π Core Information
πΉ Job Title: Performance Marketing Manager
πΉ Company: Payroll Software & Services Group
πΉ Location: Newcastle upon Tyne, United Kingdom
πΉ Job Type: Full-Time, Hybrid (1 day/month in-office)
πΉ Category: Marketing
πΉ Date Posted: 2025-06-18
πΉ Experience Level: 2-5 years
πΉ Remote Status: Hybrid
π Job Overview
Key aspects of this role include:
- Driving qualified leads and reducing CPA through paid search, social, and partner campaigns
- Collaborating with cross-functional teams to align marketing efforts with business objectives
- Analyzing performance data to identify trends, optimize campaigns, and report on key metrics
- Working in a dynamic, fast-paced environment with long sales cycles and multiple buyer personas
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making and continuous optimization.
π Key Responsibilities
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Own and manage paid search, social, and partner campaigns across multiple brands
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Generate qualified leads, reduce CPA, and drive measurable pipeline contribution
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Analyze performance data, identify trends, and report on key metrics
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Collaborate with cross-functional teams to align marketing efforts with business objectives
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Continuously test, learn, and optimize campaigns to improve performance
ASSUMPTION: This role involves a mix of tactical execution and strategic planning, with a strong emphasis on data analysis and interpretation.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years in B2B SaaS or professional services, with a focus on performance marketing
Required Skills:
- Proficient in Google Ads, LinkedIn Ads, GA4, and HubSpot or Salesforce
- Strong understanding of B2B buying journeys, MQL/SQL dynamics, and multi-touch attribution
- Excellent copywriting skills and a data-driven mindset
- Experience with CRO tools, SEO, or service-led growth campaigns is a plus
Preferred Skills:
- Familiarity with payroll, HR, or expense management software
- Experience working in a private equity-backed environment
ASSUMPTION: Candidates should have a solid foundation in performance marketing, with a strong understanding of B2B buying journeys and a data-driven approach to optimization.
π° Compensation & Benefits
Salary Range: Β£55,000 - Β£65,000 / year
Benefits:
- Competitive salary with generous bonus opportunities
- Hybrid and flexible working arrangements
- Employer matched pension contribution to 5%
- Wellbeing support through company paid cash plan and employee assistance program
- Onsite discounted parking
- Learning opportunities and continuous employee training
Working Hours: Full-time, with flexible hours and the option to work remotely for most of the week
ASSUMPTION: The salary range is based on industry standards for performance marketing roles in the UK, with a focus on B2B SaaS or professional services. Benefits are designed to support work-life balance and employee well-being.
π Applicant Insights
π Company Context
Industry: Human Resources, with a focus on payroll, HR, and expense management software and services
Company Size: 51-200 employees, with a dynamic and growing environment
Founded: 1981, with over 40 years of experience in the industry
Company Description:
- Proudly based in the North East, Cintra delivers professional payroll and HR solutions for over 1370 clients
- Offers a personal, friendly approach with a commitment to building relationships of mutual trust and respect
- Recognized as market leaders within the industry, with a reputation for outstanding service
Company Specialties:
- Payroll Software
- Outsourcing Bureau
- HR Software
- Integrated HR and Payroll Software
- Payroll solutions and Hosted Payroll Solutions
Company Website: http://www.cintra.co.uk
ASSUMPTION: Cintra is a well-established company with a strong reputation in the industry, offering a range of payroll and HR services to a diverse client base.
π Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: Reports directly to the Head of Marketing
Work Arrangement: Hybrid, with the majority of time spent working remotely and one day per month in the office
Growth Opportunities:
- Potential to take on more responsibility as the company grows
- Opportunities to learn and develop new skills through continuous employee training
- Possibility to progress into a more senior marketing role in the future
ASSUMPTION: This role offers opportunities for career growth and development within a dynamic and expanding company.
