Performance Marketing Operations Intern

📌 Core Information

🔹 Job Title: Performance Marketing Operations Intern

🔹 Company: Prenetics

🔹 Location: Kuala Lumpur, Malaysia

🔹 Job Type: Intern

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and monitoring social media platforms for Prenetics' consumer health brands (IM8 and Europa).
• Staying updated on the latest trends and contributing innovative campaign ideas.
• Analyzing performance metrics to enhance marketing efforts across Meta and TikTok platforms.
• Collaborating with creative and strategy teams to ensure campaign alignment.
• Documenting campaign setups and results for future reference and optimization.

ASSUMPTION: This role requires a balance of creativity, analytical skills, and strong organizational skills. It is ideal for a recent graduate or early-career professional looking to gain experience in performance marketing.

📋 Key Responsibilities

✅ Set up and launch performance marketing campaigns across Meta and TikTok platforms.

✅ Manage campaign configurations including audience targeting, budget allocation, and creative asset integration.

✅ Monitor campaign performance and perform routine optimizations.

✅ Collaborate with creative and strategy teams to ensure campaign alignment.

✅ Maintain accurate documentation of campaign setups and results.

✅ Stay updated on platform features, ad policies, and best practices.

ASSUMPTION: While this role involves a variety of tasks, the core responsibilities revolve around campaign management, optimization, and collaboration with other teams.

🎯 Required Qualifications

Education: Pursuing or recently completed a degree in Marketing, Business, or a related field.

Experience: No prior experience required, but relevant internships or projects are a plus.

Required Skills:

• Strong organizational skills and ability to handle multiple tasks concurrently.
• Excellent interpersonal, verbal, and written communication skills.
• Proficient in Microsoft Office, especially PowerPoint, Excel, and Office.
• Passionate, creative, and comfortable working in a fast-paced environment.
• Proficient in English, both written and spoken.

Preferred Skills:

• Experience with social media management tools (e.g., Hootsuite, Buffer).
• Familiarity with Google Analytics or other analytics tools.
• Basic knowledge of HTML or other web development languages.

ASSUMPTION: While a related educational background is preferred, relevant working experience or a strong portfolio may also be considered.

💰 Compensation & Benefits

Salary Range: As this is an internship, compensation is not specified. However, Prenetics offers a learning allowance for interns.

Benefits:

• Medical benefits for full-time employees.
• Annual leave for full-time employees.
• Learning allowance for interns.
• Growth opportunities within a global company.
• Inclusive workplace that fosters diversity and respect.

Working Hours: Full-time interns are expected to work 40 hours per week, with flexible hours available for part-time interns.

ASSUMPTION: While the salary range is not specified, interns can expect to gain valuable experience and professional development opportunities.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology Research. Prenetics is a leading health sciences company dedicated to advancing consumer and clinical health.

Company Size: Small to medium (51-200 employees). This size allows for a more intimate work environment and closer collaboration with team members.

Founded: Prenetics was founded in 2014 and has since grown to become a global company with offices in Hong Kong and the United Kingdom.

Company Description:

• Prenetics is a leading health sciences company dedicated to advancing consumer and clinical health.
• The company's consumer initiative is led by IM8, a new health and wellness brand, and Europa, one of the top sports distribution companies in the USA.
• The clinical division is led by Insighta, a joint venture with renowned scientist Prof. Dennis Lo, focused on multi-cancer early detection technologies.

Company Specialties:

• Genetic Research
• Client Wellness
• Employee Wellness
• and Genetic Testing

Company Website: CircleDNA (Prenetics' consumer health brand)

ASSUMPTION: Prenetics is a dynamic and growing company with a strong focus on innovation and scientific advancement in the health industry.

📊 Role Analysis

Career Level: Entry Level. This role is ideal for recent graduates or early-career professionals looking to gain experience in performance marketing.

Reporting Structure: The intern will report directly to the Marketing Manager or a designated supervisor within the marketing team.

Work Arrangement: On-site, with flexible commitment periods available for both full-time and part-time positions.

Growth Opportunities:

• Exposure to a global company and collaboration across different cultures.
• The chance to work on various campaigns and projects, gaining diverse experience in performance marketing.
• Potential full-time employment opportunities after the internship, depending on performance and business needs.

ASSUMPTION: This internship offers valuable experience and the opportunity to grow both personally and professionally within a global health sciences company.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative and dynamic work environment.

