Performance Marketing Lead (Based in Malaysia)

📌 Core Information

🔹 Job Title: Performance Marketing Lead (Based in Malaysia)

🔹 Company: Welovesupermom Pte Ltd

🔹 Location: Malaysia (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: Remote (Based in Malaysia)

🚀 Job Overview

Key aspects of this role include:

• Driving lead generation for multiple client accounts across Southeast Asia through paid ad campaigns
• Campaign optimization and creative asset creation to maximize performance
• Team leadership and mentoring of junior team members
• Staying updated with industry trends and emerging platforms

ASSUMPTION: This role requires a high level of autonomy and proactivity, with a focus on driving results and continuous improvement.

📋 Key Responsibilities

✅ Set up and manage paid ad campaigns on platforms like Meta and TikTok to generate leads for client accounts across Southeast Asia

✅ Monitor campaign performance and optimize to achieve leads volume and CPL targets

✅ Create and test creative assets and ad copies to improve campaign performance

✅ Evaluate and suggest improvements to UX/UI of landing pages to increase conversion

✅ Ensure accurate tracking of campaigns through proper pixel setup and dashboard building

✅ Proactively identify opportunities and suggest new ideas to achieve targets

✅ Stay updated with industry trends and best practices in performance marketing

✅ Lead and mentor a team of 2 performance marketers and freelancers to drive results and output

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 3 years' experience in digital paid ads management, either with B2C brands or with agencies/consultancies

Required Skills:

• Proven track record in driving bottom-of-the-funnel (BoFu) conversions and achieving ambitious revenue targets
• Proficient with Meta and TikTok, other platforms are a plus
• Able to multitask and handle multiple campaigns at the same time
• Proficient in written and spoken English

Preferred Skills:

• Experience with other digital advertising platforms (e.g., Google Ads, LinkedIn Ads)
• Familiarity with marketing automation tools (e.g., HubSpot, Marketo)
• Knowledge of Southeast Asian markets and consumer behavior

ASSUMPTION: Candidates with experience in managing teams and a strong background in performance marketing are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-senior level marketing role in Malaysia, the estimated salary range is MYR 8,000 - 12,000 per month. Final offer will depend on the candidate's experience and qualifications.

Benefits:

• Flexible work arrangements
• Opportunities for professional growth and development
• Competitive benefits package (details to be provided upon request)

Working Hours: Full-time position with standard working hours, but flexibility may be available based on team needs and candidate's availability.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Welovesupermom Pte Ltd operates in the technology, information, and internet industry, focusing on connecting brands to parents in Southeast Asia through various marketing solutions.

Company Size: Welovesupermom Pte Ltd has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: The company was founded in 2015 and has since grown to become a leading AI-driven data powerhouse in the region.

Company Description:

• Welovesupermom Pte Ltd is an AI-driven data powerhouse that brings mission-centric brands into the hearts and wallets of discerning parents in Southeast Asia.
• The company helps brands connect with consumers when they want it, winning minds and market shares with extraordinary speed.
• Welovesupermom Pte Ltd offers various solutions to help brands achieve their business objectives, including WOM marketing, crowd influencing, demand generation, and more.

Company Specialties:

• WOM Marketing
• Crowd Influencing
• Demand Generation
• Insights Survey
• Consumer Survey
• KOL/KOM Marketing
• Expert Content
• Influencer Marketing
• User-Generated Marketing
• Event Marketing
• Experiential Marketing
• Community Marketing
• Social Commerce
• E-Commerce Marketing
• Digital Commerce Marketing
• Social Listening
• Social Media Marketing
• AI Generated Tool
• Consumer Insights
• and Social Listening

Company Website: supermombusiness.com

ASSUMPTION: Welovesupermom Pte Ltd is a dynamic and innovative company that values data-driven marketing strategies and continuous learning.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution.

Reporting Structure: The Performance Marketing Lead will report directly to the Head of Marketing and oversee a team of 2 performance marketers and freelancers.

Work Arrangement: This role is remote-based in Malaysia, with flexible working hours and the opportunity to work from home or a co-working space.

Growth Opportunities:

• Potential to grow into a regional or management role as the company expands
• Opportunities to work on diverse client accounts and campaigns
• Chance to develop leadership and mentoring skills by managing a team

ASSUMPTION: This role offers a unique opportunity for a performance marketing professional to make a significant impact on the company's growth and success while developing their leadership skills.

🌍 Location & Work Environment

Office Type: Remote work environment with the option to work from home or a co-working space in Malaysia.

