Performance Marketing Lead (Remote Canada)

📌 Core Information

🔹 Job Title: Performance Marketing Lead (Remote Canada)

🔹 Company: Directive Consulting

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: 2025-07-01

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: Remote (Canada only)

🚀 Job Overview

Key aspects of this role include:

• Leading a team of Paid Media Strategists to deliver client campaigns
• Developing and implementing custom client strategies
• Managing client relationships and driving referrals
• Optimizing budgets and maximizing ROI across multiple channels
• Collaborating with internal teams to ensure client goals are met

ASSUMPTION: This role requires a balance of strategic thinking, client management, and hands-on campaign optimization skills.

📋 Key Responsibilities

✅ Oversee and lead a collection of Paid Media accounts, serving as direct support to client contacts

✅ Drive referrals via client relationships and professional network

✅ Build strategies for clients each quarter, focusing on maximizing ROI and driving SQLs

✅ Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels

✅ Deeply understand client positioning and unique value propositions to create targeted campaigns

✅ Confirm lead routing is accurate within a CRM and understand the value of Programmatic campaigns

✅ Execute and optimize PPC advertising campaigns across multiple platforms, focusing on keyword research, ad copywriting, and audience targeting

ASSUMPTION: This role involves a mix of strategic planning, day-to-day campaign management, and client communication.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience working at a performance/digital marketing agency, with a focus on B2B SaaS/tech clients

Required Skills:

• Expertise in paid search and paid social advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads)
• Proficient in using advertising platforms and tools (Google Ads, Facebook Business Manager, LinkedIn Campaign Manager)
• Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
• Ability to drive results and measure via OCT (Opportunities Created and Touched)
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data

Preferred Skills:

• Experience with Programmatic campaigns
• Fluency in French or other languages relevant to the Canadian market

ASSUMPTION: Candidates should have a strong background in performance marketing, with a focus on B2B SaaS/tech clients and a proven track record of driving results.

💰 Compensation & Benefits

Salary Range: CAD 90,000 - 120,000 per year (Based on industry standards for mid-senior level marketing roles in Toronto)

Benefits:

• Medical, dental, vision plans, disability, and life insurance coverage
• Mental health support (certified therapists through Spring Health, Headspace membership)
• Physical wellness programs (Gympass)
• Unlimited PTO, paid company holidays, your birthday off, end of year recharge, and paid parental leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure
• Annual anniversary trip with peers and executive leadership

Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for remote work

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Toronto. Benefits are comprehensive and support the whole person, both professionally and personally.

📌 Applicant Insights

🔍 Company Context

Industry: Directive Consulting is a performance marketing agency specializing in B2B tech and SaaS marketing. They focus on Customer Generation, a marketing methodology that focuses on SQLs and Customers instead of traditional metrics like MQLs.

Company Size: 51-200 employees (Mid-sized company)

Founded: 2014

Company Description:

• Performance marketing agency for SaaS and Tech companies
• Focuses on driving SQLs and Customers instead of MQLs
• Offers Paid Media, SEO/Content, CRO, and Video services

Company Specialties:

• SEO
• PPC
• Social Media Marketing
• Search Marketing
• Content Marketing Strategy
• Demand Generation
• SaaS Marketing
• ABM
• Performance Marketing
• Marketing Operations
• Revenue Operations
• Marketing Strategy
• Performance Creative
• Design
• Growth Marketing

Company Website: directiveconsulting.com

ASSUMPTION: Directive Consulting is a mid-sized agency with a focus on B2B tech and SaaS marketing. They offer a comprehensive range of marketing services and have a strong track record of driving results for their clients.

📊 Role Analysis

Career Level: Mid-Senior Level (2-5 years of experience)

Reporting Structure: Reports directly to the Associate Director of Paid Media

Work Arrangement: Remote (100% virtual, with the option to work from Directive's state-of-the-art offices in Irvine, California)

Growth Opportunities:

• Potential to move into a management or leadership role as the team grows
• Opportunities to work with and learn from experienced marketing professionals
• Chance to gain experience working with enterprise SaaS businesses

ASSUMPTION: This role offers opportunities for career growth and development within a dynamic and growing agency.

