Performance Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Performance Marketing Manager (m/w/d)

🔹 Company: Explorer Hotels & Oberstdorf Resort

🔹 Location: Fischen im Allgäu, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing, managing, and implementing targeted online campaigns to drive performance across the customer journey
• Collaborating with internal teams and external partners to enhance marketing processes
• Conducting target audience analysis, keyword research, and creating persuasive ad copy
• Performing A/B tests and continuously optimizing landing pages
• Tracking, reporting, and providing data-driven recommendations

ASSUMPTION: This role requires a strategic, performance-oriented, and creative individual who is passionate about digital marketing and driving measurable results.

📋 Key Responsibilities

✅ Developing, steering, and implementing targeted online campaigns (SEA, Display, etc.)

✅ Managing budgets and optimizing performance along the entire customer journey

✅ Conducting target audience analysis and keyword research, and creating compelling ad copy

✅ Performing A/B tests and continuously optimizing landing pages

✅ Tracking, reporting, and providing data-driven recommendations

✅ Collaborating with internal teams, external partners, and regional stakeholders

✅ Actively contributing to the development of cross-functional marketing processes

ASSUMPTION: The role involves a mix of strategic planning, creative execution, and data-driven optimization to maximize campaign performance.

🎯 Required Qualifications

Education: Degree or training in marketing, communication, tourism, or a related field

Experience: Proven experience in performance marketing, ideally with an agency background

Required Skills:

• Proficient in Google Ads, Google Analytics, CMS, and web analysis tools
• Strong creative skills, text feeling, and target group understanding, combined with a love for numbers
• Excellent German and English language skills in writing and speaking
• Self-motivation, team spirit, and a passion for tourism
• Willingness to engage actively with the company's destinations

Preferred Skills:

• Experience in the hotel or tourism industry
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in performance marketing, with a focus on driving measurable results through online campaigns.

💰 Compensation & Benefits

Salary Range: €45,000 - €55,000 per year (based on experience and qualifications)

Benefits:

• Unlimited contract and job security in one of the most beautiful regions in Germany
• Flexible working hours and a team that supports your personal and professional growth
• Personal and professional development opportunities with a budget for training
• Employee discounts, social benefits, and health bonuses
• Christmas and vacation bonuses
• Events, team adventures, and a genuine sense of community

Working Hours: Full-time position with standard office hours (flexible)

ASSUMPTION: The salary range is based on industry standards for mid-level marketing positions in Germany, with consideration for the company's size and location.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality. Explorer Hotels & Oberstdorf Resort specializes in providing trendy base camps for active alpine explorers, focusing on sports, sustainability, design, and budget.

Company Size: 51-200 employees. This size allows for a more personal work environment with opportunities for growth and close collaboration.

Founded: 2010. The company has been growing and expanding its offerings since its founding.

Company Description:

• Modern design and an uncomplicated atmosphere create the perfect work environment for sporty, active guests
• The company offers various job opportunities, from entry-level positions to management roles, in growing Explorer Hotels
• Explorer Hotels aims to be the personal vacation advisor for all alpine explorers, providing a unique and memorable experience

Company Specialties:

• Hotel services
• Sports and outdoor activities
• Sustainability and eco-friendly practices
• Design and modern aesthetics
• Budget-conscious pricing

Company Website: www.explorer-hotels.de/jobs

ASSUMPTION: Explorer Hotels & Oberstdorf Resort is a growing company in the hospitality industry, focused on providing unique experiences for active alpine explorers.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and development within the marketing department and the company as a whole.

Reporting Structure: The role reports directly to the marketing department and collaborates with various internal teams and external partners.

Work Arrangement: On-site, with flexible working hours and the possibility of remote work for specific tasks.

