Performance Marketing Manager

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: Payroll Software & Services Group

🔹 Location: Newcastle upon Tyne, United Kingdom

🔹 Job Type: Full-Time, Hybrid (1 day/month in-office)

🔹 Category: Marketing

🔹 Date Posted: 2025-06-18

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving qualified leads and reducing CPA through paid search, social, and partner campaigns
• Collaborating with cross-functional teams to align marketing efforts with business objectives
• Analyzing performance data to identify trends, optimize campaigns, and report on key metrics
• Working in a dynamic, fast-paced environment with long sales cycles and multiple buyer personas

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making and continuous optimization.

📋 Key Responsibilities

✅ Own and manage paid search, social, and partner campaigns across multiple brands

✅ Generate qualified leads, reduce CPA, and drive measurable pipeline contribution

✅ Analyze performance data, identify trends, and report on key metrics

✅ Collaborate with cross-functional teams to align marketing efforts with business objectives

✅ Continuously test, learn, and optimize campaigns to improve performance

ASSUMPTION: This role involves a mix of tactical execution and strategic planning, with a strong emphasis on data analysis and interpretation.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years in B2B SaaS or professional services, with a focus on performance marketing

Required Skills:

• Proficient in Google Ads, LinkedIn Ads, GA4, and HubSpot or Salesforce
• Strong understanding of B2B buying journeys, MQL/SQL dynamics, and multi-touch attribution
• Excellent copywriting skills and a data-driven mindset
• Experience with CRO tools, SEO, or service-led growth campaigns is a plus

Preferred Skills:

• Familiarity with payroll, HR, or expense management software
• Experience working in a private equity-backed environment

ASSUMPTION: Candidates should have a solid foundation in performance marketing, with a strong understanding of B2B buying journeys and a data-driven approach to optimization.

💰 Compensation & Benefits

Salary Range: £55,000 - £65,000 / year

Benefits:

• Competitive salary with generous bonus opportunities
• Hybrid and flexible working arrangements
• Employer matched pension contribution to 5%
• Wellbeing support through company paid cash plan and employee assistance program
• Onsite discounted parking
• Learning opportunities and continuous employee training

Working Hours: Full-time, with flexible hours and the option to work remotely for most of the week

ASSUMPTION: The salary range is based on industry standards for performance marketing roles in the UK, with a focus on B2B SaaS or professional services. Benefits are designed to support work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources, with a focus on payroll, HR, and expense management software and services

Company Size: 51-200 employees, with a dynamic and growing environment

Founded: 1981, with over 40 years of experience in the industry

Company Description:

• Proudly based in the North East, Cintra delivers professional payroll and HR solutions for over 1370 clients
• Offers a personal, friendly approach with a commitment to building relationships of mutual trust and respect
• Recognized as market leaders within the industry, with a reputation for outstanding service

Company Specialties:

• Payroll Software
• Outsourcing Bureau
• HR Software
• Integrated HR and Payroll Software
• Payroll solutions and Hosted Payroll Solutions

Company Website: http://www.cintra.co.uk

ASSUMPTION: Cintra is a well-established company with a strong reputation in the industry, offering a range of payroll and HR services to a diverse client base.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: Reports directly to the Head of Marketing

Work Arrangement: Hybrid, with the majority of time spent working remotely and one day per month in the office

Growth Opportunities:

• Potential to take on more responsibility as the company grows
• Opportunities to learn and develop new skills through continuous employee training
• Possibility to progress into a more senior marketing role in the future

ASSUMPTION: This role offers opportunities for career growth and development within a dynamic and expanding company.

