Performance Marketing Manager with a focus on Google Ads in the D2C sector (m/f/

📌 Core Information

🔹 Job Title: Performance Marketing Manager (f/m/d) - Google Ads Focus in D2C Sector

🔹 Company: Avomind

🔹 Location: Germany (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: 100% Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing scalable Google Ads strategies for D2C clients
• Collaborating with a team of experts to drive client performance
• Analyzing KPIs and creating reports to inform data-driven decisions
• Contributing to the agency's growth by sharing ideas and shaping strategies
• Working remotely with flexibility and enjoying unique growth opportunities

ASSUMPTION: This role requires a strong focus on Google Ads, particularly Search & Shopping, and a solid understanding of e-commerce metrics and target group insights.

📋 Key Responsibilities

✅ Developing tailor-made Google Ads strategies for clients, focusing on Search & Shopping

✅ Collaborating with account strategists, media buyers, and other experts to optimize campaigns and improve performance

✅ Creating market analyses, competitor reports, and testing strategies to inform campaign decisions

✅ Optimizing campaigns based on e-commerce metrics and user guidance principles

✅ Analyzing KPIs and generating reports to provide actionable recommendations for long-term success

✅ Advising clients on data-based recommendations to achieve their Google Ads and Shopping goals

ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and hands-on campaign management.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven track record in developing and implementing scalable Google Ads strategies (2-5 years)

Required Skills:

• Expertise in Google Ads Search & Shopping, including campaign structuring, bidding strategies, and budget control
• Experience in optimizing product data feeds and managing them effectively in Shopping campaigns
• Strong analytical thinking and data-driven decision-making skills
• Excellent communication skills in German (C1) and English
• Proven ability to work independently and manage complex campaigns
• Strong team spirit and collaborative mindset

Preferred Skills:

• Experience in the e-commerce sector and familiarity with common shop setups
• Knowledge of conversion optimization and user guidance principles
• Familiarity with performance metrics such as ROAS, MER, AOV, and conversion rate

ASSUMPTION: Candidates with experience in the e-commerce sector and a strong understanding of e-commerce metrics will be particularly well-suited to this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (Based on experience and market rates for a remote, full-time marketing manager role in Germany)

Benefits:

• Home office equipment (e.g., MacBook)
• Flexible working hours and 100% remote work
• Two workations per year with the team in a villa

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is an estimate based on market rates for similar roles in Germany. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Avomind is a leading Google & YouTube Ads agency in Germany, specializing in data-driven performance marketing for well-known D2C clients.

Company Size: Avomind has 11-50 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Avomind was founded in 2019, making it a relatively young and dynamic agency.

Company Description:

• Avomind focuses on achieving maximum growth for clients through data-driven performance marketing strategies
• The agency relies on a team of over 40 experts passionate about their field, working together to ensure long-term client success
• Avomind offers custom recruitment, embedded hiring, and talent branding services through its global network

Company Specialties:

• Google Ads and YouTube Ads management
• Data-driven performance marketing strategies
• Custom recruitment and talent branding services

Company Website: http://www.avomind.com

ASSUMPTION: Avomind's focus on data-driven performance marketing and its team of experts make it an attractive choice for candidates seeking a dynamic and collaborative work environment.

📊 Role Analysis

Career Level: Mid-level marketing manager with a focus on Google Ads and e-commerce

Reporting Structure: This role reports directly to the agency's leadership team and collaborates with account strategists, media buyers, and other experts

Work Arrangement: 100% remote work with flexible hours and two workations per year

Growth Opportunities:

• Contributing to the agency's growth by sharing ideas and shaping strategies
• Learning from regular masterclasses focused on the agency's expert areas and external resources
• Gaining experience in a fast-paced, dynamic environment with a strong focus on performance and results

ASSUMPTION: This role offers significant growth opportunities for candidates eager to learn, contribute, and make an impact in a fast-paced environment.

