Performance Marketing Lead

📌 Core Information

🔹 Job Title: Performance Marketing Lead

🔹 Company: Skin + Me

🔹 Location: London, United Kingdom (Hybrid: Paddington HQ 3 days/week, Remote 2 days/week)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading and managing paid search (PPC) and paid social activities
• Developing and executing channel strategies to drive cost-effective customer acquisition
• Collaborating with cross-functional teams to ensure alignment and best practice sharing
• Managing a Paid Media Executive and supporting their professional development
• Creating and presenting channel reports and optimisation roadmaps

ASSUMPTION: This role requires a high level of autonomy and collaboration, with a focus on data-driven decision making and strong communication skills.

📋 Key Responsibilities

✅ Lead and manage paid search (PPC) and paid social activities, ensuring strong execution and alignment with KPIs

✅ Own the creative brief process with a constant Test & Learn approach

✅ Track and manage the paid media marketing budget, flagging and reporting on performance, and taking necessary actions to achieve targets

✅ Work with the Paid Media Executive to create, optimise, and analyse results of paid media campaigns across the three brands

✅ Serve as the team representative in meetings, presenting updates and addressing questions

✅ Ensure key learnings and best practices are shared effectively across relevant teams and brands

✅ Manage a Paid Media Executive, overseeing their workload and providing support for performance and professional development

✅ Collaborate with growth leads across the three brands to ensure targets are hit

✅ Own channel reporting, communicating results clearly and concisely at all levels

✅ Lay out an optimisation roadmap for channels, working collaboratively with relevant teams to implement changes and understand results

✅ Create a plan to scale opportunities and drive growth across the online channel mix

✅ Collaborate closely with marketing and other members of the growth team to align with the marketing calendar and plans

ASSUMPTION: This role requires a strong focus on data analysis, creative problem-solving, and effective communication to drive channel performance and growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-10 years of experience in performance marketing, with a strong focus on paid search and paid social channels

Required Skills:

• Proven experience in leading and managing paid search and paid social activities
• Excellent knowledge of Google Ads, Meta, and TikTok platforms
• Strong analytical skills and experience with advanced Excel techniques
• Experience working in a fast-paced, high-growth, data-driven organisation
• Proven ability to work collaboratively with cross-functional teams

Preferred Skills:

• Previous experience in people management
• Experience working with design and copywriting teams to deliver best-in-class creatives
• Commercially-minded with an inquisitive mind

ASSUMPTION: Candidates with a proven track record in driving channel performance and growth, along with strong leadership and communication skills, will be most successful in this role.

💰 Compensation & Benefits

Salary Range: £55,000 - £70,000 per annum (based on experience and industry standards for a Performance Marketing Lead role in London)

Benefits:

• 25 days holiday + bank holidays
• Free breakfast and lunch
• Hybrid working (3 days in Paddington HQ, 2 days remote)
• Equity
• Health and wellbeing focus (healthcare cash plan, cycle to work schemes)
• Culture club (parties, surprises, and more)
• Discounted Skin + Me products
• Generous employee referral scheme
• Dog-friendly office

Working Hours: 40 hours per week, with core hours of 10:00 AM - 4:00 PM. Flexible start and finish times available.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Performance Marketing Lead role in London, with consideration for the company's size and the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services, with a focus on accessible, personalised skincare solutions

Company Size: 51-200 employees, offering a fast-paced, entrepreneurial environment with significant growth opportunities

Founded: 2019, with a mission to change the face of skincare by providing accessible, expert-approved solutions

Company Description:

• Skin + Me is a mission-driven start-up building a pioneering online dermatology service powered by experts
• The company takes customers through a simple online medical consultation and formulates custom treatments tailored to individual skin goals
• Skin + Me recently secured £10 million in a series B funding round, reflecting growing interest in expert-approved skincare

Company Specialties:

• Online dermatology services
• Personalised skincare treatments
• Expert-approved skincare solutions

Company Website: http://www.skinandme.com

ASSUMPTION: Skin + Me is a growing, innovative company with a strong focus on data-driven decision making and continuous improvement.

