Performance Marketing Operations / Influencer Marketing Intern

📌 Core Information

🔹 Job Title: Performance Marketing Operations / Influencer Marketing Intern

🔹 Company: Prenetics

🔹 Location: Kuala Lumpur, Kuala Lumpur, Malaysia

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and monitoring social media platforms
• Contributing innovative campaign ideas
• Analyzing performance metrics to enhance marketing efforts
• Assisting in managing influencer seeding campaigns
• Maintaining records of influencer interactions and campaign progress

ASSUMPTION: This role requires a balance of creative thinking and analytical skills, with a focus on staying updated on the latest trends and platform features.

📋 Key Responsibilities

✅ Set up and launch performance marketing campaigns across Meta and TikTok platforms

✅ Manage campaign configurations including audience targeting, budget allocation, and creative asset integration

✅ Monitor campaign performance and perform routine optimizations

✅ Collaborate with creative and strategy teams to ensure campaign alignment

✅ Maintain accurate documentation of campaign setups and results

✅ Stay updated on platform features, ad policies, and best practices

✅ Manage influencer seeding campaigns by coordinating product shipments and tracking engagement

✅ Support administration of UGC creator platforms, ensuring timely content submission

✅ Maintain detailed records of influencer interactions and campaign progress

✅ Assist in identifying potential influencers and creators for seeding campaigns

✅ Liaise with influencers and creators to resolve queries and facilitate collaboration

✅ Provide regular updates and reports on influencer and UGC campaign status

✅ Stay informed about influencer marketing trends and platform tools to suggest improvements

ASSUMPTION: This role involves a mix of independent tasks and collaborative work, with a focus on maintaining organized records and staying current with industry trends.

🎯 Required Qualifications

Education: Pursuing or recently graduated from a relevant degree program (e.g., Marketing, Communications, Business)

Experience: Entry-level, with relevant internships or projects preferred

Required Skills:

• Proficient in Microsoft Office, especially PowerPoint, Office, and Excel
• Strong organizational skills and ability to handle multiple tasks concurrently
• Excellent interpersonal and communication skills, both verbal and written
• Creativity and passion for marketing
• Fluency in English, with proficiency in Malay or other local languages a plus

Preferred Skills:

• Experience with social media management tools
• Knowledge of performance marketing metrics and analytics
• Familiarity with influencer marketing platforms

ASSUMPTION: While specific experience in these areas is not required, a strong foundation in marketing principles and a willingness to learn are essential.

💰 Compensation & Benefits

Salary Range: As this is an internship, compensation is not specified. However, Prenetics offers a learning allowance and other benefits (see below).

Benefits:

• Annual Leave
• Medical Benefits
• Learning Allowance
• Growth Opportunities
• Inclusive Workplace

Working Hours: Full-time or part-time, with flexible commitment periods

ASSUMPTION: While the salary range is not provided, the learning allowance and other benefits make this an attractive opportunity for students and recent graduates looking to gain experience in the field.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology Research, with a focus on consumer and clinical health

Company Size: 51-200 employees, providing a dynamic and collaborative work environment

Founded: 2014, with a mission to enhance life through science

Company Description:

• Prenetics is a leading health sciences company dedicated to advancing consumer and clinical health
• Its consumer initiative is led by IM8, a new health and wellness brand, and Europa, a top sports distribution company in the USA
• Its clinical division is led by Insighta, a joint venture with renowned scientist Prof. Dennis Lo, focused on multi-cancer early detection technologies

Company Specialties:

• Genetic Research
• Client Wellness
• Employee Wellness
• Genetic Testing

Company Website: Prenetics

ASSUMPTION: Prenetics' focus on health and wellness provides an engaging and meaningful work environment for interns.

📊 Role Analysis

Career Level: Entry-level, with opportunities for growth and learning

Reporting Structure: This role reports to the Marketing Manager and works closely with the creative and strategy teams

Work Arrangement: On-site, with flexible commitment periods for full-time and part-time positions

Growth Opportunities:

• Exposure to global marketing campaigns and strategies
• Collaboration with cross-functional teams
• Potential full-time employment opportunities

ASSUMPTION: This internship offers a unique opportunity for students and recent graduates to gain hands-on experience in marketing and develop their skills in a dynamic and collaborative environment.

