Performance Marketing Manager - Traumhausverlosung (m/w/d)

📌 Core Information

🔹 Job Title: Performance Marketing Manager - Traumhausverlosung (m/w/d)

🔹 Company: ZEAL Network

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Driving performance across core digital channels to meet ambitious business goals
• Managing and optimizing performance marketing campaigns to maximize ROI
• Collaborating with external agencies and partners to introduce fresh ideas
• Conducting market and competitive analysis to identify growth opportunities
• Working in a fast-paced, start-up environment with a talented, ambitious team

ASSUMPTION: This role requires a strong focus on data-driven decision making, continuous learning, and adaptability to new channels and trends in performance marketing.

📋 Key Responsibilities

✅ Take ownership of media buying, managing, and optimizing performance marketing channels to meet targeted KPIs

✅ Define strategic KPIs that align with overarching business goals

✅ Support the setup and implementation of a comprehensive tracking and reporting infrastructure

✅ Continuously plan, manage, and optimize campaigns to maximize performance

✅ Coordinate collaboration with external agencies and partners to maximize campaign effectiveness

✅ Diversify the media mix by testing and exploring new performance channels to drive sustainable customer growth

✅ Conduct market and competitive analysis to identify opportunities for advancing performance marketing efforts

ASSUMPTION: This role requires a high level of autonomy and self-organization, with a strong focus on results and continuous improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4-5 years of experience in performance marketing, with a strong focus on Google Ads, YouTube, Meta, and Native Display

Required Skills:

• Proven experience in managing performance marketing campaigns
• Strong analytical skills with a KPI-driven approach and goal-oriented mindset
• Solid knowledge of KPI analysis, budget management, and data-driven optimization
• Proficient with tracking and reporting tools
• Experience managing agency partnerships
• Fluency in written and spoken German and English

Preferred Skills:

• Experience using video content for performance marketing
• Familiarity with developing performance assets in collaboration with creative teams
• Experience with additional channels/platforms such as Affiliates, TikTok, Pinterest, and Email

ASSUMPTION: Candidates with a strong background in performance marketing and a proven track record of driving results are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (Based on industry standards for a Performance Marketing Manager with 4-5 years of experience in Germany)

Benefits:

• Unlimited vacation days
• Monthly mobility allowance of €30
• Company pension scheme
• Subsidized EGYM WELLPASS membership
• Ongoing personal growth with an annual development budget of €1,500
• Flexible work options with a hybrid setup
• Quarterly company events and regular team activities

Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for a Performance Marketing Manager with 4-5 years of experience in Germany. The benefits package is comprehensive and designed to support work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: ZEAL Network operates in the online lottery industry, offering innovative lottery experiences through its brands, such as LOTTO24, Tipp24, and Traumhausverlosung. The company is committed to combining excitement with social responsibility, supporting charitable projects through its lottery formats.

Company Size: ZEAL Network has 201-500 employees, providing a dynamic and collaborative work environment where individual contributions make a significant impact.

Founded: 1999, with over 20 years of experience in the online lottery industry

Company Description:

• ZEAL Network is an international, listed group of companies that has been creating exciting and entertaining lottery experiences for over 20 years.
• The company is the largest provider of online lotteries in Germany through its brands, LOTTO24 and Tipp24, and works with the second largest national lottery, ONCE, in Spain.
• ZEAL Ventures is involved in exciting e-commerce start-ups such as Omaze and DAYMADE.

Company Specialties:

• Digitalisation
• Gaming
• Gambling
• Entertainment
• B2B and B2C
• ecommerce
• Online Lottery

Company Website: https://www.zealnetwork.de/

ASSUMPTION: ZEAL Network's focus on innovation, social responsibility, and customer-centric approach creates a unique and engaging work environment for employees.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 4-5 years of experience in performance marketing, seeking to drive results and grow within a dynamic organization.

Reporting Structure: The Performance Marketing Manager reports directly to the Head of Marketing and works closely with cross-functional teams, including creative, content, and product teams.

Work Arrangement: This role operates on a hybrid work arrangement, with a combination of on-site and remote work. Employees can expect to work from the office a few days per week, with the rest of the time spent working remotely.

Growth Opportunities:

• Expanding responsibilities within the marketing department as the company grows and enters new markets
• Potential career progression into senior marketing roles or management positions within the organization
• Opportunities to work on special projects and initiatives, driving innovation and strategic growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success and develop their career within the organization.

