Performance Marketing Lead (all genders)

📌 Core Information

🔹 Job Title: Performance Marketing Lead (all genders)

🔹 Company: saint sass

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and leading the performance marketing strategy for saint sass
• Managing and growing a marketing team
• Optimizing performance marketing channels, with a focus on Meta
• Driving brand growth through innovative and data-driven marketing campaigns
• Collaborating with cross-functional teams to ensure brand consistency across all touchpoints

ASSUMPTION: This role requires a strong background in performance marketing, with a proven track record of driving growth and managing teams. Candidates should have a deep understanding of Meta advertising and be comfortable working in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Developing and implementing performance marketing strategies to drive brand growth

✅ Managing and mentoring a marketing team, fostering a culture of continuous learning and improvement

✅ Optimizing performance marketing channels, with a focus on Meta, to maximize ROI and drive growth

✅ Collaborating with cross-functional teams to ensure brand consistency across all touchpoints

✅ Analyzing campaign performance data to inform strategy and optimize results

✅ Staying up-to-date with industry trends and best practices, and incorporating them into saint sass' marketing strategy

ASSUMPTION: This role requires a high level of strategic thinking, as well as strong analytical and leadership skills. Candidates should be comfortable working in a fast-paced environment and be able to balance both short-term tactical needs and long-term strategic goals.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in performance marketing, with at least 3 years in a leadership role

Required Skills:

• Proven expertise in Meta advertising
• Strong analytical skills and data-driven mindset
• Excellent leadership and team management skills
• Fluency in German and English
• Strong understanding of the fashion industry and trends

Preferred Skills:

• Experience with Google Ads
• Familiarity with marketing automation tools
• Strong presentation and communication skills

ASSUMPTION: Candidates should have a strong background in performance marketing, with a proven track record of driving growth and managing teams. While experience with Google Ads is preferred, it is not a strict requirement, as long as the candidate has a strong understanding of paid advertising and is willing to learn.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on experience and qualifications)

Benefits:

• Flexible working hours
• Room for ideas and creativity
• Engaged and supportive small team
• Opportunity to shape the growth of a fast-growing fashion brand

Working Hours: Full-time (40 hours per week), with flexible hours and the opportunity to work remotely occasionally

ASSUMPTION: The salary range provided is an estimate based on industry standards for a performance marketing lead role in Berlin. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Textile Manufacturing

Company Size: 2-10 employees (small, agile team with a flat hierarchy)

Founded: 2021 (young, fast-growing brand)

Company Description:

• Saint Sass is a fashion brand that combines style with statement-making designs
• The company aims to empower its customers and promote self-empowerment through its products
• Saint Sass has experienced rapid growth since its founding in 2021, with seven-figure revenues and a community of over 250,000 customers

Company Specialties:

• Tights and socks
• Bold and sassy designs
• Strong brand identity and community engagement

Company Website: http://www.saintsass.com

ASSUMPTION: Saint Sass is a young, fast-growing fashion brand with a strong focus on empowering its customers and promoting self-empowerment. The company has experienced rapid growth since its founding and has a strong brand identity and community engagement.

📊 Role Analysis

Career Level: Mid-level to senior (depending on experience)

Reporting Structure: Reports directly to the founders

Work Arrangement: On-site, with flexible hours and occasional remote work opportunities

Growth Opportunities:

• As the company continues to grow, there will be opportunities for the performance marketing lead to take on more responsibilities and grow within the organization
• The role offers the opportunity to shape the growth of a fast-growing fashion brand and make a significant impact on its success

ASSUMPTION: This role offers significant growth opportunities, as the company is young and fast-growing. The performance marketing lead will have the opportunity to shape the growth of the brand and take on more responsibilities as the company expands.

