Performance Marketing Manager

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: ShopBack

🔹 Location: Austin, Texas, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK (with frequent travels to Austin, Texas)

🚀 Job Overview

Key aspects of this role include:

• Managing and owning the performance of all online marketing channels
• Partnering closely with local marketing teams to deliver localized strategy
• Analyzing online paid media campaigns and product data for optimization
• Responsible for budget planning and execution
• Growth hacking through constant testing to discover new marketing opportunities

ASSUMPTION: This role requires a high level of autonomy and cross-functional collaboration, as the Performance Marketing Manager will work closely with local teams and regional stakeholders to coordinate marketing initiatives across countries.

📋 Key Responsibilities

✅ Manage and own the performance of all online marketing channels including Meta Ads, Google Ads, TikTok Ads, and network campaigns

✅ Partner closely with local marketing teams to deliver localized strategy: campaign and media planning, and creative development

✅ Analyze online paid media campaigns and product data to derive actionable insights for optimization purposes

✅ Responsible for budget planning and execution, aimed at maximizing marketing effectiveness

✅ Growth hacking through constant testing to discover new marketing opportunities

ASSUMPTION: The role may involve working with a diverse range of teams and stakeholders, requiring strong communication and collaboration skills to ensure seamless coordination and execution of marketing initiatives.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, or relevant experience

Experience: 5+ years of hands-on experience in online paid media for digital app and web products

Required Skills:

• Proficient in managing campaigns across Meta Ads, Google Ads, TikTok Ads, and network campaigns
• Proficient in marketing tools, including Google Analytics, Google Search Console, and Branch.io / Appsflyer
• Excellent analytical skills with a data-driven mindset to interpret and act on data insights
• Growth hacking mentality and a holistic view of marketing strategy to discover key business opportunities
• Good communication skills and stakeholder management, able to work across multiple markets and cultures, collaborate easily with others, and adapt agilely
• Self-starter with the ability to work independently, owning the problem and developing the solution

Preferred Skills:

• Experience working with remote teams and cross-functional stakeholders
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, having experience working with remote teams and cross-functional stakeholders would be highly beneficial for this role, given the global nature of ShopBack's operations.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Performance Marketing Manager with 5-10 years of experience in Austin, Texas)

Benefits:

• Career progression paths and opportunities to take on greater challenges
• Competitive compensation based on performance
• Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day
• Work-From-Anywhere benefit to enable you to thrive personally and professionally

Working Hours: Full-time (40 hours per week, with flexible scheduling)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Performance Marketing Manager with the required experience level in Austin, Texas. The actual salary may vary depending on the candidate's qualifications and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: ShopBack operates in the technology, information, and internet industry, focusing on e-commerce, cashback, and fintech solutions

Company Size: ShopBack has 501-1,000 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration

Founded: ShopBack was founded in 2014, with a mission to revolutionize shopping by helping advertisers market more cost-effectively and making every purchase more rewarding for shoppers

Company Description:

• ShopBack is the leading shopping, rewards, and payments platform in Asia-Pacific, empowering 50 million shoppers across 13 markets
• The company offers cashback, discounts, and exclusive deals to its users, partnering with over 20,000 merchants and processing half a million transactions daily
• ShopBack is expanding globally, seeking driven individuals to help build "The World’s Most Rewarding Way to Shop"

Company Specialties:

• E-commerce
• Internet
• Cashback
• Tech
• Online Marketing
• Discovery Shopping
• Engineering
• Shopping
• Smart Solutions
• Startup
• Desktop
• Mobile App
• iOS
• Android
• Affiliate Marketing
• FinTech
• Payment Solutions
• Rewards

Company Website: http://corporate.shopback.com

ASSUMPTION: ShopBack's focus on growth and expansion presents opportunities for applicants to take on greater challenges and contribute significantly to the company's success.

📊 Role Analysis

Career Level: This role is at the mid to senior level, requiring a high degree of expertise and autonomy

Reporting Structure: The Performance Marketing Manager will likely report directly to the Global Online Marketing team and collaborate closely with local marketing teams and regional stakeholders

Work Arrangement: This role is remote OK, with frequent travels to Austin, Texas required

Growth Opportunities:

• Potential to take on greater challenges and advance within the Global Online Marketing team
• Opportunities to collaborate with and learn from cross-functional teams across the organization
• Possibility to contribute to ShopBack's global expansion and growth

ASSUMPTION: Given ShopBack's rapid growth and expansion, there will be ample opportunities for the right candidate to grow within the company and make a significant impact on its success.

🌍 Location & Work Environment

Office Type: ShopBack has multiple offices across Asia-Pacific, with this role based in Austin, Texas

Office Location(s): 65 Pasir Panjang Road, Singapore, Singapore 118506, SG; Suite 17.03, Level 17, Menara IGB, Lingkaran Syed Putra, Mid Valley City, Kuala Lumpur, 59200, MY; 30F, RCBC Plaza Tower 2, 6819 Ayala Ave, Makati, Manila, 1227, PH; Wisma 77 Tower 1 Lt. 15 Jalan Letjen S Parman Kav. 77, Slipi, Palmerah, RT.6/RW.3, Slipi, Kec. Palmerah, Kota Jakarta Barat, Daerah Khusus Ibukota Jakarta 11410, Palmerah, Jakarta Barat, (Registration No: 201501023335), Jakarta, 11410, ID;台北市松山區南京東路四段1號8樓&14樓 8F & 14F., No.1, Sec. 4, Nanjing E. Rd., Songshan Dist, Taipei City, 10595, TW; 50 GMM Grammy Place Unit 1909-1910 19th Floor, Sukhumvit 21 Rd. (Asoke), Klongtoeinuea, Wattana, Bangkok, 10110, TH; ShopBack c/o WeWork Level 1, 66 King Street, Sydney, New South Wales 2000, AU; 5th Floor, The EverRich Building, No. 968, 3/2 Street, Ward 15, District 11, Ho Chi Minh City, 70000, VN; B2 Sparkplus, 125, Bongeunsa-ro, Gangnam-gu, Seoul, 06120, KR; Level 12, 360 Elizabeth Street, Melbourne, VIC, 3000, Melbourne, Victoria 3000, AU; 46/F, Lee Garden One 33 Hysan Avenue, Causeway Bay Hong Kong, Hong Kong, HK; Mindspace, Münzstrasse 12, Level 3, Office 317, Berlin, 10719, DE