Office Location(s): Welovesupermom Pte Ltd has offices in Singapore and Jakarta, but this role is based in Malaysia and can be performed remotely.

Geographic Context:

• Malaysia is a multicultural country with a strong focus on technology and innovation, providing a dynamic environment for digital marketing professionals.
• The country has a well-established digital market, with high smartphone and internet penetration rates.
• Malaysia's strategic location in Southeast Asia allows for easy collaboration with regional teams and clients.

Work Schedule: Full-time position with standard working hours, but flexibility may be available based on team needs and candidate's availability.

ASSUMPTION: Working remotely in Malaysia offers a unique blend of cultural diversity, technological advancements, and regional connectivity, providing an ideal environment for a performance marketing professional.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the Head of Marketing
• Final interview with the CEO

Key Assessment Areas:

• Performance marketing skills and experience
• Campaign management and optimization
• Leadership and team management abilities
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your performance marketing experience and achievements
• Include specific examples of successful campaigns you've managed and the results you've achieved
• Demonstrate your understanding of the Southeast Asian market and consumer behavior
• Showcase your leadership and team management skills, if applicable

ATS Keywords: Performance Marketing, Paid Ad Campaigns, Lead Generation, Campaign Optimization, Creative Asset Creation, Ad Copywriting, UX/UI Improvement, Pixel Setup, Dashboard Building, Team Leadership, Proactive Problem Solving, Digital Paid Ads Management, B2C Marketing, Multitasking, English Proficiency

ASSUMPTION: Welovesupermom Pte Ltd places a strong emphasis on cultural fit and alignment with company values during the interview process.

🛠️ Tools & Technologies

• Meta Ads Manager
• TikTok Ads Manager
• Google Analytics
• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with the mentioned tools and technologies is preferred, but not always required. Welovesupermom Pte Ltd is open to training the right candidate on their preferred tools and platforms.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous learning and improvement
• Collaboration and teamwork
• Innovation and creativity
• Customer-centric approach

Work Style:

• Proactive and autonomous
• Results-driven and accountable
• Strong problem-solving skills
• Excellent communication and collaboration skills
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment where you can take ownership of your work and drive results?
• Are you comfortable working remotely and managing your time effectively?
• Do you enjoy collaborating with a diverse team and contributing to a positive work culture?

ASSUMPTION: Welovesupermom Pte Ltd values candidates who are proactive, results-driven, and aligned with their company values, as well as those who can thrive in a remote work environment.

⚠️ Potential Challenges

• Managing multiple campaigns and client accounts simultaneously may require strong organizational skills and time management
• Working remotely may present challenges in maintaining work-life balance and staying motivated
• Keeping up with industry trends and emerging platforms may require continuous learning and adaptation
• Cultural differences and time zone variations may impact communication and collaboration with regional teams

ASSUMPTION: Welovesupermom Pte Ltd is committed to supporting their employees in overcoming challenges and providing them with the resources and training they need to succeed.

📈 Similar Roles Comparison

• This role is similar to a Performance Marketing Manager or Senior Paid Media Specialist, but with a focus on lead generation and a regional scope
• Compared to other performance marketing roles, this position offers a unique opportunity to work with a diverse range of client accounts and campaigns across Southeast Asia
• Career progression may include moving into a regional management role or specializing in a specific aspect of performance marketing

ASSUMPTION: Welovesupermom Pte Ltd offers a unique blend of regional exposure, diverse client accounts, and opportunities for growth and development in the performance marketing field.

📝 Sample Projects

• Developing and executing a paid ad campaign strategy for a new client launch in the Southeast Asian market
• Optimizing an existing campaign to improve conversion rates and reduce cost per acquisition
• Creating and testing a series of ad creatives and copies to identify the most effective combinations for a specific campaign

ASSUMPTION: Welovesupermom Pte Ltd encourages a test-and-learn approach to performance marketing, allowing employees to experiment with new strategies and tactics to drive results.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role and how they may evolve over time?
• How does Welovesupermom Pte Ltd support the professional growth and development of its employees?
• What are the most challenging aspects of working remotely for the team, and how do you address them?
• How does Welovesupermom Pte Ltd measure the success of its performance marketing campaigns, and what are the key performance indicators (KPIs) used?
• What is the company's approach to work-life balance, and how is it supported in this role?

ASSUMPTION: Welovesupermom Pte Ltd values candidates who are proactive and engaged in the interview process, asking thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your performance marketing experience and achievements
• Prepare examples of successful campaigns you've managed and the results you've achieved
• Demonstrate your understanding of the Southeast Asian market and consumer behavior
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.