🌍 Location & Work Environment

Office Type: 100% remote work with occasional workations

Office Location(s): Germany (with workations in various locations)

Geographic Context:

• Germany has a strong e-commerce market, providing ample opportunities for growth and innovation
• The remote work environment allows for a better work-life balance and the ability to work from anywhere in Germany
• Avomind's global network offers opportunities for collaboration and learning from diverse perspectives

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The remote work environment and flexible scheduling provide candidates with a high degree of autonomy and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss experience and qualifications
• Technical assessment or case study to evaluate skills and problem-solving abilities
• Final interview with the leadership team to assess cultural fit and long-term potential

Key Assessment Areas:

• Google Ads expertise and campaign management skills
• Analytical thinking and data-driven decision-making abilities
• Communication skills and ability to collaborate effectively with a team
• Cultural fit and alignment with Avomind's values and work environment

Application Tips:

• Highlight relevant experience in Google Ads, e-commerce, and data analysis in your resume
• Tailor your cover letter to demonstrate your understanding of Avomind's focus on performance marketing and data-driven strategies
• Prepare for the technical assessment or case study by brushing up on your Google Ads skills and reviewing relevant metrics and KPIs
• Research Avomind's clients and industry to showcase your understanding of the e-commerce landscape and market trends

ATS Keywords: Google Ads, E-commerce, Performance Marketing, Data Analysis, Campaign Management, Remote Work, Flexible Hours, Workations, Collaboration, Teamwork, Growth Opportunities

ASSUMPTION: Avomind's application process is designed to evaluate candidates' technical skills, problem-solving abilities, and cultural fit, with a strong emphasis on Google Ads expertise and data-driven decision-making.

🛠️ Tools & Technologies

• Google Ads platform
• Google Analytics
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: This role requires proficiency in the Google Ads platform and familiarity with data visualization and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Commercial: Focused on driving results and growth for clients
• Strategy: Data-driven and forward-thinking in approach
• Analytics: Committed to using data to inform decision-making and improve performance

Work Style:

• Collaborative: Working closely with a team of experts to achieve common goals
• Adaptable: Embracing change and continuous learning in a fast-paced environment
• Results-oriented: Focused on delivering measurable outcomes and driving client success

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment focused on driving results?
• Are you comfortable working remotely and managing your time effectively?
• Do you have a strong understanding of Google Ads and e-commerce metrics, and are you eager to continue learning and growing in your role?

ASSUMPTION: Candidates who are comfortable working remotely, thrive in a collaborative environment, and have a strong understanding of Google Ads and e-commerce metrics will be well-suited to Avomind's work style and company values.

⚠️ Potential Challenges

• Managing complex campaigns and high advertising budgets independently
• Balancing strategic thinking with hands-on campaign management
• Adapting to a fast-paced, dynamic work environment with frequent changes and new priorities
• Collaborating effectively with a remote team and maintaining strong communication

ASSUMPTION: These challenges can be overcome by candidates with strong organizational skills, adaptability, and a results-oriented mindset.

📈 Similar Roles Comparison

• This role focuses more on Google Ads and e-commerce than similar marketing manager roles, which may have a broader focus on digital marketing channels
• Avomind's emphasis on data-driven performance marketing sets it apart from agencies with a more traditional approach to marketing
• This role offers significant growth opportunities for candidates eager to learn, contribute, and make an impact in a fast-paced environment

ASSUMPTION: Candidates should consider their interest in Google Ads and e-commerce, as well as their preference for a data-driven, performance-focused work environment, when comparing this role to similar marketing manager positions.

📝 Sample Projects

• Developing and implementing a tailored Google Ads strategy for a D2C client, focusing on Search & Shopping
• Analyzing market trends and competitor reports to inform campaign decisions and improve performance
• Optimizing a client's product data feed and managing it effectively in Shopping campaigns

ASSUMPTION: These sample projects demonstrate the hands-on, data-driven nature of the role and the importance of Google Ads expertise and e-commerce knowledge.

❓ Key Questions to Ask During Interview

• How does Avomind support the professional development of its team members?
• Can you describe a typical workday or week for this role?
• How does Avomind measure the success of its Google Ads campaigns, and how are these metrics used to inform decision-making?
• What opportunities are there for growth and advancement within the agency?
• How does Avomind foster a collaborative and inclusive work environment, particularly in a remote setting?

ASSUMPTION: These questions are designed to help candidates better understand the day-to-day responsibilities, work environment, and growth opportunities associated with this role at Avomind.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Avomind job portal
• Tailor your resume and cover letter to highlight your relevant experience in Google Ads, e-commerce, and data analysis
• Prepare for the technical assessment or case study by brushing up on your Google Ads skills and reviewing relevant metrics and KPIs
• Research Avomind's clients and industry to showcase your understanding of the e-commerce landscape and market trends
• Follow up with Avomind one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.