π Core Information
πΉ Job Title: Performance Marketing Manager (m/w/d)
πΉ Company: Explorer Hotels & Oberstdorf Resort
πΉ Location: Fischen im AllgΓ€u, Germany
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: July 4, 2025
πΉ Experience Level: Mid-level (2-5 years)
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Developing, managing, and implementing targeted online campaigns to drive performance across the customer journey
- Collaborating with internal teams and external partners to enhance marketing processes
- Conducting target audience analysis, keyword research, and creating persuasive ad copy
- Performing A/B tests and continuously optimizing landing pages
- Tracking, reporting, and providing data-driven recommendations
ASSUMPTION: This role requires a strategic, performance-oriented, and creative individual who is passionate about digital marketing and driving measurable results.
π Key Responsibilities
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Developing, steering, and implementing targeted online campaigns (SEA, Display, etc.)
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Managing budgets and optimizing performance along the entire customer journey
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Conducting target audience analysis and keyword research, and creating compelling ad copy
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Performing A/B tests and continuously optimizing landing pages
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Tracking, reporting, and providing data-driven recommendations
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Collaborating with internal teams, external partners, and regional stakeholders
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Actively contributing to the development of cross-functional marketing processes
ASSUMPTION: The role involves a mix of strategic planning, creative execution, and data-driven optimization to maximize campaign performance.
π― Required Qualifications
Education: Degree or training in marketing, communication, tourism, or a related field
Experience: Proven experience in performance marketing, ideally with an agency background
Required Skills:
- Proficient in Google Ads, Google Analytics, CMS, and web analysis tools
- Strong creative skills, text feeling, and target group understanding, combined with a love for numbers
- Excellent German and English language skills in writing and speaking
- Self-motivation, team spirit, and a passion for tourism
- Willingness to engage actively with the company's destinations
Preferred Skills:
- Experience in the hotel or tourism industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in performance marketing, with a focus on driving measurable results through online campaigns.
π° Compensation & Benefits
Salary Range: β¬45,000 - β¬55,000 per year (based on experience and qualifications)
Benefits:
- Unlimited contract and job security in one of the most beautiful regions in Germany
- Flexible working hours and a team that supports your personal and professional growth
- Personal and professional development opportunities with a budget for training
- Employee discounts, social benefits, and health bonuses
- Christmas and vacation bonuses
- Events, team adventures, and a genuine sense of community
Working Hours: Full-time position with standard office hours (flexible)
ASSUMPTION: The salary range is based on industry standards for mid-level marketing positions in Germany, with consideration for the company's size and location.
π Applicant Insights
π Company Context
Industry: Hospitality. Explorer Hotels & Oberstdorf Resort specializes in providing trendy base camps for active alpine explorers, focusing on sports, sustainability, design, and budget.
Company Size: 51-200 employees. This size allows for a more personal work environment with opportunities for growth and close collaboration.
Founded: 2010. The company has been growing and expanding its offerings since its founding.
Company Description:
- Modern design and an uncomplicated atmosphere create the perfect work environment for sporty, active guests
- The company offers various job opportunities, from entry-level positions to management roles, in growing Explorer Hotels
- Explorer Hotels aims to be the personal vacation advisor for all alpine explorers, providing a unique and memorable experience
Company Specialties:
- Hotel services
- Sports and outdoor activities
- Sustainability and eco-friendly practices
- Design and modern aesthetics
- Budget-conscious pricing
Company Website: www.explorer-hotels.de/jobs
ASSUMPTION: Explorer Hotels & Oberstdorf Resort is a growing company in the hospitality industry, focused on providing unique experiences for active alpine explorers.
π Role Analysis
Career Level: Mid-level. This role offers opportunities for growth and development within the marketing department and the company as a whole.
Reporting Structure: The role reports directly to the marketing department and collaborates with various internal teams and external partners.
Work Arrangement: On-site, with flexible working hours and the possibility of remote work for specific tasks.
Growth Opportunities:
- Progression to a senior marketing role or management position within the marketing department
- Expanding responsibilities and taking on additional projects as the company grows
- Cross-functional collaboration and learning opportunities within the hospitality industry
ASSUMPTION: This role offers a clear path for career growth and development within the marketing department and the company as a whole.
