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Performance Marketing Manager

WOO X
Full-time
On-site
Apac, Apac, Uganda
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Performance Marketing Manager

πŸ”Ή Company: WOO X

πŸ”Ή Location: APAC

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 17, 2025

πŸ”Ή Experience Level: Mid-level (3-5 years)

πŸ”Ή Remote Status: On-site (APAC)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing paid media and affiliate marketing strategies
  • Optimizing user acquisition across various ad platforms
  • Collaborating with cross-functional teams to run growth experiments
  • Building and growing performance-based collaborations with publishers
  • Tracking and reporting performance metrics with clear, actionable insights

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization to ensure efficient spend and strategic alignment.

πŸ“‹ Key Responsibilities

βœ… Planning, launching, and optimizing paid campaigns across key platforms

βœ… Managing daily campaign execution, including targeting, bidding, A/B testing, and creative rotation

βœ… Monitoring and analyzing performance KPIs to ensure spend efficiency and strategic alignment

βœ… Collaborating with data, product, and design teams to run growth experiments and iterate on performance

βœ… Building and growing performance-based collaborations with publishers, influencers, and content platforms

βœ… Exploring and testing new acquisition channels and creative approaches specific to the crypto space

βœ… Tracking and reporting performance metrics to internal stakeholders with clear, actionable insights

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of hands-on experience in performance marketing, preferably in crypto exchanges (CEX) or CFD trading platforms

Required Skills:

  • Deep understanding of paid acquisition channels and affiliate marketing models
  • Proven track record of optimizing CAC and improving marketing ROI
  • Strong analytical skills with the ability to work with data dashboards
  • Familiarity with tracking, attribution tools, and CRM systems
  • Experience running global and geo-targeted campaigns

Preferred Skills:

  • Fluency in additional languages
  • Experience in the crypto space

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the industry.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for mid-level marketing roles in APAC, the estimated salary range is $60,000 - $90,000 USD per year. This estimate takes into account the company's size, location, and the required experience level.

Benefits:

  • Performance-Based Annual Bonus
  • Work Flexibility
  • Supportive Team
  • Nurturing Environment

Working Hours: Full-time position with standard working hours, although some flexibility may be available.

ASSUMPTION: The provided salary range is an estimate and should be confirmed with the employer. Benefits may vary based on the candidate's location and employment status.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: WOO X operates in the competitive and rapidly evolving cryptocurrency exchange industry, with a focus on providing best-in-class liquidity and price execution.

Company Size: WOO X has 51-200 employees, which places it in the mid-size category. This size allows for a more agile and innovative work environment compared to larger enterprises.

Founded: WOO X was founded in 2019, making it a relatively young company with a strong focus on growth and innovation.

Company Description:

  • WOO X is a global, centralized crypto trading platform offering best-in-class liquidity and advanced trading tools.
  • The company has an average daily volume exceeding $1.5 billion and serves hundreds of thousands of traders worldwide.
  • WOO X is committed to radical transparency, with an industry-first live Proof of Reserves & Liabilities dashboard.

Company Specialties:

  • Cryptocurrency trading
  • Blockchain technology
  • Investment and financial services

Company Website: woox.io

ASSUMPTION: Working at WOO X offers the opportunity to be part of a dynamic and innovative team in the fast-paced cryptocurrency industry.

πŸ“Š Role Analysis

Career Level: This role is suitable for mid-career professionals with 3-5 years of experience in performance marketing.

Reporting Structure: The Performance Marketing Manager will likely report directly to the Head of Marketing or a similar role, depending on the company's organizational structure.

Work Arrangement: This role is on-site, with the primary location in APAC. However, some flexibility may be available for the right candidate.

Growth Opportunities:

  • As WOO X continues to grow, there may be opportunities for the Performance Marketing Manager to take on more responsibilities or move into a leadership role.
  • The company's focus on innovation and continuous improvement creates an environment where employees can learn and develop new skills.

ASSUMPTION: Given the company's size and growth trajectory, there may be opportunities for career advancement within WOO X for high-performing employees.

🌍 Location & Work Environment

Office Type: WOO X has an on-site office in APAC, with the specific location not specified in the job listing.