📊 Role Analysis

Career Level: Mid-Senior level, offering the opportunity to take a career to the next level in a fast-growing business

Reporting Structure: This role reports directly to the Growth Marketing Manager and works closely with senior stakeholders both in the growth team and beyond

Work Arrangement: Hybrid, with three days a week in the Paddington HQ and two days remote

Growth Opportunities:

• Potential to take on additional responsibilities as the company grows
• Opportunity to work closely with senior stakeholders and influence the growth of the business
• Chance to gain broad experience across the role and support personal development

ASSUMPTION: This role offers significant growth potential and the opportunity to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Hybrid, with a modern, dog-friendly office in Paddington, London

Office Location(s): Skin + Me HQ, Oakwood Business Park, London, England NW10 6EX, GB

Geographic Context:

• London offers a vibrant, multicultural environment with excellent connectivity and amenities
• The Paddington area is well-served by public transportation, with easy access to major train stations and tube lines
• The office is located near a variety of shops, restaurants, and green spaces

Work Schedule: Core hours of 10:00 AM - 4:00 PM, with flexible start and finish times available

ASSUMPTION: The hybrid work arrangement and central London location offer a good balance between collaboration and flexibility, with easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Growth Marketing Manager to discuss the role and assess skills and experience
• Final interview with senior stakeholders to discuss the role and assess cultural fit

Key Assessment Areas:

• Performance marketing expertise and channel-specific knowledge
• Data analysis and interpretation skills
• Leadership and team management abilities
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Be prepared to discuss specific channel strategies, optimisation techniques, and data-driven decision-making processes
• Demonstrate your ability to work collaboratively with cross-functional teams and manage a Paid Media Executive

ATS Keywords: Performance Marketing, PPC, Paid Social, Google Ads, Meta, TikTok, Data Analysis, Excel, Team Management, Channel Strategy, Growth, Optimization, Reporting

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, leadership abilities, and cultural fit within the company.

🛠️ Tools & Technologies

• Google Ads
• Meta (Facebook, Instagram) Ads Manager
• TikTok Ads Manager
• Excel (advanced techniques)
• Data analysis and visualisation tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Candidates should have experience with the listed tools and be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: We are united in our belief that everyone should have access to expert advice, treatment plans, and ingredients that work
• Innovative: We are constantly seeking new ways to improve our services and products
• Collaborative: We work closely with our teams and partners to achieve our goals

Work Style:

• Data-driven: We make decisions based on data and insights
• Fast-paced: We operate in a dynamic, high-growth environment
• Entrepreneurial: We embrace a start-up mindset, with a focus on continuous improvement and adaptation

Self-Assessment Questions:

• Do you share our mission to make expert skincare accessible to everyone?
• Are you comfortable working in a fast-paced, data-driven environment?
• Do you thrive in a collaborative, cross-functional team setting?

ASSUMPTION: Candidates who align with Skin + Me's mission and values, and are comfortable working in a fast-paced, data-driven environment, will be most successful in this role.

⚠️ Potential Challenges

• Managing a small team and supporting their professional development
• Balancing the need for data-driven decision making with the pace of a high-growth start-up
• Adapting to changes in the paid search and paid social landscapes
• Ensuring strong collaboration and communication with cross-functional teams

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• This role is unique in its focus on driving growth across multiple brands within a fast-growing start-up
• Compared to similar roles in larger organisations, this role offers more autonomy and the opportunity to make a significant impact on the company's success
• Career progression in this role may involve taking on additional responsibilities or moving into a more senior leadership position as the company grows

ASSUMPTION: Candidates should be comfortable working in a fast-paced, high-growth environment and be prepared to take on additional responsibilities as the company grows.

📝 Sample Projects

• Developing and executing a channel-specific strategy to drive cost-effective customer acquisition for a new brand launch
• Optimising campaign performance across multiple channels to improve ROI and drive growth
• Managing a team project to create and implement a new reporting structure, improving visibility and decision-making across the growth team

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced in this role, with a focus on data-driven decision making, collaboration, and continuous improvement.

❓ Key Questions to Ask During Interview

• Can you describe the growth trajectory of the company and the potential impact of this role on its success?
• How does the growth team collaborate with other departments, and what are the key priorities for this role in the first 30, 60, and 90 days?
• What are the most significant challenges facing the company, and how can this role help address them?
• How does Skin + Me support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for the interview by researching the company, the role, and the industry, and be ready to discuss your approach to performance marketing, data analysis, and team management
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.