🌍 Location & Work Environment

Office Type: Remote-first company with state-of-the-art offices in Irvine, California

Office Location(s): Toronto, Ontario, Canada

Geographic Context:

• Toronto is a multicultural city with a thriving tech industry
• Cost of living is relatively high compared to other Canadian cities
• Strong job market for marketing professionals

Work Schedule: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for remote work

ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, while the Toronto location provides access to a vibrant tech industry and a diverse range of cultural experiences.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Technical assessment or case study
• Interview with the hiring manager (Associate Director of Paid Media)
• Final interview with the Director of Paid Media

Key Assessment Areas:

• Technical skills in paid media advertising
• Strategic thinking and problem-solving abilities
• Client management and communication skills
• Cultural fit with Directive Consulting's values and work environment

Application Tips:

• Highlight relevant experience with B2B SaaS/tech clients and specific campaign examples
• Tailor your resume and cover letter to emphasize your skills and experience in paid media advertising
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and client management experience

ATS Keywords: Paid Media, PPC, Google Ads, Facebook Ads, LinkedIn Ads, B2B SaaS, Marketing Strategy, Campaign Optimization, Budget Management, Client Relationship Management, Data Analysis

ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a focus on problem-solving abilities and client management experience.

🛠️ Tools & Technologies

• Google Ads
• Facebook Business Manager
• LinkedIn Campaign Manager
• Google Analytics
• GA4
• Excel
• CRM (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in paid media advertising platforms and tools, as well as basic project management skills.

👔 Cultural Fit Considerations

Company Values:

• People First: We prioritize our team's well-being and growth
• Customer Generation: We focus on driving SQLs and Customers, not MQLs
• Transparency: We communicate openly and honestly with our team and clients
• Continuous Learning: We foster a culture of growth and development

Work Style:

• Collaborative: We work together to achieve our goals
• Data-Driven: We make decisions based on data and analytics
• Adaptable: We embrace change and pivot when necessary
• Results-Oriented: We focus on driving measurable results for our clients

Self-Assessment Questions:

• Do you prioritize your team's well-being and growth above all else?
• Are you comfortable working in a data-driven environment and making decisions based on analytics?
• Do you embrace change and adapt quickly to new situations?
• Are you results-oriented and focused on driving measurable outcomes?

ASSUMPTION: Directive Consulting values a collaborative, data-driven, and adaptable work environment, with a strong focus on driving results for both clients and team members.

⚠️ Potential Challenges

• Managing multiple client accounts and balancing competing priorities
• Keeping up with the latest trends and best practices in paid media advertising
• Dealing with client pushback or difficult client relationships
• Working remotely and maintaining productivity in a virtual environment

ASSUMPTION: This role presents unique challenges related to client management, staying current in a fast-paced industry, and maintaining productivity in a remote work environment.

📈 Similar Roles Comparison

• Compared to other Paid Media Strategist roles, this position offers more client management and strategic planning responsibilities
• In the B2B tech and SaaS marketing industry, Directive Consulting is known for its focus on Customer Generation and data-driven approach
• Career path comparison: This role offers opportunities to move into management or leadership positions as the team grows

ASSUMPTION: This role offers unique opportunities for career growth and development within a dynamic and growing agency, with a focus on strategic planning and client management.

📝 Sample Projects

• Developing and executing a comprehensive paid media strategy for a new enterprise SaaS client
• Optimizing an existing PPC campaign to improve ROI and drive more SQLs
• Managing a team of Paid Media Strategists to deliver client campaigns and drive results

ASSUMPTION: These sample projects highlight the strategic planning, campaign optimization, and team management aspects of the role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader Paid Media department?
• How does Directive Consulting support the professional development and growth of its team members?
• What are the biggest challenges facing the Paid Media team currently, and how can this role help address them?
• How does Directive Consulting measure the success of its Paid Media campaigns, and how can this role contribute to improving those metrics?
• What is the company's approach to work-life balance, especially for remote team members?

ASSUMPTION: These interview questions are designed to assess the company's culture, team dynamics, and approach to professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your skills and experience in paid media advertising, with a focus on B2B SaaS/tech clients
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and client management experience
• Research Directive Consulting's company culture and values to demonstrate your cultural fit during the interview process
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.