Office Location(s): APAC

Geographic Context:

  • APAC is a diverse and dynamic region with a growing cryptocurrency market.
  • The specific location within APAC may offer unique cultural and professional opportunities.
  • Working in APAC may require some flexibility in working hours to accommodate time zone differences.

Work Schedule: The work schedule for this role is likely to be standard office hours, with some flexibility depending on the company's policies and the employee's needs.

ASSUMPTION: The specific location and work environment for this role may vary depending on the candidate's preferences and the company's policies.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial screening with the People Team
  • Online video interviews with the hiring team
  • Potential additional rounds of interviews or tests

Key Assessment Areas:

  • Performance marketing skills and experience
  • Analytical skills and data-driven decision making
  • Cultural fit and alignment with company values
  • Communication and project management skills

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant performance marketing experience and skills.
  • Be prepared to discuss your approach to data analysis and optimization in your interview.
  • Demonstrate your passion for the crypto space and your understanding of the industry.

ATS Keywords: Performance Marketing, Paid Media, Affiliate Marketing, User Acquisition, CAC, ROI, LTV, Crypto Exchange, CFD Trading Platforms, Global Campaigns, Data Analysis, Tracking Tools, Project Management, Communication Skills, Growth Mindset

ASSUMPTION: The application process for this role may involve multiple rounds of interviews and assessments, as indicated in the job listing.

πŸ› οΈ Tools & Technologies

  • Google Ads
  • Meta Ads (Facebook, Instagram)
  • X/Twitter Ads
  • TikTok Ads
  • Programmatic ad platforms
  • Crypto-native ad networks
  • Tracking and attribution tools (e.g., Google Analytics, Mixpanel)
  • CRM systems (e.g., HubSpot, Salesforce)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and the candidate's preferences.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Inspiring confidence, higher performance, and joy in every user
  • Providing the best liquidity on the best terms
  • Competing on integrity, user experience, innovative tools, and global opportunities

Work Style:

  • Data-driven and analytical
  • Creative and proactive in identifying unconventional promotion strategies
  • Collaborative and communicative

Self-Assessment Questions:

  • Do you share WOO X's commitment to radical transparency and user-focused values?
  • Are you comfortable working in a dynamic and fast-paced environment?
  • Do you thrive in a collaborative and data-driven work culture?

ASSUMPTION: Candidates who align with WOO X's values and work style are more likely to succeed in this role and contribute to the company's growth.

⚠️ Potential Challenges

  • The cryptocurrency market is volatile and unpredictable, which can present challenges in user acquisition and retention.
  • The role requires a strong focus on data analysis and optimization, which can be time-consuming and demanding.
  • The company's rapid growth may present challenges in maintaining a consistent work-life balance.
  • The specific location and work environment may present unique cultural and logistical challenges.

ASSUMPTION: Candidates should be prepared to navigate these potential challenges and demonstrate their ability to adapt and thrive in a dynamic environment.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Performance Marketing Manager or Growth Marketing Manager position in other companies, with a focus on paid media and user acquisition.
  • However, this role is specific to the cryptocurrency exchange industry and may require additional knowledge and skills in crypto-specific marketing strategies.
  • Career paths for this role may include advancement to a Senior Marketing Manager or Director of Marketing position, depending on the company's structure and growth.

ASSUMPTION: Candidates should research similar roles in the cryptocurrency exchange industry to better understand the unique requirements and opportunities of this position.

πŸ“ Sample Projects

  • Developing and executing a global paid media campaign to drive user acquisition and reduce CAC
  • Collaborating with the product team to A/B test new features and optimize user engagement
  • Building and managing relationships with key publishers and influencers to drive brand awareness and user growth

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Performance Marketing Manager may be expected to undertake, but the specific projects will vary depending on the company's priorities and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

  • Can you describe the current user acquisition strategy and how this role fits into that plan?
  • How does WOO X approach data analysis and optimization in performance marketing?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does WOO X support the professional development and growth of its employees?
  • What are the biggest challenges facing the marketing team currently, and how can this role help address them?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the team dynamics, allowing them to make a more informed decision about the opportunity.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the WOO X Careers page
  • Tailor your resume and cover letter to highlight your relevant performance marketing experience and skills
  • Prepare for your interview by researching the company, the industry, and the specific requirements of the role
  • Follow up with the hiring team after your interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.