Performance Marketing Manager

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: Batgroup

🔹 Location: Lisbon, Lisboa, Portugal

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Owning the paid-media growth engine and lifecycle strategy
• Setting budgets and hitting CAC/LTV targets
• Collaborating with the Tech team to ensure seamless execution and data integrity
• Mentoring a junior team member and presenting growth plans

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and communication skills to succeed.

📋 Key Responsibilities

✅ Own and optimize paid acquisition channels to hit CAC/ROAS/LTV goals

✅ Design and maintain core lifecycle flows using Bloomreach

✅ Develop and implement SEO strategy, collaborating with the Product team

✅ Manage A/B testing pipeline and ensure accurate attribution and incrementality models

✅ Provide weekly priorities and performance feedback to the associate and share channel insights with the Content team

ASSUMPTION: This role requires a strong understanding of performance marketing metrics and a data-driven approach to decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of hands-on performance marketing experience, with at least 2 years managing a budget of €1 million or more

Required Skills:

• Expertise in paid acquisition, lifecycle strategy, SEO, experimentation, and attribution
• Proven experience with marketing-automation platforms (Bloomreach, Braze, Klaviyo, etc.)
• Strong analytical skills, with working knowledge of SQL or BigQuery
• Fluency in English (Portuguese is a plus)

Preferred Skills:

• Experience with GA4 and ad-platform dashboards
• Ability to present growth plans and mentor junior team members

ASSUMPTION: Candidates with a proven track record in performance marketing and a strong analytical mindset will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Based on experience and market standards for a Performance Marketing Manager in Lisbon)

Benefits:

• Health insurance
• Retirement plan
• Flexible working hours

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on market standards for a Performance Marketing Manager in Lisbon with the required experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Facilities Services. Batgroup operates in the home cleaning sector, offering a range of services to combat the black market.

Company Size: 51-200 employees. Batgroup is a mid-sized company with room for growth and impact.

Founded: 2020. Batgroup was founded in 2020 with a mission to better fight the black market in the home cleaning sector.

Company Description:

• Batgroup is a group composed of three companies: Batmaid, Batwork, and Batsoft
• Batmaid is the platform to book a cleaning service, employing the cleaning agents
• Batwork is the marketplace to find and recruit cleaning employees
• Batsoft is the platform to declare, insure, and manage cleaning employees

Company Specialties:

• Home cleaning services
• Recruitment and management of cleaning employees
• Platform development and automation

Company Website: www.bat-group.ch

ASSUMPTION: Batgroup's unique business model and mission-driven approach make it an attractive option for candidates seeking to make an impact in the home cleaning industry.

📊 Role Analysis

Career Level: Mid-level to senior. This role requires a high level of experience and expertise in performance marketing.

Reporting Structure: The Performance Marketing Manager reports directly to the CEO and has direct ownership of acquisition and retention performance.

Work Arrangement: On-site, with flexible remote work options as needed

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to learn and develop skills in a fast-paced, dynamic environment
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to learn, develop, and advance within the company.

🌍 Location & Work Environment

Office Type: Batgroup's headquarters is located in Pully, Vaud, Switzerland, but this role is based in Lisbon, Portugal.

Office Location(s): Lisbon, Portugal

Geographic Context:

• Lisbon is the capital and largest city of Portugal, with a population of over 500,000
• The city is known for its vibrant culture, historic sites, and beautiful architecture
• Lisbon offers a high quality of life, with a mild climate, affordable cost of living, and strong job market

Work Schedule: Full-time, with flexible remote work options as needed

ASSUMPTION: Lisbon offers a attractive work-life balance, with a vibrant culture, historic sites, and a mild climate, making it an appealing location for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the CEO
• On-site or virtual interview with the team
• Final decision and offer

Key Assessment Areas:

• Performance marketing expertise and strategic thinking
• Data analysis and problem-solving skills
• Communication and presentation skills
• Cultural fit and alignment with Batgroup's mission

Application Tips:

• Highlight your relevant performance marketing experience and achievements
• Tailor your resume and cover letter to emphasize your fit for this role and Batgroup's mission
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and strategic thinking

ATS Keywords: Performance Marketing, Paid Acquisition, Lifecycle Strategy, SEO, Experimentation, Attribution, Bloomreach, GA4, SQL, BigQuery, Mentoring, English, Portuguese

ASSUMPTION: Batgroup's interview process is designed to assess candidates' performance marketing expertise, data analysis skills, and cultural fit, with a focus on strategic thinking and problem-solving.

🛠️ Tools & Technologies

• Bloomreach
• GA4
• SQL or BigQuery
• Ad-platform dashboards (Google, Meta, TikTok, LinkedIn)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to manage and optimize paid media channels, lifecycle flows, and data analysis.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: Batgroup is committed to fighting the black market in the home cleaning sector
• Innovative: Batgroup is constantly developing new technologies and services to improve the home cleaning experience
• Collaborative: Batgroup values teamwork and open communication

Work Style:

• Data-driven: Batgroup makes decisions based on data and analytics
• Dynamic: Batgroup operates in a fast-paced, ever-changing environment
• Adaptable: Batgroup values employees who can think on their feet and adapt to new situations

Self-Assessment Questions:

• Do you share Batgroup's mission to fight the black market in the home cleaning sector?
• Are you comfortable working in a dynamic, data-driven environment?
• Do you have strong communication and presentation skills, and are you comfortable mentoring junior team members?

ASSUMPTION: Candidates who align with Batgroup's mission, values, and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing a large budget and hitting CAC/LTV targets can be challenging
• Keeping up with the fast-paced, dynamic nature of the performance marketing industry
• Collaborating effectively with the Tech team to ensure seamless execution and data integrity
• Adapting to changes in the market and Batgroup's business model

ASSUMPTION: These challenges can be overcome with strong performance marketing expertise, strategic thinking, and a data-driven approach to decision-making.

📈 Similar Roles Comparison

• Unlike other performance marketing roles, this position has direct ownership of acquisition and retention performance and reports directly to the CEO
• Batgroup's unique business model and mission-driven approach set it apart from other companies in the facilities services industry
• This role offers strong growth potential, with opportunities to learn, develop, and advance within the company

ASSUMPTION: Candidates should consider Batgroup's unique business model, mission, and growth potential when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and implementing a paid acquisition strategy to drive user growth and reduce CAC
• Optimizing core lifecycle flows using Bloomreach to improve user retention and increase LTV
• Conducting A/B tests to improve the performance of paid media channels and incrementality models

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for success in this role.

❓ Key Questions to Ask During Interview

• How does Batgroup plan to expand its services and reach in the coming years?
• What are the biggest challenges facing the performance marketing team in the next 6-12 months?
• How does Batgroup support the professional development and growth of its employees?
• What is the team structure and dynamic like, and how does this role fit into it?
• How does Batgroup measure the success of its performance marketing efforts, and what KPIs are most important?

ASSUMPTION: These questions can help candidates better understand Batgroup's business strategy, team dynamics, and performance marketing priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant performance marketing experience and achievements
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and strategic thinking
• Follow up with Batgroup one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.