Performance Marketing Manager:in | Meta & Influencer/Affiliate Marketing (m/w/d)

📌 Core Information

🔹 Job Title: Performance Marketing Manager:in | Meta & Influencer/Affiliate Marketing (m/w/d)

🔹 Company: FINN Design

🔹 Location: Remote (Germany)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-23

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and managing paid Meta campaigns
• Building and expanding influencer and affiliate marketing strategies
• Analyzing campaign and creator performances for data-driven optimizations
• Collaborating with the founding team and potentially managing a team or freelancers

ASSUMPTION: This role requires a strong understanding of paid social media advertising, influencer marketing, and data analysis to drive performance and growth.

📋 Key Responsibilities

✅ Developing and implementing performance-driven Meta marketing strategies

✅ Managing and optimizing paid Meta campaigns, including setup, media buying, testing, and scaling

✅ Building and expanding influencer and affiliate marketing, with a focus on TikTok and Meta

✅ Analyzing campaign and creator performances to derive actionable insights and optimizations

✅ Developing a cross-channel content strategy, including user-generated content (UGC), professional content, AI-generated content, and in-house content

✅ Collaborating with the founding team and potentially managing a team or freelancers

ASSUMPTION: This role requires a high level of autonomy and ownership, with the ability to work independently and make data-driven decisions.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, Communication, or a related field

Experience: 2-4 years of relevant experience in performance marketing, with a focus on paid social media advertising and e-commerce

Required Skills:

• Proven experience in performance marketing, with a focus on paid social media advertising (Meta)
• Strong understanding of e-commerce and product sales through social media
• Excellent analytical skills and data-driven mindset
• Familiarity with the Meta Ads Manager and understanding of target groups, funnels, and KPIs
• Strong communication and collaboration skills, with the ability to work in a small team and take ownership

Preferred Skills:

• Experience with influencer and/or affiliate marketing
• Fluency in German (native or C2 level)
• Experience with AI-generated content or other innovative marketing strategies

ASSUMPTION: Candidates with a strong background in performance marketing and a passion for driving growth through data-driven strategies are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and performance)

Benefits:

• Remote-first work environment with maximum flexibility
• Startup spirit with a heart, combining dynamism with a family-like atmosphere and genuine team cohesion
• Top-notch equipment, including a powerful laptop and essential tools
• Genuine responsibility and the opportunity to make a real impact

Working Hours: Full-time (40 hours per week), with flexible working hours and the ability to work remotely

ASSUMPTION: The salary range is estimated based on industry standards for performance marketing roles with similar experience levels and locations.FINN Design offers a competitive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Textile Manufacturing, focusing on innovative and functional underwear for men and women

Company Size: 2-10 employees, offering a small, family-like atmosphere with flat hierarchies and genuine ownership

Founded: 2017, as a small, family-owned startup in Offenbach, Germany

Company Description:

• FINN Design is a mission-driven company focused on creating innovative and functional underwear that helps men and women feel comfortable in their skin
• The company aims to grow and expand its product range while maintaining its commitment to quality and innovation
• FINN Design is led by founders who prioritize a dynamic and collaborative work environment

Company Specialties:

• Innovative underwear design and production
• Performance marketing and data-driven growth strategies
• Collaborative and agile work environment

Company Website: finn-design.de

ASSUMPTION: FINN Design is a growing startup with a strong focus on innovation, quality, and customer satisfaction. The company values a collaborative and dynamic work environment, offering employees genuine ownership and the opportunity to make a real impact.

📊 Role Analysis

Career Level: Mid-level marketing professional with 2-5 years of experience in performance marketing

Reporting Structure: This role reports directly to the founding team and may oversee a team or freelancers

Work Arrangement: Remote-first, with maximum flexibility and the ability to work from anywhere in Germany

Growth Opportunities:

• Expanding the influencer and affiliate marketing strategies to new platforms and regions
• Developing and implementing new marketing channels and strategies to drive growth
• Potential team management and leadership opportunities as the company grows

ASSUMPTION: This role offers significant growth potential, with the opportunity to expand marketing strategies, drive business growth, and take on increased responsibilities as the company expands.