Growth Opportunities:

• Progression to a senior marketing role or management position within the marketing department
• Expanding responsibilities and taking on additional projects as the company grows
• Cross-functional collaboration and learning opportunities within the hospitality industry

ASSUMPTION: This role offers a clear path for career growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Modern, sporty atmosphere with a focus on design and comfort

Office Location(s): Fischen im Allgäu, Germany

Geographic Context:

• The Allgäu region is known for its stunning natural beauty, offering numerous outdoor activities and a high quality of life
• The location provides easy access to major cities like Munich and Zurich, as well as international airports
• The region has a strong tourism industry, with a focus on sports, wellness, and cultural experiences

Work Schedule: Full-time position with standard office hours (flexible)

ASSUMPTION: The work environment at Explorer Hotels & Oberstdorf Resort is modern, sporty, and focused on providing a unique and memorable experience for both guests and employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the hiring manager and relevant team members
• Final decision and job offer

Key Assessment Areas:

• Performance marketing skills and experience
• Creativity and text feeling
• Language skills (German and English)
• Motivation and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your relevant performance marketing experience and skills
• Demonstrate your creativity and text feeling through examples of previous campaigns or ad copy
• Showcase your language skills by providing translations or examples of communication in German and English
• Express your motivation and enthusiasm for the role and the company's mission

ATS Keywords: Performance Marketing, Online Campaigns, Budget Management, Customer Journey, Target Audience Analysis, Keyword Research, A/B Testing, Landing Page Optimization, Tracking, Reporting, Data Analysis, Google Ads, Google Analytics, CMS, Web Analysis Tools, Creativity, Teamwork

ASSUMPTION: The application process at Explorer Hotels & Oberstdorf Resort is designed to assess candidates' performance marketing skills, creativity, language skills, motivation, and cultural fit.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• CMS (Content Management System)
• Web analysis tools (e.g., Adobe Analytics, Mixpanel)

ASSUMPTION: The role requires proficiency in Google Ads, Google Analytics, and other web analysis tools, as well as experience with CMS platforms.

👔 Cultural Fit Considerations

Company Values:

• Passion for sports and the outdoors
• Commitment to sustainability and eco-friendly practices
• Focus on design and modern aesthetics
• Budget-conscious approach to hospitality

Work Style:

• Creative and innovative
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to new ideas

Self-Assessment Questions:

• How do your personal values align with the company's focus on sports, sustainability, design, and budget?
• How do you approach balancing creativity and data-driven decision-making in your work?
• How do you prefer to collaborate with team members and external partners, and how do you adapt your work style to different situations?

ASSUMPTION: Explorer Hotels & Oberstdorf Resort values candidates who are passionate about sports and the outdoors, committed to sustainability, and able to balance creativity with data-driven decision-making in a collaborative work environment.

⚠️ Potential Challenges

• The role may require working on multiple campaigns simultaneously, requiring strong organizational skills and time management
• The company's focus on sports and the outdoors may appeal more to candidates with a strong interest in these areas
• The role may involve some travel to attend industry events or visit other Explorer Hotels locations
• The work environment may be dynamic and fast-paced, requiring adaptability and flexibility

ASSUMPTION: The role may present challenges related to workload, cultural fit, travel, and adaptability, depending on the candidate's personal preferences and work style.

📈 Similar Roles Comparison

• This role differs from related positions in the hospitality industry by focusing specifically on performance marketing and driving measurable results through online campaigns
• The role requires a strong understanding of the hotel and tourism industry, as well as the unique selling points of Explorer Hotels & Oberstdorf Resort
• Career progression in this role may involve moving into a senior marketing role or management position within the marketing department or the company as a whole

ASSUMPTION: This role is unique in its focus on performance marketing within the hospitality industry, offering opportunities for growth and development within the marketing department and the company as a whole.

📝 Sample Projects

• Developing and implementing a targeted online campaign to drive bookings for a specific Explorer Hotels location during the off-peak season
• Conducting a target audience analysis and creating compelling ad copy for a campaign focused on attracting young, active travelers to the company's destinations
• Performing A/B tests and optimizing landing pages to improve conversion rates for the company's website

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Performance Marketing Manager role at Explorer Hotels & Oberstdorf Resort.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does the company approach collaboration and knowledge-sharing between internal teams and external partners?
• What are the most important qualities you're looking for in a candidate for this role?
• What opportunities are there for professional development and growth within the marketing department and the company as a whole?
• How does the company support work-life balance for its employees?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development within the marketing department and the company as a whole.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: www.explorer-hotels.de/jobs
• Tailor your resume and cover letter to highlight your relevant performance marketing experience and skills
• Prepare examples of your creativity and text feeling through previous campaigns or ad copy
• Showcase your language skills by providing translations or examples of communication in German and English
• Express your motivation and enthusiasm for the role and the company's mission
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.