🌍 Location & Work Environment

Office Type: Modern, creative workspace in central Berlin

Office Location(s): Joachimstraße 3-4, Berlin, 10119, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving fashion scene
• The office is located in the heart of Berlin's fashion district, surrounded by other fashion brands and retailers
• The city offers a high quality of life, with a wide range of cultural, recreational, and culinary activities

Work Schedule: Full-time (40 hours per week), with flexible hours and the opportunity to work remotely occasionally

ASSUMPTION: The office is located in a vibrant, creative neighborhood in central Berlin, with easy access to public transportation and a wide range of amenities. The work schedule is flexible, with the opportunity to work remotely occasionally.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the founders to discuss the role and cultural fit
• In-depth interview with the founders and other team members to assess skills and experience
• Final interview with the founders to discuss the offer and next steps

Key Assessment Areas:

• Performance marketing expertise and experience
• Leadership and team management skills
• Analytical and data-driven mindset
• Cultural fit and alignment with the company's values

Application Tips:

• Highlight your relevant performance marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's culture
• Prepare for the interview by researching the company and its products, and thinking about how your skills and experience align with the role's requirements

ATS Keywords: Performance marketing, Meta advertising, Google Ads, marketing strategy, team management, data-driven, fashion industry, brand growth

ASSUMPTION: The interview process is designed to assess the candidate's performance marketing expertise, leadership skills, and cultural fit. Candidates should be prepared to discuss their relevant experience and achievements in detail and to demonstrate their understanding of the role and the company's values.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Ads
• Marketing automation tools (e.g., HubSpot, Marketo)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The performance marketing lead will be expected to have a strong working knowledge of Meta Ads Manager and Google Ads, as well as familiarity with marketing automation and data analysis tools.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Self-expression
• Creativity
• Collaboration

Work Style:

• Agile and dynamic
• Collaborative and team-oriented
• Data-driven and results-focused
• Creative and innovative

Self-Assessment Questions:

• Do you align with the company's values of empowerment, self-expression, creativity, and collaboration?
• Are you comfortable working in a fast-paced, dynamic environment with a small, agile team?
• Do you have a data-driven mindset and a strong focus on results?
• Are you comfortable working in a creative and innovative environment?

ASSUMPTION: Saint Sass is a young, fast-growing fashion brand with a strong focus on empowerment, self-expression, and creativity. Candidates should be comfortable working in a fast-paced, dynamic environment with a small, agile team and have a data-driven mindset and a strong focus on results.

⚠️ Potential Challenges

• The role requires a high level of strategic thinking and leadership, which can be challenging in a fast-paced, dynamic environment
• The company is young and fast-growing, which can present unique challenges and opportunities
• The role requires a strong understanding of the fashion industry and trends, which can be challenging for candidates without relevant experience
• The company is based in Berlin, which can present challenges for candidates who are not familiar with the city or the local fashion scene

ASSUMPTION: This role presents a unique set of challenges and opportunities, including the need for a high level of strategic thinking and leadership, a strong understanding of the fashion industry and trends, and the ability to thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• This role is similar to a performance marketing manager role, but with a greater emphasis on strategic leadership and brand growth
• The role is unique to saint sass, as the company has a strong focus on empowerment, self-expression, and creativity
• The role offers significant growth opportunities, as the company is young and fast-growing

ASSUMPTION: This role is similar to a performance marketing manager role, but with a greater emphasis on strategic leadership and brand growth. The role is unique to saint sass, as the company has a strong focus on empowerment, self-expression, and creativity. The role offers significant growth opportunities, as the company is young and fast-growing.

📝 Sample Projects

• Developing and implementing a performance marketing strategy to drive brand growth
• Optimizing Meta advertising campaigns to maximize ROI and drive growth
• Analyzing campaign performance data to inform strategy and optimize results
• Collaborating with cross-functional teams to ensure brand consistency across all touchpoints

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities that the performance marketing lead will be expected to perform in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the performance marketing team currently, and how can this role help address them?
• How does the company plan to support the growth and development of the performance marketing team?
• What are the company's long-term goals for brand growth, and how can this role contribute to achieving them?
• How does the company approach collaboration and cross-functional teamwork?
• What are the company's plans for expanding into new markets, and how can this role support those efforts?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the company's goals and plans, and the cultural fit of the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant performance marketing experience and achievements
• Prepare for the interview by researching the company and its products, and thinking about how your skills and experience align with the role's requirements
• Follow up with the company after the interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.