π Location & Work Environment
Office Type: Modern, sporty atmosphere with a focus on design and comfort
Office Location(s): Fischen im AllgΓ€u, Germany
Geographic Context:
- The AllgΓ€u region is known for its stunning natural beauty, offering numerous outdoor activities and a high quality of life
- The location provides easy access to major cities like Munich and Zurich, as well as international airports
- The region has a strong tourism industry, with a focus on sports, wellness, and cultural experiences
Work Schedule: Full-time position with standard office hours (flexible)
ASSUMPTION: The work environment at Explorer Hotels & Oberstdorf Resort is modern, sporty, and focused on providing a unique and memorable experience for both guests and employees.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site interview with the hiring manager and relevant team members
- Final decision and job offer
Key Assessment Areas:
- Performance marketing skills and experience
- Creativity and text feeling
- Language skills (German and English)
- Motivation and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your relevant performance marketing experience and skills
- Demonstrate your creativity and text feeling through examples of previous campaigns or ad copy
- Showcase your language skills by providing translations or examples of communication in German and English
- Express your motivation and enthusiasm for the role and the company's mission
ATS Keywords: Performance Marketing, Online Campaigns, Budget Management, Customer Journey, Target Audience Analysis, Keyword Research, A/B Testing, Landing Page Optimization, Tracking, Reporting, Data Analysis, Google Ads, Google Analytics, CMS, Web Analysis Tools, Creativity, Teamwork
ASSUMPTION: The application process at Explorer Hotels & Oberstdorf Resort is designed to assess candidates' performance marketing skills, creativity, language skills, motivation, and cultural fit.
π οΈ Tools & Technologies
- Google Ads
- Google Analytics
- CMS (Content Management System)
- Web analysis tools (e.g., Adobe Analytics, Mixpanel)
ASSUMPTION: The role requires proficiency in Google Ads, Google Analytics, and other web analysis tools, as well as experience with CMS platforms.
π Cultural Fit Considerations
Company Values:
- Passion for sports and the outdoors
- Commitment to sustainability and eco-friendly practices
- Focus on design and modern aesthetics
- Budget-conscious approach to hospitality
Work Style:
- Creative and innovative
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to new ideas
Self-Assessment Questions:
- How do your personal values align with the company's focus on sports, sustainability, design, and budget?
- How do you approach balancing creativity and data-driven decision-making in your work?
- How do you prefer to collaborate with team members and external partners, and how do you adapt your work style to different situations?
ASSUMPTION: Explorer Hotels & Oberstdorf Resort values candidates who are passionate about sports and the outdoors, committed to sustainability, and able to balance creativity with data-driven decision-making in a collaborative work environment.
β οΈ Potential Challenges
- The role may require working on multiple campaigns simultaneously, requiring strong organizational skills and time management
- The company's focus on sports and the outdoors may appeal more to candidates with a strong interest in these areas
- The role may involve some travel to attend industry events or visit other Explorer Hotels locations
- The work environment may be dynamic and fast-paced, requiring adaptability and flexibility
ASSUMPTION: The role may present challenges related to workload, cultural fit, travel, and adaptability, depending on the candidate's personal preferences and work style.
π Similar Roles Comparison
- This role differs from related positions in the hospitality industry by focusing specifically on performance marketing and driving measurable results through online campaigns
- The role requires a strong understanding of the hotel and tourism industry, as well as the unique selling points of Explorer Hotels & Oberstdorf Resort
- Career progression in this role may involve moving into a senior marketing role or management position within the marketing department or the company as a whole
ASSUMPTION: This role is unique in its focus on performance marketing within the hospitality industry, offering opportunities for growth and development within the marketing department and the company as a whole.
π Sample Projects
- Developing and implementing a targeted online campaign to drive bookings for a specific Explorer Hotels location during the off-peak season
- Conducting a target audience analysis and creating compelling ad copy for a campaign focused on attracting young, active travelers to the company's destinations
- Performing A/B tests and optimizing landing pages to improve conversion rates for the company's website
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Performance Marketing Manager role at Explorer Hotels & Oberstdorf Resort.
β Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does the company approach collaboration and knowledge-sharing between internal teams and external partners?
- What are the most important qualities you're looking for in a candidate for this role?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does the company support work-life balance for its employees?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development within the marketing department and the company as a whole.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: www.explorer-hotels.de/jobs
- Tailor your resume and cover letter to highlight your relevant performance marketing experience and skills
- Prepare examples of your creativity and text feeling through previous campaigns or ad copy
- Showcase your language skills by providing translations or examples of communication in German and English
- Express your motivation and enthusiasm for the role and the company's mission
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.