📌 Core Information
🔹 Job Title: Performance Marketing Manager
🔹 Company: C Teleport
🔹 Location: Rotterdam, Netherlands
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 4-6+ years
🔹 Remote Status: Hybrid (3 days in-office, 2 days remote)
🚀 Job Overview
Key aspects of this role include:
- Planning, launching, and optimizing multi-channel paid ad campaigns to meet leads and CPA targets
- Managing and improving SEO fundamentals to drive stable organic growth
- Executing and iterating on CRO initiatives to improve conversion rates across the funnel
- Refreshing ad copy and creatives regularly, monitoring performance, and introducing new ideas
- Collaborating closely with Sales and Product Marketing to align campaigns with commercial priorities
ASSUMPTION: This role requires a strong focus on data-driven decision making, continuous testing, and learning to improve campaign effectiveness and ROI.
📋 Key Responsibilities
✅ Plan, launch, and optimize multi-channel paid ad campaigns to meet leads and CPA targets
✅ Manage and improve SEO fundamentals to drive stable organic growth
✅ Execute and iterate on CRO initiatives to improve conversion rates across the funnel
✅ Refresh ad copy and creatives regularly, monitor performance, and introduce new ideas
✅ Own campaign reporting with insights on performance, wins, and opportunities
✅ Work closely with Sales and Product Marketing to align messaging and feedback loops
✅ Ensure accurate tracking, attribution, and event setup using GA4, GTM, and related tools
✅ Continuously test and learn to improve campaign effectiveness and ROI
ASSUMPTION: The role may require occasional weekend or evening work to monitor campaign performance and address any issues that arise.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4-6+ years of experience in digital marketing or demand generation roles, with a strong focus on B2B SaaS
Required Skills:
- Proven track record of managing and scaling paid campaigns
- Data fluency and confidence in setting up, interpreting, and acting on analytics
- Solid grasp of SEO best practices and experience implementing them
- Proficient in Google Ads, Microsoft Ads, Meta Ads, LinkedIn Campaign Manager, GA4, GTM, Hotjar, SEMrush, or Ahrefs
Preferred Skills:
- Experience working in a scale-up environment
- High attention to detail and strong ownership of performance metrics
- Analytical thinker with a sharp focus on improving CAC and lead quality
ASSUMPTION: Candidates with experience in a similar role or industry will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: €55,000 - €75,000 per year (based on experience and performance)
Benefits:
- 25 days of paid time off per year
- Work-from-abroad allowance of 30 working days per calendar year
- Hybrid work model: 3 days in the Rotterdam office, 2 days from home
- Commuting allowance of €0.23 per km for on-site days
- Generous training budget and support for professional development
- Collaborative, international team environment with a focus on initiative, experimentation, and results
Working Hours: Full-time (40 hours per week), with flexibility for occasional remote work
ASSUMPTION: The salary range provided is based on industry standards for a Performance Marketing Manager role in the Netherlands, with consideration for the candidate's experience level and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on corporate travel management
Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and impact
Founded: 2017, with a history of rapid growth and expansion in the corporate travel industry
Company Description:
- C Teleport is a business travel platform that offers instant trip changes and industry-focused integrations
- The company serves a diverse customer base across the globe, with a focus on the maritime and aviation industries
- C Teleport is headquartered in Rotterdam, with additional offices in Riga, Athens, Hong Kong, and Manila
Company Specialties:
- Corporate travel management
- Integrated online platform for searching, booking, changing, and cancelling travel arrangements
- Priority on user experience and unique travel needs of crews across various sectors
Company Website: cteleport.com
ASSUMPTION: C Teleport's focus on user experience and unique travel needs sets it apart in the corporate travel industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the marketing team
Reporting Structure: The Performance Marketing Manager will report directly to the Head of Marketing and work closely with the Sales and Product Marketing teams
Work Arrangement: Hybrid, with 3 days in the Rotterdam office and 2 days working remotely
Growth Opportunities:
- Potential to expand the role's scope as the company grows and enters new markets
- Opportunities to mentor junior team members and contribute to the team's development
- Possibility to take on additional responsibilities, such as team leadership or project management, as the candidate's skills and experience grow
ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and flexibility, allowing the candidate to maintain a healthy work-life balance.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Rotterdam's city center
Office Location(s): Prins Alexanderplein 13, Rotterdam, Netherlands
Geographic Context:
- Rotterdam is the second-largest city in the Netherlands, known for its vibrant culture, diverse neighborhoods, and rich history
- The city offers a high quality of life, with excellent public transportation, numerous parks, and a wide range of cultural attractions
- Rotterdam is a major economic hub, with a strong focus on technology, logistics, and port activities
Work Schedule: Full-time, with flexibility for occasional remote work and a hybrid work arrangement
ASSUMPTION: The office location in Rotterdam's city center provides easy access to public transportation, restaurants, and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical interview with the Head of Marketing
- On-site or video interview with the Marketing team
- Final interview with the CEO
Key Assessment Areas:
- Data-driven decision-making skills
- Campaign management and optimization experience
- SEO and CRO knowledge
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful paid advertising campaigns you've managed, including metrics and results
- Demonstrate your understanding of C Teleport's business and the corporate travel industry
ATS Keywords: Paid Ads, PPC, SEO, CRO, Google Ads, Microsoft Ads, Meta Ads, LinkedIn Campaign Manager, GA4, GTM, Hotjar, SEMrush, Ahrefs, B2B SaaS, Lead Generation, CPA
ASSUMPTION: The interview process may include case studies or practical exercises to assess the candidate's problem-solving skills and strategic thinking.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads
- Meta Ads
- LinkedIn Campaign Manager
- GA4
- GTM
- Hotjar
- SEMrush
- Ahrefs
ASSUMPTION: The candidate should be comfortable learning and adapting to new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Be Hungry: C Teleport values employees who are passionate, driven, and committed to continuous learning and improvement
- Be Smart: The company seeks team members who are strategic thinkers, problem solvers, and effective communicators
- Be Humble: C Teleport fosters a collaborative, inclusive work environment where everyone's ideas are valued and respected
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data and using it to inform your decision-making?
- Do you enjoy collaborating with others and learning from diverse perspectives?
ASSUMPTION: Candidates who align with C Teleport's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple paid advertising campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with industry trends and best practices in paid advertising, SEO, and CRO
- Collaborating effectively with cross-functional teams, including Sales and Product Marketing, to align campaigns with commercial priorities
- Adapting to a hybrid work arrangement, balancing in-office and remote work effectively
ASSUMPTION: Successful candidates will be able to overcome these challenges by leveraging their skills, experience, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on data-driven decision making and continuous testing and learning
- C Teleport's focus on corporate travel management sets it apart from other B2B SaaS companies, offering unique growth and development opportunities
- This role provides a clear career path for growth and advancement within the marketing team and the company as a whole
ASSUMPTION: Candidates should research similar roles in the B2B SaaS industry to better understand the unique aspects of this position and how it compares to other opportunities.
📝 Sample Projects
- Developing and executing a multi-channel paid advertising campaign to drive leads and reduce CPA
- Conducting a comprehensive SEO audit and implementing improvements to drive organic growth
- Designing and implementing a CRO testing strategy to improve conversion rates across the funnel
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, providing candidates with a clear understanding of the work involved.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does C Teleport support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does C Teleport measure the success of its paid advertising campaigns, and what are the key KPIs I should focus on?
- What opportunities are there for growth and advancement within the marketing team and the company as a whole?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates the candidate's interest in the role and their commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful paid advertising campaigns you've managed, including metrics and results
- Demonstrate your understanding of C Teleport's business and the corporate travel industry
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