🌍 Location & Work Environment

Office Type: ZEAL Network's headquarters is located in a modern, collaborative workspace in Hamburg, Germany.

Office Location(s): Hamburg, Germany

Geographic Context:

• Hamburg is the second-largest city in Germany, offering a vibrant cultural scene, historic architecture, and a high quality of life.
• The city is well-connected by public transportation, with easy access to international airports and high-speed train connections.
• Hamburg is known for its maritime heritage, with a bustling port and numerous waterfront attractions.

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with flexible hours and the option to work remotely a few days per week.

ASSUMPTION: Working in Hamburg offers employees a dynamic and culturally rich environment, with easy access to amenities, attractions, and a strong job market.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the Head of Marketing or another senior leader

Key Assessment Areas:

• Performance marketing expertise and experience
• Analytical skills and data-driven decision making
• Collaboration and communication skills
• Cultural fit and alignment with ZEAL Network's values

Application Tips:

• Highlight relevant performance marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and enthusiasm for ZEAL Network's mission
• Prepare for interview questions that focus on your performance marketing expertise, analytical skills, and cultural fit

ATS Keywords: Performance Marketing, Google Ads, YouTube, Meta, Native Display, KPI Analysis, Budget Management, Data-Driven Optimization, Agency Partnerships, Video Content, Affiliates, TikTok, Pinterest, Email

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on performance marketing expertise and cultural fit. Applicants should be prepared to demonstrate their skills and passion for driving results in a dynamic, collaborative environment.

🛠️ Tools & Technologies

• Google Ads
• YouTube Ads
• Meta Ads (Facebook, Instagram, etc.)
• Native Display platforms (e.g., Taboola, Outbrain)
• Tracking and reporting tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are integral to managing and optimizing performance marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Empowerment: Encouraging employees to take ownership and initiative
• Team Spirit: Fostering a collaborative and supportive work environment
• High Ambition: Setting ambitious goals and striving for excellence

Work Style:

• Data-driven: Making informed decisions based on data and analytics
• Adaptable: Embracing change and continuous learning
• Results-oriented: Focusing on delivering results and driving growth

Self-Assessment Questions:

• Do I thrive in a fast-paced, dynamic work environment?
• Am I comfortable working with data and making data-driven decisions?
• Do I have a proven track record of driving results in performance marketing campaigns?
• Do I align with ZEAL Network's values of empowerment, team spirit, and high ambition?

ASSUMPTION: Candidates who are adaptable, results-oriented, and passionate about driving performance in a collaborative environment are most likely to succeed at ZEAL Network.

⚠️ Potential Challenges

• Managing multiple performance marketing channels and campaigns simultaneously
• Keeping up with the latest trends and best practices in performance marketing
• Balancing the need for data-driven optimization with creative innovation
• Collaborating effectively with external agencies and partners
• Adapting to a hybrid work arrangement and maintaining productivity in a remote setting

ASSUMPTION: These challenges can be overcome with strong organizational skills, a focus on continuous learning, and effective communication and collaboration with team members and external partners.

📈 Similar Roles Comparison

• This role is similar to a Senior Performance Marketing Manager, but with a greater focus on day-to-day campaign management and optimization
• Unlike other performance marketing roles, this position places a strong emphasis on driving results through video content and innovative campaign strategies
• Career progression from this role could lead to senior marketing positions or management roles within the organization

ASSUMPTION: Applicants should consider their career goals and preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and executing a comprehensive performance marketing strategy for Traumhausverlosung's product launch
• Conducting a competitive analysis of performance marketing channels and tactics in the online lottery industry
• Optimizing campaign performance through A/B testing and data-driven optimization techniques

ASSUMPTION: These sample projects illustrate the hands-on, data-driven nature of the role and the opportunity to make a significant impact on the success of Traumhausverlosung's marketing efforts.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Traumhausverlosung and ZEAL Network?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does ZEAL Network support the professional development and growth of its employees?
• What is the team structure and dynamic like within the marketing department?
• How does ZEAL Network approach work-life balance and employee well-being?

ASSUMPTION: These questions are designed to provide insight into the role's strategic importance, the company's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Ashby job portal
• Tailor your resume to highlight your performance marketing experience and achievements
• Write a compelling cover letter that demonstrates your understanding of the role and enthusiasm for ZEAL Network's mission
• Prepare for interview questions that focus on your performance marketing expertise, analytical skills, and cultural fit
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.