Performance Marketing Manager:in (m/w/d)

📌 Core Information

🔹 Job Title: Performance Marketing Manager:in (m/w/d)

🔹 Company: TAM Akademie

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: March 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid options

🚀 Job Overview

Key aspects of this role include:

• Building and optimizing marketing funnels and flywells for lead generation
• Developing data-driven strategies to improve customer journey
• Operational execution of ad campaigns in collaboration with content and social media teams
• Analyzing CRM data to identify optimization potential and develop innovative marketing strategies
• Responsibility for performance marketing, including SEA, Paid Social, and other paid channels
• Close collaboration with the sales team to ensure lead generation and qualification

ASSUMPTION: This role requires a strong background in performance marketing and CRM strategies, with a focus on lead generation and optimization. The ideal candidate will have experience with HubSpot and other relevant marketing tools.

📋 Key Responsibilities

✅ Build and optimize marketing funnels and flywells for lead generation using HubSpot and other tools

✅ Develop data-driven strategies to improve customer journey and optimize ad campaigns

✅ Collaborate with content and social media teams to execute ad campaigns and ensure brand consistency

✅ Analyze CRM data to identify optimization potential and develop innovative marketing strategies

✅ Manage performance marketing campaigns, including SEA, Paid Social, and other paid channels, to maximize lead generation and qualification

✅ Work closely with the sales team to ensure effective lead generation and qualification

ASSUMPTION: The successful candidate will have a strong analytical mindset, with the ability to make data-driven decisions and optimize marketing campaigns for maximum impact.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in performance marketing, with a focus on lead generation and optimization

Required Skills:

• Proven experience in building and optimizing marketing funnels and flywells
• Strong knowledge of HubSpot and other relevant marketing tools
• Excellent analytical skills and data-driven mindset
• Proven experience in performance marketing, including SEA, Paid Social, and other paid channels
• Strong collaboration and communication skills
• Fluency in German (C1 level or equivalent)

Preferred Skills:

• Experience with Salesforce
• Fluency in English (C1 level or equivalent)
• Experience in a fast-paced, startup environment

ASSUMPTION: Candidates with a strong background in performance marketing and CRM strategies, as well as experience with relevant marketing tools, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: €42,000 - €50,000 per year, depending on experience level

Benefits:

• Free drinks and lunch
• Mental health support through nilo.health
• Urban Sports membership
• Access to a workation villa in Spain
• Public transport card (BVG)

Working Hours: Full-time, with hybrid work arrangement (3 office days per week)

ASSUMPTION: The salary range for this role is based on industry standards for performance marketing managers with 2-5 years of experience in Berlin, Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Education and Training

Company Size: Small (11-50 employees)

Founded: 2015

Company Description:

• TAM Akademie is a Berlin-based training provider focused on modern leadership, entrepreneurship, and new work
• The company offers a range of training programs and workshops, as well as online courses and coaching services
• TAM Akademie is committed to promoting a culture of continuous learning and development

Company Specialties:

• Modern Leadership
• Entrepreneurship
• New Work

Company Website: tam-akademie.de

ASSUMPTION: TAM Akademie is a small, growing company with a strong focus on employee development and a positive work environment.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the Head of Marketing

Work Arrangement: Hybrid (3 office days per week)

Growth Opportunities:

• Potential for career advancement within the marketing team
• Opportunities for professional development and training
• Chance to make a significant impact on the company's marketing strategy and growth

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to develop both personally and professionally within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in Kreuzberg, Berlin

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• The Kreuzberg neighborhood is known for its creative and diverse atmosphere
• Berlin offers a high quality of life, with affordable living costs compared to other major European cities

Work Schedule: Full-time, with flexible hours and the opportunity to work remotely 2 days per week

ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and flexibility, allowing employees to enjoy the best of both worlds.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• On-site interview with the Head of Marketing and a member of the marketing team
• Final interview with the CEO

Key Assessment Areas:

• Marketing expertise and experience
• Analytical skills and data-driven mindset
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your experience with marketing funnels, CRM strategies, and performance marketing
• Demonstrate your analytical skills and data-driven approach to marketing
• Showcase your ability to work collaboratively and communicate effectively with team members

ATS Keywords: Marketing Funnels, Lead Generation, CRM Strategies, HubSpot, Performance Marketing, SEA, Paid Social, Data Analysis, Customer Journey Optimization, Ad Campaign Management, Team Collaboration, Strategic Thinking, Creativity, Responsibility, Independent Work, Operational Execution

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on marketing expertise and experience. Candidates should be prepared to demonstrate their skills and qualifications in detail.

🛠️ Tools & Technologies

• HubSpot
• Salesforce (preferred)
• SEA platforms (e.g., Google Ads, Bing Ads)
• Paid Social platforms (e.g., Facebook Ads, LinkedIn Ads)
• CRM software (e.g., HubSpot CRM, Salesforce)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Candidates should have experience with relevant marketing tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Continuous Learning and Development
• Collaboration and Teamwork
• Innovation and Creativity
• Responsibility and Accountability
• Customer Focus

Work Style:

• Structured and analytical, with a focus on data-driven decision making
• Collaborative and communicative, with a strong emphasis on teamwork
• Innovative and creative, with a willingness to try new approaches and strategies
• Responsible and accountable, with a commitment to delivering high-quality work
• Customer-focused, with a strong desire to understand and meet the needs of customers

Self-Assessment Questions:

• Do you have a strong background in performance marketing and CRM strategies?
• Are you comfortable working collaboratively and communicating effectively with team members?
• Do you have a data-driven mindset and a strong analytical skill set?
• Are you committed to continuous learning and development?
• Do you share TAM Akademie's values and are you excited about the opportunity to contribute to the company's growth?

ASSUMPTION: Candidates who are a strong cultural fit for TAM Akademie will be passionate about continuous learning and development, collaborative and communicative, innovative and creative, responsible and accountable, and customer-focused.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Keeping up with the latest trends and best practices in performance marketing
• Balancing the need for data-driven decision making with the need for creativity and innovation
• Working effectively with a small, growing team and adapting to changes as the company grows

ASSUMPTION: The successful candidate will be able to manage multiple priorities effectively, keep up with the latest trends in performance marketing, and adapt to changes as the company grows.

📈 Similar Roles Comparison

• This role is similar to a Performance Marketing Manager role in other industries, but may have a stronger focus on lead generation and CRM strategies in the education and training sector
• Compared to other marketing roles, this position requires a strong analytical skill set and a data-driven mindset
• Career paths for this role may include advancement to a senior marketing role or a move into a related field, such as sales or product management

ASSUMPTION: Candidates should research similar roles in the education and training sector to better understand the unique requirements and opportunities of this position.

📝 Sample Projects

• Developing and executing a marketing campaign to generate leads for a new training program
• Analyzing CRM data to identify optimization potential and developing a strategy to improve customer journey
• Collaborating with the content and social media teams to create and execute ad campaigns that align with brand messaging and values

ASSUMPTION: Candidates should be prepared to discuss their experience with relevant marketing projects and demonstrate their ability to deliver high-quality work.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does the marketing team collaborate with other departments, such as sales and product, to ensure alignment and effectiveness?
• What opportunities are there for professional development and growth within the marketing team?
• How does TAM Akademie support work-life balance for its employees?
• What is the company's long-term vision for growth and expansion, and how does this role contribute to that vision?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and their commitment to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for interviews by researching TAM Akademie and brushing up on your marketing knowledge and skills
• Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.