📌 Core Information
🔹 Job Title: Performance Marketing Manager & Analyst
🔹 Company: SYNTEGON
🔹 Location: Terrassa, Barcelona, Spain
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Advising internal marketing managers on digital ad strategies
- Managing advertising activities across various platforms
- Defining and tracking KPIs and benchmarks
- Conducting A/B testing to improve conversion rates
- Collaborating with cross-functional teams to align digital marketing strategies
- Staying updated on industry trends and platform changes
ASSUMPTION: This role requires a strong background in performance marketing and data analysis to effectively advise and manage marketing activities across multiple platforms.
📋 Key Responsibilities
✅ Advise internal marketing managers on digital ad strategies, channels, and formats for their marketing objectives
✅ Set up, track, and adjust advertising activities within LinkedIn, Google, Meta, and other platforms
✅ Define KPIs and benchmarks, and monitor/analyze them
✅ Conduct A/B testing on advertisement creatives and messaging to improve conversion rates
✅ Run overall marketing performance tracking with a focus on lead gen performance
✅ Prepare and present performance reports to stakeholders, highlighting successes and areas for improvement
✅ Collaborate with cross-functional teams internally and externally (creative, content) to align digital marketing strategies and goals
✅ Stay updated on industry trends and platform changes to ensure marketing strategies remain competitive and effective
✅ Act as an expert enabler for the marketing team
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work collaboratively with various teams to achieve marketing objectives.
🎯 Required Qualifications
Education: Bachelor degree in business, marketing, communications, or similar
Experience: Minimum of 2 years of experience in performance marketing management in a B2B environment (agency or company)
Required Skills:
- Proficiency in setting up and using digital advertising platforms, such as Google Ads, LinkedIn, and Meta Ads
- Experience in analyzing and interpreting advertisement data, using tools like Google Analytics and Excel to extract insights and make data-driven decisions
- Understanding of conversion rate optimization (CRO) techniques to enhance user experience and maximize lead generation
- Budget management and ROI tracking experience
- Strong knowledge of customer segmentation and targeting options within respective channels
- Fluent in English
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of marketing analytics tools (e.g., Google Analytics, Mixpanel)
- Familiarity with A/B testing tools (e.g., Optimizely, VWO)
ASSUMPTION: Candidates with a strong background in performance marketing and data analysis, as well as experience with relevant marketing tools, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for a mid-level marketing role in Spain)
Benefits:
- Health insurance
- Retirement plan
- Training and development opportunities
- Flexible working hours
Working Hours: Full-time, 40 hours per week. Flexible hours may be available.
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role in Spain. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Machinery Manufacturing, specifically focused on life sciences process equipment and facilities
Company Size: 51-200 employees. This size allows for a more intimate work environment with opportunities for growth and impact
Founded: 1963. Telstar has a long history and extensive experience in the development of engineering projects, equipment, and services for life sciences, traditional technology, medicine, high technology industry, and scientific research
Company Description:
- Syntegon Telstar S.R.U. is a company of the Syntegon group, which operates worldwide
- As a brand specialized in the development of GMP projects of consulting, engineering, construction, and integrated process equipment, it serves companies linked to the life sciences market, as well as hospitals, laboratories, and research centers
- It also offers solutions with the application of vacuum and high vacuum technologies for traditional and high-tech industries in the energy and aerospace sectors, as well as scientific experimentation
Company Specialties:
- Laminar Air Flow Systems
- Sterilization Systems
- Aseptic Isolators
- Containment Isolators
- Downflow Booths
- RABS and cRABS
- EPC and EPCM Services
- Consultancy
- Validation
- Freeze Dryer Systems
Company Website: www.telstar.com
ASSUMPTION: Working for a specialized company in the life sciences industry offers unique opportunities to engage with cutting-edge technologies and contribute to innovative projects.
📊 Role Analysis
Career Level: Mid-level marketing professional with a focus on performance marketing and data analysis
Reporting Structure: This role serves all business units within the Syntegon group and collaborates with cross-functional teams internally and externally
Work Arrangement: Full-time, on-site position with flexible working hours
Growth Opportunities:
- Expanding expertise in the life sciences industry and related technologies
- Developing leadership skills through collaboration with cross-functional teams
- Advancing to a senior marketing role or management position within the company
ASSUMPTION: This role offers opportunities for professional growth and development within the company and the life sciences industry.
