Performance Marketing Lead (CRM)

📌 Core Information

🔹 Job Title: Performance Marketing Lead (CRM)

🔹 Company: monday.com

🔹 Location: Israel (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (Israel)

🚀 Job Overview

Key aspects of this role include:

• Driving customer acquisition strategies for monday CRM
• Collaborating with cross-functional teams for growth
• Optimizing paid acquisition channels for efficiency and ROI
• Managing a substantial marketing budget

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and team management skills to drive successful growth marketing efforts for monday CRM.

📋 Key Responsibilities

✅ Develop and execute data-driven customer acquisition strategies

✅ Collaborate with performance managers and cross-functional teams

✅ Oversee planning, execution, and optimization of paid acquisition channels

✅ Manage marketing budget and allocate resources for maximum results

✅ Utilize analytics tools to monitor performance and make data-driven decisions

✅ Generate reports and present key metrics to senior management

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to coordinate complex marketing projects with multiple stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7+ years of experience in performance marketing, preferably in global tech companies

Required Skills:

• Proven track record of successfully managing paid activities of +$50M yearly budget
• Data-driven and analytical mindset with a passion for optimization
• Deep understanding of B2B SaaS user acquisition funnels and CRO strategies
• Ability to oversee multi-touch attribution models
• Strong communication skills and team player mentality

Preferred Skills:

• Experience in team management
• Fluency in Hebrew (advantage)

ASSUMPTION: Candidates with experience in managing large marketing budgets and a strong analytical background are highly sought after for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $150,000 - $200,000 per year, based on industry standards for a senior marketing role in Israel with 7+ years of experience. This estimate may vary depending on the candidate's skills, qualifications, and negotiation.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous vacation and sick leave policy
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time position with standard business hours, but may require occasional flexibility to accommodate global team members and project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's negotiation skills and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: monday.com operates in the Software Development industry, focusing on work management and collaboration tools.

Company Size: monday.com has 1,001-5,000 employees, providing ample opportunities for growth and collaboration.

Founded: monday.com was founded in 2012 and has since grown to become a global leader in work management software.

Company Description:

• monday.com is a low-code, no-code work management platform that enables organizations to build custom work management tools and software applications.
• The platform connects people to processes and systems, empowering teams to excel in every aspect of their work while fostering transparency in business.
• monday.com has offices in Tel Aviv, New York, Miami, Chicago, Denver, London, Warsaw, Sydney, Melbourne, São Paulo, and Tokyo, serving over 225,000 customers across 200 industries in over 200 countries and territories.

Company Specialties:

• Project Management
• Collaboration
• Team Management
• SaaS
• Communication
• Production Tracking
• Work Management
• CRM
• Marketing & Creative
• HR

Company Website: monday.com

ASSUMPTION: monday.com's global presence and diverse customer base offer unique opportunities for growth and learning in this role.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of expertise and strategic thinking.

Reporting Structure: The Performance Marketing Lead will report to the Head of Marketing for CRM and work closely with the performance team at monday.com.

Work Arrangement: This role is remote, with a requirement to be based in Israel. Occasional on-site collaboration may be required.

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunities to work on global marketing campaigns and expand skills
• Chance to collaborate with cross-functional teams and learn from diverse expertise

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand skills and take on more responsibility.

🌍 Location & Work Environment

Office Type: Remote work environment with occasional on-site collaboration

Office Location(s): Israel (with global team members)

Geographic Context:

• Israel has a competitive tech industry with a strong focus on innovation and growth
• The remote work environment allows for flexibility and work-life balance
• Occasional on-site collaboration provides opportunities for in-person team building and networking

Work Schedule: Standard business hours with occasional flexibility to accommodate global team members and project deadlines

ASSUMPTION: The remote work environment and occasional on-site collaboration provide a flexible and dynamic work environment for this role.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Case study or project presentation
• Final interview with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation
• Team management and collaboration
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare a case study or project presentation demonstrating your ability to develop and execute data-driven marketing strategies
• Research monday.com's products, customers, and market position to show your enthusiasm and understanding of the company

ATS Keywords: Performance Marketing, CRM, Customer Acquisition, ROI Optimization, Budget Management, Analytics Tools, B2B SaaS, CRO Strategies, Multi-Touch Attribution, Team Management, Collaboration, Growth Marketing

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, data analysis skills, and team management abilities, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Google Analytics
• Facebook Ads Manager
• Google Ads
• LinkedIn Ads
• Marketo or similar marketing automation platforms
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The tools and technologies required for this role are standard in the performance marketing industry and can be learned or improved upon with relevant experience and training.

👔 Cultural Fit Considerations

Company Values:

• Empower
• Listen
• Adapt
• Collaborate
• Win together

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working remotely and collaborating with global teams?
• Do you have a strong analytical mindset and a passion for data-driven decision-making?

ASSUMPTION: Candidates who align with monday.com's company values and work style will be well-suited to this role and the company culture.

⚠️ Potential Challenges

• Managing a large marketing budget and ensuring cost-effectiveness
• Collaborating with global teams and coordinating across time zones
• Keeping up with industry trends and technological advancements
• Balancing strategic thinking with day-to-day tactical execution

ASSUMPTION: The challenges associated with this role can be overcome with strong project management skills, effective communication, and a data-driven approach to decision-making.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on CRM customer acquisition and growth
• This role requires a strong understanding of B2B SaaS user acquisition funnels and CRO strategies
• Career progression in this role could lead to leadership positions within the marketing department or other areas of the business

ASSUMPTION: This role offers unique opportunities for growth and learning within the marketing department and the broader organization.

📝 Sample Projects

• Developing and executing a multi-channel customer acquisition campaign for a new CRM feature
• Analyzing customer data to identify trends and optimize marketing efforts
• Collaborating with cross-functional teams to create targeted content and messaging for CRM customers

ASSUMPTION: The sample projects provided are representative of the types of initiatives the Performance Marketing Lead might work on, but the specific projects will vary depending on the company's priorities and market conditions.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for monday CRM?
• What are the key priorities for the first 90 days in this role?
• How does monday.com support the professional development of its marketing team members?
• What is the expected timeline for reviewing and adjusting marketing strategies based on performance data?
• How does the company approach collaboration and communication across global teams?

ASSUMPTION: Asking insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's goals and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through monday.com's careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a case study or project presentation demonstrating your ability to develop and execute data-driven marketing strategies
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.