Performance Marketing Lead

📌 Core Information

🔹 Job Title: Performance Marketing Lead

🔹 Company: Remote Recruitment

🔹 Location: South Africa (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 1, 2025

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing performance marketing strategies across key digital channels
• Collaborating with cross-functional teams to align campaigns with business objectives
• Monitoring marketing trends and implementing best practices
• Managing budgets effectively to maximize cost-efficiency and campaign output
• Working remotely with a UK-based team, requiring strong communication and collaboration skills

ASSUMPTION: This role requires a high level of self-motivation and adaptability to thrive in a remote work environment.

📋 Key Responsibilities

✅ Developing and executing performance marketing strategies across key digital channels, including Google Ads, Facebook, and Instagram

✅ Utilizing tools such as Google Analytics and HubSpot to track and analyze the performance of marketing campaigns

✅ Collaborating closely with the UK-based content and design teams to produce compelling ad creatives

✅ Monitoring marketing trends and implementing best practices to enhance campaign performance

✅ Preparing and presenting detailed reports on digital marketing activities, showcasing ROI and insights to stakeholders

✅ Managing budgets effectively to maximize cost-efficiency and campaign output

✅ Staying updated with the latest digital marketing trends and technologies to maintain competitive advantage

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous learning to stay ahead of industry trends.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 3 years' experience in performance marketing or a similar role

Required Skills:

• Proficient in using marketing platforms such as Google Ads, Facebook Business Manager, and HubSpot
• Strong analytical skills with the ability to interpret data to drive decision-making
• Excellent communication and collaboration skills, especially when working with remote teams
• Self-motivated and able to thrive in a remote environment; must have a reliable internet connection and own laptop
• Adaptability and a proactive approach to achieving marketing goals

Preferred Skills:

• Experience working with remote teams in different time zones
• Fluency in additional languages (beneficial but not required)

ASSUMPTION: Candidates with experience in remote work and managing remote teams will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: R50,000 per month (industry standard for mid-senior level marketing roles in South Africa)

Benefits:

• Flexible work hours and remote work arrangement
• Opportunity to work with a UK-based team and gain international experience
• Chance to grow with a small, agile company

Working Hours: Full-time (40 hours per week), with flexibility to manage own schedule

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level marketing roles in South Africa. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting. Remote Recruitment assists UK-based companies with finding the best talent for their needs, operating as a full-service employment agency.

Company Size: Small (11-50 employees). This size allows for a more agile and flexible work environment, with opportunities for growth and impact.

Founded: 2018. The company is relatively young but has established itself as a reliable recruitment partner for UK-based businesses.

Company Description:

• Remote Recruitment specializes in sourcing talent and handling the entire recruitment process on behalf of UK-based companies.
• The company focuses on three main fields: marketing specialists, sales, and assistants/admin.
• They take care of background checks and contracts, allowing clients to focus on their core business.

Company Specialties:

• Recruitment
• Management
• Communication
• Business Administration
• Payroll

Company Website: remoterecruitment.co.uk

ASSUMPTION: Working with a small, growing company like Remote Recruitment offers unique opportunities for professional growth and impact.

📊 Role Analysis

Career Level: Mid-Senior Level. This role requires a combination of established marketing expertise and the ability to grow and adapt in a dynamic environment.

Reporting Structure: The Performance Marketing Lead will report directly to the UK-based marketing team and collaborate with various departments to align campaigns with business objectives.

Work Arrangement: Fully Remote. This role requires a reliable internet connection and the ability to work independently with minimal supervision.

Growth Opportunities:

• As the company grows, there may be opportunities to take on additional responsibilities or move into management roles.
• Working with a UK-based team offers the chance to gain international experience and expand professional networks.
• This role provides ample opportunity to demonstrate leadership and initiative, driving marketing campaigns and contributing to business growth.

ASSUMPTION: The fully remote nature of this role may present unique challenges, but it also offers significant flexibility and work-life balance.

🌍 Location & Work Environment

Office Type: Remote. There is no physical office for this role, and all work is conducted remotely.

Office Location(s): N/A

Geographic Context:

• South Africa has a well-established digital marketing industry, with numerous opportunities for growth and learning.
• The remote nature of this role allows for greater flexibility in work-life balance and the ability to work from anywhere in the country.
• South Africa's time zone (GMT+2) overlaps with European working hours, facilitating collaboration with the UK-based team.

Work Schedule: Full-time (40 hours per week), with flexibility to manage own schedule

ASSUMPTION: The fully remote work environment may require additional self-discipline and time management skills to maintain productivity and focus.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (e.g., data analysis task)
• Final interview with the marketing team

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Data analysis and interpretation skills
• Communication and collaboration skills
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills.
• Demonstrate your understanding of the role and the company's mission in your application materials.
• Prepare for the technical assessment by brushing up on your data analysis skills and familiarizing yourself with the relevant marketing tools.

ATS Keywords: Performance Marketing, Google Ads, Facebook, Instagram, Google Analytics, HubSpot, Analytical Skills, Communication Skills, Collaboration Skills, Remote Work, Adaptability, Proactive Approach

ASSUMPTION: The application process may involve assessments and interviews with the UK-based marketing team, requiring applicants to be comfortable with remote communication and time zone differences.

🛠️ Tools & Technologies

• Google Ads
• Facebook Business Manager
• Instagram
• Google Analytics
• HubSpot
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role. Applicants should be comfortable learning and adapting to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Adaptable
• Collaborative
• Proactive
• Results-driven

Work Style:

• Self-motivated and independent
• Strong communication and collaboration skills
• Adaptable and proactive in a remote work environment
• Data-driven and analytical

Self-Assessment Questions:

• Do you thrive in a remote work environment with minimal supervision?
• Are you comfortable collaborating with teams in different time zones?
• Do you have a proactive approach to problem-solving and driving marketing campaigns?

ASSUMPTION: Applicants who align with the company's values and work style will be more likely to succeed in this role and contribute to the team's success.

⚠️ Potential Challenges

• Managing time zone differences when collaborating with the UK-based team
• Staying motivated and focused in a remote work environment
• Adapting to a small, growing company's dynamic work environment
• Balancing marketing campaign management with data analysis and reporting

ASSUMPTION: Applicants should be aware of these potential challenges and be prepared to address them proactively in their application and interview process.

📈 Similar Roles Comparison

• This role is similar to a Performance Marketing Manager or Digital Marketing Specialist position, but with a focus on remote work and collaboration with a UK-based team.
• In South Africa, the digital marketing industry is well-established, with numerous opportunities for growth and learning.
• This role offers the chance to grow professionally by working with an international team and gaining experience in a dynamic, agile company.

ASSUMPTION: Applicants should research similar roles in the industry to better understand the market and prepare for their application and interview process.

📝 Sample Projects

• Developing and executing a targeted Google Ads campaign to increase website traffic and conversions
• Analyzing Facebook and Instagram campaign performance to optimize ad spend and maximize ROI
• Creating a comprehensive marketing report to showcase campaign performance, insights, and recommendations to stakeholders

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and demonstrate their ability to drive marketing campaigns and analyze data.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy?
• What are the most significant challenges facing the marketing team currently, and how can this role address them?
• How does the company support the professional growth and development of its employees?
• What is the team's approach to remote work and collaboration, and how do they maintain productivity and engagement?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Applicants should prepare thoughtful questions to demonstrate their interest in the role and the company, as well as their understanding of the marketing industry and the company's needs.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for the technical assessment by brushing up on your data analysis skills and familiarizing yourself with the relevant marketing tools
• Follow up with the hiring manager after one week if you haven't heard back, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.