(Senior) Performance Marketing Manager (m/w/d) (Schwerpunkt Paid Social & SEA)

📌 Core Information

🔹 Job Title: (Senior) Performance Marketing Manager (m/w/d) (Schwerpunkt Paid Social & SEA)

🔹 Company: Brooklyn Soap Company

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic responsibility for Paid Social & SEA channels
• Agency management and campaign strategy development
• Internationalization strategy for Paid Media
• Performance analysis and budget management

ASSUMPTION: This role requires a high level of strategic thinking and analytical skills to drive growth through performance marketing channels.

📋 Key Responsibilities

✅ Develop and implement performance marketing strategies for D2C channels

✅ Manage external agency partners for Paid Social & SEA channels

✅ Plan and execute internationalization strategies for Paid Media

✅ Conduct regular performance analyses and derive concrete measures

✅ Manage budgets for acquisition campaigns in the mid-six-figure range

✅ Provide operational support for campaign setup or testing when needed

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple tasks and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years in performance marketing, with a focus on D2C environments and Paid Social & SEA channels

Required Skills:

• Excellent analytical skills and high numerical affinity
• Proven experience in performance marketing strategy development
• Strong project management skills
• Fluency in German and English

Preferred Skills:

• Experience in a start-up or scale-up environment
• Knowledge of additional marketing channels (e.g., Affiliate, Influencer Marketing)

ASSUMPTION: Candidates should have a strong background in performance marketing and be comfortable working in a fast-paced, dynamic environment.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and market standards for the role and location)

Benefits:

• Onboarding, coaching, and personal development budget
• Modern brand environment with creative freedom
• Entrepreneurial "Can-Do" culture with dynamic decision-making
• Corporate benefits: public transportation ticket, meal allowance, and tax-free monthly allowance
• Flexible working hours, loft office, MacBook, excellent coffee, snacks, and a relaxed team atmosphere
• Membership in a successful consumer goods company with long-term development opportunities

Working Hours: Full-time (40 hours/week), with flexible working hours

ASSUMPTION: The salary range is estimated based on market standards for the role, experience level, and location. Benefits are subject to change and may vary based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Personal Care Product Manufacturing

Company Size: 11-50 employees (start-up/scale-up environment)

Founded: 2012, with a strong focus on natural, vegan ingredients and sustainable practices

Company Description:

• Producer and developer of natural men's grooming products
• Inspired by a conscious, sustainable lifestyle and good design
• Started in Brooklyn, now present in over 5,000 points of sale and online

Company Specialties:

• Natural, vegan ingredients
• Sustainable practices
• Innovative solutions for men's grooming

Company Website: bklynsoap.com

ASSUMPTION: The company's commitment to natural and sustainable practices is a significant aspect of its brand and culture.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and development

Reporting Structure: This role reports directly to the Head of Marketing or a similar position

Work Arrangement: On-site, with flexible working hours and a loft office environment

Growth Opportunities:

• Expanding the company's online presence and e-commerce platform
• International expansion and market penetration
• Developing new product lines and categories

ASSUMPTION: This role offers significant growth potential as the company continues to expand and diversify its product offerings.

🌍 Location & Work Environment

Office Type: Loft office with a relaxed, team-oriented atmosphere

Office Location(s): Paulinenalle 32, Hamburg, 20259, DE

Geographic Context:

• Hamburg is the second-largest city in Germany, with a vibrant cultural scene and a strong economy
• The city is known for its port, media, and creative industries
• Hamburg has a high quality of life, with numerous parks, museums, and historical sites

Work Schedule: Full-time, with flexible working hours and the possibility of remote work for specific tasks

ASSUMPTION: The location and work environment offer a unique blend of urban and creative influences, fostering innovation and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and motivation
• On-site interview with the hiring manager and team members
• Final interview with the Head of Marketing or a similar position

Key Assessment Areas:

• Performance marketing strategy development
• Agency management and campaign execution
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant performance marketing experience and achievements
• Demonstrate strong analytical skills and data-driven thinking
• Showcase your understanding of the company's mission and values
• Prepare questions about the role, team, and company to demonstrate your interest and engagement

ATS Keywords: Performance Marketing, Paid Social, SEA, D2C, Campaign Strategy, Analytics, Budget Management, Internationalization, Agency Management, Conversion Optimization, Customer Acquisition, Problem Solving, Start-Up Experience, Data Analysis, Creativity, Can-Do Mentality

ASSUMPTION: The application process may vary based on the company's current hiring needs and the number of applicants.

🛠️ Tools & Technologies

• Google Ads (Search, Display, YouTube)
• Meta Ads (Facebook, Instagram)
• TikTok Ads
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary based on the company's current tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Zero Bullshit (honesty and transparency)
• Sustainability and responsibility
• Creativity and innovation

Work Style:

• Collaborative and team-oriented
• Dynamic and fast-paced
• Flexible and adaptable

Self-Assessment Questions:

• How do you embody the company's "Zero Bullshit" value in your work?
• What examples can you provide of your commitment to sustainability and responsible business practices?
• How do you approach creative problem-solving and innovation in your role?

ASSUMPTION: Candidates should be prepared to demonstrate their alignment with the company's values and work style during the interview process.

⚠️ Potential Challenges

• Managing multiple agency partners and campaigns simultaneously
• Balancing strategic planning with day-to-day campaign management
• Adapting to a fast-paced, dynamic work environment
• Navigating the complexities of international market expansion

ASSUMPTION: These challenges can be overcome with strong project management skills, strategic thinking, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role focuses more on Paid Social and SEA channels compared to broader performance marketing roles
• Internationalization strategy is a unique aspect of this role, setting it apart from similar positions in other companies
• Career progression may involve moving into a more senior role within the marketing department or exploring opportunities in related fields (e.g., e-commerce, product management)

ASSUMPTION: Candidates should research similar roles in the industry to better understand the market and identify potential career paths.

📝 Sample Projects

• Developing and executing a successful internationalization strategy for Paid Media channels
• Optimizing campaign performance and reducing CAC through targeted testing and analysis
• Managing agency partners to deliver strong results and maximize ROI

ASSUMPTION: These sample projects illustrate the strategic and operational aspects of the role and provide insight into the candidate's potential impact on the company's growth.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments (e.g., Product, Sales, Customer Service)?
• What are the most significant challenges facing the company's growth, and how can this role address them?
• How does the company support the professional development of its employees?
• What is the company's approach to work-life balance, and how is it supported in this role?

ASSUMPTION: These questions demonstrate the candidate's interest in the role and their commitment to understanding the company's culture and growth prospects.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant performance marketing experience and achievements
• Prepare for the interview by researching the company, its products, and industry trends
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.