, innovative company in the automotive e-commerce sector

Working Hours: Full-time (40 hours/week) with flexible hours and the opportunity to work remotely

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Additional benefits may be available but were not specified in the job listing.

📌 Applicant Insights

🔍 Company Context

Industry: Syarah operates in the automotive e-commerce sector, focusing on used car sales and providing a seamless digital car buying experience.

Company Size: Syarah has 201-500 employees, making it a mid-sized company with a significant presence in the market.

Founded: Syarah was founded in 2015 and has since grown to become a leading player in the used car e-commerce space in Saudi Arabia and the broader Middle East.

Company Description:

• Syarah offers an end-to-end digital car buying experience, from sourcing and inspection to financing, insurance, and shipping
• The company aims to turn car buying into an experience of delight, comfort, and peace of mind
• Syarah provides a 10-day trial period and a money-back guarantee for its customers, along with a full warranty for used cars

Company Specialties:

• Automotive
• Auto Sales
• eCommerce
• Pre-owned cars eCommerce
• Retail
• Used Cars
• AutoTech
• Car Financing
• Car Inspection

Company Website: https://syarah.com

ASSUMPTION: Syarah's focus on customer satisfaction and innovative digital solutions sets it apart in the competitive automotive market.

📊 Role Analysis

Career Level: Mid-Senior level, with the opportunity to grow and take on more responsibilities as the company expands

Reporting Structure: This role reports directly to the marketing leadership team and may have supervisory responsibilities for the paid media team

Work Arrangement: On-site in Jordan or remote from outside the country, with flexible hours and the opportunity to work from home

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department as the company grows
• Opportunity to work on innovative campaigns and contribute to the company's success in the competitive automotive e-commerce market
• Possibility to gain experience in the automotive industry and learn from a diverse and experienced team

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: Syarah has an on-site office in Amman, Jordan, with the option to work remotely from outside the country

Office Location(s): Syarah Limited, Kharis Branch Road, Syarah Building, Riyadh, Riyadh region (Head Quarter), SA and Amman, JO

Geographic Context:

• Amman, Jordan, is a vibrant and multicultural city with a growing tech industry
• The cost of living in Amman is generally lower than in other major cities in the Middle East
• Jordan offers a unique blend of ancient history and modern culture, with easy access to nearby tourist attractions

Work Schedule: Full-time (40 hours/week) with flexible hours and the opportunity to work remotely

ASSUMPTION: The work environment at Syarah is likely dynamic and fast-paced, with a strong focus on innovation and customer satisfaction.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the marketing team to assess digital marketing skills and campaign management experience
• Final interview with marketing leadership to discuss the role and company culture

Key Assessment Areas:

• Digital marketing skills and experience
• Campaign management and optimization strategies
• Analytical and problem-solving skills
• Cultural fit and alignment with Syarah's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with specific digital marketing platforms and tools
• Research Syarah's company culture and values to demonstrate your fit for the role

ATS Keywords: Digital Marketing, Performance Marketing, Google Ads, Meta, TikTok, Snapchat, Analytics, Attribution Tools, Campaign Management, Lead Generation, User Acquisition, Retargeting, Budget Management

ASSUMPTION: The application process for this role may involve assessments or case studies to evaluate the candidate's digital marketing skills and strategic thinking.

🛠️ Tools & Technologies

• Google Ads
• Meta (Facebook Ads, Instagram Ads)
• TikTok Ads
• Snapchat Ads
• Google Analytics
• Attribution tools (e.g., Adjust)
• Mixpanel
• Looker Studio

ASSUMPTION: The tools and technologies listed are not exhaustive, and the successful candidate may be required to learn and use additional platforms and software as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Integrity
• Collaboration
• Accountability

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable using data and analytics to inform your marketing strategies?
• Do you enjoy working collaboratively with cross-functional teams?
• Are you adaptable and able to respond to change effectively?

ASSUMPTION: Syarah values candidates who are innovative, customer-focused, and able to work effectively in a collaborative and dynamic environment.

⚠️ Potential Challenges

• The competitive nature of the automotive e-commerce market may present challenges in achieving desired ROI and market share
• The role requires strong project management skills to balance multiple campaigns and stakeholders
• The successful candidate may need to adapt to a fast-paced and evolving work environment
• The role may require occasional travel to the company's headquarters in Riyadh, Saudi Arabia

ASSUMPTION: The potential challenges listed are not exhaustive, and the successful candidate should be prepared to face and overcome additional obstacles as they arise.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or Performance Marketing Manager position in other companies, but with a focus on the automotive e-commerce sector
• Syarah's emphasis on innovation and customer satisfaction sets it apart from competitors in the market
• This role offers the opportunity to work for a growing company in a competitive and dynamic industry

ASSUMPTION: While this role shares similarities with other digital marketing positions, its focus on the automotive e-commerce sector and Syarah's unique company culture make it a distinct opportunity.

📝 Sample Projects

• Developing and executing a multi-channel digital marketing campaign to drive app installs and user acquisition
• Optimizing bidding strategies and audience segments to improve ROI and reduce CPO
• Collaborating with cross-functional teams to ensure accurate tracking, attribution, and funnel optimization
• Building and managing media plans aligned with monthly and quarterly targets

ASSUMPTION: The sample projects listed are not exhaustive, and the successful candidate may be required to work on additional projects and initiatives as needed.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does Syarah support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does it support remote work?
• How does Syarah differentiate itself from competitors in the automotive e-commerce market?
• What are the biggest challenges facing the marketing department, and how can this role help address them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and commitment to Syarah's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interviews by researching Syarah's company culture and values, and practicing your responses to common digital marketing interview questions
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.