Payroll Software & Services Group logo

Performance Marketing Manager

Payroll Software & Services Group
Full-time
On-site
Newcastle upon Tyne, United Kingdom
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Performance Marketing Manager

πŸ”Ή Company: Payroll Software & Services Group

πŸ”Ή Location: Newcastle upon Tyne, United Kingdom

πŸ”Ή Job Type: Full-Time, Hybrid (1 day/month in-office)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-06-18

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Driving qualified leads and reducing CPA through paid search, social, and partner campaigns
  • Collaborating with cross-functional teams to align marketing efforts with business objectives
  • Analyzing performance data to identify trends, optimize campaigns, and report on key metrics
  • Working in a dynamic, fast-paced environment with long sales cycles and multiple buyer personas

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making and continuous optimization.

πŸ“‹ Key Responsibilities

βœ… Own and manage paid search, social, and partner campaigns across multiple brands

βœ… Generate qualified leads, reduce CPA, and drive measurable pipeline contribution

βœ… Analyze performance data, identify trends, and report on key metrics

βœ… Collaborate with cross-functional teams to align marketing efforts with business objectives

βœ… Continuously test, learn, and optimize campaigns to improve performance

ASSUMPTION: This role involves a mix of tactical execution and strategic planning, with a strong emphasis on data analysis and interpretation.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years in B2B SaaS or professional services, with a focus on performance marketing

Required Skills:

  • Proficient in Google Ads, LinkedIn Ads, GA4, and HubSpot or Salesforce
  • Strong understanding of B2B buying journeys, MQL/SQL dynamics, and multi-touch attribution
  • Excellent copywriting skills and a data-driven mindset
  • Experience with CRO tools, SEO, or service-led growth campaigns is a plus

Preferred Skills:

  • Familiarity with payroll, HR, or expense management software
  • Experience working in a private equity-backed environment

ASSUMPTION: Candidates should have a solid foundation in performance marketing, with a strong understanding of B2B buying journeys and a data-driven approach to optimization.

πŸ’° Compensation & Benefits

Salary Range: Β£55,000 - Β£65,000 / year

Benefits:

  • Competitive salary with generous bonus opportunities
  • Hybrid and flexible working arrangements
  • Employer matched pension contribution to 5%
  • Wellbeing support through company paid cash plan and employee assistance program
  • Onsite discounted parking
  • Learning opportunities and continuous employee training

Working Hours: Full-time, with flexible hours and the option to work remotely for most of the week

ASSUMPTION: The salary range is based on industry standards for performance marketing roles in the UK, with a focus on B2B SaaS or professional services. Benefits are designed to support work-life balance and employee well-being.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Human Resources, with a focus on payroll, HR, and expense management software and services

Company Size: 51-200 employees, with a dynamic and growing environment

Founded: 1981, with over 40 years of experience in the industry

Company Description:

  • Proudly based in the North East, Cintra delivers professional payroll and HR solutions for over 1370 clients
  • Offers a personal, friendly approach with a commitment to building relationships of mutual trust and respect
  • Recognized as market leaders within the industry, with a reputation for outstanding service

Company Specialties:

  • Payroll Software
  • Outsourcing Bureau
  • HR Software
  • Integrated HR and Payroll Software
  • Payroll solutions and Hosted Payroll Solutions

Company Website: http://www.cintra.co.uk

ASSUMPTION: Cintra is a well-established company with a strong reputation in the industry, offering a range of payroll and HR services to a diverse client base.

πŸ“Š Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: Reports directly to the Head of Marketing

Work Arrangement: Hybrid, with the majority of time spent working remotely and one day per month in the office

Growth Opportunities:

  • Potential to take on more responsibility as the company grows
  • Opportunities to learn and develop new skills through continuous employee training
  • Possibility to progress into a more senior marketing role in the future

ASSUMPTION: This role offers opportunities for career growth and development within a dynamic and expanding company.

