Performance Marketing Manager (B2C) (m/w/d)

📌 Core Information

🔹 Job Title: Performance Marketing Manager (B2C) (m/w/d)

🔹 Company: Swiss Alpinopharma GmbH / Enmedify.com

🔹 Location: Remote (Germany)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: 100% Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and managing paid campaigns across various platforms to generate leads and activate qualified patients
• Optimizing conversions and analyzing key performance indicators (KPIs) to drive growth
• Collaborating with cross-functional teams to create seamless patient journeys
• Working in a fast-paced, data-driven environment with a strong focus on results

ASSUMPTION: The role requires a balance of creative and analytical skills, with a focus on performance and data-driven decision making.

📋 Key Responsibilities

✅ Developing and managing paid campaigns (Google Ads, Meta, YouTube, etc.) to drive patient acquisition and activation

✅ Optimizing conversion funnels and implementing A/B tests to improve performance

✅ Analyzing and reporting on KPIs such as CPL, ROAS, and funnel drop-offs

✅ Collaborating with CRM, product, and design teams to create seamless patient journeys

✅ Staying up-to-date with industry trends and best practices in performance marketing

ASSUMPTION: The role may require occasional weekend work or being on-call to monitor and optimize campaigns during off-hours.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in digital B2C marketing, with a focus on performance marketing and lead generation

Required Skills:

• Proven experience in managing paid campaigns across multiple platforms
• Strong analytical skills and data-driven approach to decision making
• Excellent knowledge of Google Ads, Meta Business Manager, and web analytics tools
• Fluency in German and English
• Strong communication and collaboration skills

Preferred Skills:

• Experience in the healthcare or e-commerce industries
• Knowledge of GA4 and UTM tracking
• Familiarity with CRM systems

ASSUMPTION: Candidates with experience in the healthcare industry or working with regulated products may have an advantage.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (AI estimate based on experience level and industry standards)

Benefits:

• 100% Remote work with clear results-based responsibilities
• Direct influence on growth and patient access to cannabis therapies
• Fast-paced work environment with quick feedback cycles
• Engaged team with genuine autonomy and open culture for new ideas
• Modern tools and resources to support success

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-senior level performance marketing role in Germany. The actual salary may vary based on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: HealthTech and Cannabis Therapy

Company Size: Small to Medium (11-50 employees)

Founded: 2022 (as part of MediCrops AG)

Company Description:

• Swiss Alpinopharma is an innovative HealthTech scale-up focused on direct patient supply of cannabis-based medicines in Germany
• The company aims to grow rapidly and is looking for talented individuals to help shape its digital future
• Swiss Alpinopharma operates with a data-driven, pragmatic approach and offers a high degree of autonomy and responsibility

Company Specialties:

• Cannabis therapy
• HealthTech
• Direct-to-patient marketing

Company Website: swissalpinopharma.com

ASSUMPTION: Swiss Alpinopharma is a growing company with a strong focus on data-driven decision making and a high degree of autonomy for its employees.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: The Performance Marketing Manager will report directly to the Head of Marketing

Work Arrangement: 100% remote with clear results-based responsibilities

Growth Opportunities:

• As the company grows, there may be opportunities for the Performance Marketing Manager to take on additional responsibilities or mentor junior team members
• With success in the role, there may be opportunities for career progression within the marketing department or the broader organization

ASSUMPTION: The role offers significant growth potential as the company continues to expand and gain market share in the cannabis therapy space.

🌍 Location & Work Environment

Office Type: 100% Remote

Office Location(s): N/A (Remote work only)

Geographic Context:

• The role is based in Germany, with a focus on the German market for cannabis therapies
• Remote work allows for flexibility in location, but candidates must be based in Germany
• The company operates in a competitive and rapidly evolving market, with a strong focus on innovation and growth

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills to succeed.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Head of Marketing to discuss the role, responsibilities, and expectations
• Case study or project presentation to demonstrate skills and approach to performance marketing
• Final interview with the CEO or another senior leader to discuss company culture and long-term fit

Key Assessment Areas:

• Experience in performance marketing and lead generation
• Analytical skills and data-driven approach
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience in performance marketing and lead generation
• Demonstrate a strong understanding of the cannabis therapy market and Swiss Alpinopharma's mission
• Showcase your analytical skills and data-driven approach through examples or case studies
• Tailor your resume and cover letter to emphasize your fit for the role and company culture

ATS Keywords: Performance Marketing, Paid Campaigns, Lead Generation, Funnel Optimization, Conversion Optimization, Web Analytics, Google Ads, Meta Business Manager, KPI Analysis, Collaboration, Creatives Testing, Data-Driven Approach, Strategic Thinking, German Language, English Language

ASSUMPTION: The application process may take several weeks, depending on the company's hiring timeline and the number of qualified candidates.

🛠️ Tools & Technologies

• Google Ads
• Meta Business Manager
• Web analytics tools (e.g., Google Analytics, GA4)
• CRM systems (e.g., HubSpot, Salesforce)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may evolve as the company grows and adapts to changing market conditions.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Pragmatic and results-oriented approach
• Strong collaboration and communication
• Genuine autonomy and responsibility

Work Style:

• Self-motivated and independent
• Strong analytical and problem-solving skills
• Adaptable and open to feedback
• Comfortable working in a fast-paced, dynamic environment

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy analyzing data to make informed decisions?
• Are you comfortable working independently and taking initiative to drive results?
• Do you enjoy collaborating with cross-functional teams and contributing to a shared vision?

ASSUMPTION: Candidates who are a strong cultural fit will be self-motivated, data-driven, and comfortable working in a fast-paced, dynamic environment.

⚠️ Potential Challenges

• The role may require occasional weekend work or being on-call to monitor and optimize campaigns during off-hours
• The company operates in a competitive and rapidly evolving market, with a strong focus on innovation and growth
• The role may require working with regulated products and navigating complex regulatory environments
• The company is growing rapidly, which may present challenges in terms of communication, collaboration, and adapting to change

ASSUMPTION: The role presents both opportunities and challenges, with a strong focus on growth, innovation, and driving results in a dynamic market.

📈 Similar Roles Comparison

• Compared to similar roles in other industries, the Performance Marketing Manager role at Swiss Alpinopharma offers a unique opportunity to work in the growing cannabis therapy market
• Unlike traditional e-commerce or B2C marketing roles, this position focuses on driving patient acquisition and activation in a regulated market
• Career paths in the cannabis therapy industry may differ from those in more established industries, with opportunities for growth and progression as the market expands

ASSUMPTION: The role offers a unique opportunity to work in a rapidly growing, innovative market with significant potential for career growth and development.

📝 Sample Projects

• Developing and executing a paid campaign to drive patient acquisition and activation for a new cannabis-based medicine
• Optimizing conversion funnels and implementing A/B tests to improve the performance of existing campaigns
• Analyzing and reporting on KPIs to identify trends, optimize campaigns, and drive growth

ASSUMPTION: The specific projects and responsibilities may evolve as the company grows and adapts to changing market conditions.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does Swiss Alpinopharma support the professional development and growth of its employees?
• What is the company's approach to data-driven decision making and how does this role contribute to that process?
• How does the company measure success for this role, and what are the key performance indicators (KPIs) that will be used to evaluate performance?
• What is the company's long-term vision for growth and expansion, and how does this role contribute to that vision?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a strong interest in the role and a commitment to understanding the company's goals and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a case study or project presentation to demonstrate your approach to performance marketing
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.