Geographic Context:

• Austin, Texas is a major tech hub with a thriving startup scene and a high cost of living
• ShopBack's global presence offers opportunities to work with diverse teams and collaborate across time zones
• The company's multiple offices provide opportunities for travel and cultural exchange

Work Schedule: Full-time (40 hours per week, with flexible scheduling)

ASSUMPTION: The remote nature of this role and ShopBack's global presence may require applicants to be comfortable working with diverse teams and collaborating across time zones.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• Technical assessment or case study
• Final round interview with the hiring manager and/or team members

Key Assessment Areas:

• Technical skills in online paid media management and analysis
• Communication and collaboration skills, particularly in a remote work environment
• Cultural fit with ShopBack's values and work environment
• Problem-solving and critical thinking skills

Application Tips:

• Highlight relevant experience and achievements in online paid media management
• Tailor your resume and cover letter to emphasize your fit with ShopBack's company culture and values
• Prepare for behavioral and situational interview questions that assess your communication, collaboration, and problem-solving skills
• Research ShopBack's business and industry to demonstrate your understanding of the company and its mission

ATS Keywords: Online Paid Media, Performance Marketing, Campaign Management, Data Analysis, Budget Planning, Growth Hacking, Stakeholder Management, Marketing Tools, Google Analytics, Google Search Console, Branch.io, Appsflyer

ASSUMPTION: Given ShopBack's global presence and remote work arrangement, applicants should be prepared to discuss their experience working with diverse teams and collaborating across time zones.

🛠️ Tools & Technologies

• Meta Ads
• Google Ads
• TikTok Ads
• Network campaigns
• Google Analytics
• Google Search Console
• Branch.io / Appsflyer

ASSUMPTION: The specific tools and technologies required for this role may evolve over time as ShopBack continues to grow and expand its global presence.

👔 Cultural Fit Considerations

Company Values:

• Grit - Tackle all challenges head-on, working together to solve problems and achieve success
• Hunger - Value hard work and having relentless drive
• Speed - Move fast and have a bias for action, all to deliver maximum impact
• Impact - Focus on results, always aiming for the best possible outcomes and timelines
• Growth - Embrace a growth mindset, constantly striving to learn, improve, and excel in our roles

Work Style:

• Collaborative and cross-functional, with a focus on seamless coordination and execution of marketing initiatives
• Agile and adaptable, with a willingness to learn and grow in a dynamic and evolving work environment
• Data-driven and analytical, with a strong focus on optimization and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment, and are you comfortable working with diverse teams across multiple time zones?
• Are you able to balance autonomy and collaboration, working independently while also coordinating closely with local teams and regional stakeholders?
• Do you have a growth mindset and a strong desire to learn, improve, and excel in your role?

ASSUMPTION: ShopBack's company values and work style require applicants to be self-motivated, adaptable, and comfortable working in a dynamic and evolving work environment.

⚠️ Potential Challenges

• The remote nature of this role may present challenges in terms of communication, collaboration, and time management
• Working with diverse teams across multiple time zones may require applicants to be comfortable with cultural differences and adapt their communication styles accordingly
• The fast-paced and dynamic nature of ShopBack's business may present challenges in terms of keeping up with changes and maintaining a high level of productivity
• The global nature of ShopBack's operations may require applicants to be comfortable with travel and willing to adapt to different work environments

ASSUMPTION: The right candidate will be able to overcome these challenges and thrive in ShopBack's dynamic and evolving work environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a high degree of autonomy and cross-functional collaboration, as the Performance Marketing Manager will work closely with local teams and regional stakeholders to coordinate marketing initiatives across countries
• ShopBack's global presence and remote work arrangement present unique opportunities and challenges compared to more traditional marketing roles
• This role offers a unique opportunity to contribute to ShopBack's global expansion and growth, with potential for career advancement and professional development

ASSUMPTION: Applicants should carefully consider their fit with ShopBack's company culture, values, and work style before applying for this role.

📝 Sample Projects

• Developing and executing a localized marketing strategy for a new product launch in a specific region
• Analyzing and optimizing online paid media campaigns to maximize marketing effectiveness and ROI
• Collaborating with local marketing teams to create and implement targeted advertising campaigns for specific customer segments

ASSUMPTION: The specific projects required for this role may vary depending on ShopBack's business needs and priorities at the time of hiring.

❓ Key Questions to Ask During Interview

• Can you describe the typical work arrangement for this role, and how the remote nature of the position will be managed?
• How does the company support collaboration and communication among remote team members and across time zones?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured?
• How does the company foster growth and professional development for employees in this role?
• What are the key challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?

ASSUMPTION: Applicants should use the interview process to assess their fit with ShopBack's company culture, values, and work style, as well as to understand the specific requirements and expectations of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your fit with ShopBack's company culture and values, as well as your relevant experience and skills
• Prepare for behavioral and situational interview questions that assess your communication, collaboration, and problem-solving skills
• Research ShopBack's business and industry to demonstrate your understanding of the company and its mission
• Follow up with the hiring manager or HR team within one week of your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.