Performance Marketing Manager, Customer Growth

📌 Core Information

🔹 Job Title: Performance Marketing Manager, Customer Growth

🔹 Company: Amazon

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategies for customer acquisition, engagement, and retention across personalized channels
• Analyzing large datasets to identify trends and opportunities for customer lifecycle engagement
• Collaborating cross-functionally with various teams to maximize opportunities and achieve shared goals
• Designing, executing, and scaling marketing programs from concept to completion
• Working with key stakeholders to operationalize campaigns and enhance product features

ASSUMPTION: This role requires a strong background in performance marketing, with a focus on CRM and customer lifecycle engagement. Candidates should have experience working with large datasets and be comfortable with automation and simplification.

📋 Key Responsibilities

✅ Developing and executing marketing strategies for customer acquisition, engagement, and retention across personalized channels such as Push, Email, WhatsApp, and mobile app growth channels

✅ Analyzing customer cohort level engagement and retention performance to identify patterns and trends

✅ Designing and executing experiments to understand customer behavior and applying those insights to marketing strategies

✅ Building, executing, and scaling cross-functional marketing programs from concept to completion

✅ Collaborating with cross-functional teams to maximize opportunities and achieve shared goals

✅ Working with stakeholders to operationalize campaigns and enhance product features

ASSUMPTION: This role involves a high level of collaboration and requires strong communication skills. Candidates should be comfortable working with large datasets and have a strong analytical mindset.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in performance marketing, with a focus on CRM and customer lifecycle engagement

Required Skills:

• Proven experience in performance marketing, with a focus on CRM and customer lifecycle engagement
• Strong analytical skills and experience working with large datasets
• Excellent communication and collaboration skills
• Ability to work independently and manage multiple projects simultaneously
• Familiarity with marketing automation tools and platforms

Preferred Skills:

• Experience with Amazon's marketing platforms and tools
• Fluency in multiple languages
• Experience working in a fast-paced, dynamic environment

ASSUMPTION: Candidates should have a strong background in performance marketing and be comfortable working with large datasets. Experience with Amazon's marketing platforms and tools is a plus but not required.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan
• Paid time off and holidays
• Maternity and paternity leave
• Employee discounts

Working Hours: Full-time, typically 40 hours per week, with some flexibility

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and retail

Company Size: 10,000+ employees (Large)

Founded: 1994 (Amazon India was launched in 2013)

Company Description:

• Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
• The company is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
• Amazon is known for its innovative culture and commitment to continuous improvement

Company Specialties:

• E-commerce platform
• Cloud computing services (Amazon Web Services)
• Digital streaming services (Amazon Prime Video, Amazon Music)
• Artificial intelligence and machine learning
• Retail and logistics

Company Website: Amazon.com

ASSUMPTION: Amazon is a large, multinational company with a strong focus on innovation and customer experience. The company offers a wide range of products and services, and this role is part of the Amazon India team.

📊 Role Analysis

Career Level: Mid-level to senior-level marketing role

Reporting Structure: This role reports directly to the Marketing Manager, Customer Growth

Work Arrangement: On-site, full-time position with some flexibility for remote work

Growth Opportunities:

• Potential to move into a management role or take on more strategic responsibilities
• Opportunities to work on high-impact projects and gain exposure to various aspects of the business
• Access to professional development and training opportunities

ASSUMPTION: This role offers opportunities for career growth and development within the marketing function. Candidates should be proactive in seeking out new challenges and learning opportunities.

🌍 Location & Work Environment

Office Type: Corporate office with a modern, collaborative work environment

Office Location(s): Bengaluru, Karnataka, India

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnataka and the largest city in the state
• The city is known for its vibrant tech industry and is home to many multinational corporations
• Bengaluru has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Standard office hours, with some flexibility for remote work

ASSUMPTION: Bengaluru is a major tech hub with a thriving job market. The city offers a diverse range of cultural and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• On-site interview with the marketing team and other stakeholders
• Final round interview with the marketing director

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and interpretation
• Cross-functional collaboration and stakeholder management
• Campaign execution and optimization

Application Tips:

• Highlight relevant experience and achievements in performance marketing, CRM, and customer lifecycle engagement
• Tailor your resume and cover letter to emphasize your fit for the role and the company
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively

ATS Keywords: Performance Marketing, CRM, Customer Lifecycle Engagement, Data Analysis, Marketing Strategy, Campaign Management, Cross-Functional Collaboration, Stakeholder Management

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.