🌍 Location & Work Environment

Office Type: Modern offices situated within Hoults Yard, a vibrant community with quirky cafΓ©s, leisure facilities, and local businesses

Office Location(s): Hoults Yard, Walker Road, Newcastle upon Tyne, England NE6 1AB

Geographic Context:

  • Newcastle upon Tyne is a vibrant city in the North East of England, with a flourishing creative scene, abundant local heritage, and a lively social scene
  • The Ouseburn Valley, where Hoults Yard is located, is a creative hub with a mix of independent businesses, art galleries, and music venues
  • The city offers a high quality of life, with affordable housing, excellent schools, and a wide range of cultural attractions

Work Schedule: Full-time, with flexible hours and the option to work remotely for most of the week

ASSUMPTION: The work environment is modern and vibrant, with a strong focus on employee well-being and work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the hiring manager
  • In-person or virtual interview with the marketing team
  • Final interview with the Head of Marketing

Key Assessment Areas:

  • Performance marketing skills and experience
  • Data-driven mindset and analytical skills
  • Copywriting and communication skills
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant performance marketing experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of the role and company
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a dynamic environment

ATS Keywords: Performance Marketing, Paid Search, Paid Social, Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, B2B Buying Journeys, MQL/SQL Dynamics, Multi-Touch Attribution, Copywriting, CRO Tools, SEO, Service-Led Growth Campaigns

ASSUMPTION: The application process is designed to assess candidates' performance marketing skills, data-driven mindset, and cultural fit with the company.

πŸ› οΈ Tools & Technologies

  • Google Ads
  • LinkedIn Ads
  • GA4
  • HubSpot or Salesforce
  • CRO tools (e.g., Optimizely, VWO)
  • SEO tools (e.g., SEMrush, Ahrefs)

ASSUMPTION: The tools and technologies listed are commonly used in performance marketing roles and may vary depending on the company's specific needs and preferences.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Personal and friendly approach
  • Mutual trust and respect
  • Commitment to outstanding service

Work Style:

  • Data-driven and results-oriented
  • Collaborative and team-focused
  • Adaptable and able to work in a dynamic environment

Self-Assessment Questions:

  • Do you thrive in a data-driven environment and enjoy optimizing campaigns based on performance metrics?
  • Are you comfortable working in a dynamic, fast-paced environment with long sales cycles and multiple buyer personas?
  • Do you have strong communication skills and the ability to collaborate effectively with cross-functional teams?

ASSUMPTION: Cintra values a personal, friendly approach and a commitment to outstanding service, with a strong focus on data-driven decision making and collaboration.

⚠️ Potential Challenges

  • Managing multiple campaigns across different brands with varying objectives and buyer personas
  • Working in a dynamic, fast-paced environment with long sales cycles and multiple buyer personas
  • Balancing tactical execution with strategic planning and data analysis
  • Adapting to changes in the market and industry trends

ASSUMPTION: This role presents unique challenges and opportunities for growth and development within a dynamic and expanding company.

πŸ“ˆ Similar Roles Comparison

  • Unlike other performance marketing roles, this position focuses on B2B SaaS or professional services, with a strong emphasis on long sales cycles and multiple buyer personas
  • Industry-specific context: The payroll, HR, and expense management software and services sector has unique challenges and opportunities compared to other B2B SaaS industries
  • Career path comparison: This role offers opportunities for growth and development within a dynamic and expanding company, with the potential to progress into a more senior marketing role in the future

ASSUMPTION: This role offers unique opportunities and challenges compared to other performance marketing roles, with a strong focus on B2B SaaS or professional services and long sales cycles.

πŸ“ Sample Projects

  • Developing and executing a paid search campaign to generate qualified leads for a new payroll software product launch
  • Optimizing a paid social campaign to reduce CPA and improve conversion rates for an HR software brand
  • Collaborating with the sales team to create targeted partner campaigns that align with business objectives and drive measurable pipeline contribution

ASSUMPTION: These sample projects illustrate the types of initiatives the Performance Marketing Manager might work on, with a focus on generating qualified leads, reducing CPA, and driving measurable pipeline contribution.

❓ Key Questions to Ask During Interview

  • Can you describe the typical buyer journey for our payroll, HR, and expense management software products, and how paid marketing fits into this journey?
  • How does the marketing team collaborate with other departments, such as sales and product, to ensure our campaigns align with business objectives and drive measurable results?
  • What is the company's approach to employee development and growth opportunities, particularly for marketing professionals?
  • How does the company support work-life balance and employee well-being, particularly for remote or hybrid workers?
  • What are the biggest challenges facing the payroll, HR, and expense management software industry, and how does this role contribute to addressing those challenges?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the industry, and to assess their fit with the organization's culture and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant performance marketing experience and achievements
  • Write a cover letter that demonstrates your understanding of the role and company, and explains why you are a strong fit for the position
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a dynamic environment
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.