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Performance Marketing Manager (m/w/d)

Explorer Hotels & Oberstdorf Resort
Full-time
On-site
Remote
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Performance Marketing Manager (m/w/d)

πŸ”Ή Company: Explorer Hotels & Oberstdorf Resort

πŸ”Ή Location: Fischen im AllgΓ€u, Germany

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 4, 2025

πŸ”Ή Experience Level: Mid-level (2-5 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing, managing, and implementing targeted online campaigns to drive performance across the customer journey
  • Collaborating with internal teams and external partners to enhance marketing processes
  • Conducting target audience analysis, keyword research, and creating persuasive ad copy
  • Performing A/B tests and continuously optimizing landing pages
  • Tracking, reporting, and providing data-driven recommendations

ASSUMPTION: This role requires a strategic, performance-oriented, and creative individual who is passionate about digital marketing and driving measurable results.

πŸ“‹ Key Responsibilities

βœ… Developing, steering, and implementing targeted online campaigns (SEA, Display, etc.)

βœ… Managing budgets and optimizing performance along the entire customer journey

βœ… Conducting target audience analysis and keyword research, and creating compelling ad copy

βœ… Performing A/B tests and continuously optimizing landing pages

βœ… Tracking, reporting, and providing data-driven recommendations

βœ… Collaborating with internal teams, external partners, and regional stakeholders

βœ… Actively contributing to the development of cross-functional marketing processes

ASSUMPTION: The role involves a mix of strategic planning, creative execution, and data-driven optimization to maximize campaign performance.

🎯 Required Qualifications

Education: Degree or training in marketing, communication, tourism, or a related field

Experience: Proven experience in performance marketing, ideally with an agency background

Required Skills:

  • Proficient in Google Ads, Google Analytics, CMS, and web analysis tools
  • Strong creative skills, text feeling, and target group understanding, combined with a love for numbers
  • Excellent German and English language skills in writing and speaking
  • Self-motivation, team spirit, and a passion for tourism
  • Willingness to engage actively with the company's destinations

Preferred Skills:

  • Experience in the hotel or tourism industry
  • Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in performance marketing, with a focus on driving measurable results through online campaigns.

πŸ’° Compensation & Benefits

Salary Range: €45,000 - €55,000 per year (based on experience and qualifications)

Benefits:

  • Unlimited contract and job security in one of the most beautiful regions in Germany
  • Flexible working hours and a team that supports your personal and professional growth
  • Personal and professional development opportunities with a budget for training
  • Employee discounts, social benefits, and health bonuses
  • Christmas and vacation bonuses
  • Events, team adventures, and a genuine sense of community

Working Hours: Full-time position with standard office hours (flexible)

ASSUMPTION: The salary range is based on industry standards for mid-level marketing positions in Germany, with consideration for the company's size and location.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Hospitality. Explorer Hotels & Oberstdorf Resort specializes in providing trendy base camps for active alpine explorers, focusing on sports, sustainability, design, and budget.

Company Size: 51-200 employees. This size allows for a more personal work environment with opportunities for growth and close collaboration.

Founded: 2010. The company has been growing and expanding its offerings since its founding.

Company Description:

  • Modern design and an uncomplicated atmosphere create the perfect work environment for sporty, active guests
  • The company offers various job opportunities, from entry-level positions to management roles, in growing Explorer Hotels
  • Explorer Hotels aims to be the personal vacation advisor for all alpine explorers, providing a unique and memorable experience

Company Specialties:

  • Hotel services
  • Sports and outdoor activities
  • Sustainability and eco-friendly practices
  • Design and modern aesthetics
  • Budget-conscious pricing

Company Website: www.explorer-hotels.de/jobs

ASSUMPTION: Explorer Hotels & Oberstdorf Resort is a growing company in the hospitality industry, focused on providing unique experiences for active alpine explorers.

πŸ“Š Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and development within the marketing department and the company as a whole.

Reporting Structure: The role reports directly to the marketing department and collaborates with various internal teams and external partners.

Work Arrangement: On-site, with flexible working hours and the possibility of remote work for specific tasks.