🌍 Location & Work Environment

Office Type: Modern and collaborative office space in Kuala Lumpur

Office Location(s): Kuala Lumpur, Malaysia

Geographic Context:

• Kuala Lumpur is a bustling city with a mix of modern and traditional elements
• The office is located in a vibrant area with easy access to public transportation and amenities
• Malaysia offers a multicultural environment with a mix of languages and cuisines

Work Schedule: Flexible, with full-time and part-time positions available

ASSUMPTION: The office environment is designed to foster collaboration and creativity, with opportunities for interns to learn and grow in a supportive setting.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Marketing Manager
• Background check and onboarding

Key Assessment Areas:

• Marketing knowledge and skills
• Creativity and problem-solving abilities
• Communication and interpersonal skills
• Organizational skills and attention to detail

Application Tips:

• Highlight relevant coursework, projects, or internships that demonstrate your marketing skills
• Tailor your resume and cover letter to emphasize your fit for this role and Prenetics' mission
• Prepare examples of innovative campaign ideas or successful marketing projects you've worked on
• Research Prenetics and its competitors to show your understanding of the industry and market trends

ATS Keywords: Performance Marketing, Social Media Management, Campaign Optimization, Influencer Marketing, Content Creation, Trend Analysis, Organizational Skills, Interpersonal Skills, Microsoft Office, Communication Skills, Creativity, Collaboration, Data Analysis, Documentation, Engagement Tracking, Problem Solving

ASSUMPTION: The application process is designed to assess candidates' marketing skills, creativity, and cultural fit, with a focus on finding the best fit for the team and the company's mission.

🛠️ Tools & Technologies

• Microsoft Office Suite (PowerPoint, Office, Excel)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Performance marketing platforms (e.g., Meta Ads Manager, TikTok Ads Manager)
• Influencer marketing platforms (e.g., Grin, Upfluence)

ASSUMPTION: Familiarity with these tools is not required, as training and support will be provided to successful candidates.

👔 Cultural Fit Considerations

Company Values:

• Passion
• Resilience
• Empowerment
• Integrity
• Epic
• Transparency
• Ingenuity
• Communication
• Selfless

Work Style:

• Collaborative and team-oriented
• Adaptable and open to feedback
• Creative and innovative
• Data-driven and analytical

Self-Assessment Questions:

• Do you share Prenetics' passion for enhancing life through science?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have a creative approach to problem-solving and a willingness to learn?

ASSUMPTION: Prenetics values a diverse and inclusive work environment, with a focus on hiring candidates who share its mission and values.

⚠️ Potential Challenges

• Managing multiple tasks and deadlines in a fast-paced environment
• Staying current with the latest marketing trends and platform features
• Collaborating effectively with cross-functional teams
• Adapting to a dynamic and evolving work environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, a willingness to learn, and a collaborative mindset.

📈 Similar Roles Comparison

• This role offers a unique blend of performance marketing and influencer marketing responsibilities, providing a well-rounded experience in digital marketing
• Compared to other marketing internships, this role offers exposure to both consumer and clinical health initiatives, providing a broader understanding of the health sciences industry
• Career paths for successful interns may include roles in performance marketing, influencer marketing, or other marketing specializations within Prenetics or the broader health sciences industry

ASSUMPTION: This role offers a unique opportunity for interns to gain experience in multiple aspects of marketing, with potential for growth and development within the company.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new product launch
• Analyzing campaign performance data to optimize future marketing efforts
• Identifying and engaging with potential influencers for a seeding campaign
• Creating and maintaining detailed records of influencer interactions and campaign progress

ASSUMPTION: These projects are designed to provide interns with hands-on experience in marketing, with opportunities to learn and grow in a supportive environment.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy for Prenetics?
• What opportunities are there for growth and development within the marketing team?
• How does Prenetics support the work-life balance for its employees?
• What are the most rewarding aspects of working at Prenetics, according to current employees?

ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company culture, helping candidates make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing skills and fit for this role
• Prepare examples of innovative campaign ideas or successful marketing projects you've worked on
• Research Prenetics and its competitors to show your understanding of the industry and market trends
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.