🛠️ Tools & Technologies

• Amazon Marketing Cloud (AMC)
• Amazon Advertising Platform (AAP)
• Amazon Retail Analytics (ARA)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis and visualization tools (e.g., Excel, Tableau)

ASSUMPTION: This role requires experience with Amazon's marketing platforms and tools, as well as familiarity with marketing automation tools and data analysis software.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Invent and simplify
• Bias for action
• Frugality
• Ownership
• Insist on the highest standards
• Think big
• Beginners mind
• Learn and be curious
• Hire and develop the best
• Insist on the highest standards
• Think big
• Bias for action
• Frugality
• Customer obsession
• Ownership
• Invent and simplify
• Learn and be curious
• Hire and develop the best

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and analytical
• Innovative and customer-focused
• Results-oriented and action-oriented

Self-Assessment Questions:

• Do you have a strong background in performance marketing, with a focus on CRM and customer lifecycle engagement?
• Are you comfortable working with large datasets and analyzing complex information?
• Do you thrive in a fast-paced, collaborative environment and enjoy working cross-functionally with various teams?
• Are you proactive, results-oriented, and able to manage multiple projects simultaneously?
• Do you have a strong customer focus and a passion for innovation?

ASSUMPTION: Amazon values candidates who are customer-obsessed, innovative, and results-oriented. Candidates should be comfortable working in a fast-paced, collaborative environment and be able to manage multiple projects simultaneously.

⚠️ Potential Challenges

• Working with large datasets and complex information
• Managing multiple projects and priorities simultaneously
• Collaborating cross-functionally with various teams
• Keeping up with the fast-paced nature of the e-commerce industry
• Adapting to changes in the market and customer behavior

ASSUMPTION: This role requires strong analytical skills, the ability to manage multiple projects simultaneously, and the ability to adapt to changes in the market and customer behavior.

📈 Similar Roles Comparison

• This role is similar to a CRM Manager or Customer Lifecycle Marketing Manager role, but with a focus on performance marketing and customer acquisition
• Unlike other marketing roles, this role requires a strong background in performance marketing and experience working with large datasets
• Career paths for this role may include moving into a management role or taking on more strategic responsibilities within the marketing function

ASSUMPTION: This role is similar to other marketing roles, but with a focus on performance marketing and customer acquisition. Candidates should have a strong background in performance marketing and experience working with large datasets.

📝 Sample Projects

• Developing and executing a marketing campaign to drive customer acquisition and engagement across multiple channels
• Analyzing customer cohort level engagement and retention performance to identify trends and opportunities for improvement
• Designing and executing experiments to understand customer behavior and apply those insights to marketing strategies
• Building, executing, and scaling a cross-functional marketing program from concept to completion
• Collaborating with cross-functional teams to maximize opportunities and achieve shared goals

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities associated with this role. Candidates should be prepared to provide specific examples of their experience and achievements in performance marketing, CRM, and customer lifecycle engagement.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other teams within the marketing function and the broader organization?
• What are the key challenges facing the marketing team, and how can this role help address them?
• What opportunities are there for professional development and growth within this role and the broader organization?
• How does Amazon support work-life balance for its employees?

ASSUMPTION: These questions are designed to help candidates understand the specific requirements and expectations of the role, as well as the broader organizational context. Candidates should be prepared to ask thoughtful and insightful questions throughout the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Amazon Jobs website
• Tailor your resume and cover letter to highlight your relevant experience and skills in performance marketing, CRM, and customer lifecycle engagement
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
• If selected, be prepared to provide examples of your experience and achievements in performance marketing, CRM, and customer lifecycle engagement
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.