Performance Marketing Manager (all genders)

📌 Core Information

🔹 Job Title: Performance Marketing Manager (all genders)

🔹 Company: Digital Career Institute GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (with remote flexibility)

🚀 Job Overview

Key aspects of this role include:

• Independently managing and optimizing performance marketing campaigns on Google and Meta platforms
• Strategic planning and budget management to achieve maximum ROI
• Collaborating with creative teams to develop engaging and high-performing ads
• Analyzing campaign performance and providing data-driven insights to inform strategy
• Working in a purpose-driven environment focused on digital education and societal impact

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making and strategic planning.

📋 Key Responsibilities

✅ Campaign Management: Develop, implement, and optimize performance marketing campaigns on Google and Meta platforms

✅ Strategic Planning: Create and optimize campaign structures, bidding strategies, and targeting approaches to maximize performance

✅ Budget Management: Plan, monitor, and control marketing budgets to achieve the best possible returns

✅ Hypothesis Testing: Develop data-based test hypotheses to validate new ideas for efficiency and growth improvement

✅ Creative Collaboration: Work closely with design and content teams to contribute to creative strategy and develop appealing and high-performing ads

✅ Performance Analysis: Evaluate campaign performance using tools like Google Analytics or Tableau, and derive data-driven actionable insights

✅ Monitoring and Reporting: Regularly track and report on relevant KPIs to control success and adapt strategies

ASSUMPTION: This role involves a mix of hands-on campaign management and strategic planning, with a strong emphasis on data analysis and interpretation.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience (2-5 years) in performance marketing, with a track record of successfully managing large budgets

Required Skills:

• Expertise in Google Ads and Meta Ads Manager
• Familiarity with Hubspot and common analytics tools (e.g., Google Analytics, Tableau)
• Strong analytical and problem-solving skills
• Excellent communication and collaboration skills
• Fluency in German (C1 level or equivalent)

Preferred Skills:

• Technical understanding of tracking, APIs, or conversion rate optimization (CRO)
• Creativity and affinity for developing creative strategies
• Experience working in a remote or hybrid team environment

ASSUMPTION: Candidates with a strong background in performance marketing and a proven track record of managing large budgets will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and performance)

Benefits:

• Urban Sports membership
• Mental health support through nilo
• Workation opportunities within the EU
• 29 vacation days
• Dog-friendly office
• Flexible working hours

Working Hours: Full-time (40 hours/week) with flexible working hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Berlin, Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Digital education and career development

Company Size: Medium (50-250 employees)

Founded: 2015

Company Description:

• Digital Career Institute (DCI) is a purpose-driven organization focused on empowering individuals to learn digital skills and shape their careers
• DCI offers a range of courses and programs designed to help students succeed in the digital economy
• The company is committed to creating a positive impact on society by promoting digital literacy and inclusion

Company Specialties:

• Digital marketing and advertising
• Digital education and career development
• Social impact and inclusion

Company Website: digitalcareerinstitute.org

ASSUMPTION: DCI's focus on purpose and social impact sets it apart from other digital marketing roles and may appeal to candidates seeking a more meaningful work environment.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: On-site in Berlin, Germany, with remote work flexibility

Growth Opportunities:

• Potential to take on more strategic responsibilities as the company grows
• Opportunities to work on a variety of campaigns and projects
• Chance to develop skills in areas such as creative strategy and technical implementation

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and purpose-driven organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Berlin, Germany

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational opportunities
• Berlin is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time (40 hours/week) with flexible working hours and remote work options

ASSUMPTION: The office environment at DCI is collaborative and supportive, with a strong focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit
• On-site interview at the DCI office in Berlin, including a case study or presentation
• Final interview with the Head of Marketing or another senior team member

Key Assessment Areas:

• Performance marketing expertise and experience
• Analytical and problem-solving skills
• Creativity and strategic thinking
• Communication and collaboration skills
• Alignment with DCI's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving and strategic thinking abilities
• Research DCI's mission and values to demonstrate your alignment with the organization's purpose

ATS Keywords: Performance Marketing, Google Ads, Meta Ads Manager, Hubspot, Google Analytics, Tableau, Campaign Management, Budget Planning, Data Analysis, Creative Strategy, Technical Implementation, Conversion Rate Optimization, Collaboration, Monitoring, Reporting

ASSUMPTION: The interview process at DCI is designed to assess candidates' technical skills, strategic thinking, and cultural fit within the organization.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads Manager
• Hubspot
• Google Analytics
• Tableau
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and using new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Purpose-driven: DCI is committed to creating a positive impact on society through digital education and career development
• Collaborative: DCI values open communication, teamwork, and mutual support
• Innovative: DCI encourages creativity, experimentation, and continuous learning

Work Style:

• Data-driven: DCI makes decisions based on data and evidence, with a strong focus on performance analysis and optimization
• Adaptable: DCI values flexibility and adaptability in the face of change and uncertainty
• Results-oriented: DCI focuses on achieving measurable outcomes and driving meaningful impact

Self-Assessment Questions:

• How do you align with DCI's mission and values, and what motivates you to work in a purpose-driven organization?
• How do you approach data analysis and interpretation, and how do you use data to inform your decision-making?
• How do you balance creativity and strategic thinking with a focus on results and performance?

ASSUMPTION: Candidates who share DCI's commitment to purpose and social impact, and who are comfortable working in a collaborative and data-driven environment, will be most successful in this role.

⚠️ Potential Challenges

• Managing large budgets and optimizing performance under tight deadlines
• Balancing creative and analytical responsibilities, with a strong focus on data-driven decision making
• Working in a fast-paced and dynamic environment, with a need for adaptability and flexibility
• Collaborating effectively with remote team members and stakeholders

ASSUMPTION: These challenges can be overcome with strong organizational skills, a focus on data-driven decision making, and effective communication and collaboration with team members and stakeholders.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position places a strong emphasis on performance marketing and data-driven decision making
• Compared to other performance marketing roles, this position offers the opportunity to work in a purpose-driven organization focused on digital education and career development
• Career progression in this role may involve taking on more strategic responsibilities or exploring opportunities in related fields such as digital education or social impact

ASSUMPTION: This role offers a unique blend of performance marketing expertise and a focus on social impact, making it an attractive opportunity for candidates seeking a meaningful and challenging career in digital marketing.

📝 Sample Projects

• Developing and optimizing a Google Ads campaign to drive enrollment in DCI's digital marketing course
• Collaborating with the creative team to design and implement a targeted social media advertising campaign to promote DCI's brand and mission
• Analyzing campaign performance data to identify trends and insights, and using this information to inform strategic decision making

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role, and provide a sense of the day-to-day tasks and challenges faced by the Performance Marketing Manager.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a performance marketing campaign at DCI, from planning to execution to optimization?
• How does DCI support the professional development and growth of its marketing team members?
• What is DCI's approach to measuring and evaluating the success of its marketing campaigns, and how does this inform strategic decision making?
• How does DCI balance its commitment to purpose and social impact with the need to drive measurable results and performance?
• What is the team structure and dynamic within the marketing department, and how does this role fit into the broader organizational context?

ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, work environment, and cultural fit of this role, and to help candidates make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving and strategic thinking abilities
• Research DCI's mission and values to demonstrate your alignment with the organization's purpose
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.