🌍 Location & Work Environment
Office Type: On-site, with a focus on collaboration and teamwork
Office Location(s): Terrassa, Barcelona, Spain
Geographic Context:
- Terrassa is located in the province of Barcelona, approximately 30 kilometers northwest of the city center
- The area offers a mix of urban and natural environments, with easy access to both city amenities and outdoor activities
- Barcelona is a major cultural, economic, and transportation hub, with an international airport and extensive public transportation network
Work Schedule: Full-time, with flexible hours and the possibility of remote work for specific tasks or projects
ASSUMPTION: The on-site work environment encourages collaboration and teamwork, while the flexible hours and remote work options provide a good work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to discuss qualifications and fit for the role
- On-site interview with the hiring manager and relevant team members
- Final decision and job offer
Key Assessment Areas:
- Performance marketing skills and experience
- Data analysis and interpretation abilities
- Collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant performance marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of A/B testing and data analysis projects to discuss during the interview
- Research the company and industry to show your enthusiasm and commitment
ATS Keywords: Performance Marketing, Digital Advertising, Data Analysis, Google Ads, LinkedIn Ads, Meta Ads, A/B Testing, Lead Generation, Budget Management, ROI Tracking, Customer Segmentation, Conversion Rate Optimization, Stakeholder Reporting, Cross-Functional Collaboration, Industry Trends, Marketing Strategy
ASSUMPTION: The interview process will focus on assessing the candidate's performance marketing skills, data analysis abilities, and cultural fit for the role and company.
🛠️ Tools & Technologies
- Google Ads
- LinkedIn Ads
- Meta Ads
- Google Analytics
- Excel
- Marketing automation tools (e.g., HubSpot, Marketo)
- Marketing analytics tools (e.g., Google Analytics, Mixpanel)
- A/B testing tools (e.g., Optimizely, VWO)
ASSUMPTION: Proficiency in relevant marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Customer Focus
- Collaboration
- Sustainability
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do I have a strong background in performance marketing and data analysis?
- Am I comfortable working collaboratively with cross-functional teams?
- Do I thrive in a data-driven and analytical work environment?
- Am I adaptable and responsive to change?
- Am I results-focused and goal-oriented?
ASSUMPTION: Candidates who align with the company's values and work style will be well-suited for this role and the company culture.
⚠️ Potential Challenges
- Working with multiple business units and stakeholders may require strong communication and project management skills
- Keeping up with industry trends and platform changes may require continuous learning and adaptation
- Managing budgets and ROI tracking may require strong financial acumen and attention to detail
- Collaborating with cross-functional teams may require strong communication and interpersonal skills
ASSUMPTION: Addressing these challenges requires strong communication, project management, and interpersonal skills, as well as a commitment to continuous learning and adaptation.
📈 Similar Roles Comparison
- This role is unique in its focus on serving all business units within the Syntegon group and collaborating with cross-functional teams
- Compared to other performance marketing roles, this position offers a broader scope and more diverse responsibilities
- Career progression may involve advancing to a senior marketing role or management position within the company
ASSUMPTION: This role offers a unique opportunity to work collaboratively with multiple business units and teams, providing a broad range of experience and growth opportunities.
📝 Sample Projects
- Developing and implementing a comprehensive digital advertising strategy for a new product launch
- Analyzing and optimizing advertising campaigns to improve conversion rates and reduce costs
- Conducting A/B testing on advertisement creatives and messaging to enhance user experience and maximize lead generation
- Preparing and presenting performance reports to stakeholders, highlighting successes and areas for improvement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role collaborate with other business units and teams within the company?
- What are the most significant challenges facing the marketing department currently, and how can this role address them?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its marketing efforts, and how will this role contribute to those metrics?
ASSUMPTION: Asking these questions demonstrates a proactive and engaged approach to understanding the role and company, and shows a commitment to success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your performance marketing experience and skills
- Prepare examples of A/B testing and data analysis projects to discuss during the interview
- Research the company and industry to show your enthusiasm and commitment
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