🌍 Location & Work Environment

Office Type: Remote-first, with no physical office location

Office Location(s): N/A (remote work only)

Geographic Context:

• Germany, with a focus on the German market for underwear products
• Remote work allows for flexibility and the ability to work from anywhere in Germany
• Opportunities to expand marketing strategies to new regions and markets

Work Schedule: Full-time (40 hours per week), with flexible working hours and the ability to work remotely

ASSUMPTION: The remote work environment offers flexibility and the ability to work from anywhere in Germany, with a strong focus on the German market for underwear products.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess cultural fit and basic qualifications
• In-depth interview with the founding team to discuss the role, responsibilities, and growth opportunities
• Final decision and offer extension

Key Assessment Areas:

• Performance marketing experience and expertise
• Data analysis and data-driven decision-making skills
• Communication and collaboration skills, with the ability to work in a small team and take ownership
• Cultural fit and alignment with FINN Design's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your performance marketing experience and data-driven approach
• Include relevant keywords from the job description, such as "Meta Ads Manager," "paid social advertising," "influencer marketing," and "data analysis"
• Prepare for interview questions that focus on your marketing strategies, data analysis skills, and cultural fit

ATS Keywords: Meta Ads Manager, paid social advertising, influencer marketing, data analysis, e-commerce, performance marketing, campaign management, budget management, team collaboration, social media, testing, scaling, creator scouting, performance evaluation

ASSUMPTION: The application process is designed to assess candidates' performance marketing experience, data analysis skills, and cultural fit with FINN Design's mission and values. Candidates should tailor their application materials to highlight their relevant skills and experiences.

🛠️ Tools & Technologies

• Meta Ads Manager
• Social media platforms (TikTok, Meta, etc.)
• Data analysis tools (e.g., Google Analytics, Tableau, etc.)
• Project management tools (e.g., Asana, Trello, etc.)

ASSUMPTION: The required tools and technologies for this role are primarily focused on performance marketing, data analysis, and project management. Candidates should have experience with these tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Data-driven decision-making and performance optimization
• Collaboration and teamwork

Work Style:

• Remote-first and flexible work environment
• High degree of autonomy and ownership
• Dynamic and agile work environment, with a focus on growth and innovation

Self-Assessment Questions:

• Do you thrive in a remote work environment with a high degree of autonomy and ownership?
• Are you comfortable working in a small, collaborative team and taking on significant responsibilities?
• Do you have a strong passion for driving growth and innovation through data-driven marketing strategies?

ASSUMPTION: FINN Design values candidates who are comfortable working remotely with a high degree of autonomy, have a strong passion for driving growth and innovation, and are comfortable working in a small, collaborative team.

⚠️ Potential Challenges

• Managing a tight marketing budget and prioritizing data-driven strategies
• Balancing the demands of multiple marketing channels and platforms
• Adapting to a dynamic and growing startup environment, with changing priorities and responsibilities
• Potential language barriers, as the company is based in Germany and may require communication in German

ASSUMPTION: This role may present challenges related to budget management, multichannel marketing, and adapting to a dynamic startup environment. Candidates should be comfortable working in a fast-paced, evolving environment and be able to adapt to changing priorities and responsibilities.

📈 Similar Roles Comparison

• This role is similar to other performance marketing manager positions, but with a focus on paid social advertising, influencer marketing, and data-driven decision-making
• Unlike other marketing roles, this position requires a strong understanding of e-commerce and product sales through social media
• Career progression may include expanding marketing strategies to new channels and platforms, taking on increased responsibilities, and potentially moving into a leadership or management role

ASSUMPTION: This role is similar to other performance marketing manager positions, but with a unique focus on paid social advertising, influencer marketing, and data-driven decision-making. Candidates should have experience in these areas and be comfortable working in a dynamic, growing startup environment.

📝 Sample Projects

• Developing and implementing a paid social advertising campaign to drive product sales and brand awareness
• Building and expanding an influencer marketing strategy to reach new audiences and drive growth
• Analyzing campaign and creator performances to derive actionable insights and optimize marketing strategies

ASSUMPTION: These sample projects are designed to assess candidates' performance marketing experience, data analysis skills, and ability to develop and implement data-driven marketing strategies.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does FINN Design support the professional growth and development of its employees?
• What are the most significant challenges facing the performance marketing team, and how can this role help address them?
• How does FINN Design measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
• What is the company's long-term vision for growth and expansion, and how does this role contribute to that vision?

ASSUMPTION: These interview questions are designed to assess candidates' understanding of the role, their alignment with FINN Design's mission and values, and their ability to contribute to the company's long-term growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your performance marketing experience and data-driven approach
• Prepare for interview questions that focus on your marketing strategies, data analysis skills, and cultural fit
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.