Performance Marketing Manager

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: Updraft

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-06-18

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (2 days in-office weekly)

🚀 Job Overview

Key aspects of this role include:

• Managing day-to-day operations across multiple paid performance platforms
• Leading initiatives such as landing page testing and channel expansions
• Constantly testing and refining tactics to increase efficiency and scale
• Collaborating closely with creative and analytical teams to create high-performing marketing campaigns

ASSUMPTION: This role requires a balance of data-driven decision making and creative problem-solving to drive successful performance marketing campaigns.

📋 Key Responsibilities

✅ Manage day-to-day operations across multiple paid performance platforms, handling creative testing, optimizations, reporting, and innovation

✅ Constantly test and refine tactics—whether creative approaches, bidding strategies, or targeting techniques—to increase efficiency and scale

✅ Lead initiatives such as landing page testing, channel expansions, or funnel enhancements

✅ Own reporting and use data to surface trends, evaluate success, and inform direction

ASSUMPTION: This role requires a strong understanding of performance marketing channels and a data-driven mindset to optimize campaigns and drive results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-4+ years managing paid performance channels for a B2C business or agency, preferably in a mobile/app-first company

Required Skills:

• Proven ability to collaborate closely across creative and analytical teams to create marketing that grabs attention and delivers the highest performance
• Strong creative instincts and a proven ability to partner closely with design and content teams
• Comfortable with data, able to interpret campaign results and deliver clear insights
• Passion for experimentation and pushing boundaries on what’s possible with performance marketing

Preferred Skills:

• Experience marketing products in the financial services space

ASSUMPTION: Candidates with experience in B2C marketing and a strong understanding of performance marketing channels will be best suited for this role.

💰 Compensation & Benefits

Salary Range: £50,000 - £60,000 per year (based on experience)

Benefits:

• Private medical and dental insurance
• Workplace Nursery Scheme
• 25 days of annual leave + UK public holidays
• Financial health and discounts via Mintago
• OpenAI subscription covered

Working Hours: Full-time (40 hours per week) with flexible working hours and 2 days in-office weekly

ASSUMPTION: The salary range provided is based on industry standards for a Performance Marketing Manager role in London with 3-5 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 11-50 employees (Small to Medium-sized Enterprise)

Founded: 2017

Company Description:

• Updraft is a part lending, part credit report, and part financial planning app for millennials
• Their mission is to help people break up with their credit cards and better manage their money
• They use technology and behavioral science to provide personalized financial guidance and tools

Company Specialties:

• Fintech
• AI
• Data Science
• Behavioral Science
• Consumer Lending
• Open Banking

Company Website: www.updraft.com

ASSUMPTION: Updraft is a growing fintech company that focuses on helping millennials manage their finances more effectively.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing or a similar position

Work Arrangement: Hybrid (2 days in-office weekly, with flexible remote work)

Growth Opportunities:

• Potential to take on more responsibilities and advance to a senior role as the team grows
• Opportunity to work on diverse projects and gain experience in various aspects of performance marketing
• Chance to collaborate with cross-functional teams and develop skills in other areas, such as data analysis or creative content

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in central London

Office Location(s): 5 Merchant Square, London, W2 1AY, GB

Geographic Context:

• London is a major global city with a vibrant job market and diverse cultural scene
• The office is located in the Paddington area, with easy access to public transportation and nearby amenities
• The city offers a mix of urban and green spaces, with numerous parks and recreational facilities

Work Schedule: Full-time (40 hours per week) with flexible working hours and 2 days in-office weekly

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager and/or team members
• Final interview with the Head of Marketing or a similar position

Key Assessment Areas:

• Performance marketing expertise and channel management skills
• Data analysis and interpretation abilities
• Creative problem-solving and strategic thinking
• Collaboration and communication skills

Application Tips:

• Highlight relevant experience and achievements in performance marketing
• Tailor your resume and cover letter to emphasize your fit for the role and the company's mission
• Prepare examples of successful performance marketing campaigns you've managed and the results you achieved

ATS Keywords: Performance Marketing, Paid Channels, Data Analysis, Creative Testing, Optimization, Collaboration, B2C Marketing, Mobile Marketing, Financial Services Marketing

ASSUMPTION: Updraft's application process is likely to be competitive, so applicants should focus on demonstrating their relevant experience and skills in their application materials.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads
• Instagram Ads
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's preferences.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Data-driven
• Innovative
• Collaborative

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Creative and innovative
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you have a proven track record of driving results through performance marketing campaigns?
• Are you comfortable working with data and using it to inform decision-making?
• Do you thrive in a collaborative, team-oriented environment?

ASSUMPTION: Updraft values candidates who are passionate about their work, data-driven, and able to collaborate effectively with cross-functional teams.

⚠️ Potential Challenges

• Managing multiple performance marketing channels simultaneously
• Keeping up with the latest trends and best practices in performance marketing
• Balancing data-driven decision-making with creative problem-solving
• Adapting to a fast-paced, growing startup environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, a willingness to learn and adapt, and a passion for performance marketing.

📈 Similar Roles Comparison

• This role is similar to a Senior Performance Marketing Manager or a Performance Marketing Specialist in a larger organization
• In comparison, this role offers more responsibility and autonomy in managing performance marketing channels
• Career path comparison: This role can lead to senior marketing roles or management positions within the marketing department

ASSUMPTION: This role offers a unique opportunity to manage performance marketing channels in a growing fintech company and drive results through data-driven decision-making and creative problem-solving.

📝 Sample Projects

• Developing and executing a successful performance marketing campaign for a new product launch
• Optimizing bidding strategies and targeting techniques to improve campaign efficiency and scale
• Collaborating with cross-functional teams to create and test landing pages and other marketing materials

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to manage performance marketing channels, optimize campaigns, and collaborate effectively with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• What are the most significant challenges facing the performance marketing team currently, and how can this role help address them?
• How does Updraft support the professional development and growth of its employees?
• What is the company's approach to data privacy and user consent in its marketing efforts?
• How does Updraft measure the success of its performance marketing campaigns, and what key performance indicators (KPIs) are most important?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the company's approach to performance marketing.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in performance marketing
• Prepare examples of successful performance marketing campaigns you've managed and the results you achieved
• Follow up with a thank-you note after your interview to reiterate your interest in the role and the company

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.