🌍 Location & Work Environment

Office Type: Modern offices situated within Hoults Yard, a vibrant community with quirky cafés, leisure facilities, and local businesses

Office Location(s): Hoults Yard, Walker Road, Newcastle upon Tyne, England NE6 1AB

Geographic Context:

• Newcastle upon Tyne is a vibrant city in the North East of England, with a flourishing creative scene, abundant local heritage, and a lively social scene
• The Ouseburn Valley, where Hoults Yard is located, is a creative hub with a mix of independent businesses, art galleries, and music venues
• The city offers a high quality of life, with affordable housing, excellent schools, and a wide range of cultural attractions

Work Schedule: Full-time, with flexible hours and the option to work remotely for most of the week

ASSUMPTION: The work environment is modern and vibrant, with a strong focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the Head of Marketing

Key Assessment Areas:

• Performance marketing skills and experience
• Data-driven mindset and analytical skills
• Copywriting and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant performance marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a dynamic environment

ATS Keywords: Performance Marketing, Paid Search, Paid Social, Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, B2B Buying Journeys, MQL/SQL Dynamics, Multi-Touch Attribution, Copywriting, CRO Tools, SEO, Service-Led Growth Campaigns

ASSUMPTION: The application process is designed to assess candidates' performance marketing skills, data-driven mindset, and cultural fit with the company.

🛠️ Tools & Technologies

• Google Ads
• LinkedIn Ads
• GA4
• HubSpot or Salesforce
• CRO tools (e.g., Optimizely, VWO)
• SEO tools (e.g., SEMrush, Ahrefs)

ASSUMPTION: The tools and technologies listed are commonly used in performance marketing roles and may vary depending on the company's specific needs and preferences.

👔 Cultural Fit Considerations

Company Values:

• Personal and friendly approach
• Mutual trust and respect
• Commitment to outstanding service

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and able to work in a dynamic environment

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy optimizing campaigns based on performance metrics?
• Are you comfortable working in a dynamic, fast-paced environment with long sales cycles and multiple buyer personas?
• Do you have strong communication skills and the ability to collaborate effectively with cross-functional teams?

ASSUMPTION: Cintra values a personal, friendly approach and a commitment to outstanding service, with a strong focus on data-driven decision making and collaboration.

⚠️ Potential Challenges

• Managing multiple campaigns across different brands with varying objectives and buyer personas
• Working in a dynamic, fast-paced environment with long sales cycles and multiple buyer personas
• Balancing tactical execution with strategic planning and data analysis
• Adapting to changes in the market and industry trends

ASSUMPTION: This role presents unique challenges and opportunities for growth and development within a dynamic and expanding company.

📈 Similar Roles Comparison

• Unlike other performance marketing roles, this position focuses on B2B SaaS or professional services, with a strong emphasis on long sales cycles and multiple buyer personas
• Industry-specific context: The payroll, HR, and expense management software and services sector has unique challenges and opportunities compared to other B2B SaaS industries
• Career path comparison: This role offers opportunities for growth and development within a dynamic and expanding company, with the potential to progress into a more senior marketing role in the future

ASSUMPTION: This role offers unique opportunities and challenges compared to other performance marketing roles, with a strong focus on B2B SaaS or professional services and long sales cycles.

📝 Sample Projects

• Developing and executing a paid search campaign to generate qualified leads for a new payroll software product launch
• Optimizing a paid social campaign to reduce CPA and improve conversion rates for an HR software brand
• Collaborating with the sales team to create targeted partner campaigns that align with business objectives and drive measurable pipeline contribution

ASSUMPTION: These sample projects illustrate the types of initiatives the Performance Marketing Manager might work on, with a focus on generating qualified leads, reducing CPA, and driving measurable pipeline contribution.

❓ Key Questions to Ask During Interview

• Can you describe the typical buyer journey for our payroll, HR, and expense management software products, and how paid marketing fits into this journey?
• How does the marketing team collaborate with other departments, such as sales and product, to ensure our campaigns align with business objectives and drive measurable results?
• What is the company's approach to employee development and growth opportunities, particularly for marketing professionals?
• How does the company support work-life balance and employee well-being, particularly for remote or hybrid workers?
• What are the biggest challenges facing the payroll, HR, and expense management software industry, and how does this role contribute to addressing those challenges?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the industry, and to assess their fit with the organization's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant performance marketing experience and achievements
• Write a cover letter that demonstrates your understanding of the role and company, and explains why you are a strong fit for the position
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a dynamic environment
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.