Office Location(s): Kuala Lumpur, Malaysia

Geographic Context:

• Kuala Lumpur is the capital and largest city of Malaysia, offering a vibrant and multicultural urban environment.
• The city is known for its iconic Petronas Twin Towers, bustling shopping districts, and diverse food scene.
• Kuala Lumpur is also home to a thriving tech and startup ecosystem, providing ample networking opportunities for professionals.

Work Schedule: Full-time interns are expected to work 40 hours per week, with flexible hours available for part-time interns.

ASSUMPTION: Kuala Lumpur offers a dynamic and multicultural work environment, with ample opportunities for professional growth and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• In-person or virtual interview with the marketing team to discuss the role and answer any questions.
• Background check and reference check for successful candidates.

Key Assessment Areas:

• Communication skills, both verbal and written.
• Organizational skills and ability to handle multiple tasks.
• Creativity and problem-solving skills.
• Understanding of performance marketing principles and social media platforms.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your passion for performance marketing and eagerness to learn.
• Showcase your understanding of Prenetics' mission and how your skills align with the company's goals.

ATS Keywords: Performance Marketing, Social Media Management, Campaign Optimization, Audience Targeting, Budget Allocation, Creative Collaboration, Documentation, Trend Analysis, Organizational Skills, Interpersonal Skills, Verbal Communication, Written Communication, Microsoft Office, Fast-Paced Environment, English Proficiency

ASSUMPTION: The application process for this role is straightforward and focuses on assessing the candidate's skills, experiences, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office (PowerPoint, Excel, Office)
• Social media management tools (e.g., Hootsuite, Buffer)
• Google Analytics or other analytics tools
• Platform-specific tools for Meta and TikTok (e.g., Facebook Ads Manager, TikTok Ads Manager)

ASSUMPTION: While specific tools and technologies may vary, the intern should be comfortable learning and using new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Passion: You love what you do and inspire excellence in others.
• Resilience: You tackle challenges head-on with tenacity and calm.
• Empowerment: You foster team spirit and encourage initiative.
• Integrity: You're honest, accountable, and reliable.
• Epic: You take risks, deliver results, and always strive to grow.
• Transparency: You share openly, even when it's tough.
• Ingenuity: You think creatively and make smart decisions, even in uncertainty.
• Communication: You express ideas clearly and with empathy.
• Selfless: You prioritize Prenetics and the team over individual goals.

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Adaptable and open to learning new skills

Self-Assessment Questions:

• Do you align with Prenetics' company values, particularly 'Passion' and 'Resilience'?
• Are you comfortable working in a fast-paced and collaborative environment?
• Do you prioritize team goals over individual achievements?

ASSUMPTION: Prenetics values a strong cultural fit, with employees who are passionate, resilient, and committed to the company's mission.

⚠️ Potential Challenges

• The fast-paced nature of the role may require quick decision-making and adaptability.
• The role involves managing multiple campaigns and tasks, which may be challenging for some individuals.
• As an intern, there may be limited opportunities for immediate impact or recognition.
• The role requires a strong understanding of performance marketing principles, which may be challenging for those new to the field.

ASSUMPTION: While there may be challenges, the internship offers valuable experience and growth opportunities within a dynamic and innovative company.

📈 Similar Roles Comparison

• This role is similar to a Social Media Marketing Intern or a Performance Marketing Intern, with a focus on campaign management and optimization.
• Compared to other marketing roles, this internship offers a unique opportunity to work on campaigns for both consumer health and clinical health divisions within the same company.
• Career paths may include progression to full-time roles in performance marketing, social media management, or other marketing specializations.

ASSUMPTION: This role offers a unique opportunity to gain experience in both consumer and clinical health marketing within a single company.

📝 Sample Projects

• Develop and execute a social media campaign for IM8, focusing on a specific health product or service.
• Analyze the performance of a TikTok campaign for Europa and provide data-driven recommendations for optimization.
• Create a comprehensive documentation template for campaign setups and results, ensuring consistency and ease of use for future reference.

ASSUMPTION: Sample projects should be relevant to the role's responsibilities and provide an opportunity for the intern to demonstrate their skills and creativity.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role contribute to Prenetics' overall mission and goals?
• What opportunities are there for professional development and growth within the marketing team?
• How does Prenetics support work-life balance for its employees?
• What is the typical career path for someone in this role, and what are the potential growth opportunities?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and eagerness to contribute to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare examples of your previous work or projects that demonstrate your creativity and problem-solving skills.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.