Performance Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Performance Marketing Manager (m/w/d)

🔹 Company: Adam & Eve Beautylounge GmbH

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing & Advertising

🔹 Date Posted: 2025-05-07

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing online campaigns on platforms like Google and Facebook/Instagram
• Analyzing campaign performance and optimizing strategies
• Collaborating with a creative team to develop marketing plans
• Contributing new ideas to help scale marketing efforts

ASSUMPTION: This role requires a balance of analytical and creative skills, with a focus on data-driven decision making and innovative marketing strategies.

📋 Key Responsibilities

✅ Manage online campaigns on platforms such as Google, Facebook/Instagram, and other relevant channels

✅ Analyze campaign performance using tools like Google Analytics and adjust strategies accordingly

✅ Collaborate with the team to develop a smart marketing plan for the company's budget

✅ Continuously learn and stay updated on new marketing tools and trends

✅ Bring new ideas to the table, test them, and help scale marketing efforts

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and initiative.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in performance marketing, with a focus on Google Ads, Facebook Ads, and email marketing

Required Skills:

• Proven experience in performance marketing, with a strong understanding of Google Ads, Facebook Ads, and email marketing
• Excellent analytical skills and a data-driven mindset
• Strong communication and teamwork skills
• Fluency in German

Preferred Skills:

• Experience with marketing automation tools (e.g., Klaviyo)
• Familiarity with A/B testing and conversion rate optimization
• Knowledge of the beauty industry

ASSUMPTION: While specific industry experience is not required, a passion for the beauty industry and its trends would be an asset in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and qualifications)

Benefits:

• Freedoms and a high degree of autonomy
• Team spirit and a collaborative work environment
• Modern work environment in the heart of Hamburg
• Attractive salary package with development opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and the possibility of remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a performance marketing manager with 2-5 years of experience in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Personal Care Product Manufacturing

Company Size: 51-200 employees

Founded: 2006

Company Description:

• Adam & Eve Beautylounge GmbH is a Hamburg-based beauty salon offering a wide range of treatments, from skincare and nail care to brow and lash services
• The company has 8 locations in Hamburg and has been operating since 2006
• Adam & Eve Beautylounge is committed to providing high-quality treatments and exceptional customer service

Company Specialties:

• Wimpernextensions
• Facials
• Dauerhafte Haarentfernung
• Sugaring
• Waxing
• Pediküre
• Maniküre
• Shellac
• Microblading
• Permanent Make Up
• Browlift
• Microneedling
• Browhenna
• Lashlift
• Powder Lips
• Powder Brows
• Hydrafacial
• Crystal Peel
• Microdermabrasion
• and Säurebehandlung

Company Website: https://www.adameve-hamburg.de/

ASSUMPTION: Adam & Eve Beautylounge GmbH is a well-established beauty salon with a strong focus on customer satisfaction and high-quality treatments.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: This role reports directly to the marketing manager

Work Arrangement: On-site, with flexible hours and the possibility of remote work

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing team
• Opportunity to gain experience in the beauty industry and develop expertise in marketing for beauty salons
• Possibility to collaborate with other departments and learn about different aspects of the business

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing team and the broader organization.

🌍 Location & Work Environment

Office Type: Modern and collaborative work environment in the heart of Hamburg

Office Location(s): Hamburg, Germany

Geographic Context:

• Hamburg is the second-largest city in Germany and a major cultural and economic hub
• The city is known for its vibrant nightlife, diverse cultural scene, and beautiful parks
• Hamburg is also a major port city, with a strong maritime history and economy

Work Schedule: Full-time (40 hours per week), with flexible hours and the possibility of remote work

ASSUMPTION: The work environment at Adam & Eve Beautylounge GmbH is collaborative and supportive, with a strong emphasis on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to discuss the role and qualifications
• In-depth interview with the marketing manager to discuss experience and fit for the role
• Final interview with the company founders to discuss long-term fit and career goals

Key Assessment Areas:

• Performance marketing experience and skills
• Analytical and data-driven mindset
• Communication and teamwork skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant performance marketing experience and achievements
• Demonstrate a strong understanding of data analysis and optimization strategies
• Showcase creativity and innovative thinking in marketing strategies
• Tailor your resume and cover letter to emphasize your fit for the role and the company

ATS Keywords: Performance Marketing, Google Ads, Facebook Ads, Email Marketing, Data Analysis, Digital Brand Management, Creativity, Teamwork

ASSUMPTION: The application process at Adam & Eve Beautylounge GmbH is designed to assess both technical skills and cultural fit, with a focus on finding the right candidate for the role and the team.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads
• Email marketing tools (e.g., Klaviyo)
• Google Analytics
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The tools and technologies used in this role are standard for performance marketing, with a focus on data analysis and optimization.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Collaboration
• Continuous learning and improvement
• Innovation
• Respect and appreciation for diversity

Work Style:

• Self-motivated and autonomous
• Data-driven and analytical
• Creative and innovative
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a strong customer focus and a passion for providing exceptional customer service?
• Are you comfortable working in a collaborative and team-oriented environment?
• Do you have a data-driven mindset and a strong analytical skill set?
• Are you creative and innovative, with a willingness to test new ideas and strategies?
• Are you adaptable and flexible, with a willingness to learn and grow in a dynamic work environment?

ASSUMPTION: Adam & Eve Beautylounge GmbH values cultural fit and looks for candidates who align with their company values and work style.

⚠️ Potential Challenges

• Managing a tight marketing budget and maximizing ROI
• Keeping up with the latest marketing trends and tools
• Balancing data-driven decision making with creative marketing strategies
• Working in a fast-paced and dynamic environment

ASSUMPTION: These challenges are common in performance marketing roles and can be overcome with strong analytical skills, creativity, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• This role is similar to other performance marketing manager positions, with a focus on data analysis and optimization
• However, this role is unique in its focus on the beauty industry and the opportunity to work for a well-established beauty salon
• Career paths for this role may include advancement within the marketing team or transition to other roles within the company

ASSUMPTION: While this role shares similarities with other performance marketing manager positions, it offers unique opportunities and challenges specific to the beauty industry.

📝 Sample Projects

• Developing and implementing a targeted online advertising campaign to promote a new beauty treatment
• Analyzing campaign performance data to optimize strategies and maximize ROI
• Collaborating with the team to develop a comprehensive marketing plan for the company's annual budget

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities associated with this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team in the next year?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to innovation and staying ahead of industry trends?
• How does the marketing team collaborate with other departments within the company?
• What is the company's long-term vision for the marketing team and its role within the organization?

ASSUMPTION: These questions are designed to assess the company's culture, values, and long-term vision, as well as the specific challenges and opportunities associated with the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant performance marketing experience and skills
• Prepare for the interview by researching the company and its values, as well as the specific challenges and opportunities associated with the role
• Follow up after the interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.