π Location & Work Environment
Office Type: Modern offices situated within Hoults Yard, a vibrant community with quirky cafΓ©s, leisure facilities, and local businesses
Office Location(s): Hoults Yard, Walker Road, Newcastle upon Tyne, England NE6 1AB
Geographic Context:
- Newcastle upon Tyne is a vibrant city in the North East of England, with a flourishing creative scene, abundant local heritage, and a lively social scene
- The Ouseburn Valley, where Hoults Yard is located, is a creative hub with a mix of independent businesses, art galleries, and music venues
- The city offers a high quality of life, with affordable housing, excellent schools, and a wide range of cultural attractions
Work Schedule: Full-time, with flexible hours and the option to work remotely for most of the week
ASSUMPTION: The work environment is modern and vibrant, with a strong focus on employee well-being and work-life balance.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Head of Marketing
Key Assessment Areas:
- Performance marketing skills and experience
- Data-driven mindset and analytical skills
- Copywriting and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant performance marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a dynamic environment
ATS Keywords: Performance Marketing, Paid Search, Paid Social, Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, B2B Buying Journeys, MQL/SQL Dynamics, Multi-Touch Attribution, Copywriting, CRO Tools, SEO, Service-Led Growth Campaigns
ASSUMPTION: The application process is designed to assess candidates' performance marketing skills, data-driven mindset, and cultural fit with the company.
π οΈ Tools & Technologies
- Google Ads
- LinkedIn Ads
- GA4
- HubSpot or Salesforce
- CRO tools (e.g., Optimizely, VWO)
- SEO tools (e.g., SEMrush, Ahrefs)
ASSUMPTION: The tools and technologies listed are commonly used in performance marketing roles and may vary depending on the company's specific needs and preferences.
π Cultural Fit Considerations
Company Values:
- Personal and friendly approach
- Mutual trust and respect
- Commitment to outstanding service
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and able to work in a dynamic environment
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy optimizing campaigns based on performance metrics?
- Are you comfortable working in a dynamic, fast-paced environment with long sales cycles and multiple buyer personas?
- Do you have strong communication skills and the ability to collaborate effectively with cross-functional teams?
ASSUMPTION: Cintra values a personal, friendly approach and a commitment to outstanding service, with a strong focus on data-driven decision making and collaboration.
β οΈ Potential Challenges
- Managing multiple campaigns across different brands with varying objectives and buyer personas
- Working in a dynamic, fast-paced environment with long sales cycles and multiple buyer personas
- Balancing tactical execution with strategic planning and data analysis
- Adapting to changes in the market and industry trends
ASSUMPTION: This role presents unique challenges and opportunities for growth and development within a dynamic and expanding company.
π Similar Roles Comparison
- Unlike other performance marketing roles, this position focuses on B2B SaaS or professional services, with a strong emphasis on long sales cycles and multiple buyer personas
- Industry-specific context: The payroll, HR, and expense management software and services sector has unique challenges and opportunities compared to other B2B SaaS industries
- Career path comparison: This role offers opportunities for growth and development within a dynamic and expanding company, with the potential to progress into a more senior marketing role in the future
ASSUMPTION: This role offers unique opportunities and challenges compared to other performance marketing roles, with a strong focus on B2B SaaS or professional services and long sales cycles.
π Sample Projects
- Developing and executing a paid search campaign to generate qualified leads for a new payroll software product launch
- Optimizing a paid social campaign to reduce CPA and improve conversion rates for an HR software brand
- Collaborating with the sales team to create targeted partner campaigns that align with business objectives and drive measurable pipeline contribution
ASSUMPTION: These sample projects illustrate the types of initiatives the Performance Marketing Manager might work on, with a focus on generating qualified leads, reducing CPA, and driving measurable pipeline contribution.
β Key Questions to Ask During Interview
- Can you describe the typical buyer journey for our payroll, HR, and expense management software products, and how paid marketing fits into this journey?
- How does the marketing team collaborate with other departments, such as sales and product, to ensure our campaigns align with business objectives and drive measurable results?
- What is the company's approach to employee development and growth opportunities, particularly for marketing professionals?
- How does the company support work-life balance and employee well-being, particularly for remote or hybrid workers?
- What are the biggest challenges facing the payroll, HR, and expense management software industry, and how does this role contribute to addressing those challenges?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the industry, and to assess their fit with the organization's culture and values.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant performance marketing experience and achievements
- Write a cover letter that demonstrates your understanding of the role and company, and explains why you are a strong fit for the position
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a dynamic environment
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.