Growth Opportunities:

  • Progression to a senior marketing role or management position within the marketing department
  • Expanding responsibilities and taking on additional projects as the company grows
  • Cross-functional collaboration and learning opportunities within the hospitality industry

ASSUMPTION: This role offers a clear path for career growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Modern, sporty atmosphere with a focus on design and comfort

Office Location(s): Fischen im AllgΓ€u, Germany

Geographic Context:

  • The AllgΓ€u region is known for its stunning natural beauty, offering numerous outdoor activities and a high quality of life
  • The location provides easy access to major cities like Munich and Zurich, as well as international airports
  • The region has a strong tourism industry, with a focus on sports, wellness, and cultural experiences

Work Schedule: Full-time position with standard office hours (flexible)

ASSUMPTION: The work environment at Explorer Hotels & Oberstdorf Resort is modern, sporty, and focused on providing a unique and memorable experience for both guests and employees.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site interview with the hiring manager and relevant team members
  • Final decision and job offer

Key Assessment Areas:

  • Performance marketing skills and experience
  • Creativity and text feeling
  • Language skills (German and English)
  • Motivation and cultural fit

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant performance marketing experience and skills
  • Demonstrate your creativity and text feeling through examples of previous campaigns or ad copy
  • Showcase your language skills by providing translations or examples of communication in German and English
  • Express your motivation and enthusiasm for the role and the company's mission

ATS Keywords: Performance Marketing, Online Campaigns, Budget Management, Customer Journey, Target Audience Analysis, Keyword Research, A/B Testing, Landing Page Optimization, Tracking, Reporting, Data Analysis, Google Ads, Google Analytics, CMS, Web Analysis Tools, Creativity, Teamwork

ASSUMPTION: The application process at Explorer Hotels & Oberstdorf Resort is designed to assess candidates' performance marketing skills, creativity, language skills, motivation, and cultural fit.

πŸ› οΈ Tools & Technologies

  • Google Ads
  • Google Analytics
  • CMS (Content Management System)
  • Web analysis tools (e.g., Adobe Analytics, Mixpanel)

ASSUMPTION: The role requires proficiency in Google Ads, Google Analytics, and other web analysis tools, as well as experience with CMS platforms.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Passion for sports and the outdoors
  • Commitment to sustainability and eco-friendly practices
  • Focus on design and modern aesthetics
  • Budget-conscious approach to hospitality

Work Style:

  • Creative and innovative
  • Data-driven and results-oriented
  • Collaborative and team-focused
  • Adaptable and open to new ideas

Self-Assessment Questions:

  • How do your personal values align with the company's focus on sports, sustainability, design, and budget?
  • How do you approach balancing creativity and data-driven decision-making in your work?
  • How do you prefer to collaborate with team members and external partners, and how do you adapt your work style to different situations?

ASSUMPTION: Explorer Hotels & Oberstdorf Resort values candidates who are passionate about sports and the outdoors, committed to sustainability, and able to balance creativity with data-driven decision-making in a collaborative work environment.

⚠️ Potential Challenges

  • The role may require working on multiple campaigns simultaneously, requiring strong organizational skills and time management
  • The company's focus on sports and the outdoors may appeal more to candidates with a strong interest in these areas
  • The role may involve some travel to attend industry events or visit other Explorer Hotels locations
  • The work environment may be dynamic and fast-paced, requiring adaptability and flexibility

ASSUMPTION: The role may present challenges related to workload, cultural fit, travel, and adaptability, depending on the candidate's personal preferences and work style.

πŸ“ˆ Similar Roles Comparison

  • This role differs from related positions in the hospitality industry by focusing specifically on performance marketing and driving measurable results through online campaigns
  • The role requires a strong understanding of the hotel and tourism industry, as well as the unique selling points of Explorer Hotels & Oberstdorf Resort
  • Career progression in this role may involve moving into a senior marketing role or management position within the marketing department or the company as a whole

ASSUMPTION: This role is unique in its focus on performance marketing within the hospitality industry, offering opportunities for growth and development within the marketing department and the company as a whole.

πŸ“ Sample Projects

  • Developing and implementing a targeted online campaign to drive bookings for a specific Explorer Hotels location during the off-peak season
  • Conducting a target audience analysis and creating compelling ad copy for a campaign focused on attracting young, active travelers to the company's destinations
  • Performing A/B tests and optimizing landing pages to improve conversion rates for the company's website

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Performance Marketing Manager role at Explorer Hotels & Oberstdorf Resort.

❓ Key Questions to Ask During Interview

  • Can you describe the marketing team's structure and how this role fits within it?
  • How does the company approach collaboration and knowledge-sharing between internal teams and external partners?
  • What are the most important qualities you're looking for in a candidate for this role?
  • What opportunities are there for professional development and growth within the marketing department and the company as a whole?
  • How does the company support work-life balance for its employees?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development within the marketing department and the company as a whole.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the following link: www.explorer-hotels.de/jobs
  • Tailor your resume and cover letter to highlight your relevant performance marketing experience and skills
  • Prepare examples of your creativity and text feeling through previous campaigns or ad copy
  • Showcase your language skills by providing translations or examples of communication in German and English
  • Express your motivation and enthusiasm for the role and the company's mission
  • Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.